Group 1: Company Overview - The company originated from the Shanghai No. 600 Department Store established in 1952, one of the earliest state-owned commercial enterprises in Shanghai [1] - In June 2002, it was restructured into Shanghai Xujiahui Mall Co., Ltd. and was listed on the Shenzhen Stock Exchange in March 2011 [1] Group 2: Business Brands and Market Positioning - The company's retail enterprises are primarily located in the Xujiahui business district, each with distinct market positioning: Huijin Department Store focuses on "fashion leading," Shanghai No. 600 on "popular trends," and Huilian Shopping Mall on "affordable prices" [1] Group 3: Financial Performance - The company's gross profit margin has remained relatively stable compared to industry peers [1] Group 4: Customer Traffic and Strategies - Overall customer traffic has declined in recent years, but the decrease is not severe [1] - The company emphasizes maintaining VIP customers and enhancing promotional activities along with updates to mall facilities [3] Group 5: Future Plans and Property Ownership - The company is actively seeking suitable investment and profit growth opportunities, including the potential opening of new stores [3] - The majority of the retail stores are owned properties [3]

Group 1: Company Overview - The main business of the company is clear, focusing on department store retail, with a high sales proportion in the Xujiahui commercial circle, and will continue to focus on expanding its main business [3] - The company's operating model primarily involves joint sales, with self-operated and leasing businesses also present [3] Group 2: Business Challenges - The decline in main revenue is primarily due to dispersed customer traffic and competition from e-commerce [3] - The impact of e-commerce trends on the company is acknowledged, but the extent is considered limited, as the experiential function of physical stores cannot be replaced by online platforms [3] Group 3: Brand and Customer Management - The company continuously adjusts its malls and brands, with established systems for brand introduction, adjustment, and elimination, and is improving its brand reserve [3] - To stabilize and attract customer traffic and enhance sales, the company aims to increase VIP customers and improve marketing targeting and effectiveness [3] Group 4: Cost and Development Goals - The main source of cost pressure currently comes from rising labor costs [3] - The company's development goal is to focus on chain development related to its main business while exploring an O2O model that integrates ERP and APP [3]

证券代码：002561 证券简称：徐家汇 上海徐家汇商城股份有限公司投资者关系活动记录表 编号：2015-001 | --- | --- | --- | |------------------------|-----------|-----------------------------------| | | | | | 投资者关系活动类别 | ■ | 特定对象调研 □分析师会议 | | | | □媒体采访 □业绩说明会 | | | □ | 新闻发布会 □路演活动 | | | □现场参观 | | | | □ 其他 | | | 参与单位名称及人员姓名 | | 新思路投资 魏莹 | | 时间 | 2015 | 年 1 月 7 日 11：00-12:00 | | 地点 | | 公司会议室 | | 上市公司接待人员姓名 | | 王璐、陈慧媛 | | --- | --- | |------------------------|-------------------------------------------------------------------------------------------------- ...

证券代码：002561 证券简称：徐家汇 上海徐家汇商城股份有限公司投资者关系活动记录表 编号：2015-004 | --- | --- | --- | |------------------------|------------------------------|--------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------| | | | | | | ■ | 特定对象 ...

Group 1: Company Overview and Strategic Focus - The company is a state-owned enterprise in Shanghai's Xuhui District and is closely monitoring trends in state-owned enterprise reform, although there are currently no specific plans [3]. - The company is actively developing a mobile e-commerce system based on ERP and APP as part of its transformation into internet e-commerce [3]. - The main business remains department store retail, with efforts to enhance management and deepen the integration of all-channel marketing [3]. Group 2: Future Development and Initiatives - There are currently no plans for an equity incentive program [3]. - The company recognizes the importance of customer traffic and is adjusting its dining and leisure offerings based on customer preferences and overall mall planning [3]. - Future development will focus on refining retail operations, advancing an all-channel marketing model based on e-commerce, and seeking suitable external investment projects [3].

Group 1: Investor Relations Activity - The investor relations activity was conducted via a phone survey on July 19, 2016, from 16:00 to 16:20 [2] - Participants included representatives from Polunin Capital, Guotai Junan Securities, First Bank, Nomura Asset Management, and Hsinchu Paris [2] Group 2: Business Performance Insights - There has been no significant increase in customer traffic, primarily due to Disneyland being located in the Pudong area, while the main customer base for Xu Jia Hui consists of local Shanghai clients [3] - The company's main business operates on a joint sales model, settling with suppliers at a high gross margin compared to industry peers [3] - There are currently no plans to fully convert to a shopping center format due to operational space limitations [3]

Group 1: Company Software Development - The EMEC software has been mostly developed, with some features still being optimized [3] - Currently, the software is undergoing internal testing and debugging, with no specific promotion plans yet [3] Group 2: Market Position and Strategy - The "City Outlet" concept is popular among consumers due to discounted brand products, but it has low profit margins [3] - The geographical advantage of the Xu Jia Hui business district fosters a favorable operating environment for retail enterprises [3] Group 3: Customer Engagement and Revenue - The company focuses on maintaining VIP customer satisfaction and loyalty to increase average transaction value [3] - Rental income levels have remained relatively stable [3]

证券代码：002561 证券简称：徐家汇 编号：2016-002 上海徐家汇商城股份有限公司投资者关系活动记录表 | --- | --- | --- | |------------------------|------------|------------------------------------------| | | | | | 投资者关系活动类别 | ■ | 特定对象调研 □分析师会议 | | | | □媒体采访 □业绩说明会 | | | □ | 新闻发布会 □路演活动 | | | □现场参观 | | | | □ 其他 | | | 参与单位名称及人员姓名 | | 台湾第一银行 廖文伟 光大证券 戚德文 | | 时间 | 2016 年 | 6 月 1 日 10：30-11:10 | | 地点 | | 公司会议室 | | 上市公司接待人员姓名 | | 王璐、陈慧媛 | | 投资者关系活动主要内容 | 1 | 、像公司这样的传统百货品牌定位如何？ | | 介绍 | | 公司的定位为中等偏上，品牌以国际国内主流 | | | 品牌为主。 | | | | 2 | 、公司的物业是否有重新估值？ | | | | 公 ...

证券代码：002561 证券简称：徐家汇 上海徐家汇商城股份有限公司投资者关系活动记录表 编号：2016-001 | --- | --- | --- | |------------------------|-----------------------------|-------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------| | | | | | | ■ | 特定对象调研 □分析师会议 | | 投资者关系活动类别 | □ | 媒体采访 □业绩 ...

证券代码：002561 证券简称：徐家汇 编号：2016-005 上海徐家汇商城股份有限公司投资者关系活动记录表 | --- | --- | |------------------------|------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- ...