双11期间，不少电商平台商家获得数据增长，如天猫双11全周期近600个品牌成交破亿，快手电商千万级商家数量双位数提升，小红书千万级商家增140% 等。 然而，光环之下，电商舞台正上演着残酷的生存战。头部大店在流量盛宴中狂欢，中小商家却在补贴与曝光的夹缝中挣扎。他们紧盯着每秒跳动的数据，为 排名拼命压价、囤货，利润被摊至极薄。高昂的推广费如同赌注，一场"爆单"或能续命，滞销则意味着资金链的寒冬。海量订单带来短暂喜悦，随后是压垮 人的售后与物流压力。 近期，就有部分买家利用AI制作假图申请"仅退款"，引起不少商家在网上吐槽。流量成本与经营风险已让生意如履薄冰，如今凭空新增的技术性欺诈，让本 就艰难的生存博弈更加荒诞。这不仅是几笔货款的损失，更在持续消耗着电商生态中最后一点珍贵的信任。 在此背景下，12月3日，依据网络消费纠纷调解平台"电诉宝"商家投诉通道双11期间（10月至11月）受理的全国电商平台大量商家投诉案例，网经社电子商 务研究中心例行发布《2025年双11期间电商平台商家投诉数据报告》。报告涉及了综合电商、直播电商、生活服务电商、电商服务商等领域，并公布了双11 期间电商平台商家投诉数据及十大典型案例， ...

"大衣、羊毛衫、冲锋衣都能洗，入手这台洗衣机，看重的就是它的功能最为全面。"上海的王先生家里 的洗衣机用了5年，虽然运转正常，但当遇上需要精细护理的衣物时就犯了难。在Suning Max上海五角 场店，王先生试用了最新款多筒烘护一体机后，当场下单。"全家衣物都能一机搞定，光是干洗费都能 省下上千元。" 和王先生一样的消费者不在少数。苏宁易购数据显示，今年1-11月，核心城市门店直接选择"顶配"产 品、追求功能需求一步到位的消费者占比达4成。从过去的"坏了才换"到如今的"好用就换"，"顶配"家 电从过去可选项，成为提升生活品质的必要投资。 "能够精准适配各种场景、搭载丰富的前沿科技，是'顶配'家电的标配。"苏宁易购门店管理中心负责人 表示，当前消费者在选购家电前往往做足功课，了解各项功能参数，也更愿意为有长期价值的产品买 单。 在深圳从事程序开发工作的徐先生，在选购新冰箱前做了一番研究。"虽然这台冰箱价格一万多元，但 它具备自动识别食材、延长保鲜和自动制冰等多种功能。全嵌入式设计即便用很多年也不会过时。"徐 先生表示，"从长期使用的角度看，其综合使用成本反而更划算，而且每次使用都能享受到顶级的体 验。"更让他惊 ...

Core Viewpoint - The article discusses the ongoing bankruptcy restructuring of Suning Group, highlighting the significant personal and financial sacrifices made by its founder, Zhang Jindong, as he faces overwhelming debts and the potential end of his business empire [3][6][7]. Group 1: Restructuring Details - The voting period for the restructuring plan of 38 companies under Suning Group has been postponed to December 14 [3]. - Zhang Jindong and his spouse are required to inject all personal assets into a trust within three months, effectively leaving them with nothing [4][6]. - The total liabilities of the Suning Group amount to 238.7 billion yuan, while the assessed asset value is only 63.7 billion yuan, indicating a significant financial shortfall [6]. Group 2: Historical Context - Zhang Jindong founded Suning in December 1990, rapidly expanding the business to become a leading player in the home appliance market [9]. - By 2010, Zhang's net worth reached 38 billion yuan, ranking him fourth on the Forbes list of Chinese billionaires [10]. - Suning's revenue peaked at 232.7 billion yuan in 2012, but competition from e-commerce platforms like JD.com began to erode its market position [11]. Group 3: Investment Strategies and Failures - Zhang made several high-profile investments, including a 200 billion yuan investment in Evergrande and a 2.7 billion USD acquisition of a majority stake in Inter Milan, both of which resulted in significant financial losses [12][13]. - The company's attempts to diversify into various sectors, including sports and e-commerce, did not yield the expected synergies and instead strained cash flow [19][21]. Group 4: Challenges and Market Dynamics - Suning's slow adaptation to the rise of e-commerce and its reliance on traditional retail models contributed to its decline [19][22]. - The company's strategic missteps, including a lack of technological investment and poor management decisions, further exacerbated its financial troubles [21][22]. - The changing market environment, particularly in the real estate sector, has limited the ability of Zhang's business network to provide support during this crisis [16][17].

Group 1 - The core idea of the article is the collaboration between Suning.com and Haier to promote green and smart home appliances in response to the government's call for enhancing consumer goods supply and demand adaptability [1][3][5] - The "Thanksgiving Month" campaign includes various initiatives such as super group buying, subsidies, and service offerings to meet consumer demands for smart and aesthetically pleasing home products [1][5] - The campaign aims to provide a diverse and high-quality selection of home appliances for consumers during the year-end upgrade season, featuring innovative products like the "one machine four tubs" washing machine and the ultra-thin embedded range hood [3][5] Group 2 - The companies emphasize a "listening to advice" approach, integrating user feedback into product design and service experiences, exemplified by the development of the "Ningjing" water purifier [3][5] - Over 200 trend products are included in the "True Benefit Subsidy" section, with competitive prices such as 6,969 yuan for the Mailang refrigerator and 3,399 yuan for the ultra-thin range hood [5] - The campaign will run until January 4, 2026, featuring various engaging activities like football interactions and home appliance exhibitions to enhance consumer experience [5]

Core Insights - The transformation of local retail owners into key opinion leaders (KOLs) in the home appliance sector is driven by the trust established through personal recommendations and digital tools provided by Suning's retail cloud [1][6] - Suning's retail cloud has successfully addressed the challenges of product selection and supply stability for local merchants by collaborating with over 100 mainstream brands, offering a competitive product lineup [2][6] Group 1 - Local retail owners leverage personal trust and digital content to enhance customer engagement and drive sales, exemplified by a successful group purchase facilitated by a local store owner [1] - The retail cloud enables owners to access the latest products and training on their features, which enhances their credibility and sales performance, as demonstrated by a store owner achieving 500,000 in sales from a single event [2] - Digital tools provided by the retail cloud, such as AI scripts and targeted local promotions, help store owners effectively convert online traffic into in-store customers, leading to significant exposure and customer engagement [4][6] Group 2 - The retail cloud fosters a collaborative learning environment among over 10,000 stores, sharing successful operational strategies to improve efficiency and performance [6] - By combining supply chain capabilities with digitalization, the retail cloud empowers local store owners to not only sell products but also to play a crucial role in upgrading local consumption and energizing the lower-tier market [6]

Core Viewpoint - The article discusses the ongoing crisis of Suning, highlighting the company's bankruptcy restructuring and the potential shift towards live streaming as a means of recovery for its founder, Zhang Jindong, and his family [4][8][10]. Group 1: Suning's Current Situation - Suning's bankruptcy restructuring crisis is escalating, with the voting period for the restructuring plan postponed to December 14 [4]. - The restructuring plan requires Zhang Jindong and his wife to inject all personal assets into a trust within three months to suspend creditor claims against their personal guarantees [4]. - Suning's debt crisis began with uncontrolled diversification, leading to over 78 billion yuan spent on cross-industry acquisitions since 2012, culminating in a debt of over 238.7 billion yuan against an asset valuation of only 63.69 billion yuan [8][10]. Group 2: Live Streaming as a Solution - Live streaming has emerged as a potential solution for debt-laden entrepreneurs, with examples of successful transitions in the industry, such as Luo Yonghao and Chen Nian [4][10]. - Zhang Jindong missed the initial wave of live streaming but is encouraged to start now, as it is better late than never [6][10]. - Douyin (TikTok) is positioning itself as a competitor in the home appliance market, providing an opportunity for Suning to leverage its established supply chain and logistics to complement Douyin's content and traffic advantages [10][11]. Group 3: Zhang Kangyang's Role - Zhang Kangyang, as the heir to Suning, has the potential to capitalize on his existing popularity and transform it into a business opportunity through live streaming [12][14]. - The article draws parallels between Zhang Kangyang and other second-generation entrepreneurs who have successfully utilized live streaming to revitalize their family businesses [17][21]. - The success of other second-generation figures in live streaming demonstrates that Zhang Kangyang's entry into this space could be a critical step for Suning's recovery [20][21].

江苏世纪同仁律师事务所关于 苏宁易购集团股份有限公司2025年第四次临时股东大会的 法律意见书 致:苏宁易购集团股份有限公司 根据《公司法》《证券法》和中国证监会《上市公司股东会规则》等法律、 法规和规范性文件以及公司《章程》的规定,本所受贵公司董事会的委托,指派 本律师出席贵公司 2025年第四次临时股东大会,并就本次股东大会的召集、召 开程序、出席会议人员资格、召集人资格、表决程序以及表决结果的合法有效性 等事项出具法律意见。 为出具本法律意见书,本律师对本次股东大会所涉及的有关事项进行了审查, 查阅了相关会议文件,并对有关问题进行了必要的核查和验证。 本律师同意将本法律意见书随贵公司本次股东大会决议一并公告,并依法对 本法律意见书承担相应的责任。 本律师根据相关法律、法规和规范性文件的要求,按照律师行业公认的业务 标准、道德规范和勤勉尽责精神,出具法律意见如下: 一、关于本次股东大会的召集、召开程序和召集人资格 经查,贵公司在本次股东大会召开 15 目前刊登了会议通知。 江苏世纪同 2.本次股东大会采取现场表决与网络投票相结合的方式召开。现场会议召开 时间为 2025年 11月 28 日下午 14:00 ...

证券代码：002024 证券简称：ST 易购 公告编号：2025-065 苏宁易购集团股份有限公司 2025 年第四次临时股东大会决议公告 本公司及董事会全体成员保证信息披露的内容真实、准确、完整，没有虚假记载、误导 性陈述或重大遗漏。 特别提示： 1、本次股东大会无否决提案的情形。 2、本次股东大会不涉及变更以往股东大会已通过的决议。 一、会议召开和出席情况 （一）会议召开情况 1、召开时间： （1）现场会议召开时间：2025 年 11 月 28 日 14:00。 （2）网络投票时间：通过深圳证券交易所系统进行网络投票的具体时间为 2025 年 11 月 28 日 9:15-9:25，9:30-11:30，13:00-15:00；通过深圳证券交易所互 联网投票系统投票的具体时间为 2025 年 11 月 28 日 9:15 至 15:00 的任意时间。 2、现场会议召开地点：南京市玄武区苏宁大道 1 号苏宁易购总部办公楼会 议中心。 3、会议召集人：公司董事会。 4、会议方式：现场表决与网络投票相结合。 5、现场会议主持人：董事长任峻先生。 6、本次会议的召集、召开符合《中华人民共和国公司法》《深圳证券交易 ...

Group 1 - The average stock price of A-shares is 13.58 yuan, with 23 stocks priced below 2 yuan, the lowest being *ST Yuan Cheng at 0.58 yuan [1] - Among the low-priced stocks, 9 are ST stocks, accounting for 39.13% of the total [1] - The Shanghai Composite Index closed at 3888.60 points as of November 28 [1] Group 2 - Among the low-priced stocks, 15 increased in price today, with the highest gainers being Jin Zheng Da, Ya Bo Shares, and HNA Holdings, rising by 3.24%, 2.87%, and 2.37% respectively [1] - The stocks that decreased in price include Jiu Gang Hong Xing and Shan Ying International, with declines of 1.80% and 0.58% respectively [1] - The table lists various low-priced stocks along with their latest closing prices, daily price changes, turnover rates, price-to-book ratios, and industries [1]

Core Viewpoint - The article discusses the ongoing bankruptcy restructuring crisis of Suning, highlighting the need for the founder Zhang Jindong to inject personal assets into a trust to alleviate debt issues, marking a significant downfall for the once-prominent family [4][8]. Group 1: Suning's Current Situation - Suning's restructuring plan for its 38 companies has been postponed until December 14, with a requirement for Zhang Jindong and his wife to commit all personal assets to a trust within three months [4]. - The total debt of Suning's companies exceeds 238.7 billion yuan, while the assessed asset value is only 63.69 billion yuan, indicating a severe insolvency situation [8]. - The company's financial troubles stem from uncontrolled diversification since 2012, leading to significant losses, particularly from a 20 billion yuan investment in Evergrande [8]. Group 2: Potential Solutions and Opportunities - The article suggests that live streaming sales could be a viable path for Zhang Jindong to revive the company, as seen with other entrepreneurs who have successfully turned to this model [5][10]. - Douyin (TikTok) is positioning itself as a competitor in the home appliance market, which could provide an opportunity for Suning to leverage its established supply chain and logistics capabilities [10][11]. - Zhang Jindong's son, Zhang Kangyang, is proposed as a potential live-streaming host to attract attention and sales, capitalizing on his existing public profile [12][14]. Group 3: Broader Industry Trends - The trend of second-generation entrepreneurs entering live streaming is growing, with many successfully leveraging their family names and personal stories to drive sales [20][21]. - Examples of successful second-generation figures include "Towel Prince" and "Boss Luo Cheng," who have effectively built personal brands and generated significant sales through live streaming [21][24]. - The article emphasizes that for Zhang Kangyang, entering the live streaming space is not just an option but a necessary step for Suning's survival [25].