Investment Rating - The investment rating for the company is "Buy-A" with a target price of 11.06 CNY, while the current stock price is 8.51 CNY [5]. Core Views - The company is actively promoting a trade-in program, which is expected to stimulate demand. The implementation of national subsidy policies is anticipated to further catalyze demand, especially with the upcoming 3C certification for smart toilets [3][10]. - The company has shown a significant improvement in gross margin in Q1 2025, reaching 29.02%, an increase of 4.62 percentage points year-on-year, attributed to the positive impact of national subsidy policies on product sales structure [4][10]. Revenue and Profitability - In 2024, the company reported a revenue of 7.131 billion CNY, a year-on-year decrease of 6.76%, and a net profit of 67 million CNY, down 84.28% year-on-year. The first quarter of 2025 saw a revenue of 1.050 billion CNY, a decline of 7.46% year-on-year, with a net loss of 73 million CNY [1][10]. - The company’s gross margin for 2024 was 25.24%, down 3.09 percentage points year-on-year, while the gross margin for Q1 2025 improved significantly [4][10]. Product and Channel Performance - Revenue from various product categories in 2024 showed mixed results, with sanitary ceramics and faucets declining by 6.6% and 1.82% respectively, while bathroom furniture and accessories saw an increase of 2.38% [2]. - The company’s distribution model revenue in 2024 was 6.062 billion CNY, a decrease of 7.62% year-on-year, while the direct sales model revenue was 1.001 billion CNY, down 3.49% [3]. International Expansion - The company achieved overseas revenue of 309 million CNY in 2024, marking a substantial increase of 137.73% year-on-year, as it continues to pursue internationalization and diversify its market presence [3]. Financial Forecast - The company is projected to achieve revenues of 7.568 billion CNY, 8.177 billion CNY, and 9.027 billion CNY for 2025, 2026, and 2027 respectively, with corresponding net profits of 289 million CNY, 385 million CNY, and 501 million CNY [10][11].

Core Viewpoint - Arrow Home's performance in 2024 showed a significant decline, with net profit falling below 100 million yuan for the first time since 2018, attributed to intensified industry competition and increased depreciation expenses [1][2] Financial Performance - In 2024, Arrow Home reported operating revenue of 7.131 billion yuan and a net profit of 66.77 million yuan, representing year-on-year declines of 6.76% and 84.28% respectively [2] - The company's gross margin decreased by 3.24 percentage points in 2024 due to price declines and increased expenses [2] - The net cash flow from operating activities for 2024 was 514 million yuan, with distributable profits amounting to 733 million yuan by the end of 2024 [6] Dividend Policy - Despite the poor performance in 2024, Arrow Home proposed a cash dividend of 1.32 yuan per 10 shares, totaling approximately 126 million yuan, which is 1.88 times the net profit for the year [4][5] - The dividend payout ratio for 2024 is notably higher than the 30% ratio seen in 2022 and 2023 [4] Business Strategy - Arrow Home plans to focus on retail channels in 2025, aiming for a 10% year-on-year revenue growth and a net profit target of 400 million yuan [1] - The company is leveraging the "old-for-new" subsidy policy to stimulate home consumption, which has positively impacted its home decoration channel sales [3][7] Market Trends - The home decoration channel has become a key area for revenue growth, with a 3.25% year-on-year increase in sales for this segment in 2024 [3] - The company is adapting to market changes and consumer behavior shifts, particularly in the context of the real estate market transitioning to a stock housing era [3][8] Product Performance - In Q1 2025, Arrow Home's revenue was 1.05 billion yuan, down 7.46% year-on-year, but the net loss narrowed significantly [7] - The company reported a 4.62 percentage point increase in gross margin in Q1 2025, indicating improved product profitability [7] - The demand for smart bathroom products, particularly smart toilets, is expected to grow, with the company focusing on enhancing product competitiveness [8]

Financial Performance - In 2024, the company's operating revenue was 7.131 billion yuan, a year-on-year decrease of 6.76% due to intensified industry competition and declining product prices, resulting in a gross margin drop of 3.01 percentage points [6] - The net profit for 2024 decreased by 85.18% [6] - In Q1 2025, the operating revenue was 1.050 billion yuan, a year-on-year decline of 7.46%, primarily affected by export and engineering business [7] - The gross margin in Q1 2025 increased by 4.62 percentage points compared to the previous year, indicating improved operational quality [7] Dividend Policy - The company emphasizes cash dividends as a key method of returning value to investors, with a proposed cash dividend of 1.32 yuan per 10 shares for 2024, totaling approximately 126 million yuan [3] - As of March 2025, the company had repurchased 15.5393 million shares, accounting for 1.6043% of the total share capital, with a total repurchase amount of 124.9592 million yuan [12] Market Strategy - The company plans to implement a dual-driven strategy of product and marketing in 2025, focusing on enhancing product planning and creating flagship products [5] - The company aims to optimize its product sales structure and leverage national subsidy policies to improve sales performance [5] R&D and Innovation - In 2024, the company invested 371.7231 million yuan in R&D, accounting for 5.21% of its operating revenue, with a year-on-year increase of 8.84% [8] - The company submitted 739 patent applications in 2024, including 194 invention patents, and received 491 new patent authorizations [8] Industry Outlook - The home furnishing industry faces short-term challenges due to ongoing adjustments in the real estate market and changes in consumer demand, but high-quality home products, especially smart home products, still present long-term growth opportunities [6] - The company aims to deepen its focus on the bathroom space and smart home products, aligning with the trend of upgrading home living standards [6] Cost Control Measures - The company plans to enhance self-production of key components to reduce external procurement costs and optimize production processes to improve efficiency [9] - Measures will be taken to control sales expenses and improve the return on investment (ROI) of marketing expenditures [9] International Expansion - The company is accelerating its international strategy, focusing on emerging markets along the "Belt and Road" initiative and RCEP regions [11] - It aims to establish partnerships with local distributors to enhance its overseas market presence [11] Online Marketing Strategy - The company is expanding its presence on emerging platforms like Douyin and Xiaohongshu, enhancing its online marketing strategies to meet consumer demands [11]

Core Viewpoint - Arrow Home's performance in 2024 showed a significant decline, with revenue and net profit dropping compared to previous years, attributed to intensified industry competition and increased depreciation expenses [1][4][6] Financial Performance - In 2024, Arrow Home reported operating revenue of 7.131 billion yuan, a year-on-year decrease of 6.76%, and a net profit of 66.77 million yuan, down 84.28% [4] - The company's gross profit margin decreased by 3.24 percentage points due to ongoing price declines in products and increased expenses [4] - Despite the overall decline, the fourth quarter saw a revenue spike to approximately 2.3 billion yuan, aided by the "old-for-new" consumption policy [4][5] Business Channels - The home decoration channel was one of the few areas with revenue growth, achieving 1.182 billion yuan in annual revenue, up 3.25% [4][5] - Retail channels are a focus for the company, aiming to enhance customer traffic, retention rates, and average transaction values [1][5] - E-commerce and engineering channels experienced revenue declines of 4.92% and 17.42%, respectively [5] Dividend Policy - Arrow Home proposed a cash dividend of 1.32 yuan per 10 shares, totaling approximately 126 million yuan, which is 1.88 times the net profit for 2024 [6][7] - The decision to maintain high dividends despite poor performance raised questions, but the company stated it has a solid financial position and sufficient distributable profits [6][7] Market Trends - The "old-for-new" policy is expected to influence consumer behavior positively, shifting the focus from new home purchases to renovations and upgrades [5][9] - The demand for smart bathroom products, particularly smart toilets, is anticipated to grow, despite current price competition in the market [8][9]

证券代码：001322 证券简称：箭牌家居 公告编号：2025-031 箭牌家居集团股份有限公司 关于以集中竞价交易方式回购公司股份的进展公告 一、公司股份回购的进展情况 截至 2025 年 4 月末，公司通过股份回购专用证券账户以集中竞价交易方式 累计回购公司股份 4,898,400 股，占公司总股本 968,597,250 股的比例为 0.5057%， 回购的最高成交价为人民币 8.79 元/股，最低成交价为人民币 7.46 元/股，成交总 金额为人民币 39,992,006.00 元（不含交易费用）。本次回购符合相关法律法规的 规定和公司股份回购方案的要求。 二、其他说明 公司回购股份的时间、回购股份价格以及集中竞价交易的委托时段均符合 《深圳证券交易所上市公司自律监管指引第 9 号——回购股份》第十七条、第十 八条的相关规定。具体说明如下： 1、公司未在下列期间内回购公司股份： （1）自可能对本公司证券及其衍生品种交易价格产生重大影响的重大事项 发生之日或者在决策过程中，至依法披露之日内； （2）中国证监会和深圳证券交易所规定的其他情形。 本公司及董事会全体成员保证信息披露的内容真实、准确、完整，没有 ...

中信证券股份有限公司关于 箭牌家居集团股份有限公司 首次公开发行股票并上市持续督导保荐总结报告书 保荐人编号：Z20374000 申报时间：2025 年 4 月 | 公司名称 | 箭牌家居集团股份有限公司 | | --- | --- | | 法定代表人 | 谢岳荣 | | 证券简称 | 箭牌家居 | | 证券代码 | 001322.SZ | | 证券上市时间 | 年 月 日 2022 10 26 | | 股票上市地 | 深圳证券交易所 | | 证券发行类型 | 首次公开发行股票 | | 注册地址 | 广东省佛山市三水区南山镇康裕三路 1 号 1 座 | | 办公地址 | 广东省佛山市顺德区乐从镇创兴一路 1 号箭牌总部大厦 | | 电话号码 | 0757-29964106 | | 电子邮箱 | IR@arrowgroup.com.cn | | 官网 | www.arrowgroup.com.cn | 一、发行人基本情况 三、保荐工作概述 截至 2024 年 12 月 31 日，保荐人对箭牌家居首次公开发行股票并上市的持 续督导期已届满。 保荐人及保荐代表人对箭牌家居所做的主要保荐工作如下： 1、按照法律、行政 ...

中信证券股份有限公司 关于箭牌家居集团股份有限公司 2024年度保荐工作报告 | 保荐人名称：中信证券股份有限公司 | 被保荐公司简称：箭牌家居 | | --- | --- | | 保荐代表人姓名：史松祥 | 联系电话：0755-23835265 | | 保荐代表人姓名：邱斯晨 | 联系电话：0755-23835359 | 一、保荐工作概述 | 项目 | 工作内容 | | --- | --- | | 1.公司信息披露审阅情况 | | | （1）是否及时审阅公司信息披露文件 | 是 | | （2）未及时审阅公司信息披露文件的次数 | 无 | | 2．督导公司建立健全并有效执行规章制度的情况 | | | （1）是否督导公司建立健全规章制度（包括但不 限于防止关联方占用公司资源的制度、募集资金 | 是 | | 管理制度、内控制度、内部审计制度、关联交易 | | | 制度） | | | （2）公司是否有效执行相关规章制度 | 是，根据箭牌家居《2024年度内部控制评价报 | | | 告》，发行人有效执行了相关规章制度。 | | 3.募集资金监督情况 | | | （1）查询公司募集资金专户次数 | 每月一次 | | （ ...

中信证券股份有限公司 关于箭牌家居集团股份有限公司 2024 年度持续督导定期现场检查报告 保荐人名称：中信证券股份有限公司 （以下简称"中信证券"或"保荐人"） 被保荐公司简称：箭牌家居 保荐代表人姓名：史松祥 联系电话：0755-23835265 保荐代表人姓名：邱斯晨 联系电话：0755-23835359 现场检查人员姓名：邱斯晨 现场检查对应期间：2024 年度 现场检查时间：2025 年 4 月 17 日 一、现场检查事项 现场检查意见 （一）公司治理 是 否 不适用 现场检查手段： 查阅了上市公司最新章程、三会议事规则及会议材料，取得上市公司董事、监事、 高级管理人员名单及其变化情况，取得上市公司关联方清单，查阅关于公司控股 股东、实际控制人、董事、监事、高级管理人员的信息披露文件及相关变更决策 文件，查看上市公司生产经营场所，对上市公司高级管理人员进行访谈。 1.公司章程和公司治理制度是否完备、合规 √ 2.公司章程和三会规则是否得到有效执行 √ 3.三会会议记录是否完整，时间、地点、出席人员及会议内 容等要件是否齐备，会议资料是否保存完整 √ 4.三会会议决议是否由出席会议的相关人员签名确认 ...

2024年第四季度成为关键转折点。受益于消费品"以旧换新"政策及房地产市场回稳，箭牌家居直营电商渠道收入同比增长25.58%，存货规模亦从三季度末的 15.04亿元降至12.13亿元，显示去库存成效。2025年一季度，箭牌家居营收同比下降7.46%至10.50亿元，但亏损收窄至0.73亿元，毛利率同比上升4.62个百分 点，释放回暖信号。 针对净利润下降，箭牌家居对GPLP犀牛财经表示，主要是由于行业竞争影响，导致该公司产品均价有一定的下滑，同时该公司龙头五金品类因2024年铜金 属等原材料价格上涨，致使成本端承受较大压力。此外，箭牌家居表示目前海外市场尚处于开拓阶段，在一定程度上也影响了该公司利润及毛利率表现。 箭牌家居在智能卫浴领域展现出较强的增长动能。 智能坐便器成为箭牌家居2024年的营收亮点，销售量达到118.96万台，销售收入约为15.23亿元，占总营收的21.36%，同比增长8.94%。此外，箭牌家居在研 发投入上持续加码，2024年研发投入达到3.72亿元，占营收的5.21%，同比增长8.8%，为产品的迭代升级提供了坚实保障。 4月22日，箭牌家居（001322.SZ）发布2024年报，全年实 ...

Investment Rating - The investment rating for the company is "Accumulate" [1] Core Views - The company is experiencing temporary operational pressure but is actively adjusting its strategies with expectations for profit recovery [8] - The company reported a revenue of 7.13 billion yuan in 2024, a year-on-year decrease of 6.76%, and a net profit attributable to shareholders of 67.7 million yuan, down 84.28% year-on-year [8] - The company is focusing on retail channels and aims to enhance product strength and brand marketing to optimize product structure and improve store efficiency [8] Financial Summary - Revenue projections for the company are as follows: 2023A: 7.648 billion yuan, 2024A: 7.131 billion yuan, 2025E: 7.558 billion yuan, 2026E: 7.974 billion yuan, 2027E: 8.383 billion yuan [1] - Net profit projections are: 2023A: 424.64 million yuan, 2024A: 66.77 million yuan, 2025E: 304.78 million yuan, 2026E: 355.95 million yuan, 2027E: 419.60 million yuan [1] - The company's earnings per share (EPS) are projected to be: 2023A: 0.44 yuan, 2024A: 0.07 yuan, 2025E: 0.31 yuan, 2026E: 0.37 yuan, 2027E: 0.43 yuan [1] - The price-to-earnings (P/E) ratio is projected to be: 2024A: 118.96, 2025E: 26.06, 2026E: 22.31, 2027E: 18.93 [1] - The company’s gross profit margin for 2024 is 25.24%, a decrease of 3.1 percentage points year-on-year, primarily due to intensified industry competition [8]