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国补点燃春节家电焕“新”潮 济南多家卖场家电3C消费成交量同比增近两成
新一轮国家补贴政策效应释放,叠加春节假期消费旺季,持续激活济南家电3C消费动能。2月24日,新 黄河记者采访了解到,春节假期期间,多家卖场门店客流环比增长50%以上,家电3C消费加速向智能 化、潮流化、场景化方向扩容升级。值得一提的是,在"有奖发票"政策的刺激下,消费者购买热情高 涨,实际成交量同比增长近两成。 此外,作为全国有奖发票试点城市,济南拿出满满诚意。济南市第一期有奖发票活动2月9日正式启动, 开票时间从2月9日持续至2月28日。首期活动预计投放资金约5000万元,奖项设置为28元、58元、88 元、100元、300元、500元及800元共7个奖级。消费者可通过云闪付、中国工商银行App、邮储银行 (601658)App、中信银行App、招商银行掌上生活App等渠道上传发票参与抽奖。 从有奖发票到以旧换新,从消费券到金融补贴,政策"组合拳"正转化为实实在在的消费动能。在这 种"全民参与"热情的带动下,家电3C消费实现井喷式增长,不少观望型顾客开始果断下单,新生代年 轻消费客群正成为拉动家电消费增长的关键引擎。 业内人士指出,悦己型消费的兴起,反映出年轻一代消费观念的转变。"年轻人更加愿意为自己的兴趣 ...
智能、悦己、减负!苏宁易购发布2026年春节消费洞察
Sou Hu Cai Jing· 2026-02-25 07:35
新一轮国家补贴政策效应释放,叠加春节假期消费旺季,持续激活家电3C消费动能。苏宁易购发布的 春节消费洞察显示,2月15日至23日,全国门店客流环比增长78%,一级能效/水效家电销售占比提升至 92.8%,智能手表、手环、智能眼镜等可穿戴装备销售环比增长62%,家电3C消费加速向智能化、潮流 化、场景化方向扩容升级。从区域维度来看,北京、南京、上海、成都、广州成为换新热度最高城市。 苏宁易购门店管理平台负责人表示,"以小换大、以换代修、以智能换传统,成为今年春节档用户的普 遍选择。消费者不再满足基础功能换新,而是围绕具体生活场景寻找'一步到位'的解决方案"。他补充 道,新生代年轻消费客群成为"新年主理人",聚会家宴、家务减负、科技年礼等新需求加速涌现,正成 为拉动家电消费增长的关键引擎。 AI智能家电嵌入家庭生活场景,成为春节年货消费"顶流"。大年初三,在南京新街口苏宁易购Max店, 消费者杜先生挑选了一台新款智能冰箱。"今年父母从老家赶来过年,带来各种腊味、海鲜等特产,将 近10年的老冰箱实在装不下了"。他选购的智能冰箱不仅空间更大,具备独立分区控温,还能主动除菌 净味。"虽然比普通款贵一些,但日常用起来更方 ...
国补点燃春节焕新潮!苏宁易购客流、智能穿戴增长78%、62%
Huan Qiu Wang· 2026-02-24 03:44
【环球网科技综合报道】 新一轮国家补贴政策效应释放,叠加春节假期消费旺季,持续激活家电3C消费动能。苏宁易购发布的春节消费洞察显示,2月15日 至23日,全国门店客流环比增长78%,一级能效/水效家电销售占比提升至92.8%,智能手表、手环、智能眼镜等可穿戴装备销售环比增长62%,家电3C消费 加速向智能化、潮流化、场景化方向扩容升级。从区域维度来看,北京、南京、上海、成都、广州成为换新热度最高城市。 AI智能家电嵌入家庭生活场景,成为春节年货消费"顶流"。大年初三,在南京新街口苏宁易购Max店,消费者杜先生挑选了一台新款智能冰箱。"今年父母 从老家赶来过年,带来各种腊味、海鲜等特产,将近10年的老冰箱实在装不下了"。他选购的智能冰箱不仅空间更大,具备独立分区控温,还能主动除菌净 味。"虽然比普通款贵一些,但日常用起来更方便,保鲜效果也好,我觉得很值。" "很多消费者把'是否智能'作为购买决策的重要考量。"上海五角场苏宁易购Max店店长施欢欢介绍,消费者希望用最少的人为干预和时间成本,实现更省 心、更舒适的生活方式。春节假期,能够根据食材调整温湿度的智能保鲜冰箱、主动识别衣物材质实现精细护理的洗烘一体机、能够 ...
苏宁易购发布2026年春节消费洞察:全国门店客流环比增长78%
Xin Lang Cai Jing· 2026-02-24 02:54
新浪科技讯 2月24日上午消息,苏宁易购发布的春节消费洞察显示,2月15日至23日,全国门店客流环 比增长78%,一级能效/水效家电销售占比提升至92.8%,智能手表、手环、智能眼镜等可穿戴装备销售 环比增长62%,家电3C消费加速向智能化、潮流化、场景化方向扩容升级。从区域维度来看,北京、南 京、上海、成都、广州成为换新热度最高城市。 新浪科技讯 2月24日上午消息,苏宁易购发布的春节消费洞察显示,2月15日至23日,全国门店客流环 比增长78%,一级能效/水效家电销售占比提升至92.8%,智能手表、手环、智能眼镜等可穿戴装备销售 环比增长62%,家电3C消费加速向智能化、潮流化、场景化方向扩容升级。从区域维度来看,北京、南 京、上海、成都、广州成为换新热度最高城市。 苏宁易购门店管理平台负责人表示,"以小换大、以换代修、以智能换传统,成为今年春节档用户的普 遍选择。消费者不再满足基础功能换新,而是围绕具体生活场景寻找'一步到位'的解决方案"。他补充 道,新生代年轻消费客群成为"新年主理人",聚会家宴、家务减负、科技年礼等新需求加速涌现,正成 为拉动家电消费增长的关键引擎。 能够提供情绪价值、提升生活仪式感 ...
【新春看市场】智能家电成新潮年货
Zhong Guo Jing Ji Wang· 2026-02-23 22:17
"以前总觉得冰箱还能用,今年父母从老家来北京过年,带来的腊肠和冻肉根本放不下,保鲜效果也跟 不上。"近日,在北京苏宁易购中塔Max店,顾客陈先生选中了一台大容量新款智能冰箱,还可以享受 门店让利和国家补贴。 "以旧换新政策带动消费向绿色化和智能化升级。"北京大学经济学院教授、国民经济研究中心主任苏剑 说。2026年消费品以旧换新调整为补贴一级能效或水效的家电产品,同时细化智能家居补贴政策,将适 老化家居产品纳入补贴范围。苏剑表示,今年春节假期时间较长,也适合家人一起挑选和体验。 苏宁易购门店管理中心负责人颜正坤表示,消费者选购产品不再满足于基础功能的简单堆叠,主打"可 感知,会思考,能互动"的AI家电成为年货消费的新潮流。例如,可识别衣物材质自动匹配模式的洗衣 机、能感知家人位置智能调风控温的空调以及自行识别障碍规划路径的扫地机器人等产品加速普及,成 为细分品类的"销量担当"。 政策红利持续释放,推动消费市场迎来"焕新"热潮。数据显示,1月份消费品以旧换新惠及1613万人 次,销售汽车、家电、数码和智能产品925.6亿元。家电以旧换新、数码和智能产品购新线下销售接近 八成,同比增长约20%。带动线下实体零售发 ...
智能家电成新潮年货
Jing Ji Ri Bao· 2026-02-23 22:12
"以旧换新政策带动消费向绿色化和智能化升级。"北京大学经济学院教授、国民经济研究中心主任苏剑 说。2026年消费品以旧换新调整为补贴一级能效或水效的家电产品,同时细化智能家居补贴政策,将适 老化家居产品纳入补贴范围。苏剑表示,今年春节假期时间较长,也适合家人一起挑选和体验。 苏宁易购门店管理中心负责人颜正坤表示,消费者选购产品不再满足于基础功能的简单堆叠,主打"可 感知,会思考,能互动"的AI家电成为年货消费的新潮流。例如,可识别衣物材质自动匹配模式的洗衣 机、能感知家人位置智能调风控温的空调以及自行识别障碍规划路径的扫地机器人等产品加速普及,成 为细分品类的"销量担当"。 政策红利持续释放,推动消费市场迎来"焕新"热潮。数据显示,1月份消费品以旧换新惠及1613万人 次,销售汽车、家电、数码和智能产品925.6亿元。家电以旧换新、数码和智能产品购新线下销售接近 八成,同比增长约20%。带动线下实体零售发展的同时,对休闲娱乐、交通出行、特色餐饮等跨场景消 费也有较强带动作用,形成以旧换新引流、多元消费增收的格局。 (文章来源:经济日报) "以前总觉得冰箱还能用,今年父母从老家来北京过年,带来的腊肠和冻肉根本放 ...
广州 新春消费盛宴“不打烊”
Group 1 - Guangzhou is launching a series of diverse promotional activities for the Spring Festival in 2026, aiming to create a comprehensive and enjoyable consumption experience for the public [1] - The government is implementing a 15% direct reduction policy for home appliances and digital products, with maximum subsidies of 500 yuan for single digital items and 1500 yuan for home appliances [1] - A lucky draw for invoices will continue until July 31, allowing consumers to win up to 800 yuan after making purchases and obtaining invoices [1] Group 2 - The government will distribute 50 million yuan in dining consumption vouchers before and after the Spring Festival, encouraging financial institutions and platform companies to offer additional commercial coupons [2] - The dining vouchers will cover various categories, including Cantonese dim sum, traditional Cantonese meals, and specialty snacks [2]
“国补”即申即享 有奖发票立见分晓 上海促消费新政“马上见喜”
Jie Fang Ri Bao· 2026-02-19 01:04
Group 1 - The core point of the article is the introduction of new consumer policies in Shanghai, including the "National Subsidy" and a prize invoice activity, aimed at boosting consumption during the Spring Festival [1][2][3] Group 2 - The "National Subsidy" policy allows consumers to participate in an instant lottery for subsidies on digital and smart products, with a new offline instant lottery method that provides immediate results and subsidy qualifications [2] - Consumers can now engage in the instant lottery from 8 AM to 10 PM daily, with the subsidy qualification valid for 14 days, making it convenient for those with immediate shopping needs during the holiday [2] - Sales data from Shanghai Suning showed significant increases in sales for digital products, with mobile phones, tablets, and smartwatches seeing year-on-year sales growth of 48%, 71%, and 65% respectively during the holiday [4] Group 3 - The prize invoice activity, starting from February 12, encourages consumers to request invoices for purchases in various sectors, enhancing engagement and potentially increasing sales [3] - The activity has led to a 10% increase in customer traffic and revenue for participating businesses compared to the same period last year [3]
春节假期南京消费市场“马”力全开,销售额同比增长17.2%
Sou Hu Cai Jing· 2026-02-18 10:02
Core Insights - Nanjing's consumption market showed strong performance during the 2026 Spring Festival, with total sales reaching 8.9 billion yuan, a year-on-year increase of 17.2% [1] - The city implemented various policies and activities to stimulate consumption, including subsidies and promotional events, leading to a vibrant market atmosphere [1] Consumption Trends - The "old for new" consumption initiative was emphasized, with significant subsidies for automobile and home appliance purchases, including up to 20,000 yuan for car scrapping and 1,500 yuan for home appliances [3] - Participation in subsidy programs resulted in the sale of 4,058 home appliances and 17,539 digital products during the holiday [3] Regional Initiatives - Various districts launched unique promotional activities, such as the "New Spring Shopping" event in Yuhuatai District, which successfully increased car sales enthusiasm [4] - In Gulou District, partnerships with major retailers led to a significant increase in foot traffic and sales, with a 12% increase in customer visits and a 15% rise in sales compared to the previous year [4] Event Coordination - The city organized multiple key activities, including the "Four Seasons Appointment" consumption season and a lottery for receipts, which spurred consumer engagement across various sectors [6] - Over 400 promotional events were held citywide, attracting more than 1 million visitors to major shopping areas during the holiday [7] Cultural and Tourism Integration - The integration of commerce, culture, tourism, and sports created immersive consumption experiences, with tourist numbers reaching 4.22 million, a 13.3% increase year-on-year [8] - Cultural events, such as the 40th Qinhuai Lantern Festival, were linked with shopping promotions, enhancing consumer engagement and driving sales [9] Food and Essential Goods - The food and essential goods market remained stable, with sufficient supply and price stability during the holiday period, ensuring consumer needs were met [11] - The wholesale price of vegetables decreased by 19.2% year-on-year, while pork prices also saw a significant drop, contributing to a favorable consumer environment [11][12]
苏宁易购集团股份有限公司 关于5%以上股东减持股份的预披露公告
Zheng Quan Ri Bao· 2026-02-14 06:22
Core Viewpoint - The major shareholder, Hangzhou Haoyue Enterprise Management Co., Ltd., plans to reduce its stake in Suning.com Group Co., Ltd. by up to 230,109,343 shares, representing 2.5% of the total share capital after excluding shares in the repurchase account [3][5]. Group 1: Shareholder Information - Hangzhou Haoyue holds 1,809,098,707 shares, accounting for 19.53% of the total share capital of the company as of the announcement date [3][4]. - The reduction plan is based on the shareholder's own business arrangements [4]. Group 2: Reduction Plan Details - The reduction will occur within three months starting from 15 trading days after the pre-disclosure announcement, specifically from March 17, 2026, to June 16, 2026 [5]. - The reduction methods include centralized bidding and block trading, with a maximum of 92,043,737 shares (1% of the total share capital) to be sold through centralized bidding and 138,065,606 shares (1.5% of the total share capital) through block trading [5][6]. - The maximum reduction amount is set at 230,109,343 shares, which is 2.5% of the total share capital after excluding shares in the repurchase account [5].