Financial Performance - The company's operating revenue for 2022 was ¥12,125,028,715.23, a decrease of 1.17% compared to ¥12,268,244,701.18 in 2021[19] - The net profit attributable to shareholders for 2022 was ¥120,092,433.49, down 48.26% from ¥232,111,135.45 in 2021[19] - The net profit attributable to shareholders after deducting non-recurring gains and losses was -¥188,464,712.70, a decline of 113.26% compared to -¥88,371,392.61 in 2021[19] - The net cash flow from operating activities was ¥2,403,781,668.20, a decrease of 12.08% from ¥2,734,048,215.96 in 2021[19] - Basic earnings per share for 2022 were ¥0.1027, down 47.28% from ¥0.1948 in 2021[19] - The total assets at the end of 2022 were ¥30,443,933,661.28, a decrease of 5.18% from ¥32,106,892,623.59 at the end of 2021[19] - The net assets attributable to shareholders at the end of 2022 were ¥4,042,903,790.91, down 1.62% from ¥4,109,345,200.91 at the end of 2021[19] - The company's weighted average return on equity for 2022 was 2.97%, a decrease of 2.53 percentage points from 5.50% in 2021[19] Revenue Breakdown - The company achieved a sales revenue of over 33.5 billion yuan in 2022, a year-on-year decrease of 3.57%, and a net profit attributable to shareholders of 120 million yuan, down 48.26% year-on-year[39] - Retail revenue accounted for 96.39% of total revenue, amounting to approximately ¥11.69 billion, down 1.05% from ¥11.81 billion in 2021[78] - Fresh food revenue increased by 6.83% to approximately ¥3.36 billion, representing 27.73% of total revenue[78] - The company reported a total revenue of 3,248,437, a decrease of 2.24% year-on-year, while total operating income was 1,187,355, an increase of 1.35% year-on-year[63] Digital Transformation and Innovation - The company achieved a digitalization process with 84.6% of operations being digitized, enhancing operational efficiency and customer engagement[71] - The company launched a personalized recommendation system, improving customer experience and engagement[71] - The company has developed a digital asset management system and intelligent labor platform to reduce operational costs and improve efficiency for retail partners[34] - The company launched several digital upgrades, including supermarket and department store digitalization systems, aimed at enhancing operational efficiency and customer engagement[95][96] Store Operations and Network - The company operated a total of 221 stores across 35 cities, with 102 department stores and 119 supermarkets, covering an area of over 4.66 million square meters[52] - The company opened 3 new shopping centers and 2 independent supermarkets during the reporting period, while closing 16 supermarkets to optimize its store network[44] - The company opened 3 new department stores and 6 supermarkets during the reporting period, while closing 3 department stores and 16 supermarkets[57] - The total number of stores as of December 31, 2022, included 102 department stores with a total area of 411.14 thousand square meters and 119 supermarkets with a total area of 55.35 thousand square meters[54] Customer Engagement and Membership - The total number of digital members exceeded 42 million, with monthly active members on the app and mini-program reaching over 4.9 million, and the company engaged over 10 million people through its SCRM system, achieving a 12% increase in wake-up rate and a 37% increase in conversion rate[41] - The company is committed to enhancing customer service capabilities by leveraging over 30 years of experience and utilizing digital technology for personalized service[36] Challenges and Risks - The company faced significant challenges due to the pandemic, with over 1,000 days of store closures impacting customer traffic and sales[37] - The company has indicated potential risks in its future development outlook, which investors should be aware of[4] - The company faces macroeconomic risks, including inflation and demand contraction, and plans to strengthen market analysis and digital capabilities to mitigate these risks[134] Governance and Management - The company has established a governance structure that includes a board of directors, supervisory board, and various specialized committees to ensure effective decision-making and oversight[141] - The company has implemented comprehensive internal control systems covering management, financial operations, information disclosure, and risk control[146] - The company maintains complete independence from its controlling shareholders in terms of business operations, personnel, assets, and finances[151] - The company actively engages with investors through various communication channels, enhancing investor relations management[149] Future Outlook and Strategic Plans - The company anticipates a recovery in the domestic economy and consumption industry, driven by policies aimed at promoting consumption and easing travel restrictions[119] - The company plans to solidify its business foundation, develop a second growth curve, and seize new structural growth opportunities through enhanced customer experience and data-driven operations[120] - The company aims to optimize its business model and improve operational efficiency by enhancing online and offline integration and expanding third-party channels[123] - The company is focused on accelerating digital transformation, including the establishment of a digital operation system and improving product and marketing digitalization[124] Employee Management and Training - The total number of employees at the end of the reporting period was 15,086, with 6,150 in the parent company and 8,936 in major subsidiaries[190] - The company implemented a training program that included 164 new courses and 55 live sessions, reaching over 40,000 participants throughout the year[192] - The company launched a "New Youth Class" program to cultivate 41 high-potential young leaders, focusing on commercial insight and team leadership[192] Shareholder and Dividend Information - The company plans to distribute a cash dividend of ¥0.5 per 10 shares, totaling approximately ¥58,424,387.50 based on the total share capital of 1,168,847,750 shares[4] - The total distributable profit for the company is 1,165,355,145.44 yuan, with the cash dividend accounting for 100% of the profit distribution[196]

Group 1: Retail Industry Trends - The retail industry is exploring the integration of online and offline models, but a mature and high-growth profit model has yet to emerge [2][3] - The global retail conference has influenced the company's development direction, but the path is primarily a result of internal discussions [2][3] Group 2: Online Advertising and Membership Conversion - The cost-benefit ratio of online advertising for Tianhong is managed based on operational needs, with a focus on offline VIP member conversion [3][4] - The company aims to gradually improve the conversion rate of offline VIP members to online, distinguishing effective members among the overall membership [3][4] Group 3: E-commerce Growth and Strategy - The company acknowledges that its e-commerce revenue growth is below the industry average but prioritizes overall growth and customer experience over rapid online expansion [3][4] - A comprehensive channel development framework is being constructed to support overall company growth [3][4] Group 4: IT Systems and Data Utilization - The company's IT systems, including micro-stores and ERP systems, are developed in collaboration with partners like IBM and are focused on single product management [4][5] - The VIP system, established in 2000, is used to maintain customer loyalty and accumulate data for effective analysis [4][5] Group 5: Pricing Strategy and Market Conditions - The company recognizes that various factors affect product pricing in China, leading to price differences between online and offline channels [5][6] - The industry is expected to move towards price parity between online and offline products in the future [5][6] Group 6: Store Development and Positioning - The company plans to maintain a steady pace in store openings, adhering to the initial plan despite economic fluctuations [5][6] - The positioning of Junshang Department Store targets high-end consumers, with a focus on high transaction values and positive shopping experiences [5][6]

Group 1: Company Restructuring and Asset Management - The company is restructuring its internal assets by injecting property rights and corresponding land use rights into a wholly-owned subsidiary to enhance asset utilization and improve asset structure [2][3]. Group 2: E-commerce Performance - The company's e-commerce sales grew by 66% year-on-year in the first half of the year [3]. - Sales of micro-products increased by over 100% quarter-on-quarter, with over 30,000 store owners, primarily consisting of company employees and external suppliers [3]. Group 3: Local Services and Delivery - "Tianhong to Home" is a local service platform allowing customers to order via the "Hong Ling Jin" app, with delivery within 2 hours for stores located within 5 kilometers [3]. Group 4: Cross-border E-commerce Development - The company has opened 8 cross-border e-commerce experience stores, with over 10 more in planning, featuring products from various countries including South Korea, Japan, and Germany [4]. - The cross-border e-commerce experience store typically covers several hundred square meters and offers both bonded and taxed goods [4]. Group 5: Store Closures and Management - The company closed underperforming stores in the first half of the year, with losses from specific locations being addressed [4]. - Efforts are ongoing to control the number of loss-making stores through resource allocation and management improvements [4]. Group 6: Future Store Opening Plans - The company plans to continue expanding in advantageous areas while focusing on the quality and prospects of new stores, with new openings scheduled for the end of this year and early next year [5]. Group 7: Integration of Convenience Store Operations - The integration of "Wei Wo" and "Wan Dian Tong" has been completed, with backend functions and logistics being consolidated by the end of December [5][6]. - Currently, there are 2 franchise stores of "Wei Wo" in Shenzhen, with a focus on high-quality franchise partnerships [6]. Group 8: Shareholder and Executive Commitment - Following the announcement of a shareholding increase plan on July 10, 2015, some executives have already increased their holdings, and commitments will be fulfilled as promised [6].

Group 1: Company Overview and Strategy - Tianhong Mall has approximately 5.7 million members, with expectations for increasing customer engagement and a richer product offering [3] - The company plans to deepen its presence in advantageous regions such as Guangdong, Fujian, Jiangxi, and Hunan, focusing on the transformation of physical stores into internet-enabled, shopping center-like, and lifestyle-oriented formats [3] - Organizational restructuring is underway, aiming for a streamlined and flat hierarchy to reduce internal communication costs and enhance responsiveness [3] Group 2: Digital and Social Media Initiatives - The company's WeChat public service account has around 2.3 million followers, ranking highly nationally and leading in the retail sector [4] - Initial sales through the WeChat service account generated approximately 100,000 clicks and sales of tens of thousands within a few days, equivalent to a month's sales for a physical store [4] - Tianhong Weipin currently has 23,000 store owners, focusing on promoting top-selling seasonal products, with plans for gradual external expansion [4] Group 3: Convenience Store Operations - The convenience store segment is a crucial part of the omnichannel strategy, catering to periodic consumer needs and offering superior product iteration speed compared to competitors [5] - Services offered at convenience stores include online access, utility bill payments, banking services, and community life services [5] Group 4: Shopping Center Performance - The first shopping center, Baoan Tianhong Shopping Center, achieved profitability in 2014, with the Ji'an shopping center also reporting monthly profits [5] Group 5: Supply Chain and Procurement - The company has established 10 procurement points nationwide, focusing on fresh produce and quality control, while also leveraging international resources for sourcing diverse products [6] Group 6: Incentive Plans and Store Management - The company is enhancing its performance compensation system to motivate management and key personnel, with ongoing research into effective incentive methods [6] - There is a strong emphasis on improving the performance of loss-making stores, with potential closure measures if performance standards are not met [7]

证券代码：002419 证券简称：天虹商场 编号：20151125 天虹商场股份有限公司投资者关系活动记录表 | --- | --- | --- | |--------------|--------------------------|--------------------------------------------------------------------| | | | | | 投资者关系活 | ■ 特定对象调研 | □ 分析师会议 | | 动类别 | □ 媒体采访 | □ 业绩说明会 | | | □ 新闻发布会 | □ 路演活动 | | | □ 现场参观 | | | | □ | 其他 （请文字说明其他活动内容） | | 参与单位名称 | | 平安证券：徐问；广发证券：倪华；中信证券：徐晓芳；广发基金：田文 | | 及人员姓名 | | 舟；生命人寿：张子娇；诺安基金：赵勇；中欧基金：郭睿；银华基金陈 | | | | 梦舒；华润元大基金：张磊；创金合信基金：胡尧盛；信达澳银基金：刘 | | | | 维华；鲲鹏恒隆投资：彭飞虹；复星互联网投资：曾强等共计 14 人。 | | 时间 | 2015 年 ...

证券代码：002419 证券简称：天虹商场 编号：20141010 | --- | --- | --- | |--------------------------------|----------------------------------|--------------------------------------------------------------------| | | | | | 投 资 者 关 | ■ 特定对象调研 | □ 分析师会议 | | 系 活 动 类 | □ 媒体采访 | □ 业绩说明会 | | 别 | □ 新闻发布会 | □ 路演活动 | | | □ 现场参观 | | | | □ | 其他 （请文字说明其他活动内容） | | 参 与 单 位 名 称 及 人 员姓名 | 信证券：李宏鹏；鹏华基金：李慧杰 | 前海人寿：黄皓、林海；中投证券：徐晓芳、王孜；瑞银证券：廖欣宇；安 | | | | | | 时间 | 2014 年 10 月 10 | 日上午 9:00 | | 地点 | 地铁大厦 23 楼会议室 | | | 上 市 公 司 | 公司副总经理兼总会计师：宋瑶明 | | | ...