Core Insights - Hisense has officially entered the "10,000 store era" with the opening of its 10,000th store in Shanghai, marking a significant milestone in its retail expansion strategy [2] - The company has launched the "Double Ten Thousand Plan," aiming to establish 20,000 stores in the next five years, focusing on a three-tier network of urban mall experience stores, county flagship stores, and community service stores [2] - Hisense's revenue for 2024 is projected to reach 215.4 billion yuan, with overseas revenue accounting for 99.6 billion yuan, indicating a continuous growth trend for 13 consecutive years [2] Retail Strategy - Hisense's retail strategy emphasizes a comprehensive product range, including eight major categories such as flat-screen TVs, refrigerators, and air conditioners, to meet diverse consumer needs [3] - The company is enhancing its retail capabilities through the "Qixiang Plan," which supports new store owners in developing their retail skills and includes a "Gold Store Manager" training program [3] - Hisense is collaborating with Red Star Macalline to deepen their partnership in channel expansion, product innovation, and customer service, aiming to explore new development models in the home appliance and home furnishing industry [4] Market Coverage - Hisense's 10,000 stores are now present in 341 cities across China, covering 2,347 districts and counties, as well as 6,304 towns, showcasing its extensive market penetration [2] - The company has introduced various innovative store formats, such as the "Quality Home" store and community service stores, to enhance customer experience and meet the growing demand for personalized and diverse shopping environments [2]

海信家电 20250526 摘要 海信家电一季度内销受价格竞争影响，经销商积极性受挫，但预计二季 度改善。高端化品类销售良好，中间价格带表现较弱，整体销售结构正 向发展。 海信家电外销市场预期增长，一季度增长超 20%，但受关税影响接单走 弱。新兴市场支撑 4 月仍有个位数增长，全年外销预期增长 15%，欧美 市场占比高增速快。 海信推出新风空调和单筒洗衣机等新品，新风空调增速较快，贡献显著。 冰箱领域，海信和容声品牌将迭代高端机型，配合世界杯营销，有望促 进内外销。 二季度中央空调业务预期与一季度持平。精装修市场承压，C 端和公建 渠道实现个位数增长。海信央控将与大金竞争，推出新一代产品优化渠 道结构。 海信日立长沙水机工厂投产，增强核心零部件自制能力，提高议价能力。 海信品牌在 5G 中央空调领域份额领先，通过渠道拓展提升整体份额。 Q&A 今年（2025 年）二季度以来，海信家电在内销市场的表现如何？ 二季度以来，海信家电在内销市场的表现有所改善。尽管国补政策继续延续， 但其效果边际较去年（2024 年）四季度有所减弱。一季度公司资金到位情况 不理想，影响了经销商的积极性，但二季度预计会有所改善。整体销 ...

| 北京德和衡律师事务所 | B | E | I | J | I | N | G | D | H | H | L | AW | F | I | R | M | | | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | | BEIJING | DHH | LAW | FIRM | 事务所 | 北京德和衡律师事务所 | | | | | | | | | | | | | | 关于海信家电集团股份有限公司 | 回购注销部分A股限制性股票并减少注册资本 | | | | | | | | | | | | | | | | | | 相关事项的法律意见书 | 德和衡证律意见（2025）第239号 | | | | | | | | | | | | | | | | | | B | E | I | J | I | N | G | D | H | H | L | AW | F | I | R | M | 释 | 义 | | 在本法律意见书中，除非文义另有所指，下列简称分别具有如 ...

Core Viewpoint - Company completed the repurchase and cancellation of part of the A-share restricted stock, involving 393,600 shares at a price of 5.157 yuan per share, totaling approximately 2,029,795.20 yuan [1][9][10] Summary by Sections Announcement of Repurchase Cancellation - The repurchase involved 393,600 shares, accounting for 1.55% of the total A-share restricted stock granted in 2022 and 0.03% of the total share capital before the repurchase [1][9] - The repurchase was approved during the board and supervisory meetings held on December 13, 2024 [1][9] Approval Process for the Incentive Plan - The 2022 A-share restricted stock incentive plan was approved by the board and supervisory committee on December 30, 2022, with a total of 596 incentive objects [2][3] - The plan underwent public disclosure and received no objections during the internal review period [2] Details of the Repurchase - The repurchase was necessitated by the departure of one incentive object and job adjustments for 16 others [9][10] - The repurchase price was set at 5.157 yuan per share, based on the provisions of the incentive plan [10][11] - The total amount for the repurchase was 2,029,795.20 yuan, sourced from the company's own funds [10] Changes in Share Capital Structure - Following the repurchase, the total share capital decreased from 1,386,010,405 shares to 1,385,616,805 shares [10] - The repurchase represented a reduction of 393,600 shares from the total share capital [10] Legal and Compliance Aspects - The repurchase and cancellation have been verified by an accounting firm and deemed compliant with relevant laws and regulations [12] - The company will proceed with necessary amendments to its articles of association and registration changes following the repurchase [13]

2022年A股限制性股票激励计划 北京德和衡律师事务所 关于海信家电集团股份有限公司 回购注销部分A股限制性股票并减少注册资本 相关事项的法律意见书 德和衡证律意见（2025）第239号 B E I J I N G D H H L A W F I R M 1 北京德和衡律师事务所 B E I J I N G D H H L AW F I R M 事务所 BEIJING DHH LAW FIRM 释 义 在本法律意见书中，除非文义另有所指，下列简称分别具有如下含义： | 简称 | | 全称 | | --- | --- | --- | | 海信家电、公司、贵司 | 指 | 海信家电集团股份有限公司 | | 《激励计划（草案）》、 | 指 | 《海信家电集团股份有限公司2022年A股限制性股票激励计划（草 | | 本激励计划 | | 案）》 | | 激励对象 | 指 | 按本激励计划规定，获得限制性股票的公司董事、高级管理人员、 | | | | 核心技术人员以及董事会认为需要激励的其他人员 | | 本次注销 | 指 | 公司根据本激励计划安排，回购注销A股限制性股票并减少注册资本 | | | | 的行为 | | 《 ...

海信家电（000921）公告，本次回购注销限制性股票39.36万股，占公司2022年A股限制性股票授予总量 的1.55%，约占公司回购注销前总股本的0.03%，回购价格为5.16元/股，涉及激励对象人数17人，回购 总金额为202.98万元。本次回购注销已于2025年5月23日在中国证券登记结算有限责任公司深圳分公司 办理完成。上述股份注销后，公司总股本由13.86亿股变更为13.86亿股。 ...

股票代码：000921 股票简称：海信家电 公告编号：2025-028 海信家电集团股份有限公司 关于部分 A 股限制性股票回购注销完成的公告 本公司及董事会全体成员保证信息披露内容的真实、准确、完整，没有虚假记 载、误导性陈述或重大遗漏。 重要内容提示： 1、海信家电集团股份有限公司(「本公司」)本次回购注销限制性股票 393,600 股， 占本公司 2022 年 A 股限制性股票授予总量的 1.55%，约占本公司本次回购注销限制性 股票前总股本的 0.03%，回购价格为 5.157 元/股，涉及激励对象人数 17 人，本次限制 性股票的回购总金额为 2,029,795.20 元。 2、本次回购注销事项已于 2025 年 5 月 23 日在中国证券登记结算有限责任公司深 圳分公司办理完成。 3、上述股份注销完成后，本公司总股本由 1,386,010,405 股变更为 1,385,616,805 股。 本公司于 2024 年 12 月 13 日召开第十二届董事会 2024 年第五次临时会议、第十 二届监事会 2024 年第四次会议，审议通过了本公司《关于回购注销部分 A 股限制性股 票的议案》，同意本公司回购 ...

海信家电 20250522 摘要 2025 年第二季度，国内市场的重点是 618 购物节。4 月份线上价格竞争激烈， 618 期间竞争仍然激烈。一季度国补资金到位程度不及预期，预计二季度情况 会有所改善。销售结构方面，低端机型在价格竞争中占主导地位，但高端品牌 如 COLMO 和新风空调表现良好。内销利润方面，销售结构将有部分支撑，大 宗原材料成本未回到去年高位水平。 外销方面，在 4 月份 145%关税时订单增 长约为 5%。关税下降后，中国发往美国的订单恢复，美国接单情况边际好转。 四季度和一季度有抢出口情况，渠道库存处于消化状态，预计 6 月库存水平恢 复正常。 高线城市家电需求疲软，受国补政策透支影响严重。线上渠道价格竞争 激烈，各品牌采取多品牌策略或推出流量机型应对，长期来看产品质量 和耐用性是关键。 海信家电海外市场拓展趋势明确，自主品牌份额提升是关键，海外利润 率预计每年改善 0.5 个百分点。公司经营质量有望改善至微利，但汽车 零部件行业压力较大。 海信家电在关税下降后有什么新的经营举措？短期内是否不会再向美国额外囤 库存？ 美国市场将按照正常节奏出货，因为二季度末低于 145%的关税水平下货 ...

行业报告 | 行业研究周报 家用电器 证券研究报告 泳池清洁机器人加速放量，蓝海市场未来可期——25W20 周度研究 周度研究聚焦：泳池清洁机器人加速放量，蓝海市场未来可期 泳池清洁机器人是一种自动化的泳池清洁设备，能在泳池中自动行走以清理 池水、池壁、池底的沙尘、杂质和污垢等。泳池清洁机器人最大优势在于其 能实现水下自主清理功能，其构造包括结构件、传动件、控制件与清洁件， 通过多传感器融合算法实现水下智能定向移动，通过电机、水泵与清洁滚刷 等部件的配合实现池水与池底池壁的清洁功能。 全球泳池数量持续增长，泳池机器人需求量大。据嘉程资本统计，2021 年 全球有 2888 万个泳池，每年呈持续增长态势。据嘉程资本预测，到 2026 年，会增至 3692 万个泳池，2021-2026 年复合增速在 5%。主要集中在欧美 市场，尤其以美国为主。美国泳池数量在 2021 年就已达到 1060 万个，到 2022 年增至 1900 多万个，包含了私家泳池和公共泳池，其中私家泳池占比 70%以上。我们认为随着全球泳池数量的持续增长，泳池机器人的需求量也 相应释放，其市场足够庞大。 泳池机器人加速渗透，已经从最开始的导入 ...

Investment Rating - The report maintains a "Positive" outlook for the home appliance industry [6] Core Viewpoints - The first quarter results for home appliances generally exceeded expectations, with domestic sales expected to benefit from policy support. There is a notable performance differentiation in high-end positioning and cost-effectiveness. The air conditioning peak season is anticipated to benefit from higher temperatures and lower inventory levels, making the demand for home appliances in the second quarter promising [4][9] - In April, the export of white goods showed steady growth, indicating potential in emerging markets. The disruptions in exports to the U.S. are also expected to ease [4][9] Summary by Sections Investment Recommendations and Targets - The report suggests focusing on quality white goods leaders that benefit from ongoing domestic policies and proactive overseas expansion, such as Midea Group (000333, not rated), Haier Smart Home (600690, Buy), and Hisense Home Appliances (000921, not rated) [4] - It recommends companies that are reshaping their market share in mature overseas markets and have short-term global supply chain advantages, such as Hisense Visual (600060, Overweight) and Ousheng Electric (301187, Buy) [4] - The report also highlights small appliance companies that are expected to benefit from national subsidy policies in the short term and enjoy demand dividends from emerging appliance categories in the medium to long term, recommending Stone Technology (688169, Buy) and Bear Electric (002959, Overweight) [4] Market Trends - Since May, many regions have experienced average maximum temperatures higher than in previous years, positively impacting air conditioning sales. The demand for air conditioning is closely related to temperature, with a significant increase in sales expected during the peak season from April to July [9] - In April, air conditioning exports reached 7.51 million units, a year-on-year increase of 12.1%, while washing machine exports grew by 10.9%. The export of refrigerators saw a slight decline [9][20] - The report indicates that the risk of a price war in the air conditioning market is manageable, with efficiency improvements and high-end upgrades occurring simultaneously. The average prices for air conditioners in April were 2,609 yuan online and 4,418 yuan offline, showing a slight decrease and increase respectively [9]