仍戴着ST帽子的苏宁易购在2025年打开了线下扩张的野心。 近几个月，在江苏、山东等城市，不少消费者发现，沉寂已久的苏宁易购开始在城市商圈开出惹人瞩目 的大店，巨型的"suning"标牌下，这家过往深陷债务泥淖的传统家电零售巨头正在发起对线下市场的新 一轮冲击。 连年亏损后，刚刚实现全年盈利的苏宁正在向"经营层面实现全面盈利"的新目标进发。能否借"国补"东 风盘活线下销售，正在成为苏宁的机遇与挑战。 频开"大店" 单店面积几万平米的大店，苏宁越开越猛了。 记者梳理发现，仅8月以来，苏宁就在上海、山东济南、济宁、江苏徐州、山西太原等开出了多家 Suning Max（苏宁易购超级体验店）、Suning Pro（苏宁易购超级旗舰店）店面，均属于苏宁战略中 的"大店"，以山西太原的首家Suning Max店为例，该店坐落在太原亲贤街核心商圈，总面积超过4万平 方米。 截至6月底，苏宁已在全国已布局10家Suning Max门店和超百家Suning Pro门店。 " 线上的增长是'活水'，线下才是我们的基本盘"，2024年，苏宁易购北京大区总经理章艳光在接受媒体 采访时表示，他认为苏宁的机会仍然在线下，要"开有质量的线 ...

Core Viewpoint - Suning is attempting to revitalize its offline business through aggressive expansion of large stores, despite facing significant challenges and a history of financial difficulties [1][10]. Group 1: Offline Expansion Strategy - Suning has opened several large stores, including the Suning Max and Suning Pro formats, with individual store areas exceeding 40,000 square meters [3][9]. - As of June 2024, Suning has established 10 Suning Max stores and over 100 Suning Pro stores nationwide, indicating a strong commitment to its offline strategy [3][8]. - The company aims to enhance the quality of its offline stores while integrating online and offline sales channels to attract high-end customers [3][8]. Group 2: Financial Performance and Goals - After years of losses, Suning reported a net profit of 610 million yuan for 2024, marking its first annual profit since 2020 [8]. - The company has set a target to achieve comprehensive profitability by 2025, focusing on operational improvements and store innovations [2][8]. - In the first quarter of 2024, Suning's overall store sales revenue increased by 19.3% year-on-year, with comparable store sales rising by 23.3% [8]. Group 3: Impact of National Subsidies - National subsidy policies, such as trade-in programs, have provided Suning with opportunities to boost sales of high-end appliances, with orders for trade-in services increasing by 81% year-on-year [11][12]. - The demand for high-end appliances has shifted from single products to bundled solutions, enhancing the value of offline retail [11][12]. - Suning's stock price has shown recovery, reaching 2.38 yuan per share during peak sales periods influenced by national subsidies [11]. Group 4: Challenges and Market Competition - Suning faces ongoing challenges in managing cash flow and long-term store operations, particularly as national subsidy policies undergo adjustments [13][14]. - The company has closed 110 stores while opening 25 new ones in the first quarter of 2025, indicating a strategic realignment of its store network [14]. - Increased competition from rivals like JD.com, which is rapidly expanding its own store formats, poses additional challenges for Suning in the offline market [14].

Core Viewpoint - The State Administration for Market Regulation has launched a pilot program for quality safety coding verification of key online products, aiming to enhance consumer trust and product traceability through a digital "code" system [1][2] Group 1: Pilot Program Details - The pilot program, referred to as "Code Action," will implement a traceability mechanism for 10 types of products closely related to consumer safety, including safety helmets, electric bicycles, and gas stoves [1] - The program will cover major e-commerce platforms such as Taobao, Kuaishou, Pinduoduo, Douyin, JD.com, Suning, Xiaohongshu, Dewu, Vipshop, and Tencent [1] Group 2: Implementation Requirements - E-commerce platforms are required to strictly verify the coding information of products and promote dynamic code verification [2] - Manufacturers must ensure accurate and complete coding from the source to maintain product information integrity [2] - Local market regulatory authorities will enhance supervision and conduct random checks, as well as enforce legal actions against violations [2]

网购商品真伪难辨、质量参差不齐，一直是消费者关注的焦点。记者今天了解到，市场监管总局正式启 动网售重点产品质量安全赋码核验试点工作。安全帽、电动自行车、燃气灶具等10类与百姓安全密切相 关的产品，将试点推行"一码溯源"机制。 这项被称为"码"上行动的试点，旨在通过数字技术手段，实现从生产源头赋码、平台验码亮码，到消费 者识码用码的全链条监管。消费者扫码即可查看产品的真实图片，生产企业名称、执行标准、检验报告 等关键质量信息，真正实现"明明白白消费、安安心心使用"。 试点工作覆盖淘天、快手、拼多多、抖音、京东、苏宁易购、小红书、得物、唯品会、腾讯等10家大中 型电商平台。平台企业需严格审核入驻商品赋码信息，推动"码"上核验、动态亮码；生产企业须从源头 赋码，确保信息真实完整；各地市场监管部门也将加强监督抽查和缺陷召回，对违法行为依法查处。 记者了解到，目前各大电商平台正陆续推进技术对接与商户动员，部分赋码产品将陆续上线。 （总台央视记者 李晶晶） ...

Core Viewpoint - The State Administration for Market Regulation has launched a pilot program for quality safety coding verification of key online products, aiming to enhance consumer trust and product safety through a traceability mechanism [1]. Group 1: Pilot Program Details - The pilot program, referred to as "Code Action," will implement a traceability mechanism for ten categories of products closely related to consumer safety, including safety helmets, electric bicycles, and gas stoves [1]. - The initiative utilizes digital technology to ensure full-chain regulation from production coding, platform verification, to consumer usage [1]. Group 2: Consumer Benefits - Consumers will be able to scan codes to access real product images, manufacturer names, standards, and inspection reports, promoting informed and safe consumption [1]. Group 3: E-commerce Platform Involvement - The pilot will cover ten major e-commerce platforms, including Taobao, Kuaishou, Pinduoduo, Douyin, JD.com, Suning, Xiaohongshu, Dewu, Vipshop, and Tencent [1]. - E-commerce platforms are required to strictly verify the coding information of products and promote dynamic verification [1]. Group 4: Regulatory Oversight - Local market regulatory authorities will enhance supervision, conduct random checks, and enforce recalls for defective products, ensuring compliance with the new coding system [1]. - Major e-commerce platforms are currently working on technical integration and merchant mobilization for the rollout of coded products [1].

Core Viewpoint - The "Code Verification Initiative for Quality Safety of Online Products" has officially launched, marking the start of a pilot program for quality safety verification of key online products [1] Group 1: Event Details - The initiative was held on August 22 in Beijing, with key officials from the State Administration for Market Regulation and the National Standardization Administration present [1] - The event was hosted by Liu Min, the Chief Engineer of the National Standardization Administration [1] Group 2: Participating Platforms - Ten major platforms including Taobao, Kuaishou, Pinduoduo, Douyin, JD.com, Suning, Xiaohongshu, Dewu, Vipshop, and Tencent have jointly issued a commitment to fulfill their responsibilities in code verification [1] - These platforms aim to ensure rigorous product entry audits to create a safe and trustworthy online shopping environment [1]

接档818，苏宁易购联合海信率先发起金秋首场大促。8月21日，双方正式启动第六届"99嗨购节"，加速 电视、空调、冰洗等全品类产品上新，升级换新补贴、服务保障，创新体育、电竞、综艺等场景体验， 以好产品、好价格、好服务，为用户金秋送爽，助力"家消费"向新、向质升级。 苏宁易购数据显示，818期间98吋+大屏电视增长70.9%，无风感新风空调增长80%，多筒洗衣机分别增 长44%，空间自由的多门冰箱成为升级主力。针对市场激增的换新需求，99嗨购节期间，双方加速上 新，发布RGB-Mini LED百吋电视、C320 Pro新风空调、棉花糖Ultra三筒洗衣机、505U6璀璨冰箱、 505/515W60容声养鲜冰箱等系列新品，扩充用户换新选择。 伴随生活品质的提升，融合前沿技术、解决场景痛点的新智家电受到越来越多消费者的青睐。99嗨购节 期间，双方首发定制激光护眼电视92 S1 Pro、防眩光墨晶屏电视U66Q系列，增氧不憋闷的宁信Pro X510空调，放榴莲不串味的501V5冰箱等新智家电，以科技创新引领品质换新。 好产品、好体验，更有好价格、好服务。99嗨购节，双方加码"国补厂补苏宁补"，推出套购至高立省 60 ...

金九银十临近，家装市场迎来新一轮消费旺季。苏宁易购正式启动中央空调节活动，推出"一户一案"定 制化方案、"国补厂补苏宁补"至高50%补贴、安装0增项"一价全包"、"8步标准化"安装步骤等举措，打 造"专业服务+透明收费+场景体验"的一站式全流程解决方案。 家居消费升级叠加国补政策刺激，更节省空间、更美观的中央空调正在成为越来越多家庭的选择。然而 价格不透明、安装不规范、售后无保障等问题依然持续困扰消费者，对此苏宁易购从优惠模式、设计方 案、安装步骤等多方面强化保障，解决消费者后顾之忧。 此次中央空调节，苏宁易购推出了"三重补贴+一价全包"的优惠模式。国补、厂补、苏宁补叠加，折扣 至高可达50%，客厅中央空调一价全包免安装费仅需2999元抢，全屋中央空调直降4000元起、一拖四中 央空调一价全包免安装费低至16999元。通过"一价全包"模式，不仅能让消费者享受到实实在在的价格 优惠，更能彻底杜绝行业常见的增项乱收费现象，承诺合同价即最终价，涵盖设备、安装、辅材及质 保，最高可为消费者节省5860元。 随着中央空调行业从产品导向向服务导向转型，售后服务和长期使用体验将成为消费决策的重中之重。 苏宁易购表示，将联合 ...

2025年8月15日，南昌、郑州二七苏宁百货召开珠宝节发布会，全国苏宁百货第15届珠宝节也全面启 幕。此次珠宝节为期一个月，从8月初开启预热，818、七夕佳节多波段爆发，通过千万级补贴和珠宝跨 界合作，为消费者打造一场前所未有的品质珠宝盛宴。 铂金出镜·韧爱共生，铂物馆2.0最新实践 苏宁易购商管x国际铂金协会(PGI®)，铂物馆2.0落地南昌苏宁百货。此次"铂物馆"以"铂金出镜，韧爱 共生"为核心主题，既是继5月郑州二七"蝶吻绮遇"铂金艺术特展后的铂物馆2.0升级版本，也是双方六 年深耕的行业探索。 (发布会现场铂金爆单礼花) (珠宝节发布会仪式) (铂物馆观展现场) 正值七夕，铂物馆利用"镜"元素做为贯穿始终的艺术语言，搭配线条、花束元素，通过光影对话的空间 设计，映射铂金坚韧、磨而不损的特性。为了凸显铂金作为爱情金属的特质，铂物馆创新设置了"纸短 情长 韧真爱吧"三行情诗展示区，利用线下互动和线上社交话题打造城中最浪漫的七夕打卡地，吸引顾 客欣赏铂金之美时，也能感受铂金带来的情绪价值和爱的情感表达. (铂物馆艺术展陈) 欣赏展品的同时，可以满足消费需求。 此次限时特展的铂金冰丝工艺新品系列、铂金藏地密码 ...

Core Insights - Suning.com reported significant growth in the sales of upgraded home appliances and new trend products, with smart home appliance sales increasing by 72% year-on-year and high-end appliances priced over 10,000 yuan seeing an 86% increase [1] Group 1: Sales Performance - The back-to-school season combined with the 818 promotion led to substantial year-on-year sales growth in 3C products, with laptops, tablets, and smartwatches increasing by 184%, 129%, and 94% respectively [1] - During the 818 period, the sales of all categories of smart products through Suning.com exceeded 50% of total sales [1] Group 2: Store Expansion and Strategy - Suning.com has accelerated the layout of Suning Max stores in core urban areas, establishing them as launch platforms for new products and smart home appliance experience centers [1] - Sales at Suning Max stores during the 818 period surged by 43% year-on-year, with significant growth in key categories: computers (206%), air conditioners (110%), and kitchen appliances (78%) [1] Group 3: Emerging Product Trends - There is a rising consumer interest in "new, unique, intelligent, and special" products, with notable growth in high-performance gaming laptops (251%), integrated kitchen machines (186%), large-capacity dishwashers (184%), and no-wind air conditioners (80%) [1]