Core Insights - Suning.com and Midea announced a strategic partnership for 2026, focusing on user-driven collaboration to enhance home appliance integration and customization [1][3] - The partnership aims to launch over 1.26 million customized products to meet consumer demands for quality, personalization, and intelligence [1][3] Market Trends - The consumer market is undergoing a transformation, with policies promoting large-scale equipment updates and encouraging green, smart appliance consumption [3] - Consumer preferences are shifting from single-function products to comprehensive solutions that emphasize aesthetics, smart connectivity, health comfort, and hassle-free services [3] Product Customization - The collaboration will focus on "user-first" and "deep customization," leveraging consumer data analysis to create tailored products that address specific user needs [3][4] - Examples of customized products include the "Xiong Dung Dung Pro" refrigerator with a 600mm ultra-thin seamless design and the Toshiba "Big White Pear Pro" refrigerator with automatic ice-making features [3][4] Scene Solutions - The partnership will develop integrated solutions for four core living scenarios: "Sleep Bedroom," "Vitality Balcony," "Flavor Kitchen," and "Oxygen Living Room," with over 1.26 million customized products [4] - The "Sleep Bedroom" solution will include a no-wind air conditioner and quiet laundry care devices to optimize the sleep environment [4] Service Integration - Suning.com and Midea will enhance service offerings by integrating membership systems, home delivery, and localized activities, providing a comprehensive service experience [4][5] - Consumers will benefit from various service commitments, including a "1399 yuan all-inclusive" installation for designated air conditioners and a "10-year replacement" for refrigerator compressors [4][5] Marketing Initiatives - The annual strategic plan includes a promotional campaign, allowing consumers to experience Midea's full range of products at Suning.com stores, with subsidies of up to 2000 yuan for bundled purchases [5] - Additional activities such as themed pop-up events and community services will enhance consumer engagement and provide a more immersive shopping experience [5]

Core Insights - The home appliance and 3C consumer market is experiencing a surge due to the new round of national subsidies and year-end replacement demand [1][5] - Young consumers, particularly those born in the 90s and 00s, are becoming the main drivers of holiday purchases, focusing on convenience, emotional investment, and creating a festive atmosphere [1][3] Group 1: Market Trends - From January 5 to February 23, Suning.com launched a major promotional event featuring 200 new green smart home appliances, supported by multiple subsidies [1] - The event includes over 1,000 offline experience activities across the country, enhancing consumer engagement through themed events like e-sports competitions and cooking classes [1][5] Group 2: Consumer Behavior - Young consumers are increasingly purchasing home appliances for their parents' health, to reduce household chores with smart products, and to create social spaces at home [1][3] - Recent data indicates that over 80% of young shoppers are buying large appliances for the New Year [1] Group 3: Product Offerings - Suning.com is updating its "New Year shopping list" with innovative products such as smart window-cleaning robots, advanced vacuum cleaners, and large-screen TVs to meet diverse consumer needs [3] - The promotional period will feature over 200 new industry-leading products, including high-tech appliances from major brands, covering various lifestyle scenarios [3] Group 4: Experience and Services - Suning.com is enhancing the shopping experience by collaborating with popular gaming IPs to create new social shopping experiences in over 30 cities [5] - The company is also offering various service guarantees, such as extended trial periods for appliances and free installation services, to improve consumer satisfaction [5] Group 5: Market Outlook - Analysts predict that the new round of national subsidies will further stimulate the demand for home appliance upgrades, potentially leading to a sales peak in the market [5] - Suning.com aims to leverage its extensive store network and service fulfillment system to optimize product offerings and enhance consumer access to quality home appliances [5]

Core Viewpoint - The article highlights the growing trend of experiential retail in the home appliance sector, particularly through Suining's "Friend Clothing Care Experience Zone," which allows consumers to engage with new washing technologies and products, leading to increased sales and consumer interest in advanced features [1][3]. Group 1: Consumer Experience and Engagement - Consumers are increasingly engaging with new home appliances through hands-on experiences, such as the "air wash" service that enhances the quality of clothing care [1]. - Suining's initiative to provide free professional clothing care has led to over 500,000 items being serviced by 2025, resulting in a 53% year-on-year increase in sales of washing and drying sets [3]. - The "Experience-Understand-Decide" model effectively lowers the barriers to understanding new appliance technologies, promoting the adoption of advanced features [3]. Group 2: Promotional Activities and Product Launches - Suining has launched the "Clothing Care Renewal Festival," collaborating with brands like Haier, Bosch, and Panasonic to offer free care services for winter clothing, addressing common laundry issues [3]. - The festival includes a range of new smart laundry products, enhancing the overall consumer experience and encouraging upgrades [3]. - The upcoming implementation of the national subsidy policy in 2026 will provide consumers with financial incentives for purchasing energy-efficient appliances, further encouraging upgrades [4]. Group 3: Changing Consumer Behavior - The shift from "passive replacement" to "active upgrading" in consumer behavior is being driven by in-store experiences, which are reshaping decision-making processes regarding home appliance purchases [5]. - Suining aims to continue enhancing user experiences and service value to support consumers in achieving "freedom in clothing care" [5].

Core Viewpoint - The implementation of the "New National Subsidy" policy for consumer goods such as automobiles, home appliances, and digital products has begun, leading to a revitalization of the consumption market and an upgrade in industry and living standards [1] Group 1: Consumer Behavior and Market Response - Consumers are actively participating in the "trade-in" program, with reports of significant discounts on new products, such as a smartphone originally priced at 5999 yuan being purchased for 4849 yuan after subsidies [2] - Major online and offline platforms, including JD.com and Suning, have fully adopted the national subsidy policy and are offering additional promotional activities to facilitate consumer upgrades [2] - The new subsidy policy aligns with consumer demand and trends towards consumption upgrades, expanding support to include smart products like smart glasses and home appliances with high energy efficiency [2] Group 2: Sales Data and Market Impact - During the New Year holiday, Suning reported a 110% increase in customer traffic across its stores nationwide, with cities like Beijing, Chengdu, and Shanghai being the most active in utilizing the subsidies [3] - In Fuzhou, the trade-in program generated nearly 16 million yuan in subsidies, driving a total consumption of 125 million yuan, accounting for 55% of the province's trade-in activity [3] - From January 1 to 2, Hebei province recorded 133,600 transactions in home appliances and digital products, totaling 590 million yuan in sales [3] Group 3: Government Support and Future Outlook - The first batch of 625 billion yuan in long-term special government bonds to support the trade-in program has been allocated to local governments, contributing to a positive start for the consumption market in the new year [2]

Core Viewpoint - The implementation of the "New National Subsidy" policy for trade-in of consumer goods such as automobiles, home appliances, and digital products is expected to stimulate the consumption market and enhance the quality of life for citizens, driving both industrial upgrades and consumer demand [1][11]. Group 1: Consumer Goods Market - The "New National Subsidy" policy has led to a surge in consumer interest, with platforms like JD.com and Suning launching various promotional activities to facilitate trade-ins and provide additional benefits [2][10]. - The policy has expanded the scope of subsidies to include digital and smart products, aligning with consumer demand for upgraded technology and energy-efficient appliances [2][3]. - Sales data from Suning indicates a significant increase in foot traffic, with a 110% week-on-week rise in stores nationwide during the New Year holiday, particularly in major cities like Beijing and Shanghai [3][10]. Group 2: Automotive Market - The automotive trade-in subsidy has been adjusted to provide higher incentives based on the price of new vehicles, with a maximum subsidy of 20,000 yuan for scrapping old cars and 15,000 yuan for trade-ins [6][8]. - The adjustment in the new energy vehicle tax policy, from full exemption to a 50% reduction, has led to varied consumer reactions, with some opting to wait for better deals while others proceed with purchases due to existing needs [6][7]. - The overall vehicle replacement rate has surpassed 55%, indicating a strong demand for upgrading to greener and smarter vehicles, supported by the new subsidy structure [8]. Group 3: Market Dynamics and Consumer Behavior - The market is becoming more rational, with consumers increasingly prioritizing product features such as energy efficiency and smart technology over mere price discounts [7][8]. - The New Year holiday has been identified as a critical period for capturing consumer interest, with various cities launching promotional events to maximize the impact of the subsidy policy [10][11]. - Industry experts emphasize the importance of timely adjustments to subsidy categories and the need to combat fraudulent claims to ensure the effectiveness of the subsidy funds [10].

新华财经上海1月7日电（记者 高少华）2026年上海家电消费补贴第一轮中签顾客的首张补贴订单7日在 苏宁易购浦东第一店产生。顾客林先生选购了一台卡萨帝高端冰箱，成为2026年上海市家电"以旧换 新"国补政策的首位受益者。在交付现场，海尔智家上海营销部长刘杨为顾客送上首单贺礼，标志着上 海新一轮绿色智能家电推广与消费升级行动全面展开。 据悉，本轮家电以旧换新补贴政策覆盖冰箱、洗衣机、空调、电视等多类家电产品，重点鼓励能效等级 高、智能化程度强的绿色家电消费。 上海苏宁易购方面表示，将全力配合国家政策，持续加大企业补贴投入，全面升级"以旧换新"服务体 系。消费者通过苏宁易购参与家电换新，在享受"国补"的同时，还可获得从专业上门拆旧、安全处理到 便捷送新装新的一站式服务，降低换新门槛，让安全、节能、智能的新型家电更快进入千家万户。 目前，苏宁易购线上平台与线下门店已经同步开通补贴通道，用户可通过数字化工具便捷申请，即时享 受购机优惠。 上海苏宁易购门店运营中心总经理闵旗表示："我们将通过'政府+品牌+渠道'三方联动宣传与全程服务 护航，让更多用户轻松实现家电焕新，助力上海绿色家居生活与低碳城市建设。" 编辑：林郑宏 ...

1月7日，2026年上海家电消费"国补"第一轮中签的"幸运儿"陆续诞生，线下门店迎来消费热潮。在 苏宁易购浦东第一店，顾客林先生选购了一台卡萨帝高端冰箱，率先受益于"以旧换新"国补政策。 记者从上海市商务委获悉，2026年开年，备受上海市民关注的新一轮家电以旧换新及数码产品购新 补贴活动，已于近日正式启动。 上海将按照"消费者报名、公证摇号、中签发券"的方式，开展家电以旧换新、数码和智能产品购新 补贴活动，原则上每两周开展一轮报名。第一轮报名时间为2026年1月1日8时至5日20时，发券时间为1 月7日12时至24时，核销时间为补贴资格券到账后14天。 记者了解到，包括京东在内的多个线上线下平台已全面承接国家补贴的落地实施，并纷纷推出配套 服务，为市民的"焕新"之路提供更多便利。 根据活动规则，市民购买指定的冰箱、洗衣机、电视、空调等6类家电产品，单件最高可获补贴 1500元；购买手机、平板、智能手表等4类数码产品，单件最高可获补贴500元。 "不止浦东门店，从今天中午开始，上海地区其余门店也已陆续开单。我们将借此机会，推动绿色 智能家电走进更多上海家庭，助力消费升级。"上海苏宁易购门店运营中心总经理闵旗表示 ...

Group 1 - The first batch of digital subsidies for home appliances in Shanghai was successfully distributed on January 7, 2026, benefiting over 21.95 million people with a total sales volume exceeding 121.23 billion yuan in 2025 [1][4] - Suning.com generated its first subsidy order on the same day, with a customer purchasing a high-end refrigerator at a discounted price after applying for subsidies, demonstrating the effectiveness of the subsidy program [3] - The subsidy policy covers various home appliances, encouraging the consumption of energy-efficient and smart products, while also enhancing the "trade-in" service system for consumers [3][4] Group 2 - In 2025, the trade-in program for home appliances and household goods involved 4.9 million units, contributing to a sales increase of 21.2 billion yuan, with 1.47 million participants specifically in home appliances [4] - The retail sales of consumer goods in Shanghai grew by 5% year-on-year from January to November 2025, surpassing the national average by 1 percentage point, with the trade-in program contributing 2.7 percentage points to this growth [2][4]

Core Viewpoint - The implementation of the new consumption subsidy policy for replacing old products has significantly boosted the consumer market in Lanzhou's Chengguan District, particularly in the automotive, home appliance, and digital smart product sectors, providing substantial benefits to local households [1][4]. Group 1: Consumer Market Impact - The new policy has led to a rapid increase in consumer activity, with stores like Suning's Super Experience Store seeing a surge in foot traffic and sales due to multiple overlapping discounts [1][4]. - A specific example includes a refrigerator originally priced at 8,299 yuan being sold for only 3,824 yuan after applying various subsidies, showcasing the substantial savings available to consumers [1]. - The store has reported that over 40% of orders are benefiting from the old-for-new subsidy, indicating a strong consumer response to the policy [1]. Group 2: Subsidy Details - The subsidy policy covers three main categories: automotive trade-ins, home appliance replacements, and the purchase of digital and smart products, effectively addressing diverse consumer needs [4]. - For automotive trade-ins, eligible consumers can receive up to 15,000 yuan for new energy vehicles and up to 10,000 yuan for fuel vehicles, significantly lowering the cost of purchasing new cars [4]. - In the home appliance sector, subsidies are focused on energy-efficient products, with a maximum subsidy of 1,500 yuan for first-level energy efficiency appliances [4]. - Digital and smart products priced under 6,000 yuan can receive a subsidy of up to 500 yuan, further encouraging consumer upgrades [4]. Group 3: Policy Implementation and Future Plans - The Chengguan District Commerce Bureau is committed to ongoing policy promotion and implementation, ensuring that the benefits reach both consumers and merchants effectively [5]. - The subsidy qualification codes are distributed weekly through the "Gankuaiban" platform, emphasizing convenience and fairness in the application process [4]. - The policy aims to stimulate market dynamics and enhance the overall quality of consumption in the region [7].

1月1日起，新一轮家电以旧换新、数码和智能产品购新补贴活动启动，首批625亿元超长期特别国债资金已直达地方，叠加元旦假期效 应，阳江多家家电卖场迎来客流高峰。 今天，记者走访了市区多家家电卖场，在 " 政府补贴 + 商家让利 " 的双重红利推动下，市民换新热情高涨，一级能效家电成为消费热点， 推动消费市场迎来 " 开门红 " ，持续赋能消费提质升级。 据了解，自 2026 年新 " 国补 " 发放以来，电视、冰箱、洗衣机、空调等家电套购成为不少市民的首选，与此同时，扫地机器人等智能家电 也备受年轻群体青睐。 苏宁易购阳江分公司总经理 吴国华： 元旦期间，苏宁易购承接了我们政府的 2026 年国家补贴以旧换新的活动，同比我们是整体增长了 156% 。今年因为国家政策的调整，像厨 卫类目的话，热水器只有一级能效参加。对于一级能效的热水器，今年的销售比较可观，同比大幅增长了 188% ，另外百寸彩电也是增长 了 62% ，这几个类目是在元旦销售期间比较突出的。 此次 " 国补 " 政策聚焦绿色智能升级 不仅新增智能眼镜作为补贴品类 还首次明确智能家居产品（含适老化产品） 纳入补贴范围 具体补贴规则和领取方式 可以通 ...