Core Viewpoint - Hisense Home Appliances has experienced fluctuations in stock price and trading volume, with a recent increase in share price despite a year-to-date decline. The company shows modest revenue and profit growth, indicating stability in its operations [1][2]. Group 1: Stock Performance - On September 24, Hisense Home Appliances' stock rose by 2.07%, reaching 25.65 CNY per share, with a trading volume of 1.93 billion CNY and a turnover rate of 0.83%, resulting in a total market capitalization of 355.22 billion CNY [1]. - Year-to-date, the stock price has decreased by 7.30%, with a 1.50% increase over the last five trading days, a 0.90% increase over the last 20 days, and a 3.63% increase over the last 60 days [1]. Group 2: Financial Performance - For the first half of 2025, Hisense Home Appliances reported a revenue of 49.34 billion CNY, reflecting a year-on-year growth of 1.44%, and a net profit attributable to shareholders of 2.08 billion CNY, which is a 3.01% increase compared to the previous year [2]. - The company has distributed a total of 6.964 billion CNY in dividends since its A-share listing, with 3.823 billion CNY distributed over the last three years [3]. Group 3: Shareholder Information - As of June 30, 2025, the number of shareholders for Hisense Home Appliances increased to 41,200, marking a 27.22% rise from the previous period [2]. - The top ten circulating shareholders include Hong Kong Central Clearing Limited, which holds 28.219 million shares, a decrease of 20.654 million shares from the previous period [3].

Core Viewpoint - The air conditioning market shows stable domestic sales with slight growth in August, driven by policy support and the implementation of local replacement standards for 2024, leading to a narrowing of the sales decline [1][2]. Group 1: Domestic Sales Performance - In August, the production of household air conditioners reached 12.88 million units, a year-on-year increase of 9.43%, while sales totaled 13.02 million units, a slight decline of 1.04% year-on-year [1]. - Domestic sales amounted to 7.74 million units, up 1.22% year-on-year, while exports were 5.29 million units, down 4.18% year-on-year [1]. - Major manufacturers showed varied performance: Gree's sales decreased by 3.39%, Midea's by 9.21%, Haier's increased by 15.63%, and Hisense's by 6.71% [1]. Group 2: Future Outlook - The air conditioning market is expected to see a year-on-year sales increase of 20% from September to December 2024, although the base is high, leading to a projected decline of 6%-7% in domestic sales during this period [2]. - The overall performance of the white goods sector has been weak since Q3, with pricing strategies and policy impacts likely having been fully reflected in current valuations [5]. Group 3: Export Sales Trends - In August, external sales of household air conditioners decreased by 4%, but the decline is narrowing, indicating a potential recovery phase [4]. - The recent suspension of the 24% tariff increase for 90 days may positively impact export orders, with expectations of a 47% year-on-year increase in external sales from September to December 2024 [4]. Group 4: Industry Recommendations - The air conditioning sector maintains a "stronger than market" rating, with a focus on leading companies such as Midea, Haier, Hisense, and Gree, which are expected to perform well due to their resilience and high dividend yields [5].

Investment Rating - The report maintains an "Outperform the Market" rating for the home appliance industry [5][61]. Core Views - The home appliance sector shows resilience in domestic sales driven by promotional policies for high-end air conditioning units, while exports face challenges due to tariffs and market conditions [16][22]. - The overall performance of the home appliance industry is expected to stabilize as companies expand overseas sales channels and enhance brand influence [22][12]. Summary by Sections 1. Investment Recommendations - Key recommendations include major players such as Midea Group, Gree Electric Appliances, Haier Smart Home, TCL Smart, and Hisense Home Appliances for white goods; Boss Electric for kitchen appliances; and Bear Electric, Roborock, and Ecovacs for small appliances [4][12]. 2. Research Tracking and Investment Thoughts - August air conditioning production and sales exceeded expectations, with domestic sales up 1.2% and total production at 12.881 million units, a 9.4% increase year-on-year [17]. - Home appliance exports in August decreased by 6.2% year-on-year, with air conditioning exports down 23.7%, while refrigerator exports increased by 4.4% [19][22]. - The U.S. home appliance retail sales grew by 2.6% in August, despite rising inventory levels due to tariff concerns [33]. 3. Key Data Tracking - The home appliance sector achieved a relative return of +2.04% this week, outperforming the broader market [36]. - Raw material prices showed a slight decrease, with copper and aluminum prices down by 0.9% and 0.4% respectively [39]. - Shipping indices for routes to the U.S. West Coast and East Coast increased by 6.37% and 4.14% respectively, while the European route saw a decrease of 4.31% [46]. 4. Company Announcements and Industry Dynamics - Haier Smart Home plans to grant up to 4.05 million restricted shares to 149 employees, with performance targets set for revenue and net profit growth [54]. - The industry faces challenges in the post-subsidy era, requiring companies to adapt strategies to regional market conditions [57].

Investment Rating - The report maintains an "Outperform" rating for the home appliance industry [8][13]. Core Insights - In August, domestic air conditioner sales remained stable while export declines narrowed, indicating a potential recovery in the export market. The overall valuation of the industry is at a historical low [4][13]. - The report highlights that the air conditioning sector is expected to experience a slowdown in growth from September to December due to high shipment bases, despite supportive policies for domestic demand [4][10][13]. - Leading companies in the white goods sector, such as Midea Group, Haier Smart Home, Hisense Home Appliances, and Gree Electric Appliances, are recommended for their high quality and dividends [4][13]. Summary by Sections Air Conditioning Market Performance - In August, the production of household air conditioners reached 12.88 million units, a year-on-year increase of 9.43%, while sales totaled 13.02 million units, a decrease of 1.04%. Domestic sales were 7.74 million units, up 1.22%, and exports were 5.29 million units, down 4.18% [9][15]. - The report notes that the domestic market showed stable performance, with a slight increase in sales, while the export market is showing signs of recovery [10][12]. Company-Specific Performance - Gree's sales in August decreased by 3.39% (domestic sales flat, exports down 10.53%), while Midea's sales fell by 9.21% (domestic down 17.31%, exports up 8.33%). In contrast, Haier's sales increased by 15.63% (domestic up 27.12%, exports down 16.67%) [9][27]. - Hisense reported a 6.71% increase in sales (domestic up 50%, exports down 22.95%), while TCL saw a 2.86% increase (domestic down 8%, exports up 6.25%) [9][22]. Future Outlook - The report anticipates that from September to December, air conditioning shipments will likely see a year-on-year decline of 6%-7% due to high shipment bases, despite policy support [10][13]. - The external sales decline is expected to narrow further, with a projected year-on-year increase of 47% in air conditioning exports from September to December 2024 [12][13].

Market Overview - The white goods sector experienced a decline of 1.61% on September 22, with Changhong Meiling leading the drop [1] - The Shanghai Composite Index closed at 3828.58, up 0.22%, while the Shenzhen Component Index closed at 13157.97, up 0.67% [1] Individual Stock Performance - Whirlpool (600983) closed at 10.62, with a slight increase of 0.76% and a trading volume of 23,700 shares [1] - Aokema (600336) closed at 6.63, down 0.90%, with a trading volume of 89,300 shares [1] - Deep Blue Technology (000016) closed at 5.52, down 1.25%, with a trading volume of 557,500 shares [1] - Hisense Home Appliances (000921) closed at 25.01, down 1.26%, with a trading volume of 98,700 shares [1] - Snow Qi Electric (001387) closed at 13.59, down 1.38%, with a trading volume of 18,300 shares [1] - TCL Smart Home (002668) closed at 9.95, down 1.39%, with a trading volume of 112,100 shares [1] - Midea Group (000333) closed at 73.26, down 1.47%, with a trading volume of 479,700 shares [1] - Gree Electric (000651) closed at 39.83, down 1.51%, with a trading volume of 582,000 shares [1] - Haier Smart Home (600690) closed at 25.70, down 2.36%, with a trading volume of 513,200 shares [1] - Changhong Meiling (000521) closed at 7.18, down 2.97%, with a trading volume of 214,300 shares [1] Capital Flow Analysis - The white goods sector saw a net outflow of 507 million yuan from institutional investors, while retail investors had a net inflow of 498 million yuan [1] - The table shows the capital flow for individual stocks, indicating varying levels of net inflow and outflow among different companies [2] - Hisense Home Appliances (000921) had a net inflow of 10.35 million yuan from institutional investors, while retail investors experienced a net outflow of 27.68 million yuan [2] - TCL Smart Home (002668) had a net inflow of 3.08 million yuan from institutional investors, with retail investors seeing a net inflow of 452.86 million yuan [2] - Midea Group (000333) had a minimal net inflow of 2.32 million yuan from institutional investors, while retail investors had a net inflow of 22.8 million yuan [2] - Changhong Meiling (000521) experienced a significant net outflow of 41.27 million yuan from institutional investors, but retail investors had a net inflow of 22.70 million yuan [2]

Group 1 - The core viewpoint of the news is that despite the decent performance of Hisense Home Appliances Group Co., Ltd., its stock price has significantly underperformed compared to the market, leading to concerns from investors about the company's market value management [1] - The investor relations activity was an earnings briefing held on September 19, 2025, where the management addressed investor concerns regarding the stock price decline of over 26% since the beginning of the year, contrasting with the market's rise of over 20% [1] - Investors suggested measures such as using financial resources for share buybacks to enhance stock prices and directly benefit investors, highlighting a perceived deficiency in the company's market value management [1] Group 2 - The management responded that stock price fluctuations are influenced by various factors, including capital market trends, macroeconomic conditions, and industry changes, emphasizing the company's stable operational status [1] - The management also mentioned ongoing efforts to optimize governance systems and their commitment to maintaining investor rights and enhancing market confidence through various means [1]

Group 1 - The core viewpoint is that Hisense is focusing on upgrading its home air conditioning business through its two main brands, Hisense and Kelon, to compete in the market [1] - Hisense's Kelon brand is targeting young consumers by emphasizing the sleep economy and healthy home trends, aiming to strengthen its brand image among younger demographics [1] - The company positions itself on cost-effectiveness, aiming to meet the essential demand of young consumers for high quality at low prices [1]

Group 1: Performance Overview - Hisense's stock price has decreased by over 26% since the beginning of the year, while the market index has risen by over 20% [2] - The gap between Hisense's stock performance and the market index has reached 46% [2] - The company's market value management is significantly flawed, impacting its reputation [2] Group 2: Management Response - The management acknowledges that stock price fluctuations are influenced by multiple factors, including market trends and macroeconomic conditions [2] - The company is committed to maintaining investor rights and enhancing market confidence through various measures [2] - There are considerations for using financial resources for stock buybacks to directly benefit investors [2]

Summary of Hisense Home Appliances Conference Call Company Overview - **Company**: Hisense Home Appliances - **Industry**: Home Appliances, specifically focusing on air conditioning and washing machines Key Points and Arguments Sales Performance - **Domestic Sales**: Expected to maintain mid-to-high single-digit growth in Q3 2025, driven by increased demand for household air conditioning, particularly in July with installation cards up over 30% year-on-year [2][3] - **Export Sales**: Performance improved due to normalization of overseas channel inventory, with July export growth for processing and washing products exceeding Q2 [2][3] - **Q4 Outlook**: Anticipated acceleration in export growth based on Q3 performance [2][3] Market Dynamics - **Central Air Conditioning**: Revenue showed a positive trend in July, but the overall industry remains weak. The company is adjusting strategies to cope with market competition, including reducing the share of revenue from refined decoration and increasing the share from second-hand housing [2][10] - **Price Competition**: The competitive landscape in the air conditioning market has slightly eased in Q3, but future domestic competition remains uncertain due to potential subsidy reductions and weather impacts [2][13] Strategic Initiatives - **Product Strategy**: Hisense is focusing on improving the sales structure by increasing the revenue share of fresh air conditioners and reducing SKU models [2][14][16] - **Integration in Air Industry**: Increased depth of integration in the air industry, including shared R&D platforms and streamlined procurement [2][17] - **Overseas Market Focus**: Overseas revenue accounts for 55%-60% of total income, with higher profit margins compared to domestic sales. The company aims to enhance product efficiency and competitiveness [2][18] Financial Projections - **Profit Margins**: Expected to maintain profit margins around 16-17% for central air conditioning, despite market price competition [2][11] - **Capital Expenditure**: Projected capital expenditure of approximately 2 billion RMB for 2026, focusing on ASEAN factories and technological upgrades [2][30] Marketing and Brand Positioning - **Sponsorship and Marketing**: Continued sponsorship of the World Cup to enhance brand visibility, with a focus on expanding market share in Europe and the Americas [2][31] - **Product Positioning**: Differentiation between Hisense and Kelon brands, with Hisense focusing on premium products and Kelon enhancing online presence [2][18] Challenges and Risks - **Geopolitical Factors**: Previous order cuts from major clients in Russia and Turkey due to geopolitical tensions have lessened, but ongoing monitoring is necessary [2][8] - **Inventory Levels**: Current inventory levels are slightly above historical averages but have decreased from Q2 [2][9] Future Outlook - **Revenue Growth**: Overall revenue growth is expected to align with stock incentive targets, with export growth projected at 10-15% [2][27] - **Long-term Strategy**: Emphasis on enhancing product competitiveness and expanding into new markets, particularly in Southeast Asia and the Middle East [2][24][25] Additional Important Information - **Washing Machine Business**: Significant growth in both domestic and export sales, with a focus on digitalization and cost reduction to improve profit margins [2][33] - **New Product Development**: Introduction of new washing machine models and increased resource allocation to address market demands [2][33][34] This summary encapsulates the key insights from the Hisense Home Appliances conference call, highlighting the company's performance, strategic initiatives, and market outlook.

Summary of Key Points from the Conference Call Industry Overview - The conference call focuses on the **China Consumer Durables** industry, specifically the **air conditioning (AC)** segment, highlighting the competitive dynamics among major players like **Xiaomi**, **Midea**, **Gree**, **Haier**, and **Hisense** [1][4][19]. Core Insights and Arguments - **Market Dynamics**: The China AC market is characterized by high consolidation, with leading players enjoying higher margins due to economies of scale and vertical integration. The industry's profit pool has grown from **Rmb 22 billion (US$ 3.1 billion)** in 2019 to **Rmb 32 billion (US$ 4.5 billion)** in 2024, reflecting a **CAGR of 8%** in profits [7][17]. - **Xiaomi's Strategy**: Xiaomi has renewed its focus on the AC market, emphasizing entry-level products. This strategy aims to leverage its distribution efficiency and technology ecosystem, potentially increasing its market share to approximately **10%** in the mid-term [4][5][19]. - **Competitive Response**: In response to Xiaomi's market share gains, traditional players like Midea, Haier, and Hisense have adjusted their product offerings and pricing strategies. Midea and Haier have increased their market shares from **32%/12%** to **37%/14%** between December 2024 and June 2025, while Gree's share has slightly declined [22][29]. - **Profitability Concerns**: Increased competition may lead to pricing pressures, impacting the overall profit pool. Gree is expected to be the most affected due to its reliance on the domestic split AC market, which constitutes **51%** of its revenue and **56%** of its profits in 2024 [6][47][60]. Important but Overlooked Content - **Scenario Analysis**: The report outlines four scenarios to assess the potential impact on the industry profit pool and individual company revenues. In the base case, a **7%** reduction in retail prices is anticipated, leading to a **6%** decline in industry profits compared to 2024 [49][50]. - **Xiaomi's Manufacturing Plans**: Xiaomi is working on improving its manufacturing efficiency by establishing a factory in Wuhan, expected to be operational by the end of 2025. This move aims to enhance vertical integration and reduce reliance on external suppliers [37][39]. - **Distribution Efficiency**: Xiaomi's competitive edge lies in its distribution model, primarily online, which allows for lower customer acquisition costs. The company plans to expand its offline presence through Mi Home stores, which could further enhance its market position [37][42]. Company-Specific Insights - **Midea**: Expected to be the most resilient player, leveraging its manufacturing advantages and distribution efficiency. Midea's proactive strategies have allowed it to maintain a competitive edge [45][63]. - **Gree**: Faces significant profit pressure due to its high reliance on the domestic market and less proactive pricing strategies. Gree's price premium is the highest among peers, which may lead to greater vulnerability in a competitive environment [47][60]. - **Haier and Hisense**: Both companies are positioned as tier-2 players but are making strides in supply chain integration. Haier's new compressor factory is expected to enhance its cost structure and product competitiveness [47][63]. Conclusion - The competitive landscape in the China AC market is evolving, with Xiaomi's aggressive expansion posing challenges to established players. The focus on efficiency, pricing strategies, and product offerings will be critical for companies to navigate the changing dynamics and maintain profitability in the face of increased competition [4][46][49].