9月30日至10月1日，苏宁易购国庆首轮消费数据显示，全国门店客流同比增长46%，Max、Pro大店销 售同比增长152%，上海、北京、成都、无锡、南通成最热消费城市。AI智能、健康舒适、家居美学成 家电市场主流趋势。 ...

新华财经上海10月1日电（记者高少华）时值国庆、中秋双节假期，又恰逢 "金九银十" 家电家装消费迎 来黄金期，用户家电家装需求集中释放，家电市场呈现一片大促景象。消费者当前已不再仅仅满足于家 电产品的基础功能，而是对绿色低碳、智能、健康、适老化等特性提出了更高要求。家电业正通过产品 升级、场景焕新、渠道变革等举措来满足用户需求，激活双节消费市场。 家博会聚焦消费升级与适老化需求 10月1日至3日，华夏家博会在上海世博展览馆举行，此次华夏家博会也正好赶上"上海市家电家居金秋 焕新嘉年华"。活动现场汇聚了美的、海尔、格力等众多国内外主流品牌，围绕用户全屋焕新升级需 求，创新性打造智能家居主题IP展，集中展示"人工智能+家居"创新成果，也为消费者打开了感知智能 生活的窗口。 展会上，语音交互家电可以通过指令控制开关、调节参数，解放用户双手；洗碗机、扫地机器人等新型 品质家电让人们成功从家务中脱身；全屋智能系统实现家电联动，如空调、灯光与窗帘等设备能够根据 场景切换模式、自动设定温度，让消费者直观感受智能生活价值，切实体验到科技带来的便利。 聚焦适老化改造需求，展会针对性推出了带语音播报的智能彩电、一键呼救的智能马桶 ...

北京商报讯（记者 翟枫瑞）9月30日，厨卫品牌万家乐联合苏宁易购于北京举行了"活水新生"主题新品发布会，正式推出万家乐小体积热水器A2MAX与"空 间魔方W9"无内胆电热水器。 万家乐产品经理表示，传统储水式电热水器因其结构限制，长期存在内胆积存"陈水"、滋生细菌、附着水垢和镁渣等问题。不仅影响沐浴舒适度，更对皮肤 健康构成潜在威胁，尤其危害婴幼儿、老人及皮肤敏感人群。万家乐W9无内胆电热水器从源头上解决了水质污染问题，让消费者能够安心沐浴，不必担 心"脏水"对皮肤健康的潜在威胁。 值得注意的是，针对当前城镇化进程中小户型住宅增多的市场现状，W9通过新一代高集成小体积技术实现机身优化，较传统电热水器体积缩小45%，可适 配住建部2025版《城镇住宅设计标准》中"厨卫面积占比不低于12%"的要求，解决了小户型空间的安装难题。 业内人士表示，万家乐推出的养肤浴系列新品新品，以"无内胆健康+小体积适配"的双重创新，为行业开辟了新赛道。创新技术不仅解决了消费者对水质安 全、加热效率的核心诉求，同时也符合行业"绿色化、集成化、智能化"的发展方向。 IT K na 240 北京商报记者在现场了解到，万家乐W9无内胆电热水 ...

Core Insights - The home appliance industry is shifting towards a stock market with an accelerated trend in scenario-based sales [1][4] - The newly upgraded Suning store in Shanghai aims to create the largest 3C, home, and appliance super experience center, focusing on "reconstructing value through scenarios" [1][4] Group 1: Store Upgrade and Experience - The upgraded Suning store emphasizes a home-like atmosphere, moving away from cold product displays to immersive living scenarios [1][4] - Consumers can experience various kitchen appliances in a real-life setting, enhancing their understanding of how these products improve quality of life [1] - The store features innovative elements like a "beauty cabin" in the bathroom area, showcasing how technology can transform home spaces into relaxation havens [1] Group 2: Comprehensive Home Solutions - Suning positions itself not just as a retailer but as a designer of complete home solutions, offering customizable living plans from water usage to kitchen and bathroom design [4][6] - The store aims to provide an experiential and tailored ideal living blueprint for consumers [4] Group 3: Interactive and Cultural Engagement - The renovated store has transformed into a social space, hosting events like the "Suning Cup" Honor of Kings city competition, attracting gaming enthusiasts [4] - Family-friendly activities and cultural experiences, such as DIY workshops and traditional crafts, enhance the shopping experience and draw diverse consumer groups [4] Group 4: Service Enhancement - The upgrade includes a comprehensive service system, transitioning from a one-time transaction model to lifelong customer support [6] - New stores are equipped with professional appliance managers and 3C engineers, providing end-to-end service from design to installation and recycling [6]

Core Viewpoint - The opening of the first Suning Max store in Anhui marks a significant step towards promoting quality consumption and enhancing the retail landscape in Hefei, aligning with the provincial government's initiative for a "Quality Consumption Season" in 2025 [3][4][10] Group 1: Event Overview - The "2025 Anhui Quality Consumption Season and Suning Max Store Opening Ceremony" took place on September 29, 2025, at the Baogao Wanda Plaza in Hefei, showcasing a commitment to quality consumption and economic revitalization in the region [3][4] - The event was organized by the Anhui Information Home Appliance Industry Association in collaboration with Suning and other notable companies, highlighting a collective effort to enhance consumer experience and market vitality [3][4] Group 2: Store Features and Offerings - The Suning Max store is designed to provide a superior shopping experience, integrating technology, lifestyle, and social interaction, featuring areas for tech products from brands like Huawei, Xiaomi, and Apple [6][8] - The store will offer a 1:1 replication of various home scenarios, including kitchens and living rooms, to enhance consumer decision-making and showcase integrated home solutions [6][8] - Special promotions and exclusive product launches, including the first Xiaomi ecosystem experience store in Anhui and various high-end brand flagship stores, will be available during the opening [8][10] Group 3: Strategic Goals and Future Plans - Suning aims to leverage the Max store as a benchmark for future retail innovations, focusing on personalized and social shopping experiences to drive the adoption of smart home appliances [10] - The company plans to enhance its retail strategy by integrating new functionalities and experiences, thereby stimulating consumer demand and contributing to the overall economic growth in Anhui [10]

登录新浪财经APP 搜索【信披】查看更多考评等级 证券代码：002024 证券简称：ST易购 公告编号：2025-052 苏宁易购集团股份有限公司 苏宁易购集团股份有限公司 董事会 2025年9月30日 本公司及董事会全体成员保证信息披露的内容真实、准确、完整，没有虚假记载、误导性陈述或重大遗 漏。 苏宁易购集团股份有限公司（以下简称"公司"）分别于2025年9月9日、2025年9月26日召开第八届董事 会第三十三次会议、2025年第三次临时股东大会，审议通过了《关于苏宁国际子公司Carrefour China Holdings N.V.出售子公司股权的议案》，本次转让完成后，公司子公司Carrefour China Holdings N.V.将 不再持有长沙盛名商业管理有限责任公司、济南客优仕商业有限公司、山东客优仕商业有限公司、贵州 乐福商业有限公司、长沙客优仕超市有限责任公司、河北客优仕商业管理有限公司、珠海客优仕商业有 限公司、呼和浩特客优仕商业有限公司、天津家福商业有限公司、北京创益佳客优仕商业有限公司、四 川客优仕商业有限公司、石家庄客优仕商业管理有限公司（以下合称"目标公司"）100%股权。具体 ...

Core Insights - The core strategy of Suning.com is to redefine the promotional rules of the Double 11 shopping festival by launching a comprehensive campaign starting from September 30, coinciding with the National Day holiday, to create a new consumption battlefield for home appliances [1][2][9] Group 1: Promotional Strategy - Suning.com has initiated a 44-day promotional period that spans from September 30 to November 11, with a "Flash Sale" event on September 30 and October 1 as the kickoff [2] - The "Super Subsidy" plan is designed to provide tiered subsidies of 10%-20% based on consumer needs, ensuring affordability for essential products while promoting new smart appliances [5][9] - The campaign aims to create a seamless shopping experience by integrating the National Day and Double 11 shopping events, effectively extending the consumer decision-making period [3][8] Group 2: Market Dynamics - The home appliance industry has transitioned from a high-growth phase to a competitive landscape focused on existing market share, necessitating a shift in promotional strategies [2][4] - Consumer preferences have evolved from functional products to those that offer enhanced experiences, emphasizing quality, sustainability, and smart features [2][6] - The online traffic saturation and high costs have led to a renewed focus on the value of physical retail stores, where experiential shopping is becoming increasingly important [2][7] Group 3: Competitive Positioning - Suning.com is leveraging its extensive nationwide store network to create an integrated experience that combines display, interaction, and service, establishing a competitive barrier that online platforms cannot replicate [8] - The collaboration with major brands to create a product standard and lead consumer trends enhances Suning's position as a primary channel for home appliance purchases [8][9] - The strategic integration of promotional events is designed to occupy consumer mindshare, making Suning synonymous with key shopping periods for home appliances [8][9]

苏宁易购集团股份有限公司 关于交易进展的公告 本公司及董事会全体成员保证信息披露的内容真实、准确、完整，没有虚假记载、误 导性陈述或重大遗漏。 证券代码：002024 证券简称：ST 易购 公告编号：2025-052 公司根据本次交易的进展情况，严格按照有关法律法规的规定及时履行信 息披露义务，敬请广大投资者理性投资，注意投资风险。 苏宁易购集团股份有限公司 董事会 2025 年 9 月 30 日 苏宁易购集团股份有限公司（以下简称"公司"）分别于 2025 年 9 月 9 日、 2025 年 9 月 26 日召开第八届董事会第三十三次会议、2025 年第三次临时股东 大会，审议通过了《关于苏宁国际子公司 Carrefour China Holdings N.V.出售子 公司股权的议案》，本次转让完成后，公司子公司 Carrefour China Holdings N.V. 将不再持有长沙盛名商业管理有限责任公司、济南客优仕商业有限公司、山东 客优仕商业有限公司、贵州乐福商业有限公司、长沙客优仕超市有限责任公司、 河北客优仕商业管理有限公司、珠海客优仕商业有限公司、呼和浩特客优仕商 业有限公司、天津家福商业有 ...

"2025年博西家电联合苏宁持续推动产品革新，无论是刚需必选、新智严选、家装优选，我们都将以科 技引领行业，不仅投入超级优惠的补贴力度，还将加码买赠礼品、服务特权。"博西负责人表示，"在中 国，为中国，就现在，不等待！" "国庆期间，消费者到店购买TCL新品X11L，可享补贴2000元、送专业家庭音响、5年会员观影三重补 贴。""追觅线下KA首家全品类门店将于10月开业，同苏宁一起，走进用户，让智慧生活触手可及。"通 过真实可见的首发、首店布局与多重补贴，TCL、追觅等品牌聚焦国庆黄金周，引爆双十一大促。 "海尔将携卡萨帝致境、海尔麦浪两大旗舰套系强势助阵，提供至高20%的优惠"，海尔表示，"与苏宁 易购同行，不等双11，用智慧点亮全屋，用品质换新生活。" 海信则聚焦显示、空气、冰冷、洗护四大核心生活场景，全面加码补贴，"价格一步到位！9月30日开 始，福利拉满。"除至高20%超级补贴外，消费者在苏宁易购购买海信家电，还可享至高10%套购补 贴，叠加优惠立减30%！ "我们的全球首台'大四洗'四桶洗烘护一体机，发布会当天就在苏宁易购卖出了全球首台！"松下则对苏 宁易购高端产品首发首销的优势表示高度赞扬。国庆期 ...

国庆中秋假期临近，线下消费市场活力释放。苏宁易购紧抓假日消费契机，加快线下场景升级和业态拓 展。9月29日，上海五角场、合肥包河万达、杭州庆春路等地Suning Max店，以及青岛、武汉、天津、 成都、淮安、南通、深圳、马鞍山等地Suning Pro店集中焕新升级。以门店开业为契机，苏宁易购通过 一系列融合年轻化、本地化、日常化的体验活动，把线下门店打造为"可逛、可玩、可社交"的城市新地 标。 国庆期间，合肥包河万达Suning Max店将联合卡萨帝举办艺术生活之旅，联合美菱举办好声音音乐节， 并与美的、松下共同打造音乐派对，同时推出"一起街舞""乐刻尊巴舞""恋与深空动漫嘉年华"、非遗市 集、咖啡品鉴、机器狗巡游等沉浸式互动活动，将家电消费场景与文化、运动、娱乐有机融合。上海五 角场Suning Max店位于大学城商圈，推出"超燃Max嘉年华"，带来明星粉丝应援会、巧虎嗨玩日、中秋 游园会，并同步上线咖啡冷饮、暖心茶饮、烘焙羊排等特色美食，进一步强化门店"吃、玩、逛"一体化 的生活空间定位。 在促销方面，苏宁易购今年双11提前至国庆档，自9月30日开启"家电普惠日"，打响双11第一枪。活动 期间全面升级"家 ...