股票代码：000921 股票简称：海信家电 公告编号：2025-027 海信家电集团股份有限公司 H 股公告-认购理财产品 本公司及董事会全体成员保证信息披露内容的真实、准确、完整，没有虚假记载、 误导性陈述或重大遗漏。 海信家电集团股份有限公司（「本公司」）于 2025 年 5 月 19 日在香港联合交易所有 限公司披露易网站（www.hkexnews.hk）刊登了公告。根据《深圳证券交易所股票上市 规则》关于境内外同步披露的要求，特将公告内容披露如下，供参阅。 特此公告。 海信家电集团股份有限公司董事会 2025 年 5 月 19 日 1 每份渤海銀行集團理財協議本身並不構成本公司根據上市規則第 14.06 條須予披露的交易。 然而，根據上市規則第 14.22 條，當該等渤海銀行集團理財協議下的認購金額合併計算時， 相關適用百分比率（定義見上市規則）超過 5%但低於 25%。因此，該等渤海銀行集團理財 協議下的交易按合併計算基準構成本公司的須予披露交易，並須遵守上市規則下的申報及 公告規定。 背景 香港交易及結算所有限公司及香港聯合交易所有限公司對本公告的內容概不負責，對其準確 性或完整性亦不發表任何聲明 ...

| 行情 | 资金净流入 | 涨跌分布 | | --- | --- | --- | | 上证指数 | 深证成指 | 北证50 | | 2881.23 | 8583.31 | 703.23 | | -5.51 -0.19% +108.61 +1.28% +5.92 +0.85% | | | | 科创50 | 创业板指 | 万得全A | | 719.95 | 1660.66 | 4101.54 | | +6.07 +0.85% +16.21 +0.99% +31.13 +0.76% | | | | 沪深300 | 中证500 | 中证800 | | 3399.41 | 4728.68 | 3610.33 | | +0.14 0.00% +63.24 +1.36% +11.97 +0.33% | | | | 中证1000 | 中证2000 | 万得微盘股 | | 4695.68 | 1749.96 | 209335.59 | | +27.08 +1.57% +2898.77 +1.40% +63.11 +1.36% | | | A股主要指数涨跌不一，截至午间收盘，沪指跌0.19%报2881.23点，深成指涨1.28 ...

Group 1 - The core viewpoint of the articles highlights the challenges faced by the home appliance industry, including a shift towards brand concentration and the struggles of small to medium enterprises amid a cooling consumer market [2][3] - The 618 shopping festival has become a stage for leading appliance brands, with overall market activity being subdued and promotional events returning to a normalized state [2] - The home appliance sector is experiencing significant changes, including leadership changes in major small appliance companies like Midea, Supor, and Joyoung, indicating operational challenges and the need for strategic adjustments [8] Group 2 - The home appliance industry is undergoing a standardization push, with 10 new industry standards set to be implemented by November 2025, focusing on quality upgrades and technological innovation [4] - The recent adjustment of tariffs between China and the U.S. is seen as a potential turning point for appliance companies, allowing for increased cross-border trade and production acceleration [5][6] - The after-sales service sector is being enhanced, with 105 leading service companies recognized, including Haier and Midea, reflecting a growing emphasis on service quality in the appliance market [7] Group 3 - Midea is actively pursuing acquisitions to strengthen its market position, including the purchase of Teka Group and strategic agreements with other companies to enhance its capabilities in the HVAC sector [10] - Haier and Hisense are launching innovative products aimed at improving consumer health and sleep quality, with Haier's "washing air" air conditioner and Hisense's new air conditioning solutions [11][12] - The financial performance of companies like Aucma has deteriorated, with a reported loss in 2024, highlighting the operational uncertainties faced by traditional appliance manufacturers [13] Group 4 - TCL has achieved significant market success during the 618 event, securing multiple top rankings in sales, showcasing the effectiveness of its product strategy focused on high-end and large-screen technology [14] - Samsung is expanding its presence in the HVAC market through a major acquisition, while Panasonic is selling "slightly flawed" appliances at discounted prices, indicating a strategic shift in product offerings [15] - Sony and Sharp are facing operational challenges, with Sony projecting a decline in revenue for the upcoming fiscal year and Sharp announcing the sale of its LCD panel factory due to poor performance [16]

Investment Rating - The report assigns an "Outperform" rating to multiple companies within the discretionary consumption sector, indicating a positive outlook for their performance relative to the market [1][3][5]. Core Insights - The pet and U.S. hotel sectors have shown the best performance this week, with valuations in most sectors still below the average of the past five years [1][4][13]. - The report highlights that the average increase for leading companies in the pet sector was 9.1%, driven by favorable trade negotiations and the commencement of the 618 pre-sale [4][15][17]. - Valuation analysis indicates that most sub-sectors are trading below their historical averages, suggesting potential investment opportunities [5][9][19]. Sector Performance Review - Weekly performance rankings: Pet > U.S. Hotel > Credit Card > Cosmetics > Gambling > Sportswear > Luxury Goods > Snacks [7][14]. - Monthly performance rankings: Pet > U.S. Hotel > Gambling > Cosmetics > Sportswear > Credit Card > Luxury Goods > Snacks [14]. - Year-to-date (YTD) performance rankings: Pet > Luxury Goods > Cosmetics > Snacks > Credit Card > U.S. Hotel > Sportswear > Gambling [14]. Valuation Analysis - As of May 16, 2025, the expected P/E ratios for various sectors are as follows: - Sportswear: 15.6x (77% of 5-year average) - Luxury Goods: 18.4x (52% of 5-year average) - Gambling: 14.2x (23% of 5-year average) - Cosmetics: 36.8x (91% of 5-year average) - Pet: 50x (51% of 5-year average) - Snacks: 24.3x (37% of 5-year average) - U.S. Hotel: 29.4x (18% of 5-year average) - Credit Card: 32x (61% of 5-year average) [5][9][18][19].

Investment Rating - The industry rating is "Outperform the Market" (maintained rating) [5] Core Insights - The governance improvement of Hisense Group and the review of its business layout are significant for long-term development, aided by mixed ownership reform and strategic investments [1][2] - Hisense Group's diversified business layout and effective international brand strategy have led to substantial overseas revenue growth, contributing significantly to overall income [3][29] Summary by Sections Shareholders and Governance - Hisense Group has a diverse shareholder structure, including natural persons (31.0%), Hisense Group Co., Ltd. (26.8%), and Qingdao New Feng Information Technology Co., Ltd. (24.4%) [1][12] - The mixed ownership reform initiated in May 2020 has transitioned the group to a state without a controlling shareholder, enhancing governance and management efficiency [2][16] - Recent board restructuring has introduced directors with capital and investment banking backgrounds, aiming to optimize governance and bring new strategic directions [20][22] Business Diversification and International Strategy - Hisense Group's revenue for 2024 is projected to reach 214.3 billion yuan, with significant contributions from its main subsidiaries, Hisense Visual and Hisense Home Appliances [3][29] - The international marketing subsidiary has been pivotal in expanding Hisense's brand globally, achieving 99.6 billion yuan in overseas revenue, accounting for 46.5% of total revenue in 2024 [31][35] - The group's international brand strategy has resulted in 85.6% of overseas revenue being generated from its own brands [31] Market Trends and Recommendations - The recent monetary policy changes, including interest rate cuts, are expected to stabilize demand in the real estate sector, positively impacting home appliance sales [4] - The upcoming promotional events, such as the 618 shopping festival, are anticipated to drive demand, particularly in air conditioning and cleaning appliances [4] - Recommended stocks include major players in the home appliance sector, such as Gree Electric, Midea Group, Hisense Home Appliances, and Haier Smart Home [4]

Investment Rating - Industry Rating: Outperform the market (maintained rating) [5] Core Insights - The governance improvement of Hisense Group is supported by mixed ownership reform, and the leadership's involvement in listed entities is beneficial for long-term development [1][2] - Hisense Group's diversified business layout and effective international brand strategy have shown significant results [3][26] - The group's revenue for 2024 is projected to reach 214.3 billion yuan, with substantial contributions from both listed entities, Hisense Visual and Hisense Home Appliances [3][29] - The overseas revenue for Hisense Group is expected to be 99.6 billion yuan, accounting for 46.5% of total revenue, with a strong focus on brand internationalization [3][31] Summary by Sections Shareholder Structure - Hisense Group has a diverse shareholder structure, including natural persons (31.0%), Hisense Group Co., Ltd. (26.8%), and Qingdao New Feng Information Technology Co., Ltd. (24.4%) [1][12] - The mixed ownership reform initiated in May 2020 has transitioned the group to a state without a controlling shareholder, enhancing governance and operational efficiency [2][17] External Investment - Hisense Group operates in various sectors, including information technology services, manufacturing, wholesale and retail, real estate, leasing and business services, and finance [3][26] - The international marketing subsidiary has been pivotal in expanding Hisense's brand presence globally since the establishment of its internationalization strategy in 2006 [3][31] Financial Performance - The projected revenue for 2024 is 214.3 billion yuan, with Hisense Visual and Hisense Home Appliances contributing 58.53 billion yuan and 92.75 billion yuan, respectively [3][29] - The overseas revenue is expected to reach 99.6 billion yuan, representing 46.5% of total revenue, with a significant portion coming from the two main listed entities [3][31] Market Trends - Recent policy changes, including interest rate cuts, are expected to stabilize demand in the real estate sector, positively impacting home appliance sales [4] - The upcoming promotional events, such as the 618 shopping festival, are anticipated to drive demand in key segments like air conditioning and cleaning appliances [4]

Core Insights - The major Chinese home appliance companies, including Midea, Haier, TCL, and Hisense, reported significant revenue growth in their 2024 financial results, with Midea leading the way with a revenue of 409.1 billion yuan, a year-on-year increase of 9.5% [1][3] - The overall trend indicates a slowdown in the white goods market while the black goods segment is driven by high-end and smart product offerings, with a notable increase in overseas market contributions [3][6] Group 1: Financial Performance - Midea achieved a revenue of 409.1 billion yuan, marking a 9.5% increase year-on-year, making it the only company to surpass 400 billion yuan in revenue [1][3] - Haier and TCL both reported revenues close to 300 billion yuan, with Haier's revenue at 285.98 billion yuan and TCL's at approximately 300 billion yuan, both showing growth [1][3] - Hisense reported a revenue of 151.3 billion yuan, with an 8.7% growth [1][3] Group 2: Overseas Market Contributions - Midea's overseas revenue reached 169.03 billion yuan, accounting for 41.32% of its total revenue, with a year-on-year growth of 12.01% [4] - Haier's overseas revenue was 143.91 billion yuan, making up 50.32% of its total revenue, with a growth of 5.43% [4] - Hisense's overseas revenue reached 356.29 billion yuan, showing a significant growth of 28% [4] Group 3: Strategic Trends - The growth of these companies is primarily driven by globalization and high-end product strategies, as they adapt to a more competitive domestic market [3][6] - Midea has focused on high-end branding through its COLMO and Toshiba brands, with a reported 20% increase in retail sales for these brands [7][8] - Haier has utilized a merger and acquisition strategy to enhance its high-end market presence, with 80% of its U.S. sales produced locally [12][14] Group 4: Market Dynamics - The overall retail sales of home appliances in China reached 907.1 billion yuan in 2024, reflecting a 6.4% year-on-year increase, aided by government incentives [4][5] - Despite the positive growth, challenges remain for domestic sales, as companies like Hisense and Midea have announced layoffs, indicating a tough market environment [5][6] - The global market for televisions is experiencing slower growth, with a reported increase of only 1.8% in global TV shipments [25] Group 5: Future Outlook - Chinese home appliance companies are increasingly becoming favored in international markets, with significant exports to Asia, Latin America, and Africa showing robust growth [25][26] - The production capacity of traditional white goods in China is substantial, with a 65.5% share of the global market, indicating a strong manufacturing base [26] - The shift towards high-tech, high-value, and high-quality products positions Chinese home appliance brands for future growth in the global market [26][27]

Investment Rating - The report maintains an "Outperform" rating for the home appliance industry [6][14]. Core Insights - The home appliance industry is experiencing an upward trend in profitability and revenue growth, driven by government subsidies and strong export performance. The total revenue for 43 listed home appliance companies is projected to reach 1,253.9 billion yuan in 2024, reflecting a year-on-year growth of 5.8% [13][15]. - The gross profit margin is expected to decline by 1.6 percentage points to 27.1%, while the net profit attributable to shareholders is forecasted to be 111.1 billion yuan, up 9.7% year-on-year [15][30]. - The first quarter of 2025 shows a significant revenue increase of 14.9% compared to the previous year, marking the highest quarterly growth since 2022 [23][25]. Summary by Sections 1. Home Appliance Industry Overview - The home appliance sector is witnessing a recovery in domestic sales, supported by government subsidy policies, with a projected revenue growth of 9.0% in domestic sales and 15.4% in exports for 2024 [15][30]. - The overall profitability of the industry is improving, with net profit margins increasing by 0.3 percentage points to 8.9% in 2024 [15][30]. 2. Sub-sector Analysis 2.1 White Goods - White goods companies are expected to achieve a revenue of 1,044.3 billion yuan in 2024, with a year-on-year growth of 5.8%. The net profit margin is projected to increase by 0.6 percentage points to 9.1% [32][41]. - The first quarter of 2025 shows a revenue increase of 16.1% year-on-year, indicating strong performance in both domestic and export markets [33][41]. 2.2 Kitchen Appliances - The kitchen appliance sector is facing challenges, with a projected revenue decline of 3.7% to 28.3 billion yuan in 2024. The net profit margin is expected to decrease by 2.7 percentage points to 10.3% [42][58]. - The first quarter of 2025 shows a further revenue decline of 7.2% year-on-year, reflecting the impact of the real estate market [42][58]. 2.3 Small Appliances - Small appliances are projected to achieve a revenue of 123.3 billion yuan in 2024, with a growth of 7.3%. However, the net profit margin is expected to decrease by 0.9 percentage points to 7.7% [60][65]. - The first quarter of 2025 shows a revenue increase of 12.2% year-on-year, driven by strong export performance [60][65]. 2.4 Lighting and Components - The lighting and components sector is expected to see a revenue growth of 6.2% to 58 billion yuan in 2024, with a slight increase in net profit margin to 5.7% [3][27]. - The first quarter of 2025 shows a revenue increase of 8.9% year-on-year, indicating stable growth in this segment [3][27]. 3. Investment Recommendations - Key recommendations include Midea Group, Gree Electric Appliances, Haier Smart Home, and TCL for white goods; Boss Electric for kitchen appliances; and Bear Electric, New Treasure, and Roborock for small appliances [4][5].

Investment Rating - The report maintains a "Positive" outlook on the home appliance industry for 2024 and Q1 2025, driven by the old-for-new policy and the long-term trend of overseas expansion [1]. Core Insights - The home appliance industry continues to show revenue growth, with a year-on-year increase of 14.79% in Q1 2025, reaching a total revenue of 456.1 billion yuan [3][24]. - The white goods sector experienced significant revenue growth, with Q1 2025 revenue increasing by 16.16% year-on-year, totaling 289.42 billion yuan [3][47]. - The kitchen appliance sector saw a decline in both revenue and profit in Q1 2025, with revenue dropping to 6.99 billion yuan, a decrease of 36.2% year-on-year [3][43]. - The small appliance sector reported a revenue increase of 24.02% year-on-year in Q1 2025, totaling 35.26 billion yuan, despite a decline in profit [3][43]. - The black goods sector showed a modest revenue increase of 3.61% year-on-year in Q1 2025, with profits soaring by 150.83% [3][43]. - The components sector experienced robust growth, with revenue increasing by 35.02% year-on-year in Q1 2025, reaching 34.75 billion yuan [3][43]. Summary by Sections 1. Industry Performance Overview - The home appliance sector's revenue and profit growth outpaced other industries, with a net profit increase of 29.48% in Q1 2025 [3][28]. 2. Subsector Performance - **White Goods**: Revenue increased to 289.42 billion yuan in Q1 2025, with a profit growth of 28.87% [3][49]. - **Kitchen Appliances**: Revenue decreased to 6.99 billion yuan in Q1 2025, with a profit decline of 32.99% [3][43]. - **Small Appliances**: Revenue rose to 35.26 billion yuan in Q1 2025, with a profit increase of 11.41% [3][43]. - **Black Goods**: Revenue reached 89.67 billion yuan in Q1 2025, with a significant profit increase of 150.83% [3][43]. - **Components**: Revenue grew to 34.75 billion yuan in Q1 2025, with a profit increase of 22.73% [3][43]. 3. Investment Highlights - Three main investment themes are identified: 1. **Domestic Sales**: The reversal of real estate policies and the old-for-new policy are expected to boost demand for white goods [5]. 2. **Exports**: Companies like Ousheng Electric and Dechang Co. are recommended due to their stable profitability and expanding overseas orders [5]. 3. **Core Components**: Companies such as Huaxiang Co. and Shun'an Environment are highlighted for their competitive advantages in the components sector [5].

Investment Rating - The report maintains a "Strong Buy" rating for Hisense Home Appliances [3] Core Views - The company reported a 6% increase in revenue for Q1 2025, reaching 24.8 billion yuan, and a 15% increase in net profit attributable to shareholders, amounting to 1.1 billion yuan, exceeding market expectations [1] - The company is expected to continue improving its performance, with projected net profits of 3.8 billion yuan, 4.3 billion yuan, and 5.0 billion yuan for 2025, 2026, and 2027 respectively, reflecting growth rates of 12%, 15%, and 15% [7] Financial Data and Valuation - Total revenue is projected to grow from 85.6 billion yuan in 2023 to 120.3 billion yuan in 2027, with a compound annual growth rate (CAGR) of approximately 9% [2][13] - Operating profit is expected to increase from 5.2 billion yuan in 2023 to 8.7 billion yuan in 2027, with a CAGR of approximately 16% [2][13] - Net profit attributable to shareholders is forecasted to grow from 2.8 billion yuan in 2023 to 4.9 billion yuan in 2027, with a CAGR of approximately 15% [2][13] - The report indicates a decrease in the price-to-earnings (PE) ratio from 14.8 in 2023 to 8.5 in 2027, suggesting an attractive valuation [2][14] Product Performance - In Q1 2025, the air conditioning segment saw a 9% increase in domestic sales and a 32% increase in exports, with expectations for continued growth in Europe and emerging markets [7] - The refrigerator segment experienced a 2% increase in domestic sales and a 16% increase in exports, with improved profitability from exports due to enhanced brand strength [7] - The central air conditioning segment is expected to recover in 2025, driven by growth in public construction channels [7] Shareholder Information - The major shareholder is Qingdao Hisense Air Conditioning Co., Ltd., holding a 37.28% stake in the company [3]