公司代码：603999 公司简称：读者传媒 读者出版传媒股份有限公司 2021 年第三季度报告 2021年10月 2021 年第三季度报告 证券代码：603999 证券简称：读者传媒 读者出版传媒股份有限公司 2021 年第三季度报告 本公司董事会及全体董事保证本公告内容不存在任何虚假记载、误导性陈述 或者重大遗漏，并对其内容的真实性、准确性和完整性承担个别及连带责任。 重要内容提示： 公司董事会、监事会及董事、监事、高级管理人员保证季度报告内容的真实、准确、完整， 不存在虚假记载、误导性陈述或重大遗漏，并承担个别和连带的法律责任。 公司负责人、主管会计工作负责人及会计机构负责人（会计主管人员）保证季度报告中财务 报表信息的真实、准确、完整。 第三季度财务报表是否经审计 □是 √否 一、 主要财务数据 (一)主要会计数据和财务指标 2 / 15 单位：元 币种：人民币 项目 本报告期 本报告期比上年 同期增减变动幅 度(%) 年初至报告期末 年初至报告 期末比上年 同期增减变 动幅度(%) 营业收入 329,281,799.14 13.12 781,870,014.57 17.47 归属于上市公司股东 的净利 ...

Financial Performance - The company's operating revenue for the first half of 2021 was approximately ¥452.59 million, representing a 20.85% increase compared to ¥374.52 million in the same period last year[23]. - The net profit attributable to shareholders for the first half of 2021 was approximately ¥28.01 million, a 6.19% increase from ¥26.38 million in the previous year[23]. - The basic earnings per share for the first half of 2021 was ¥0.049, up 6.52% from ¥0.046 in the same period last year[21]. - The net profit after deducting non-recurring gains and losses was approximately ¥20.07 million, a 7.85% increase from ¥18.61 million in the same period last year[23]. - The company achieved total revenue of 452 million yuan, representing a year-on-year growth of 20.85%[33]. - The profit for the first half of the year was 28.01 million yuan, an increase of 6.19% compared to the same period last year[33]. - The total profit for the first half of 2021 was ¥28,050,182.87, up from ¥26,693,380.67, marking a growth of 5.1%[94]. - The company reported a net loss of CNY 19,993,500.00 for the first half of 2021, reflecting a significant decline in profitability[112]. Cash Flow and Assets - The net cash flow from operating activities decreased by 53.75% to approximately ¥30.62 million, down from ¥66.20 million in the previous year[23]. - The company's cash and cash equivalents at the end of the period were ¥654,691,987.11, a decrease of 8.97% from ¥719,229,407.21[44]. - The total assets at the end of the reporting period were approximately ¥2.21 billion, an increase of 3.24% from ¥2.14 billion at the end of the previous year[23]. - The company's cash inflow from sales of goods and services was CNY 361,331,622.14, a slight decline from CNY 367,407,991.47 in the first half of 2020[100]. - The company reported a net decrease in cash and cash equivalents of CNY 68,023,228.32, compared to a decrease of CNY 11,861,503.44 in the first half of 2020[101]. - The total assets of the company were CNY 1,701,248,647.39 at the end of the first half of 2021[113]. Liabilities and Equity - The total liabilities rose to CNY 419,821,316.17, compared to CNY 356,067,079.99, indicating an increase of about 17.9%[91]. - Owner's equity reached CNY 1,786,648,942.86, up from CNY 1,781,096,875.62, showing a slight increase of approximately 0.3%[86]. - The company's total equity at the end of the reporting period is CNY 1,752,293,308.23, with a capital stock of CNY 576,000,000.00 and a capital reserve of CNY 243,593,043.99[120]. - The company reported a comprehensive income of CNY 24,910,219.95 during the period[120]. Operational Highlights - The company published a total of 24.26 million books, with a year-on-year growth of 35%[34]. - The periodical business published 11 types of journals, with a cumulative issuance of 34.33 million copies, reflecting a year-on-year growth of 4.25%[34]. - The company printed and issued 1.646 million copies of 139 types of textbooks and teaching aids, achieving a total value of 121 million yuan[35]. - The "Reader" brand has accumulated a total issuance of 2.1 billion copies since its inception in 1981, significantly enhancing its brand influence[31]. - The "Reader" subscription on the Learning Power platform exceeded 40 million, greatly increasing its social impact[37]. - The official WeChat account of "Reader" reached 6.26 million followers, enhancing its media presence[37]. Risks and Challenges - There were no significant risks that materially affected the company's production and operations during the reporting period[9]. - The company faced risks due to the ongoing COVID-19 pandemic, impacting the publishing and distribution market, alongside rising production costs and increased channel maintenance expenses[52]. Strategic Initiatives - The company aims to enhance its brand value by extending the "Reader" brand into new business areas beyond publishing[39]. - Reader Media invested CNY 120,000 in three poverty alleviation projects in the first half of 2021, with CNY 80,000 allocated for infrastructure and CNY 20,000 for training[60]. - The company continues to support rural development initiatives, aligning with national strategies for rural revitalization[60]. - The company is focusing on improving living environments through projects like rural beautification and cultural signage[62]. Compliance and Governance - The company maintained good integrity status, with no instances of failing to repay large debts or fulfill commitments during the reporting period[69]. - The company has not received any penalties or public reprimands from the stock exchange, reflecting its compliance with regulations[69]. - The company has a commitment from Reader Group to compensate for any losses incurred due to property rights disputes affecting the company's lease[66]. Future Outlook - Future strategies include potential market expansion and product development initiatives to drive growth[111]. - The company plans to focus on expanding its market presence and enhancing product development in the upcoming quarters[114]. - Future guidance indicates a cautious outlook due to market uncertainties and competitive pressures[114].

Financial Performance - Operating revenue for the first quarter reached CNY 171,053,101.61, representing a 14.28% increase year-on-year[8] - Net profit attributable to shareholders increased by 24.73% to CNY 5,555,630.29 compared to the same period last year[8] - Basic earnings per share rose by 25.00% to CNY 0.010 per share[8] - The company reported a non-operating income of CNY 2,416,726.81 for the quarter[11] - The net profit after deducting non-recurring gains and losses decreased by 19.67% to CNY 3,138,903.48[8] - Total operating revenue for Q1 2021 was ¥171,053,101.61, an increase of 14.3% compared to ¥149,682,147.04 in Q1 2020[28] - Net profit for Q1 2021 reached ¥5,229,042.11, representing a 15.6% increase from ¥4,524,185.52 in Q1 2020[30] - Operating profit for Q1 2021 was ¥5,012,276.00, a rise of 23.1% from ¥4,070,737.06 in Q1 2020[28] - Investment income for Q1 2021 was ¥1,774,281.62, significantly higher than ¥82,577.44 in Q1 2020[28] - The total comprehensive income for Q1 2021 was ¥5,229,042.11, an increase from ¥4,524,185.52 in Q1 2020[30] Cash Flow - The net cash flow from operating activities was negative at CNY -43,177,703.54, compared to a positive CNY 25,845,302.02 in the previous year[8] - Cash inflow from operating activities in Q1 2021 totaled ¥95,628,570.80, down from ¥104,951,727.75 in Q1 2020[35] - The company reported a total cash outflow from operating activities of 138,806,274.34 RMB, compared to 79,106,425.73 RMB in the previous year, marking an increase of about 75.5%[36] - The cash inflow from sales of goods and services was 40,160,669.22 RMB, a decrease of approximately 52.5% from 84,426,201.90 RMB in the same quarter last year[38] - The company paid 51,447,916.91 RMB for purchases of goods and services, which is an increase of approximately 78.1% compared to 28,875,528.62 RMB in the previous year[38] Assets and Liabilities - Total assets increased by 4.61% to CNY 2,235,611,275.66 compared to the end of the previous year[8] - Total current assets amounted to ¥1,486,496,776.54, up from ¥1,388,996,270.78 at the beginning of the year[20] - Current liabilities rose to CNY 353,441,056.62, compared to CNY 263,799,552.27, indicating a significant increase of about 34.0%[21] - Non-current liabilities totaled CNY 95,844,301.31, up from CNY 92,267,527.72, reflecting a growth of approximately 6.2%[22] - Total liabilities increased to CNY 449,285,357.93 from CNY 356,067,079.99, representing a growth of about 26.2%[22] - Accounts receivable increased by 74.95% to ¥183,274,144.35 due to higher sales of spring textbooks and teaching materials[15] - Prepayments rose by 152.12% to ¥88,190,490.80 primarily due to increased payments for raw materials and electronic products for the New District Smart City project[15] - Contract liabilities increased by 60.10% to ¥144,366,771.05 as a result of prepayments for goods not yet transferred to customers[16] - Tax payable decreased by 68.58% to ¥2,425,476.81 due to adjustments in tax liabilities and the reclassification of certain taxes[16] - Other current liabilities surged by 232.80% to ¥10,962,904.92, reflecting an increase in amounts related to contracts[16] Shareholder Information - The total number of shareholders reached 28,163 at the end of the reporting period[12] - The largest shareholder, Reader Publishing Group Co., Ltd., holds 57.84% of the shares[13] - Shareholders' equity reached CNY 1,786,325,917.73, a slight increase from CNY 1,781,096,875.62, showing a growth of about 0.3%[22] - The total equity attributable to shareholders reached CNY 1,805,689,194.80, compared to CNY 1,792,981,972.06, reflecting a growth of about 0.7%[25] Investment Activities - Investment income increased significantly by 2,048.63% to ¥1,774,281.62, driven by higher returns from short-term financial investments[16] - Cash inflow from investment activities totaled 220,301,564.66 RMB, while cash outflow was 295,638,634.30 RMB, resulting in a net cash flow from investment activities of -75,337,069.64 RMB[38] - The total cash inflow from investment activities was significantly higher this quarter at 252,004,723.30 RMB compared to 30,577,500.00 RMB in the previous year[36] - The company’s total cash outflow from investment activities was 295,848,294.58 RMB, which is a substantial increase from 30,214,540.00 RMB in the same quarter last year[36]

Financial Performance - The company's operating revenue for 2020 was RMB 1,083,823,178.15, representing an increase of 11.52% compared to RMB 971,863,184.76 in 2019[22]. - The net profit attributable to shareholders of the listed company was RMB 74,435,174.79, up 15.14% from RMB 64,649,191.13 in the previous year[22]. - The net profit attributable to shareholders after deducting non-recurring gains and losses was RMB 54,765,375.76, a significant increase of 65.80% compared to RMB 33,030,268.83 in 2019[22]. - The company's total assets at the end of 2020 were RMB 2,137,163,955.61, reflecting a growth of 4.07% from RMB 2,053,637,589.02 in 2019[22]. - The basic earnings per share for 2020 was RMB 0.13, an increase of 18.18% from RMB 0.11 in 2019[23]. - The weighted average return on net assets increased to 4.32% in 2020, up from 3.88% in 2019, marking an increase of 0.44 percentage points[23]. - The company's net profit for the year was 74.92 million RMB, reflecting a year-on-year growth of 19.79%[41]. - The total revenue for the year was 1.084 billion RMB, representing a year-on-year increase of 11.52%[41]. Market Strategies and Operations - The company implemented market expansion strategies and enhanced online and offline multi-channel operations to mitigate the adverse effects of the pandemic[24]. - The company achieved significant cost reduction and efficiency improvement through organizational restructuring and process reengineering[24]. - The company fully utilized tax and social security relief policies available during the pandemic[24]. - The overall development trend of the company has been positive since 2019, with improved management efficiency and internal standardization[24]. - The company aims to enhance its publishing capabilities by focusing on quality and efficiency, transitioning from quantity-driven to quality-driven publishing strategies[32]. - The company plans to expand its market presence through diversified publishing and distribution channels, including online education and cultural creativity[32]. - The company aims to enhance its market presence through increased marketing efforts and multi-channel operations, focusing on digital reading and media e-commerce[84]. Publishing and Product Development - The company published a total of 3,312 books in 2020, with a reprint rate of 57%, reflecting a significant increase in the number of reprints compared to previous years[32]. - The average monthly circulation of the company's 13 periodicals reached 5.73 million copies, including digital editions, demonstrating strong market presence[32]. - The company published 306 types of textbooks and teaching aids, ensuring that every student received a book before the resumption of classes[44]. - The brand value of "Reader" reached 35.369 billion RMB in 2020, significantly enhancing its market influence[36]. - The company is focused on becoming a leading cultural media enterprise and a promoter of national reading initiatives[113]. Financial Management and Investments - The company reported a significant increase in prepayments, which rose by 158.81% to approximately 34.98 million RMB, mainly due to educational equipment and project payments[35]. - The company increased its trading financial assets by 38.69%, totaling approximately 250.23 million RMB[35]. - The company reported a decrease in advertising revenue due to reduced paper media advertising, impacting overall revenue[63]. - The company reported a significant increase in contract liabilities due to the implementation of new revenue recognition standards[76]. - The company has adopted new revenue recognition standards effective January 1, 2020, which will impact the financial reporting for the year 2020[130]. Social Responsibility and Community Engagement - The company actively participated in social responsibility initiatives, including donating 1 million RMB for flood relief efforts in Gansu Province[51]. - The company invested a total of RMB 303.3 million in poverty alleviation efforts, helping 1,709 registered impoverished individuals escape poverty[150]. - The company constructed 80 standardized breeding houses and a permanent agricultural product trading market in the targeted villages[147]. - The company donated a total of RMB 460,000 worth of books and magazines to various educational institutions in the region[147]. - The company aims to enhance rural cultural construction through projects like building "Reader Bookhouses" and promoting reading activities[153]. Governance and Management - The company has a total of 10 independent directors across various organizations, enhancing governance and oversight[178]. - The company’s governance structure includes a board of directors and a supervisory board that operates independently[190]. - The company has established a training program for new employees and ongoing professional development[186]. - The company has not faced any penalties from securities regulatory agencies in the past three years[183]. - The company confirmed that there are no related party transactions affecting the remuneration of the management team[169]. Future Outlook and Projections - The company provided a positive outlook for the next fiscal year, projecting a revenue growth of 10% to 12%[171]. - New product launches are expected to contribute an additional 200 million in revenue in the upcoming year[171]. - The company is considering strategic acquisitions to enhance its market position, with potential targets identified in the tech sector[171]. - The company is committed to enhancing shareholder value, with plans to increase dividends by 5% in the upcoming fiscal year[173].

Financial Performance - Operating revenue for the first nine months reached CNY 665,610,040.66, a year-on-year increase of 30.21%[7] - Net profit attributable to shareholders was CNY 57,032,961.38, reflecting a growth of 13.16% year-on-year[7] - The net profit after deducting non-recurring gains and losses was CNY 47,880,204.22, an increase of 28.29% year-on-year[7] - Total operating revenue for Q3 2020 reached ¥291.09 million, a 18.7% increase from ¥245.20 million in Q3 2019[26] - Net profit for Q3 2020 was ¥30.62 million, compared to ¥27.33 million in Q3 2019, reflecting an increase of 8.4%[27] - The company reported a total profit of ¥30.62 million for Q3 2020, an increase of 8.4% from ¥27.34 million in Q3 2019[27] - The net profit for Q3 2020 was CNY 32,141,350.35, an increase from CNY 26,462,249.50 in Q3 2019, representing a growth of approximately 21.4%[30] - The total operating profit for Q3 2020 was CNY 33,179,858.13, compared to CNY 26,862,191.98 in the same period last year, indicating a year-over-year increase of about 23.5%[30] Cash Flow - The net cash flow from operating activities for the first nine months was CNY 42,357,467.92, a significant recovery from a negative cash flow of CNY -33,148,223.10 in the same period last year[7] - Cash flow from operating activities for the first nine months of 2020 was CNY 42,357,467.92, a significant improvement from a negative cash flow of CNY 33,148,223.10 in the same period of 2019[32] - Total cash inflow from operating activities for the first nine months of 2020 was CNY 502,324,858.32, up from CNY 386,087,320.26 in 2019, reflecting an increase of approximately 30.1%[32] - The net cash flow from operating activities for Q3 2020 was ¥155,790,844.59, a significant increase from ¥33,924,676.77 in Q3 2019, representing a growth of approximately 359%[35] - Cash flow from investment activities for the first nine months of 2020 was negative at CNY -147,902,830.80, compared to CNY -125,002,849.04 in the same period of 2019[33] - The net cash flow from investment activities was -¥152,041,191.28, worsening from -¥125,112,327.99 year-over-year[35] Assets and Liabilities - Total assets increased by 2.99% to CNY 2,114,956,169.34 compared to the end of the previous year[7] - The total number of shareholders reached 31,070 by the end of the reporting period[11] - The largest shareholder, Reader Publishing Group Co., Ltd., holds 57.84% of the shares[11] - The accounts receivable increased by 165.66% to CNY 228,592,340.07 from CNY 86,047,489.36, primarily due to uncollected payments from the autumn textbook and journal distribution[14] - The total liabilities increased significantly, with contract liabilities reaching CNY 126,259,927.85, reflecting the implementation of the new revenue recognition standards[14] - Total liabilities increased to CNY 353,695,332.34 from CNY 311,622,768.56, reflecting a growth of around 13.5%[20] - Current liabilities rose to CNY 262,699,426.96 from CNY 216,146,837.43, an increase of approximately 21.6%[20] - Non-current liabilities decreased to CNY 90,995,905.38 from CNY 95,475,931.13, a decline of about 4.9%[20] - Owner's equity totaled CNY 1,761,260,837.00, up from CNY 1,742,014,820.46, indicating an increase of about 1.1%[20] Investments and Expenses - Research and development expenses surged to CNY 3,922,864.76, a substantial increase from CNY 158,600.97 in the same period last year[14] - The company reported a decrease in investment income by 39.99%, down to CNY 7,866,884.01 from CNY 13,108,810.18, attributed to reduced returns from bank wealth management[14] - Research and development expenses for Q3 2020 were ¥112.94 thousand, a decrease of 23.6% from ¥148.10 thousand in Q3 2019[26] Government Support - The company received government subsidies amounting to CNY 1,040,553.65 during the reporting period[9] COVID-19 Impact - The company anticipates potential impacts on cumulative net profit due to the COVID-19 pandemic affecting major business segments[15]

Financial Performance - The company's operating revenue for the first half of 2020 was CNY 374,515,541.67, representing a 40.79% increase compared to CNY 266,000,693.67 in the same period last year[21]. - The net profit attributable to shareholders for the first half of 2020 was CNY 26,376,075.77, which is a 10.87% increase from CNY 23,790,513.80 in the previous year[21]. - The net cash flow from operating activities increased significantly by 248.77%, reaching CNY 66,203,516.58 compared to CNY 18,981,749.27 in the same period last year[21]. - The total assets of the company at the end of the reporting period were CNY 2,076,566,672.01, reflecting a 1.12% increase from CNY 2,053,637,589.02 at the end of the previous year[21]. - The basic earnings per share for the first half of 2020 was CNY 0.046, up 12.20% from CNY 0.041 in the same period last year[22]. - The weighted average return on equity increased to 1.548% from 1.412%, an increase of 0.136 percentage points[22]. - The net profit after deducting non-recurring gains and losses was CNY 18,610,699.25, a 2.53% increase from CNY 18,151,459.03 in the previous year[21]. Assets and Liabilities - The company's net assets attributable to shareholders at the end of the reporting period were CNY 1,701,248,647.39, a slight increase of 0.40% from CNY 1,694,399,792.99 at the end of the previous year[21]. - The total amount of long-term equity investments decreased by 64.97% to 34,323,827.67 yuan, mainly due to cash dividends received from joint ventures and investment losses recognized[48]. - The company's total assets increased, with cash and cash equivalents accounting for 35.71% of total assets, up from 27.56% in the previous year[44]. - Total liabilities rose to CNY 378,209,540.78, up from CNY 306,877,507.92, indicating an increase of about 23.25%[100]. - The company's total current liabilities increased to CNY 370,499,699.92 from CNY 299,167,667.06, representing a rise of about 24.00%[99]. Inventory and Prepayments - The company reported a significant increase in prepayments, rising by 375.84% to CNY 64,313,241.39, primarily due to increased procurement and prepayments for educational projects[30]. - Inventory increased by 49.56% to CNY 152,804,919.82, attributed to a rise in stock of educational materials and general books[30]. - The company's inventory increased by 90.42% year-on-year, reaching 152,804,919.82 yuan, primarily due to higher stock levels of raw materials and educational materials[45]. Market and Business Strategy - The brand value of "Reader" reached CNY 35.369 billion in 2020, reflecting a strong market presence and influence[31]. - The company has established a comprehensive marketing channel that includes physical bookstores, traditional e-commerce platforms, and new e-commerce platforms, enhancing its market reach[32]. - The company aims to transform its publishing operations from "one-dimensional publishing" to "multi-dimensional operations," focusing on quality and impact[35]. - The company has adapted its publishing strategy to enhance political awareness and quality control, ensuring alignment with national guidelines[35]. - The company’s online sales and marketing efforts have been intensified in response to the COVID-19 pandemic, leading to increased engagement and sales[31]. Social Responsibility and Community Engagement - The company actively engaged in social services during the pandemic, donating books worth ¥32,000 and organizing volunteer activities[40]. - The company established the "Reader Teacher Training Center" to support teacher training in Gansu Province, enhancing its social impact[39]. - The company invested a total of 1,764,000 RMB in poverty alleviation efforts, focusing on industrial development projects[72]. - The company has a clear goal and detailed plans for poverty alleviation, aligning with national policies and local needs[70]. - The company has donated books worth 460,000 to various educational institutions, promoting literacy and education[74]. Risks and Legal Matters - The company has not disclosed any significant risks that could materially affect its operations during the reporting period[9]. - There are no significant lawsuits or arbitration matters reported during the reporting period, indicating a stable legal environment for the company[65]. - The integrity of the company and its major stakeholders remains strong, with no instances of failing to repay large debts or fulfill commitments[65]. Future Outlook and Guidance - The company anticipates a potential loss in cumulative net profit from the beginning of the year to the end of the next reporting period, or a significant change compared to the same period last year[56]. - The publishing industry is expected to gradually recover as the pandemic is controlled, with long-term stable development anticipated[57]. - The company plans to continue focusing on cost management and operational efficiency to navigate market challenges[120]. - The overall financial health remains stable, with a focus on maintaining shareholder value despite the slight declines in revenue and profit[120]. Accounting and Financial Policies - The company’s financial statements are prepared based on the going concern assumption, indicating no significant doubts about its ability to continue operations[133]. - The company has implemented specific accounting policies tailored to its operational characteristics, ensuring compliance with accounting standards[134]. - The company recognizes revenue when control of goods or services is transferred to the customer, which occurs upon fulfilling contractual obligations[199]. - The company assesses impairment for inventory based on the net realizable value, ensuring that cumulative impairment does not exceed the actual cost[163].

Financial Performance - In 2019, the company's operating revenue reached RMB 971,863,184.76, representing a year-on-year increase of 27.76% compared to RMB 760,708,704.39 in 2018[22]. - The net profit attributable to shareholders was RMB 64,649,191.13, a significant increase of 52.21% from RMB 42,472,534.47 in the previous year[22]. - The net cash flow from operating activities was negative at RMB -36,756,571.95, compared to a positive RMB 94,335,558.99 in 2018, indicating a shift in cash flow dynamics[22]. - The company's total assets as of the end of 2019 were RMB 2,053,637,589.02, reflecting a 2.58% increase from RMB 2,002,016,020.86 at the end of 2018[22]. - The net assets attributable to shareholders increased slightly by 0.87% to RMB 1,694,399,792.99 from RMB 1,679,838,144.11 in 2018[22]. - Basic earnings per share rose to RMB 0.11, up 57.14% from RMB 0.07 in 2018[23]. - The weighted average return on equity improved to 3.88%, an increase of 1.42 percentage points from 2.46% in the previous year[23]. - Total revenue for the year reached CNY 460,666,430.46, with a significant increase in the fourth quarter compared to previous quarters[26]. - Net profit attributable to shareholders was CNY 14,247,978.04 in the fourth quarter, showing a decline from the third quarter's CNY 26,610,699.29[26]. - The net cash flow from operating activities was negative CNY 3,608,348.85 in the fourth quarter, following a negative CNY 52,129,972.37 in the third quarter[26]. Business Operations - The growth in net profit is attributed to increased marketing efforts, multi-channel operations, and enhanced cost management[22]. - The company plans to distribute a cash dividend of RMB 0.34 per 10 shares, totaling RMB 1,958.40 million, subject to shareholder approval[7]. - The publishing business includes 13 social science journals with an annual circulation of nearly 70 million copies, indicating a strong market presence[33]. - The company experienced a 3.7% average revenue growth in the publishing industry during the first three quarters of 2019, reflecting stable industry development[35]. - The core journal segment showed steady growth, while textbook sales remained stable despite challenges in the publishing sector[35]. - The company is focusing on integrating new media with traditional publishing, enhancing its brand influence through various platforms[34]. - The company plans to expand its market presence through diversified publishing and distribution strategies, including online education and cultural creative services[33]. Research and Development - R&D expenses increased by 260.30% to CNY 13.03 million, primarily due to the development of the "Reader•New Language" platform[58]. - Total research and development investment reached 14.89 million yuan, representing 1.53% of total operating revenue[71]. - The company is actively exploring the development of digital educational materials and enhancing its product innovation capabilities in the education sector[112]. - The company is investing 50 million in research and development for new technologies aimed at enhancing user experience[167]. - The company is investing in new technology development, allocating 100 million for R&D in 2020, which is a 20% increase from the previous year[170]. Market Expansion and Strategy - The company aims to become a leading cultural brand in China and a globally recognized cultural brand, focusing on social and economic benefits[108]. - The company plans to deepen reforms and enhance its modern enterprise system with a cultural characteristic[110]. - The company is committed to promoting the overseas influence of Chinese culture through thematic publishing and academic books[107]. - The company anticipates a gradual recovery in the publishing industry as the COVID-19 pandemic is brought under control, despite short-term impacts on offline retail operations[114]. - The company is considering strategic acquisitions to bolster its market position, with a budget of 100 million allocated for potential deals[167]. - Market expansion plans include entering two new international markets by Q3 2020, targeting an additional 500,000 users[167]. Shareholder and Governance - The company implemented a cash dividend policy, distributing a total of RMB 13.248 million (including tax) to shareholders at a rate of RMB 0.23 per 10 shares for the year 2018[116]. - For the year 2019, the company plans to distribute a total of RMB 19.584 million (including tax) to shareholders at a rate of RMB 0.34 per 10 shares, pending approval from the shareholders' meeting[117]. - The total number of ordinary shareholders increased from 35,582 to 40,450 during the reporting period, representing a growth of approximately 13.3%[155]. - The largest shareholder, Reader Publishing Group Co., Ltd., holds 333,145,944 shares, accounting for 57.84% of total shares[157]. - The company has committed to eliminating competition with its controlling shareholder, Reader Group, through asset restructuring and business cessation within five years[196]. Social Responsibility - The company has invested over 1.4 million RMB in poverty alleviation efforts, including donations of materials valued at over 100,000 RMB[146]. - A total of 948 registered poor individuals have been helped to escape poverty through the company's initiatives[147]. - The company has committed to building a permanent agricultural product trading market in the local area as part of its poverty alleviation strategy[146]. - The company has implemented a plan to construct a water-flushing toilet in the local community to improve sanitation conditions[145]. - The company emphasizes the integration of cultural promotion in its poverty alleviation efforts, aligning with national directives[149]. Financial Reporting and Compliance - The company has implemented new financial instrument accounting standards effective January 1, 2019, which classify financial assets into three categories based on business model and cash flow characteristics[126]. - The company has changed its financial asset impairment provision method from "incurred loss model" to "expected loss model," which is expected to have no significant impact on financial statements[126]. - The company has retained Zhongxi Accounting Firm for its 2019 financial audit, with an audit fee of RMB 650,000 and an internal control audit fee of RMB 180,000[129]. - There are no significant litigation or arbitration matters reported for the current year[130]. - The company and its controlling shareholders have maintained good credit status, with no overdue large debts or unfulfilled commitments[130].

Financial Performance - Net profit attributable to shareholders rose by 20.49% to CNY 4,454,187.78 year-on-year[8] - Operating revenue increased by 9.05% to CNY 149,682,147.04 compared to the same period last year[8] - The net profit excluding non-recurring gains and losses surged by 48.07% to CNY 3,907,539.32 compared to the same period last year[8] - Basic and diluted earnings per share increased by 33.33% to CNY 0.008[8] - Net profit for Q1 2020 reached CNY 4,524,185.52, a 20.9% increase from CNY 3,741,412.67 in Q1 2019[27] - The company's operating revenue for Q1 2020 was approximately ¥101.09 million, an increase of 2.2% compared to ¥98.91 million in Q1 2019[30] - The net profit for Q1 2020 reached ¥7.50 million, representing a 12.8% increase from ¥6.66 million in Q1 2019[31] Assets and Liabilities - Total assets increased by 3.03% to CNY 2,115,950,340.20 compared to the end of the previous year[8] - Total liabilities increased to ¥369,411,334.23 from ¥311,622,768.56, reflecting a growing financial obligation[20] - The company's total assets as of March 31, 2020, were CNY 2,113,401,482.40, compared to CNY 2,053,844,596.20 at the end of 2019, marking a growth of 2.9%[24] - Current assets totaled CNY 1,310,069,428.56 as of March 31, 2020, an increase from CNY 1,248,905,905.44 at the end of 2019, representing a growth of 4.9%[22] - The company's total liabilities increased to CNY 358,929,635.67 in Q1 2020 from CNY 306,877,507.92 in Q1 2019, reflecting a rise of 17.0%[24] - The total cash and cash equivalents at the end of Q1 2020 were ¥779.54 million, up from ¥483.26 million at the end of Q1 2019[34] Cash Flow - Net cash flow from operating activities was CNY 25,845,302.02, a significant recovery from a negative cash flow of CNY -12,090,716.74 in the previous year[8] - Operating cash flow for the period was ¥25,845,302.02, a significant improvement from a negative cash flow of ¥12,090,716.74 in the same quarter last year[16] - The cash flow from operating activities generated a net amount of ¥88,090,165.28 in Q1 2020, compared to ¥106,066,380.88 in Q1 2019, indicating a decline of 16.9%[36] - The net cash flow from operating activities for Q1 2020 was ¥39,971,279.12, a decrease of 3.8% compared to ¥42,571,506.45 in Q1 2019[36] Shareholder Information - The total number of shareholders reached 35,582 at the end of the reporting period[12] - The largest shareholder, Reader Publishing Group Co., Ltd., holds 57.84% of the shares[12] Other Financial Metrics - The weighted average return on equity improved by 0.04 percentage points to 0.26%[8] - The company reported a non-operating income of CNY 546,648.46, primarily from government subsidies and other non-recurring items[8] - Other income increased to ¥246,099.60, a rise of 1,294.38% from ¥17,649.33, mainly due to government subsidies[15] - The company incurred a financial expense of approximately -¥631,432.53 in Q1 2020, compared to -¥366,768.00 in Q1 2019[30] - The company reported a significant decrease in asset impairment losses, with a loss of -¥2.89 million in Q1 2020 compared to -¥4.30 million in Q1 2019[31] Accounting Standards and Future Outlook - The company is adapting to new accounting standards effective from January 1, 2020, which may impact future financial reporting[46] - The company anticipates potential impacts on cumulative net profit due to the COVID-19 pandemic, with uncertainty regarding significant changes compared to the previous year[16]

Financial Performance - Net profit attributable to shareholders rose by 49.77% year-on-year, amounting to RMB 50,401,213.09[9] - Basic earnings per share increased by 50.00% to RMB 0.09[9] - Net profit for the first nine months increased by 51.99% to ¥50,541,708.87 from ¥33,253,528.04, attributed to price increases for the magazine and reduced procurement costs for paper[16] - Total profit for the first three quarters of 2019 was ¥50,637,622.81, an increase from ¥34,233,602.77 in the same period of 2018[27] - Net profit for Q3 2019 was ¥27,325,432.55, representing a 46.3% increase compared to ¥18,682,644.12 in Q3 2018[27] - The total comprehensive income attributable to the parent company for Q3 2019 was ¥26,610,699.30, compared to ¥19,257,839.33 in Q3 2018[29] Revenue and Costs - Operating revenue for the first nine months increased by 1.95% year-on-year, totaling RMB 511,196,754.30[9] - Total operating revenue for Q3 2019 reached ¥245,196,060.63, a 32.2% increase from ¥185,482,853.45 in Q3 2018[26] - Total operating costs for Q3 2019 were ¥232,667,345.04, up 38.6% from ¥167,888,038.55 in Q3 2018[26] - The company reported a total operating revenue of ¥511,196,754.30 for the first nine months of 2019, up from ¥501,430,607.67 in the same period of 2018[26] Assets and Liabilities - Total assets increased by 9.51% year-on-year, reaching RMB 2,192,486,115.63[9] - Total current assets increased to ¥1,345,106,248.19 from ¥1,147,699,359.98, reflecting growth in various receivables and other current assets[19] - Total liabilities reached ¥425,635,347.33, compared to ¥272,458,961.43, indicating an increase of approximately 56.4%[21] - Current liabilities rose significantly to ¥326,156,879.45, compared to ¥174,454,997.78, marking an increase of about 86.7%[21] - Total liabilities amounted to ¥272,458,961.43, with current liabilities totaling ¥174,454,997.78 and non-current liabilities at ¥98,003,963.65[42] Cash Flow - Net cash flow from operating activities showed a negative value of RMB -33,148,223.10, compared to RMB -17,358,193.88 in the previous year[9] - Cash flow from operating activities for the first three quarters of 2019 was negative at ¥33.15 million, compared to a negative cash flow of ¥17.36 million in the same period of 2018[34] - The net cash flow from operating activities was negative at -¥33,148,223.10, worsening from -¥17,358,193.88, mainly due to increased accounts receivable[17] - The company reported a net decrease in cash and cash equivalents of ¥104,385,493.64 in Q3 2019, compared to a decrease of ¥20,087,550.49 in Q3 2018[38] Shareholder Information - The total number of shareholders reached 38,218 by the end of the reporting period[13] - The largest shareholder, Reader Publishing Group Co., Ltd., holds 57.84% of the shares[13] Investments and Subsidies - The company received government subsidies amounting to RMB 64,567.14 during the reporting period[12] - Investment income increased by 50.14% to ¥13,108,810.18 from ¥8,730,859.68, primarily due to higher returns from structured deposits[16] Research and Development - Research and development expenses decreased by 92.03% to ¥158,600.97 from ¥1,990,222.75 due to the suspension of a project on online audio reading technology[16] - Research and development expenses for Q3 2019 were ¥148,100.97, significantly down from ¥1,662,813.25 in Q3 2018[26] Future Plans - The company plans to enhance market expansion and digital transformation efforts while maintaining traditional publishing operations[17] - The company aims to improve internal resource allocation and cost control to achieve better operational performance in the fourth quarter[17]

Financial Performance - The company's operating revenue for the first half of 2019 was CNY 266,000,693.67, a decrease of 15.81% compared to the same period last year[19]. - The net profit attributable to shareholders of the listed company was CNY 23,790,513.80, an increase of 65.28% year-on-year[19]. - The net profit after deducting non-recurring gains and losses was CNY 18,151,459.03, representing a significant increase of 253.33% compared to the previous year[19]. - The net cash flow from operating activities was CNY 18,981,749.27, a recovery from a negative cash flow of CNY -33,486,600.97 in the same period last year[19]. - Basic earnings per share for the first half of 2019 were CNY 0.041, up 64.00% from CNY 0.025 in the same period last year[20]. - The weighted average return on net assets increased to 1.412%, up 0.571 percentage points from the previous year[20]. - The company reported a net profit of ¥756,418.88, representing a 3.18% increase attributed to enhanced market expansion efforts and improved cost control measures[48]. - The total profit for the first half of 2019 was CNY 28,362,581.50, compared to CNY 18,688,932.87 in the same period of 2018, marking a growth of 51.9%[99]. - The total comprehensive income for the first half of 2019 was CNY 28,362,581.50, compared to CNY 18,688,932.87 in the same period of 2018, representing a significant increase[100]. Assets and Liabilities - The total assets at the end of the reporting period were CNY 2,047,593,808.92, an increase of 2.28% from the end of the previous year[19]. - The net assets attributable to shareholders of the listed company were CNY 1,690,380,657.91, a slight increase of 0.63% compared to the end of the previous year[19]. - The total liabilities as of June 30, 2019, were CNY 308,068,473.17, compared to CNY 272,458,961.43 at the end of 2018, reflecting an increase of 13.1%[89]. - Current liabilities totaled CNY 211,708,384.07 as of June 30, 2019, up from CNY 174,454,997.78 at the end of 2018, indicating a rise of 21.4%[89]. - Non-current liabilities decreased to CNY 96,360,089.10 from CNY 98,003,963.65, showing a decline of 1.7%[89]. - The company's total assets at the end of the reporting period were CNY 1,739,525,335.75, compared to CNY 1,768,183,455.63 in the previous year[115]. Cash Flow - Cash inflow from operating activities amounted to CNY 280,866,144.69, slightly up from CNY 279,320,135.03 year-over-year[103]. - Cash outflow from investing activities totaled CNY 256,255,909.15, down from CNY 536,204,008.26 in the previous year, indicating reduced investment spending[103]. - The company reported a decrease in cash flow from financing activities, with a net outflow of CNY 13,248,000.00 compared to CNY 23,347,883.35 in the previous year[104]. - Cash and cash equivalents at the end of the period were CNY 564,306,741.49, down from CNY 776,316,481.30 at the end of the first half of 2018[104]. Business Operations - The company continues to focus on the stable development of its main products, including periodicals, books, and educational materials, while enhancing its internal management and profitability[24]. - The total number of books published by the company increased by 25% compared to the same period last year, with a total of 9 periodicals published and a total circulation of 28 million copies in the first half of 2019, averaging 4.6 million copies per month, a year-on-year decrease of 18.5%[33]. - The company actively engaged in the "Three Regions and Three Prefectures" educational initiative, significantly increasing revenue and profit from textbook and auxiliary materials publishing compared to the same period last year[33]. - The company has expanded its new media business, with the "Reader New Language" series video micro-courses launched in April 2019 achieving a total view count of 57,000 and generating nearly 200,000 yuan in sales revenue[32]. - The company continues to adapt to the publishing industry's structural reforms, focusing on high-quality development and enhancing its core competitiveness in the publishing sector[32]. Shareholder Information - The company has a total of 33,127 common stock shareholders as of the end of the reporting period[78]. - The largest shareholder, Reader Publishing Group Co., Ltd., holds 333,145,944 shares, accounting for 57.84% of total shares[80]. - The company did not propose any profit distribution or capital reserve increase for the half-year period, maintaining a conservative financial strategy[54]. Corporate Governance - The company held its 2018 annual general meeting on May 23, 2019, with 350,805,496 shares represented, approving multiple key resolutions[52]. - There were changes in the board of directors, with Liu Yongsheng elected as the new chairman on August 2, 2019[82]. - The company has appointed Zhongxi Accounting Firm as the financial auditing institution for the fiscal year 2019, approved by the shareholders' meeting on May 23, 2019[61]. Social Responsibility - The company has invested a total of 6 million RMB in poverty alleviation efforts, helping 80 registered impoverished individuals to escape poverty[70]. - The company has provided 4 million RMB in funding for educational support for impoverished students[71]. - The company has achieved a significant improvement in village appearance and living conditions through its poverty alleviation initiatives[69]. - The company has received the Outstanding Contribution Award for Poverty Alleviation from the Gansu listed companies in 2018[71]. Future Outlook - The company plans to enhance its capital operation capabilities and continue the development of the "Reader Station+" model to improve public cultural service orders[35]. - The company plans to focus on expanding its market presence and developing new products to drive future growth[116]. - Future outlook remains cautious due to the current cash flow challenges and market conditions[107].