证券代码：002301 证券简称：齐心集团 深圳齐心集团股份有限公司 投资者关系活动记录表 编号：2026-002 投资者关系活动类别 特定对象调研 □分析师会议 □媒体采访 □业绩说明会 □新闻发布会 □路演活动 □现场参观 □其他 （ ） 参与单位名称及人员姓名 申万宏源、鹏扬基金、原点投资、华夏基金、浦银安盛基金、 西部利得基金、光大自营、汇田投资管理、民生加银基金 时间 2026 年 3 月 4 日 16:30-17:20 地点 公司会议室 交流形式 视频会议 上市公司接待人员姓名 副总经理、董事会秘书王占君，证券事务代表罗江龙 交流内容及具体问答记录 一、公司业务介绍 B2B 办公物资集采业务方面，基于核心业务场景的客户重叠度情况，公司在深度经营办 公行政物资基础上，业务场景强化 MRO 工业品、员工福利等核心业务服务能力，拓展营销物 料等高附加值业务服务边界，深度契合客户业务发展过程中的新场景与新需求，不断丰富产 品品类，打造延展性的综合物资集采服务平台，以专业的数字化采购解决方案助力政企客户 实现集采降本增效。 自有品牌是公司中长期发展规划的基石性业务和重要组成部分。公司根据多场景的办公 用品、 ...

Group 1: Company Overview - The company focuses on B2B office supplies procurement, targeting high-quality clients such as state-owned enterprises, financial institutions, and Fortune 500 companies [2] - The digital operation platform integrates automation and AI to enhance service efficiency and customer experience [2] Group 2: Business Segments - Office supplies account for nearly 50% of the company's business, while MRO industrial products have rapidly developed into a core revenue source [4] - Employee welfare products and marketing materials are growing quickly due to increased online penetration [4] Group 3: Future Development Directions - The company aims to deepen its self-owned brand strategy by collaborating with quality IPs and enhancing product structure [5] - Future growth will focus on expanding the share of self-owned brand products in B2B office procurement [5] Group 4: Client Base and Services - The MRO industrial products platform serves major clients including State Grid, China Southern Power Grid, and China National Petroleum [6] - The company plans to optimize profit margins by focusing on industry-specific products and enhancing service value through direct client engagement [8][9] Group 5: Profit Growth Drivers - Strategic focus on high-quality clients and B2B office supplies, MRO industrial products, and employee welfare will drive profitability [7] - The company will leverage digital platforms and AI models to improve operational efficiency and order acquisition rates [7] Group 6: Brand and International Expansion - The company has a stable overseas business development strategy, focusing on cross-border e-commerce in mature markets like Asia and Europe [11] - The current goodwill related to the company is reduced, with a remaining balance of 28.9 million yuan for a specific brand [10]

以上内容基于公开资料整理，不构成投资建议。 经济观察网 根据2026年2月24日的机构研究观点整合，齐心集团（002301.SZ）市场关注度一般，整体 舆情偏中性。机构给予的综合目标价为8.41元，较最新价（2026年2月13日收盘价7.62元）有潜在上涨空 间。盈利预测显示，2025年净利润预计同比增长172.20%，但2026年增速可能放缓至18.13%。机构评级 以中性为主，近期调研频率较低。 ...

格隆汇2月13日丨齐心集团(002301.SZ)在投资者互动平台表示，公司在欧盟国家的收入占比较小。公司 目前在荷兰暂无子公司。 ...

Core Viewpoint - Qixin Group's stock price has shown fluctuations, with a recent decline of 2.09% and a total market value of 5.734 billion yuan, reflecting mixed investor sentiment and market activity [1]. Financial Performance - For the period from January to September 2025, Qixin Group reported a revenue of 7.729 billion yuan, a year-on-year decrease of 7.94%, and a net profit attributable to shareholders of 140 million yuan, down 11.45% year-on-year [2]. - Cumulative cash dividends since the company's A-share listing amount to 614 million yuan, with 159 million yuan distributed over the past three years [3]. Shareholder and Market Activity - As of September 30, 2025, the number of shareholders decreased by 9.03% to 36,500, while the average circulating shares per person increased by 9.93% to 19,650 shares [2]. - The stock experienced a 3.52% increase year-to-date, a 5.02% rise over the last five trading days, a 6.14% decline over the last 20 days, and a 17.78% increase over the last 60 days [1]. Company Overview - Qixin Group, established on January 12, 2000, and listed on October 21, 2009, is based in Shenzhen, Guangdong Province, specializing in the research, production, and sales of office supplies, including document management products and office equipment [1]. - The company's main business revenue composition includes office supplies at 99.18%, with minor contributions from other sectors and enterprise-level SaaS software and services [1].

Summary of Key Points from the Conference Call Company Overview - The company is a leading B2B office supplies procurement platform, focusing on digital procurement services for office supplies and expanding into MRO industrial products, employee benefits, and marketing materials, creating a comprehensive digital procurement service platform [1] Core Insights and Arguments - **AI Integration**: The company utilizes AI large models to replace complex workflows, leveraging vast industry data for deep mining and precise matching capabilities. This approach enables the rapid formation of integrated solutions, optimizing supply chain efficiency and achieving systematic cost reduction and efficiency improvement [1][2] - **Efficiency Improvements**: The "Qixin Zhipan AI Model" enhances product circulation with intelligent reporting, increasing product listing efficiency by 80%. The "Smart Eye Acceptance System" improves acceptance accuracy to 98% through multi-modal information fusion processing [2] - **International Expansion**: The company is transitioning from product export to brand and service export, utilizing Amazon Business to enhance its B2B supply chain services abroad, thereby increasing the influence of the COMIX brand. The cross-border e-commerce business is experiencing rapid growth, optimizing profitability [2] - **IP Cultural and Creative Development**: The company is positioning its IP cultural and creative initiatives as an important supplement to its proprietary brand business, engaging in comprehensive product licensing and brand collaboration [2] - **Employee Stock Ownership Plan**: An employee stock ownership plan will be launched in September 2025, covering up to 180 middle and senior management personnel. The performance indicators include a revenue growth rate of no less than 3% and 8% for 2025 and 2026 compared to 2024, and net profits of no less than 1.4 billion and 1.8 billion yuan respectively [2] Additional Important Content - The focus on AI and digital solutions indicates a strategic shift towards technology-driven efficiency, which may present significant competitive advantages in the procurement industry [1][2] - The emphasis on international expansion and brand development suggests a long-term growth strategy that could enhance market presence and profitability [2]

【申万轻工】齐心集团：办公物资集采龙头，AI+出海打开成长空间 公司是B2B办公物资集采龙头，围绕办公物资数字化采购服务，拓展MRO工业品、员工福利、营销物资等全场 景，形成综合性数字化采购服务平台。 #AI大模型替代复杂工作流。 积累海量产业数据，利用AI大模型的深度挖掘和精准匹配能力，快速形成一体化解决方案，优化供应链效率，实 现系统性降本增效。 如"齐 【申万轻工】齐心集团：办公物资集采龙头，AI+出海打开成长空间 公司是B2B办公物资集采龙头，围绕办公物资数字化采购服务，拓展MRO工业品、员工福利、营销物资等全场 景，形成综合性数字化采购服务平台。 #AI大模型替代复杂工作流。 如"齐心智磐AI大模型"实现商品全流通智能提报，#提升商品上架效率80%，智眼验收系统通过多模态信息融合处 理，#验收准确率提高到98%。 #从产品出海走向品牌和服务出海。 通过亚马逊企业购实现2B供应链服务出海，提升COMIX品牌影响力，跨境电商业务高速增长，优化盈利能力。 #IP文创打造新的增长点。 IP文创定位自有品牌业务重要补充，全品类产品授权及品牌联动合作同步进行。 #2025年9月发布员工持股计划，覆盖中高层管理人 ...

Market Overview - The entertainment products sector increased by 0.43% on January 23, with Qixin Group leading the gains [1] - The Shanghai Composite Index closed at 4136.16, up 0.33%, while the Shenzhen Component Index closed at 14439.66, up 0.79% [1] Stock Performance - Qixin Group (002301) closed at 8.38, up 3.08%, with a trading volume of 368,300 shares and a transaction value of 306 million yuan [1] - Tongda Chuangzhi (001368) closed at 28.90, up 2.30%, with a trading volume of 35,300 shares and a transaction value of 101 million yuan [1] - Huali Technology (301011) closed at 28.15, up 1.88%, with a trading volume of 28,800 shares and a transaction value of 80.81 million yuan [1] - Mingyue Optical (301101) closed at 44.80, up 1.86%, with a trading volume of 39,400 shares and a transaction value of 176 million yuan [1] - Zhejiang Zhengte (001238) closed at 57.41, up 1.79%, with a trading volume of 6,672 shares and a transaction value of 38.09 million yuan [1] Capital Flow - The entertainment products sector experienced a net outflow of 165 million yuan from institutional investors, while retail investors saw a net inflow of 145 million yuan [2] - The sector's overall capital flow indicates a mixed sentiment, with institutional investors withdrawing funds while retail investors are actively buying [2] Individual Stock Capital Flow - Qixin Group had a net inflow of 26.39 million yuan from institutional investors, but a net outflow of 2.38 million yuan from speculative funds [3] - Yingpais (002899) saw a net inflow of 12.42 million yuan from institutional investors, while retail investors had a net outflow of 16.35 million yuan [3] - Guangbo Co. (002103) had a net inflow of 5.94 million yuan from institutional investors, with a net outflow of 11.49 million yuan from retail investors [3]

Market Performance - The entertainment products sector increased by 0.36% on January 22, with Yingpais leading the gains [1] - The Shanghai Composite Index closed at 4122.58, up 0.14%, while the Shenzhen Component Index closed at 14327.05, up 0.5% [1] Individual Stock Performance - Yingpais (002899) closed at 34.19, up 4.30%, with a trading volume of 51,600 shares and a transaction value of 173 million yuan [1] - Other notable performers included Guangyuanqufen (300220) at 15.88, up 1.73%, and Chenguang Co. (6688809) at 28.32, up 1.51% [1] Capital Flow Analysis - The entertainment products sector experienced a net outflow of 4.3585 million yuan from institutional investors, while retail investors saw a net outflow of 31.0272 million yuan [2] - Conversely, speculative funds recorded a net inflow of 35.3857 million yuan [2] Detailed Capital Flow for Selected Stocks - Guangbo Co. (002103) had a net inflow of 26.7538 million yuan from institutional investors, while retail investors faced a net outflow of 23.8108 million yuan [3] - Yingpais (002899) saw a net inflow of 13.7134 million yuan from institutional investors, with retail investors experiencing a net outflow of 9.2404 million yuan [3]

Market Overview - The entertainment products sector increased by 0.01% on January 20, with Qixin Group leading the gains [1] - The Shanghai Composite Index closed at 4113.65, down by 0.01%, while the Shenzhen Component Index closed at 14155.63, down by 0.97% [1] Top Performers - Qixin Group (002301) closed at 8.19, up by 3.02%, with a trading volume of 407,800 shares and a transaction value of 330 million yuan [1] - Chenguang Group (6688809) closed at 28.25, up by 1.99%, with a trading volume of 79,000 shares and a transaction value of 221 million yuan [1] - Source Medical (001222) closed at 23.92, up by 1.57%, with a trading volume of 29,400 shares and a transaction value of 70.11 million yuan [1] Underperformers - Hailun Piano (300329) closed at 15.20, down by 5.00%, with a trading volume of 86,000 shares and a transaction value of 132 million yuan [2] - Zhejiang Natural (605080) closed at 25.80, down by 4.83%, with a trading volume of 77,600 shares and a transaction value of 202 million yuan [2] - Gaole Shares (002348) closed at 6.02, down by 3.22%, with a trading volume of 314,400 shares and a transaction value of 192 million yuan [2] Capital Flow - The entertainment products sector saw a net inflow of 3.75 million yuan from institutional investors, while retail investors experienced a net outflow of 101 million yuan [2] - The sector's overall capital flow indicates a mixed sentiment, with institutional buying and retail selling [2] Individual Stock Capital Flow - Mingyue Lens (301101) had a net inflow of 27.42 million yuan from institutional investors, while retail investors saw a net outflow of 26.08 million yuan [3] - Qixin Group (002301) experienced a net inflow of 25.44 million yuan from institutional investors, with retail investors facing a net outflow of 44.78 million yuan [3] - Guangbo Shares (002103) had a net inflow of 17.20 million yuan from institutional investors, while retail investors saw a net outflow of 31.73 million yuan [3]