证券代码：603999 证券简称：读者传媒 公告编号：临 2023-028 读者出版传媒股份有限公司 投资者可于 2023 年 6 月 21 日(星期三) 至 6 月 25 日(星期 日)16:00 前登录上证路演中心网站首页点击"提问预征集"栏目或通 过公司邮箱 zqflb@duzhe.cn 进行提问。公司将在说明会上对投资者 普遍关注的问题进行回答。 读者出版传媒股份有限公司（以下简称"公司"）已于 2023 年 4 月 27 日发布公司 2022 年度报告，为便于广大投资者更全面深入地了 解公司 2022 年度经营成果、财务状况，公司计划于 2023 年 6 月 26 日下午 15:00-16:00 举行 2022 年度业绩说明会，就投资者关心的问 题进行交流。 一、 说明会类型 本次投资者说明会以网络互动形式召开，公司将针对 2022 年度 1 关于召开 2022 年度业绩说明会的公告 本公司董事会及全体董事保证本公告内容不存在任何虚假记载、误导性陈述 或者重大遗漏，并对其内容的真实性、准确性和完整性承担法律责任。 重要内容提示： 会议召开时间：2023 年 6 月 26 日(星期一) 下午 15:0 ...

Financial Performance - The company's operating revenue for 2022 was approximately RMB 1.29 billion, representing a year-on-year increase of 5.67% compared to RMB 1.22 billion in 2021[25]. - The net profit attributable to shareholders for 2022 was approximately RMB 85.98 million, a slight increase of 1.08% from RMB 85.06 million in 2021[25]. - The net profit attributable to shareholders after deducting non-recurring gains and losses decreased by 17.76% to approximately RMB 48.03 million from RMB 58.41 million in 2021[25]. - The company's total assets increased by 5.96% to approximately RMB 2.45 billion at the end of 2022, compared to RMB 2.31 billion at the end of 2021[25]. - The basic earnings per share remained stable at RMB 0.15, while the diluted earnings per share also stood at RMB 0.15[26]. - The company's total revenue for 2022 was 1.291 billion RMB, representing a year-on-year growth of 5.67%[34]. - The total circulation of the company's publications reached 71.48 million copies in 2022, a year-on-year increase of 3.47%[35]. - The company reported a net cash flow from operating activities of 89.71 million RMB in Q4 2022, recovering from a negative cash flow in Q3[30]. - The company recorded non-operating income from government subsidies amounting to 26.19 million RMB in 2022, compared to 12.56 million RMB in 2021[30]. - The overall financial condition of the company remains stable, with key financial indicators showing continuous improvement[56]. Revenue Sources - The gross revenue from the newly developed books accounted for over 50% of total book revenue, an increase of 6.2 percentage points from the previous year[27]. - The total revenue from the "Two Education" book delivery reached 1.495 billion yuan, an increase of 8.38% year-on-year[37]. - Revenue from educational materials and supplementary materials was 394.61 million yuan, with a year-on-year increase of 10.34%[61]. - The revenue from rental teaching materials surged by 34.21% to 504.84 million RMB, with a sales volume increase of 7.72%[96]. - The general book segment saw a revenue decline of 12.34% to 658.61 million RMB, with a significant drop in sales volume by 21.42%[96]. Market Expansion and Digital Transformation - The company is actively promoting the publication and distribution of "Reader" in Hong Kong, Macau, and Taiwan, as well as in Europe, achieving new breakthroughs in cultural outreach[36]. - The company aims to achieve high-quality and sustainable development by aligning with national policies and focusing on social and economic benefits[34]. - The company is focused on enhancing the quality and influence of its publications through strategic partnerships and new media integration[103]. - The company plans to deepen its digital transformation by building a media matrix and enhancing the competitiveness of its new media platforms, aiming for a steady increase in revenue from new media businesses[128]. - The company is committed to expanding its educational resources, ensuring that every student has access to textbooks, and exploring new models for teacher training[127]. Governance and Compliance - The company has established a complete corporate governance structure, with clear roles for the board of directors, supervisory board, and management[141]. - The company maintained strict information disclosure practices, ensuring transparency and compliance with regulations, with no incidents of insider information leakage[139]. - The company has implemented measures to ensure independence from its controlling shareholder, including separate financial accounting systems and independent asset management[141]. - The company successfully completed the board of directors' re-election, ensuring compliance with legal regulations and enhancing operational governance[136]. - The supervisory board also completed its re-election, with 5 members ensuring the protection of company and shareholder rights[137]. Research and Development - The company reported a significant increase in R&D expenses, which increased by 394.73% to 10.14 million yuan, primarily due to the completion of significant digitalization projects[57]. - Total R&D investment reached 16.98 million yuan, representing 1.31% of operating revenue, with 40.26% of R&D costs capitalized[75]. - The company completed significant R&D projects, including the first phase of the digitalization project and the reading platform, with the second phase of the digitalization project now underway[78]. Social Responsibility - Total investment in social responsibility projects amounted to CNY 1.16 million, benefiting 30,000 people through book donations and reading activities[194]. - The company invested CNY 644,000 in cash and CNY 516,300 in material donations for community reading initiatives[194]. - In poverty alleviation and rural revitalization efforts, the company invested CNY 644,000, benefiting 6,000 people through industry support projects[196]. - The company provided 100 solar street lights to improve lighting in three supported villages[197]. - The company constructed a public restroom to address community sanitation needs in the local market area[197]. Future Outlook - Future outlook indicates a focus on expanding market presence and enhancing product offerings, aiming for a revenue growth of 15% in 2023[154]. - The company is considering strategic acquisitions to enhance its product offerings and market presence[155]. - The company provided guidance for the next fiscal year, projecting revenue growth of 10% to 12%[167]. - The company aims to enhance operational efficiency, targeting a reduction in operational costs by 10% through process optimization[154]. - The company is committed to sustainability initiatives, planning to allocate 5% of its annual budget towards eco-friendly practices and technologies[154].

Financial Performance - The company's operating revenue for Q1 2023 was ¥221,097,871.07, representing a year-on-year increase of 13.85%[4] - The net profit attributable to shareholders for Q1 2023 was ¥7,604,868.46, up 14.89% compared to the same period last year[4] - The net profit attributable to shareholders after deducting non-recurring gains and losses was ¥6,557,347.25, showing a significant increase of 99.77% year-on-year[4] - The basic earnings per share for Q1 2023 was ¥0.013, reflecting an 18.18% increase from the previous year[4] - Total operating revenue for Q1 2023 was CNY 221,097,871.07, an increase of 13.8% compared to CNY 194,194,240.07 in Q1 2022[17] - The net profit for Q1 2023 was CNY 7,147,591.19, an increase of 8.3% compared to CNY 6,600,048.47 in Q1 2022[18] - The total comprehensive income for Q1 2023 was CNY 7,147,591.19, up from CNY 6,600,048.47 in the same period last year[19] - Basic and diluted earnings per share for Q1 2023 were both CNY 0.013, compared to CNY 0.011 in Q1 2022, reflecting an 18.2% increase[19] - Operating profit for Q1 2023 was ¥12,381,576.68, up from ¥10,637,591.65 in Q1 2022, reflecting a growth of 16.4%[23] - Net profit for Q1 2023 was ¥12,435,514.62, compared to ¥10,803,654.62 in Q1 2022, representing an increase of 15.1%[24] Assets and Liabilities - The total assets at the end of Q1 2023 were ¥2,399,635,408.74, a decrease of 1.98% from the end of the previous year[4] - The total assets as of March 31, 2023, were CNY 2,399,635,408.74, down from CNY 2,448,154,482.09 at the end of 2022, a decrease of 2.0%[16] - Total liabilities decreased to CNY 500,982,478.30 from CNY 556,649,142.85, reflecting a decline of 10.0%[15] - Total liabilities decreased to ¥616,300,515.90 from ¥658,134,052.19 at the end of 2022, a reduction of 6.4%[22] - The company's total equity increased slightly to CNY 1,898,652,930.44 from CNY 1,891,505,339.24, an increase of 0.4%[16] - The total equity increased to ¥1,894,244,066.30 from ¥1,881,808,551.68, reflecting a growth of 0.7%[23] Cash Flow - The net cash flow from operating activities was negative at -¥86,646,146.03, primarily due to increased expenditures on raw materials and printing costs[4] - Cash inflow from operating activities totaled CNY 146,290,746.37, compared to CNY 131,859,376.51 in Q1 2022, marking an increase of 10.9%[20] - Cash outflow from operating activities was CNY 232,936,892.40, up from CNY 155,025,554.96 in Q1 2022, representing a 50.2% increase[20] - The net cash flow from operating activities was -CNY 86,646,146.03, worsening from -CNY 23,166,178.45 in Q1 2022[20] - The ending cash and cash equivalents balance was CNY 393,700,581.06, compared to CNY 171,208,789.74 at the end of Q1 2022, showing a significant increase[20] - The company received CNY 62,935,136.66 from sales of goods and services, a 61.6% increase from CNY 38,936,786.46 in Q1 2022[25] - The company paid CNY 110,636,518.22 for goods and services, a substantial increase from CNY 20,913,437.81 in the previous year[25] - The company reported a cash outflow of CNY 132,510,904.02 related to other operating activities, up from CNY 114,367,398.52 in Q1 2022[25] Shareholder Information - The total number of ordinary shareholders at the end of the reporting period was 24,226[11] - The largest shareholder, Reader Publishing Group Co., Ltd., held 57.84% of the shares[11] Other Financial Metrics - The company's cash and cash equivalents decreased to CNY 730,711,914.39 as of March 31, 2023, down from CNY 934,865,400.86 at the end of 2022, representing a decline of 21.8%[13] - Accounts receivable increased to CNY 201,298,774.62 from CNY 156,082,887.78, marking a rise of 28.9%[14] - Inventory decreased to CNY 190,249,415.34 from CNY 226,531,341.94, indicating a reduction of 16.0%[14] - The company reported a foreign exchange loss of CNY -3,788.78 in Q1 2023, compared to -CNY 718.28 in Q1 2022[20] - Research and development expenses were reported at ¥148,338.61 for Q1 2023, compared to ¥0 in Q1 2022[23]

Financial Performance - The company's operating revenue for Q3 2022 was ¥327,848,930.18, a decrease of 0.44% compared to the same period last year[5] - The net profit attributable to shareholders for Q3 2022 was ¥34,345,427.61, down 4.50% year-on-year[5] - The net profit attributable to shareholders after deducting non-recurring gains and losses decreased by 31.61% to ¥23,106,672.39[5] - Basic earnings per share for Q3 2022 was ¥0.060, a decrease of 3.23% year-on-year[6] - Total operating revenue for the first three quarters of 2022 reached ¥811,637,288.11, an increase of 3.4% compared to ¥781,870,014.57 in the same period of 2021[19] - Net profit for the third quarter of 2022 was ¥64,600,371.04, compared to ¥63,469,167.36 in the same quarter of 2021, reflecting a year-on-year increase of 1.8%[20] - The net profit for the first three quarters of 2022 was 60,518,008.67 RMB, compared to 68,073,850.43 RMB in the same period of 2021, indicating a decrease of approximately 11.4%[31] - Total comprehensive income for the third quarter of 2022 was CNY 60,518,008.67, compared to CNY 68,073,850.43 in the same period of 2021, reflecting a decrease[32] Cash Flow - The net cash flow from operating activities for the year-to-date was ¥8,455,521.06, a decrease of 30.57% compared to the previous year[5] - Cash flow from operating activities for the first three quarters of 2022 was ¥8,455,521.06, down from ¥12,177,994.42 in the same period of 2021[24] - The company's cash flow from financing activities resulted in a net outflow of 38,103,433.44 RMB in Q3 2022, compared to a net outflow of 25,218,364.21 RMB in Q3 2021[25] - Cash inflow from operating activities totaled CNY 599,843,006.76, while cash outflow was CNY 583,778,891.24, resulting in a net cash flow of CNY 16,064,115.52[33] - The company experienced a net decrease in cash and cash equivalents of CNY 149,134,635.79 for the first three quarters of 2022, compared to a decrease of CNY 10,930,962.23 in the same period of 2021[33] Assets and Liabilities - Total assets at the end of the reporting period were ¥2,498,196,547.88, an increase of 8.12% from the end of the previous year[6] - Current assets totaled RMB 1,617,493,915.03, compared to RMB 1,453,607,495.07 in the previous year, reflecting a growth of approximately 11.3%[16] - Total liabilities increased to RMB 572,555,662.96 from RMB 423,528,676.07, marking a rise of about 35.2%[17] - The company's total liabilities increased to 685,664,708.45 RMB as of September 30, 2022, compared to 508,115,509.17 RMB in the previous year, marking a rise of about 35%[29] - The company reported a total equity of RMB 1,925,640,884.92, up from RMB 1,886,960,513.88, indicating a growth of approximately 2.0%[17] Research and Development - The decrease in net profit attributable to shareholders after deducting non-recurring gains and losses was primarily due to increased sales and R&D expenses[9] - Research and development expenses for the first three quarters of 2022 were ¥10,142,751.12, significantly higher than ¥609,489.34 in the same period of 2021, marking an increase of 1,564.5%[19] - Research and development expenses for the first three quarters of 2022 were 371,617.78 RMB, down from 556,818.01 RMB in the same period of 2021, showing a decrease of approximately 33.3%[30] Shareholder Information - The number of common shareholders at the end of the reporting period was 26,041[11] - The largest shareholder, Reader Publishing Group Co., Ltd., holds 57.84% of the shares, totaling 333,145,944 shares[11] Government Subsidies and Other Information - The company received government subsidies amounting to ¥8,452,090.52 during the reporting period[9] - The company has not disclosed any new product or technology developments in this report[14] - There are no significant mergers or acquisitions reported during the quarter[14]

Financial Performance - The company achieved operating revenue of CNY 483.79 million in the first half of 2022, an increase of 6.89% compared to CNY 452.59 million in the same period last year[20]. - Net profit attributable to shareholders of the listed company was CNY 30.40 million, reflecting an 8.52% increase from CNY 28.01 million year-on-year[20]. - The net cash flow from operating activities reached CNY 97.52 million, a significant increase of 218.49% compared to CNY 30.62 million in the previous year[20]. - Basic earnings per share for the reporting period were CNY 0.053, an increase of 8.16% from CNY 0.049 in the same period last year[21]. - The company reported a 3.10% year-on-year increase in net profit attributable to shareholders after deducting non-recurring gains and losses[20]. - The total publishing revenue amounted to 919.01 million yuan, representing a 53% increase from the previous year[38]. - The total profit for the first half of 2022 was CNY 30,360,569.41, up from CNY 28,050,182.87, marking an increase of 8.2%[106]. Assets and Liabilities - The company's total assets at the end of the reporting period were CNY 2.32 billion, up 0.44% from CNY 2.31 billion at the end of the previous year[20]. - The net assets attributable to shareholders of the listed company were CNY 1.86 billion, showing a slight increase of 0.24% from CNY 1.86 billion at the end of the previous year[20]. - The company's cash and cash equivalents decreased by 18.24% to CNY 767,031,679.85, down from CNY 938,101,502.15 at the end of the previous year[51]. - Total liabilities rose to CNY 429,275,340.92, up from CNY 423,528,676.07, marking an increase of around 1.8%[99]. - The total current assets decreased from 1,453,607,495.07 RMB to 1,437,833,131.17 RMB, a reduction of about 1.1%[96]. Business Operations and Strategy - The growth in revenue was primarily driven by the increase in sales from educational materials, periodicals, cultural products, and new media advertising[20]. - The company operates in the cultural, sports, and entertainment industry, with a focus on publishing journals, books, and educational materials, as well as online education and cultural creativity[26]. - The company has diversified its business to include office paper sales, raw material trading, journal advertising, and cultural product development[28]. - The company is actively exploring new sales models, including e-commerce platforms such as Taobao, JD, and Douyin, to expand its market reach[32]. - The company is focused on enhancing the quality, dissemination, and influence of its publications to adapt to changing consumer preferences and market dynamics[31]. Market and Industry Trends - The publishing industry is experiencing a transformation due to new media, with a significant shift towards digitalization and new business models emerging[30]. - The retail market for books saw a decline of 13.78% year-on-year in the first half of 2022, with new book varieties decreasing by 11,305 compared to the previous year[30]. - The government has introduced policies to support the cultural industry, aiming for high-quality development and digital transformation during the "14th Five-Year Plan" period[29]. Risk Management - The company did not face any significant risks that could materially impact its operations during the reporting period[8]. - The company faces risks due to the ongoing COVID-19 pandemic and rapid advancements in technology, which may impact traditional publishing operations[65]. - The company is focused on enhancing internal governance and risk management to support sustainable and high-quality development[43]. Shareholder and Corporate Governance - The company has not proposed any profit distribution or capital reserve transfer plans for the half-year period[71]. - The integrity of the company and its controlling shareholders is reported to be good, with no instances of failing to repay large debts or fulfill commitments[81]. - The company has established a strategic restructuring implementation team to address competition issues and has held multiple meetings to develop work plans[80]. Research and Development - Research and development expenses surged by 383.34% to CNY 2,861,061.18, driven by the acceleration of the digital reproduction project of the "Four Treasuries"[45]. - The company has initiated a quality improvement campaign for textbooks, aiming to enhance the overall quality of educational materials[37]. Related Party Transactions - The total amount of related party transactions for the first half of 2022 reached RMB 163,699,553.17[83]. - The company confirmed that all related party transactions were conducted at fair market prices, ensuring no harm to the interests of the company and its shareholders[83]. Financial Reporting and Compliance - The financial statements are prepared based on the going concern principle and comply with the relevant accounting standards[138][141]. - The company has confirmed that there are no significant doubts regarding its ability to continue as a going concern for the next 12 months[139]. - The company ensures that financial instruments are classified and measured in accordance with relevant accounting standards, maintaining accuracy in financial reporting[156].

公司代码：603999 公司简称：读者传媒 读者出版传媒股份有限公司 2022 年第一季度报告 2022年4月 2022 年第一季度报告 证券代码：603999 证券简称：读者传媒 读者出版传媒股份有限公司 2022 年第一季度报告 本公司董事会及全体董事保证本公告内容不存在任何虚假记载、误导性陈 述或者重大遗漏，并对其内容的真实性、准确性和完整性承担个别及连带责任。 重要内容提示 公司董事会、监事会及董事、监事、高级管理人员保证季度报告内容的真实、准确、完整，不存 在虚假记载、误导性陈述或重大遗漏，并承担个别和连带的法律责任。 单位：元 币种：人民币 | 项 目 | 本报告期 | 本报告期比上年同期增减 变动幅度(%) | | | | --- | --- | --- | --- | --- | | 营业收入 | 194,194,240.07 | | | 13.53 | | 归属于上市公司股东的净利润 | 6,619,360.13 | | | 19.15 | | 归属于上市公司股东的扣除非经常性 损益的净利润 | 3,282,512.78 | | | 4.58 | | 经营活动产生的现金流量净额 | -23, ...

Financial Performance - The company's operating revenue for 2021 was RMB 1,222,220,185.30, representing a 12.77% increase compared to RMB 1,083,823,178.15 in 2020[26] - The net profit attributable to shareholders for 2021 was RMB 85,056,030.30, up 14.27% from RMB 74,435,174.79 in 2020[26] - The net cash flow from operating activities increased by 60.88% to RMB 150,737,234.87 in 2021, compared to RMB 93,696,682.42 in 2020[26] - The total assets as of the end of 2021 were RMB 2,310,489,189.95, an 8.11% increase from RMB 2,137,163,955.61 at the end of 2020[26] - The company achieved total revenue of RMB 1.222 billion, representing a year-on-year growth of 12.77%[36] - The net profit attributable to shareholders of the listed company was RMB 85.056 million, an increase of 14.27% year-on-year[36] - The company maintained double-digit growth in both revenue and net profit for three consecutive years[36] - The first quarter revenue was RMB 171.05 million, while the fourth quarter revenue reached RMB 440.35 million, showing a significant increase throughout the year[30] - The net cash flow from operating activities in the fourth quarter was RMB 138.56 million, indicating strong operational efficiency[30] Business Growth and Development - The company achieved significant growth in educational publishing and distribution, driven by improved content quality and expanded distribution channels[28] - The periodical business saw continuous growth in circulation, including digital editions, due to strategic product launches celebrating significant anniversaries[28] - The company has strengthened its market presence through collaborations on educational equipment and IT system integration projects[28] - The new media matrix user base has expanded significantly, contributing to rapid revenue growth in e-commerce[28] - The company is actively transforming from "one-dimensional publishing" to "multi-dimensional operations," enhancing digital resource utilization and e-commerce growth[36] - The company is focused on high-quality coordination in its three main businesses: periodicals, textbooks, and general books, achieving new developments[38] - The company published a total of 4,133 book titles in the year, representing a 24.79% increase compared to the previous year, with a total print run of approximately 73.23 million copies, up 33.33% year-on-year[41] - The company's magazine segment achieved a total annual circulation of 68.97 million copies, with a monthly average of 5.75 million copies, reflecting a year-on-year growth of 1.1%[39] Market and Product Strategy - The company has established a new media matrix centered around the "Reader" WeChat public account, with a total of 6.77 million followers and an average daily active user count of nearly 2 million[44] - The company has initiated a project to build a business printing logistics park in Tianshui, aiming to enhance market competitiveness and create new economic growth points[46] - The company is actively exploring new sales channels, including e-commerce platforms like Taobao and Douyin, to expand its market reach[56] - The company plans to strengthen its market share in the textbook and auxiliary sector while expanding its digital reading and e-commerce businesses[100] - The company is committed to improving its online and offline marketing capabilities to enhance risk resilience and sustainable development[130] Financial Management and Governance - The company has established a complete corporate governance structure, with the board of directors, supervisory board, and management team each performing their respective duties independently[138] - The company has implemented strict asset management processes, ensuring that there are no instances of asset encroachment by the controlling shareholder[138] - The controlling shareholder, Reader Group, has committed to eliminating competition with the company within five years through various means such as asset transfer and business cessation[140] - The company has established independent financial accounting systems, ensuring no shared bank accounts with the controlling shareholder[138] - The company has a total of 17 board members and supervisors listed, with no shareholdings reported for any of them[147] Social Responsibility and Community Engagement - The company donated nearly 700,000 RMB worth of books and materials to quarantine and health monitoring points during the COVID-19 pandemic[191] - A total of over 1 million RMB was invested in poverty alleviation efforts, including 900,000 RMB in funds and over 100,000 RMB in material donations[193] - The company organized over 100 offline reading sharing events across the country as part of the "Reader·China Reading Action" initiative[192] - The company facilitated a consumption assistance program that directly increased local farmers' income by over 200,000 RMB[195] - The company launched a series of themed articles celebrating the 100th anniversary of the Communist Party, achieving over 10 million cumulative reads across platforms[190] Future Outlook and Strategic Plans - The company provided a positive outlook for the next fiscal year, projecting revenue growth of B% and an expected increase in user engagement[148] - The company is investing in R&D, allocating $F million towards new technologies to stay competitive in the industry[148] - Future guidance indicates a focus on sustainability initiatives, with an investment of $I million aimed at reducing the carbon footprint[148] - The company plans to continue expanding its online business, particularly through e-commerce live streaming and new media platforms[107] - The company is actively working to address potential liabilities arising from labor and social security issues[199]

公司代码：603999 公司简称：读者传媒 读者出版传媒股份有限公司 2021 年第三季度报告 2021年10月 2021 年第三季度报告 证券代码：603999 证券简称：读者传媒 读者出版传媒股份有限公司 2021 年第三季度报告 本公司董事会及全体董事保证本公告内容不存在任何虚假记载、误导性陈述 或者重大遗漏，并对其内容的真实性、准确性和完整性承担个别及连带责任。 重要内容提示： 公司董事会、监事会及董事、监事、高级管理人员保证季度报告内容的真实、准确、完整， 不存在虚假记载、误导性陈述或重大遗漏，并承担个别和连带的法律责任。 公司负责人、主管会计工作负责人及会计机构负责人（会计主管人员）保证季度报告中财务 报表信息的真实、准确、完整。 第三季度财务报表是否经审计 □是 √否 一、 主要财务数据 (一)主要会计数据和财务指标 2 / 15 单位：元 币种：人民币 项目 本报告期 本报告期比上年 同期增减变动幅 度(%) 年初至报告期末 年初至报告 期末比上年 同期增减变 动幅度(%) 营业收入 329,281,799.14 13.12 781,870,014.57 17.47 归属于上市公司股东 的净利 ...

Financial Performance - The company's operating revenue for the first half of 2021 was approximately ¥452.59 million, representing a 20.85% increase compared to ¥374.52 million in the same period last year[23]. - The net profit attributable to shareholders for the first half of 2021 was approximately ¥28.01 million, a 6.19% increase from ¥26.38 million in the previous year[23]. - The basic earnings per share for the first half of 2021 was ¥0.049, up 6.52% from ¥0.046 in the same period last year[21]. - The net profit after deducting non-recurring gains and losses was approximately ¥20.07 million, a 7.85% increase from ¥18.61 million in the same period last year[23]. - The company achieved total revenue of 452 million yuan, representing a year-on-year growth of 20.85%[33]. - The profit for the first half of the year was 28.01 million yuan, an increase of 6.19% compared to the same period last year[33]. - The total profit for the first half of 2021 was ¥28,050,182.87, up from ¥26,693,380.67, marking a growth of 5.1%[94]. - The company reported a net loss of CNY 19,993,500.00 for the first half of 2021, reflecting a significant decline in profitability[112]. Cash Flow and Assets - The net cash flow from operating activities decreased by 53.75% to approximately ¥30.62 million, down from ¥66.20 million in the previous year[23]. - The company's cash and cash equivalents at the end of the period were ¥654,691,987.11, a decrease of 8.97% from ¥719,229,407.21[44]. - The total assets at the end of the reporting period were approximately ¥2.21 billion, an increase of 3.24% from ¥2.14 billion at the end of the previous year[23]. - The company's cash inflow from sales of goods and services was CNY 361,331,622.14, a slight decline from CNY 367,407,991.47 in the first half of 2020[100]. - The company reported a net decrease in cash and cash equivalents of CNY 68,023,228.32, compared to a decrease of CNY 11,861,503.44 in the first half of 2020[101]. - The total assets of the company were CNY 1,701,248,647.39 at the end of the first half of 2021[113]. Liabilities and Equity - The total liabilities rose to CNY 419,821,316.17, compared to CNY 356,067,079.99, indicating an increase of about 17.9%[91]. - Owner's equity reached CNY 1,786,648,942.86, up from CNY 1,781,096,875.62, showing a slight increase of approximately 0.3%[86]. - The company's total equity at the end of the reporting period is CNY 1,752,293,308.23, with a capital stock of CNY 576,000,000.00 and a capital reserve of CNY 243,593,043.99[120]. - The company reported a comprehensive income of CNY 24,910,219.95 during the period[120]. Operational Highlights - The company published a total of 24.26 million books, with a year-on-year growth of 35%[34]. - The periodical business published 11 types of journals, with a cumulative issuance of 34.33 million copies, reflecting a year-on-year growth of 4.25%[34]. - The company printed and issued 1.646 million copies of 139 types of textbooks and teaching aids, achieving a total value of 121 million yuan[35]. - The "Reader" brand has accumulated a total issuance of 2.1 billion copies since its inception in 1981, significantly enhancing its brand influence[31]. - The "Reader" subscription on the Learning Power platform exceeded 40 million, greatly increasing its social impact[37]. - The official WeChat account of "Reader" reached 6.26 million followers, enhancing its media presence[37]. Risks and Challenges - There were no significant risks that materially affected the company's production and operations during the reporting period[9]. - The company faced risks due to the ongoing COVID-19 pandemic, impacting the publishing and distribution market, alongside rising production costs and increased channel maintenance expenses[52]. Strategic Initiatives - The company aims to enhance its brand value by extending the "Reader" brand into new business areas beyond publishing[39]. - Reader Media invested CNY 120,000 in three poverty alleviation projects in the first half of 2021, with CNY 80,000 allocated for infrastructure and CNY 20,000 for training[60]. - The company continues to support rural development initiatives, aligning with national strategies for rural revitalization[60]. - The company is focusing on improving living environments through projects like rural beautification and cultural signage[62]. Compliance and Governance - The company maintained good integrity status, with no instances of failing to repay large debts or fulfill commitments during the reporting period[69]. - The company has not received any penalties or public reprimands from the stock exchange, reflecting its compliance with regulations[69]. - The company has a commitment from Reader Group to compensate for any losses incurred due to property rights disputes affecting the company's lease[66]. Future Outlook - Future strategies include potential market expansion and product development initiatives to drive growth[111]. - The company plans to focus on expanding its market presence and enhancing product development in the upcoming quarters[114]. - Future guidance indicates a cautious outlook due to market uncertainties and competitive pressures[114].

Financial Performance - Operating revenue for the first quarter reached CNY 171,053,101.61, representing a 14.28% increase year-on-year[8] - Net profit attributable to shareholders increased by 24.73% to CNY 5,555,630.29 compared to the same period last year[8] - Basic earnings per share rose by 25.00% to CNY 0.010 per share[8] - The company reported a non-operating income of CNY 2,416,726.81 for the quarter[11] - The net profit after deducting non-recurring gains and losses decreased by 19.67% to CNY 3,138,903.48[8] - Total operating revenue for Q1 2021 was ¥171,053,101.61, an increase of 14.3% compared to ¥149,682,147.04 in Q1 2020[28] - Net profit for Q1 2021 reached ¥5,229,042.11, representing a 15.6% increase from ¥4,524,185.52 in Q1 2020[30] - Operating profit for Q1 2021 was ¥5,012,276.00, a rise of 23.1% from ¥4,070,737.06 in Q1 2020[28] - Investment income for Q1 2021 was ¥1,774,281.62, significantly higher than ¥82,577.44 in Q1 2020[28] - The total comprehensive income for Q1 2021 was ¥5,229,042.11, an increase from ¥4,524,185.52 in Q1 2020[30] Cash Flow - The net cash flow from operating activities was negative at CNY -43,177,703.54, compared to a positive CNY 25,845,302.02 in the previous year[8] - Cash inflow from operating activities in Q1 2021 totaled ¥95,628,570.80, down from ¥104,951,727.75 in Q1 2020[35] - The company reported a total cash outflow from operating activities of 138,806,274.34 RMB, compared to 79,106,425.73 RMB in the previous year, marking an increase of about 75.5%[36] - The cash inflow from sales of goods and services was 40,160,669.22 RMB, a decrease of approximately 52.5% from 84,426,201.90 RMB in the same quarter last year[38] - The company paid 51,447,916.91 RMB for purchases of goods and services, which is an increase of approximately 78.1% compared to 28,875,528.62 RMB in the previous year[38] Assets and Liabilities - Total assets increased by 4.61% to CNY 2,235,611,275.66 compared to the end of the previous year[8] - Total current assets amounted to ¥1,486,496,776.54, up from ¥1,388,996,270.78 at the beginning of the year[20] - Current liabilities rose to CNY 353,441,056.62, compared to CNY 263,799,552.27, indicating a significant increase of about 34.0%[21] - Non-current liabilities totaled CNY 95,844,301.31, up from CNY 92,267,527.72, reflecting a growth of approximately 6.2%[22] - Total liabilities increased to CNY 449,285,357.93 from CNY 356,067,079.99, representing a growth of about 26.2%[22] - Accounts receivable increased by 74.95% to ¥183,274,144.35 due to higher sales of spring textbooks and teaching materials[15] - Prepayments rose by 152.12% to ¥88,190,490.80 primarily due to increased payments for raw materials and electronic products for the New District Smart City project[15] - Contract liabilities increased by 60.10% to ¥144,366,771.05 as a result of prepayments for goods not yet transferred to customers[16] - Tax payable decreased by 68.58% to ¥2,425,476.81 due to adjustments in tax liabilities and the reclassification of certain taxes[16] - Other current liabilities surged by 232.80% to ¥10,962,904.92, reflecting an increase in amounts related to contracts[16] Shareholder Information - The total number of shareholders reached 28,163 at the end of the reporting period[12] - The largest shareholder, Reader Publishing Group Co., Ltd., holds 57.84% of the shares[13] - Shareholders' equity reached CNY 1,786,325,917.73, a slight increase from CNY 1,781,096,875.62, showing a growth of about 0.3%[22] - The total equity attributable to shareholders reached CNY 1,805,689,194.80, compared to CNY 1,792,981,972.06, reflecting a growth of about 0.7%[25] Investment Activities - Investment income increased significantly by 2,048.63% to ¥1,774,281.62, driven by higher returns from short-term financial investments[16] - Cash inflow from investment activities totaled 220,301,564.66 RMB, while cash outflow was 295,638,634.30 RMB, resulting in a net cash flow from investment activities of -75,337,069.64 RMB[38] - The total cash inflow from investment activities was significantly higher this quarter at 252,004,723.30 RMB compared to 30,577,500.00 RMB in the previous year[36] - The company’s total cash outflow from investment activities was 295,848,294.58 RMB, which is a substantial increase from 30,214,540.00 RMB in the same quarter last year[36]