新场景激活新体验，家门口的厨艺大赛"圈粉"线下消费者。活动现场，一位前来选购家电的顾客兴致勃 以"寻味溯源八大菜系"为主线，"我就是厨神"大赛将在南京、北京、上海、广州、成都、杭州等全国26 座重点城市超40家门店持续落地。活动由老板电器赞助支持，全国多省市文旅局、美食行业协会协助支 持。赛事将分为城市赛和总决赛两个阶段，城市赛阶段汇聚千名厨艺能手同台竞技，瓜分20万元大奖， 优胜者直通总决赛；12月26日将进行总决赛，总冠军将获得全国厨神证书，可获得价值2万元的冠军奖 励。 赛制方面，大赛由菜系传承人进行菜品现场教学，选手需在限定时间内进行复制、创新，专业评审和大 众评审将从"技艺还原度、口感风味、摆盘造型"等维度综合打分。同时用户也可通过社交媒体发布拿手 菜制作视频，参与线上评选，赢取丰厚奖励。 以食为媒，以技会友。国庆中秋双节临近，各地消费新场景加速涌现。9月29日，苏宁易购首届"我就是 厨神"全国厨艺争霸赛在Suning Max南京建邺万达店正式启动。活动将从9月29日持续至12月26日，覆盖 全国26个重点城市、落地超300场线下活动，联动八大菜系传承人、融合菜大师及各地餐饮协会，为消 费者打造一场 ...

Core Insights - The upcoming National Day and Mid-Autumn Festival are expected to boost consumer demand in the home appliance and home decoration sectors, with Su Ning Yi Gou launching its "Double 11" promotions early to capitalize on this trend [1][2] Group 1: Promotional Strategy - Su Ning Yi Gou has announced that its "Double 11" sales will start on September 30, coinciding with the National Day holiday, creating a 44-day promotional period [2] - The company will offer significant discounts, including a "flash sale" with 100,000 discounted home appliances during the first two days of the promotion [2] - The promotional strategy aims to seamlessly integrate the National Day holiday and Double 11 shopping events, allowing consumers to choose the best time for their purchases [2] Group 2: Consumer Trends - There is a noticeable shift in consumer preferences towards diversified, personalized, and high-quality home appliances, with increased demand for features like energy efficiency, smart technology, and health benefits [1][3] - Su Ning Yi Gou is focusing on practical home appliances that are reliable and energy-saving, promoting a "good quality at a reasonable price" experience [3] Group 3: Product Offerings - The company is launching a "Super Subsidy" program in collaboration with major brands, offering tiered subsidies of 10%-20% on essential, upgraded, and home decoration products [2][4] - Specific products highlighted include energy-efficient air conditioners starting at 1,399 yuan, built-in dishwashers at 3,199 yuan, and 85-inch 4K quantum dot TVs at 3,999 yuan [3] Group 4: Brand Collaboration - Major brands such as Haier, Midea, and TCL are participating in the "Super Subsidy" program, which aims to connect high-quality products with consumers and drive innovation in the home appliance sector [4] - The collaboration is expected to enhance the penetration of smart home appliances and support the industry's upgrade [4] Group 5: Consumer Experience - Su Ning Yi Gou plans to enhance the shopping experience through immersive activities and services, including cooking competitions and free daily services like clothing care and coffee [5] - The company aims to create a new lifestyle experience by leveraging its supply chain and local retail operations to meet consumer demands for quality living [5]

Core Insights - The upcoming National Day and Mid-Autumn Festival are expected to drive a surge in demand for home appliances and home decoration, with consumers showing a preference for diverse, personalized, and high-quality products [1] - Suning.com has announced an early launch of its Double 11 promotion, starting on September 30, with a focus on providing significant discounts and a "Super Subsidy" plan for home appliances [1][2] - The integration of the National Day holiday and Double 11 shopping events is anticipated to enhance consumer purchasing flexibility and stimulate home appliance sales during the holiday period [2] Group 1: Consumer Trends - Consumers are increasingly seeking home appliances that offer advanced features such as green technology, smart capabilities, and health benefits, moving beyond basic functionalities [1] - The demand for new smart home appliances is urgent, as indicated by Suning's strategy to combine new functions and experiences in their offerings [1] Group 2: Company Initiatives - Suning.com is collaborating with brand factories to implement the "Super Subsidy" plan, targeting three key demand scenarios: essential needs, upgrades, and home decoration [1][2] - The company plans to enhance the shopping experience by integrating supply chains and innovating in experiential retail, allowing consumers to enjoy discounts earlier [1] Group 3: Market Dynamics - Major brands such as Haier, Midea, and TCL are participating in the promotion, which is expected to drive innovation and high-quality development in the home appliance industry [2] - Suning.com will open new flagship stores during the National Day holiday, featuring expanded product categories and enhanced customer interaction areas [2]

北京商报讯（记者 何倩）9月28日，北京苏宁易购于中塔苏宁易购超级体验店举办以"不等双11"为主题 的2025苏宁易购双11嘉年华暨家电"超级补"发布会。会上，苏宁易购北京大区总经理章艳光宣布，今年 苏宁易购"双11"启动时间提前至国庆，并于9月30日零点起正式开启家电普惠日，全程长达44天，覆盖9 天9夜狂欢补贴季、双11嘉年华等阶段。 ...

此外，在"真惠补"基础上，苏宁易购还同步推出了更加长期化、精细化的国庆"超级补"活动，在三大类 核心产品中着重精选了具备智能功能、创新设计或新兴品类"新智严选品类"，给予消费者 10%-15%-20%梯度补贴。近期各品牌上新的新智家电产品，如老板AI数字厨电套系、美的熊墩墩十字 门冰箱、海尔麦浪套系、海信璀套系、松下臻薄S系列洗烘套装等，均可享受至高20%的补贴优惠。 "折叠屏手机十一有活动吗？"、"短视频刷到最新款的四桶洗衣机，国庆就想来买！"、"准备买洗碗 机，国庆价格合适就不等双11了"、"新房装修就差家电了，等不了一点"、"补贴力度再大一点"… 国庆临近，越来越多的消费者在社交平台发出这样的声音——他们不再局限于旧机换新，而是追求科技 潮品与颜值新品的"换优"升级。这一趋势在90后、95后新消费群体中尤为显著。他们不仅看重产品的功 能与性能，更期待家电能为生活注入个性、乐趣与前瞻性体验。并且年轻消费者越来越渴望"即时性"的 满足，希望能够"第一时间"拿到"第一手"的潮流产品。 在这样的消费者呼声中，9月26日，苏宁易购联合百大品牌喊出"不等双11，国庆超级补"的口号，宣布 将双11嘉年华全面提前到国庆 ...

来源：环球网 苏宁易购门店平台事业部总裁徐开闯透露，部分产品的定价经过与品牌方"连夜协商"才最终敲定，旨在 实现"好品不贵"的普惠目标。例如，430升平嵌四门冰箱补贴后仅2999元，10公斤热泵洗烘套装低至 4999元，价格均创行业新低。 【环球网消费报道 记者 李文瑶】国庆与双11两大消费节点实现无缝衔接，家电零售行业迎来新一轮促 销模式。9月26日，苏宁易购在2025双11嘉年华上宣布今年双11大促全面提前至国庆档启动，自9月30日 起开展为期44天的"家电普惠日"活动，通过"超级补""真惠补"等多重补贴策略，联合百大品牌打造"国 庆即是双11"的消费新场景。 战略前置：国庆档成双11"前哨站" 随着消费者对家电的需求从基础功能向绿色、智能、健康等多元维度扩展，促销节点也需更灵活地匹配 用户实际购买节奏。苏宁易购集团副总裁陆耀在发布会上表示，将双11提前至国庆启动，是基于对用 户"不等双11"消费心理的洞察，旨在通过"早享优惠"提升消费满意度。 据悉，活动自9月30日零点启动"闪购48小时"，全国超万家门店同步开启"不打烊"模式，推出10万台特 价爆款机型，涵盖空调、电视、冰箱、洗护等核心品类。其中，1. ...

Core Insights - The retail home appliance industry is experiencing a new promotional model as Su Ning Yi Gou integrates the National Day and Double 11 shopping events, launching a 44-day "Home Appliance Benefit Day" starting from September 30 [1][7] - Su Ning Yi Gou's strategy aims to shift consumer focus from price wars to value wars by enhancing supply chain integration and experiential upgrades [1][7] Promotional Strategy - The "Home Appliance Benefit Day" features multiple subsidy strategies, including "Super Subsidy" and "True Benefit Subsidy," in collaboration with over 100 major brands [1][3] - The event includes a "Flash Sale" for 48 hours, offering over 100,000 discounted products across key categories such as air conditioners, televisions, refrigerators, and washing machines [1][2] Consumer Trends - Data from Aowei Cloud Network indicates that sales of televisions larger than 75 inches accounted for over 40% of total sales in the first half of 2025, while new first-level energy-efficient air conditioners reached a 95% offline market share, reflecting strong consumer demand for large, high-efficiency, and smart products [2] Product Matrix - The "Super Subsidy" plan includes three product matrices: "Essential Choices," "Smart Selections," and "Home Decoration Selections," with subsidies ranging from 10% to 20% to ensure competitive pricing and product quality [3][5] - Examples of discounted products include a 430-liter four-door refrigerator priced at 2,999 yuan and a 10-kilogram heat pump washing and drying set available for as low as 4,999 yuan, both setting new industry price lows [5] In-Store Experience - Su Ning Yi Gou is enhancing the in-store experience by opening six new Max stores during the National Day period, featuring sections for trending categories and interactive spaces [6] - The company plans to host immersive events such as the "SUPL Su Ning Yi Gou Cup King of Glory League" and "I Am the Chef" cooking competition to increase user engagement and conversion rates [6] Long-Term Promotional Trends - Extending the Double 11 event to 44 days alleviates supply chain and logistics pressures while providing consumers with a more relaxed decision-making period [7] - The integration of National Day and Double 11 signifies a shift in retail strategies from "event bursts" to "periodic operations," enhancing overall sales stability [7] - The establishment of long-term subsidy mechanisms like "Super Subsidy" encourages a transition from short-term price competition to deeper competition based on product innovation and user experience [7]

Group 1 - The core theme of the event is "Don't Wait for Double 11," with Su Ning Yi Gou announcing an early start to the Double 11 promotions, beginning on September 30 during the National Day holiday [1] - The company aims to enhance consumer experience by integrating new features and innovative scenarios in smart home appliances, responding to the evolving consumer demand for personalized and high-quality products [2][3] - The Double 11 campaign will last for 44 days, featuring various promotional phases including a "Flash Sale" event with 100,000 discounted home appliances [2] Group 2 - Su Ning Yi Gou has launched the "Super Subsidy" plan for home appliances, offering tiered subsidies of 10%-20% to ensure competitive pricing and meet diverse consumer needs [3] - The company is collaborating with major brands to introduce new products and enhance the penetration of smart home appliances, positioning itself as a leader in the home appliance market [3] - During the National Day holiday, Su Ning Yi Gou will revamp its stores to create immersive shopping experiences, including interactive areas and various consumer engagement activities [4] Group 3 - The company emphasizes leveraging its supply chain and local retail operations to provide a new lifestyle experience, aiming to meet consumer aspirations for quality living [5]

家电家居一体化趋势下，消费者从"买产品"向"买解决方案"加速进阶。《2025中国家电消费趋势白皮 书》显示，超70%的消费者购买家电时优先考虑"场景适配性"与"全屋一体化设计"。Suning Max淮海路 店店长王以升介绍，9月以来，中央空调、风管机等需预埋管线的前置家电需求显著上升，"我们会协助 消费者提前确定型号与尺寸，确保与装修环节无缝对接。" 双11提前至国庆档，大促全程持续44天。家装行业链条长、环节多，整个服务周期长、过程较复杂。业 内人士指出，通过"国庆抢先+双11延续"的节奏安排，消费者可在更宽松的周期内灵活规划前置家电的 采购与整体装修进度。依托苏宁易购完整的供应链体系与服务能力，用户将实现"即订即装、省心焕 新"的便捷置家体验。 近日，以"不等双11"为主题的2025苏宁易购双11嘉年华暨家电"超级补"发布会在南京举行。苏宁易购宣 布，将于9月30日率先开启双11大促，并推出针对刚需、升级及前置类家电需求的"超级补"计划，打造 双11家电消费主场。其中，"家装优选"产品线聚焦中央空调、全屋净水、嵌入式厨电、智能门锁的一体 化解决方案，提供"产品+设计+局改"全案式服务，消费者可享20%让利 ...

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