证券代码：002582 证券简称：好想你 好想你健康食品股份有限公司 投资者关系活动记录表 编号 2023-004 特定对象调研 □分析师会议 投资者关系活 □媒体采访 业绩说明会 动类别 □新闻发布会 路演活动 □现场参观 其他 中金公司：沈旸、武雨欣 中信证券：薛缘、顾训丁 前海开源：刘智博 创金合信：刘毅恒 正心谷：金鑫、李安宁 汐泰投资：冯佳安 参与单位名称 合众易晟基金：何芳 谢诺辰阳：吴悠 及人员姓名 工银安盛人寿：吕佳音 丹羿投资：张昭丞 国信投资：陈博 中庚基金：王郁冰 永赢基金：郑州杰 兴海荣投资：米俊伟 时间 2023 年 5 月 17 日（周三）下午 13:30-15:00 地点 好想你总部会议室 上市公司接待 董事会秘书豆妍妍、投关经理汪红冬 1 人员姓名 | --- | --- | |--------------|----------------------------------------------------| | | 1、问：公司今年分产品分渠道增长预期？ | | | 答：公司坚持品牌文化和科技创新双引擎驱动，坚 | | | 持发展健康事业，做健康食品，聚焦红枣主业和健康锁 ...

证券代码：002582 证券简称：好想你 公告编号：2023-033 好想你健康食品股份有限公司关于 参加河南辖区上市公司 2023 年投资者网上集体接待日活动的公告 本公司及董事会全体成员保证信息披露内容的真实、准确和完整，没有虚假记 载、误导性陈述或重大遗漏。 为进一步加强与投资者的互动交流，好想你健康食品股份有限公司定于2023 年5月18日（周四）16:00-17:20参加在全景网举办的"真诚沟通 传递价值"河南 辖区上市公司2023年投资者网上集体接待日活动，本次活动将采用网络远程的方 式举行，投资者可登录"全景·路演天下"（http://rs.p5w.net）参与本次互动交流。 出席本次网上集体接待日活动的人员有：公司董事长兼总经理石聚彬先生、 董事会秘书豆妍妍女士、财务总监王帅先生（如有特殊情况，参会人员将可能进 行调整），欢迎广大投资者积极参与。 特此公告。 好想你健康食品股份有限公司 董事会 2023 年 5 月 12 日 ...

证券代码：002582 证券简称：好想你 公告编号：2023-032 好想你健康食品股份有限公司 关于举行 2022 年度网上业绩说明会的公告 本公司及董事会全体成员保证信息披露内容的真实、准确和完整，没有虚假记 载、误导性陈述或重大遗漏。 好想你健康食品股份有限公司（以下简称"公司"）2022年度报告已于2023 年4月28日发布于指定信息披露媒体，为便于广大投资者进一步了解公司经营情 况及未来发展规划，公司定于2023年5月17日（周三）在全景网举行本次年度业 绩说明会，具体安排如下： 一、本次业绩说明会安排 本次业绩说明会将采用网络远程的方式举行，投资者可于 2023 年 5 月 17 日（周三）15:00-16:30 登陆全景网投资者关系互动平台（http://ir.p5w.net）在线 参会。 三、投资者问题征集及方式 为广泛听取投资者的意见和建议，提升公司与投资者之间的交流效率及针对 性，现就公司 2022 年度网上业绩说明会提前向投资者公开征集问题，问题征集 截止时间为 2023 年 5 月 16 日 17:00。投资者可访问 http://ir.p5w.net/zj/，或扫描 下方二维码，进入 ...

证券代码：002582 证券简称：好想你 好想你健康食品股份有限公司 投资者关系活动记录表 编号 2023-002 特定对象调研 □分析师会议 投资者关系活 □媒体采访 业绩说明会 动类别 □新闻发布会 路演活动 □现场参观 其他 腾讯会议 参与单位名称 及人员姓名 国联证券陈梦瑶；汇添富基金陈潇扬、田立 时间 2023 年 5 月 4 日（周四）10:30-11:30 地点 线上会议 上市公司接待 人员姓名 董事会秘书：豆妍妍；投关经理：汪红冬 1、问：出售百草味之后，公司主业方面重点有哪些方面 的改革？红小派、豆菲菲今年的规划是多少？ 答：在主业方面，公司坚持做健康食品，产品以枣（枣中 贵族）、果（甄选源产）、豆（非转基因）为主，聚焦红 投资者关系活 枣和健康锁鲜食品方向。在渠道方面，公司目前已经拥 动主要内容介 有专卖、电商、商超、出口、流通等全渠道销售网络。近 绍 几年，在新零售的背景下，公司电商渠道在天猫、京东的 基础上，布局了抖音、快手等直播短视频平台，打造自播 间，开设新店铺，通过大主播合作+店铺自播+素人口碑 传播，精准切入各细分市场，并获得了较快的增长。红小 1 | --- | |----- ...

Company Basic Information [Report Overview](index=1&type=section&id=Report%20Overview) This Q1 2023 report for Haoxiangni Health Food Co., Ltd. is unaudited, with the board guaranteeing information accuracy - The reporting entity is Haoxiangni Health Food Co., Ltd., stock code **002582**, stock abbreviation Haoxiangni[1](index=1&type=chunk) - The company's board of directors, supervisory board, and senior management guarantee the truthfulness, accuracy, and completeness of the quarterly report[3](index=3&type=chunk) - The 2023 first-quarter report is **unaudited**[4](index=4&type=chunk)[25](index=25&type=chunk) Key Financial Data [Key Accounting Data and Financial Indicators](index=2&type=section&id=%28%E4%B8%80%29%20Key%20Accounting%20Data%20and%20Financial%20Indicators) Q1 2023 revenue and net profit grew, but non-recurring adjusted net profit declined significantly, while operating cash flow surged Q1 2023 Key Accounting Data and Financial Indicators | Indicator | Current Period (CNY) | Prior Period (CNY) | YoY Change (%) | | :--- | :--- | :--- | :--- | | Operating Revenue | 414,803,269.13 | 372,416,584.03 | 11.38% | | Net Profit Attributable to Parent Company Shareholders | 12,270,704.18 | 8,567,629.86 | 43.22% | | Net Profit Attributable to Parent Company Shareholders After Non-recurring Gains and Losses | -9,150,177.18 | 5,926,704.49 | -254.39% | | Net Cash Flow from Operating Activities | 116,908,604.69 | 15,298,364.30 | 664.19% | | Basic Earnings Per Share | 0.03 | 0.02 | 50.00% | | Diluted Earnings Per Share | 0.03 | 0.02 | 50.00% | | Weighted Average Return on Net Assets | 0.29% | 0.19% | 0.10% | | Total Assets (Period-end) | 5,169,503,766.59 | 5,229,830,209.47 | -1.15% | | Total Equity Attributable to Parent Company Shareholders (Period-end) | 4,227,049,873.51 | 4,214,779,169.33 | 0.29% | [Non-recurring Gains and Losses Items and Amounts](index=2&type=section&id=%28%E4%BA%8C%29%20Non-recurring%20Gains%20and%20Losses%20Items%20and%20Amounts) Total non-recurring gains and losses for the period were **21.42 million CNY**, primarily from fair value changes in financial assets and government subsidies Q1 2023 Non-recurring Gains and Losses Items | Item | Current Period Amount (CNY) | Description | | :--- | :--- | :--- | | Disposal gains/losses on non-current assets | -69,837.55 | | | Government grants recognized in current profit/loss | 4,151,461.43 | | | Fund occupation fees received from non-financial enterprises recognized in current profit/loss | 273,389.19 | | | Gains/losses from entrusted investments or asset management | 323,809.97 | | | Fair value changes and investment income from financial assets held for trading | 23,085,931.40 | | | Other non-operating income and expenses | 66,049.49 | | | Other gains/losses meeting the definition of non-recurring items | 239,275.59 | Individual income tax refunds and VAT additional deductions | | Less: Income tax impact | 6,625,472.09 | | | Minority interest impact (after tax) | 23,726.07 | | | **Total** | **21,420,881.36** | | [Changes and Reasons for Key Accounting Data and Financial Indicators](index=3&type=section&id=%28%E4%B8%89%29%20Changes%20and%20Reasons%20for%20Key%20Accounting%20Data%20and%20Financial%20Indicators) Key accounting and financial indicators saw significant changes, including increases in notes receivable and construction in progress, decreases in accounts receivable and short-term borrowings, and a rise in fair value change income Changes and Reasons for Key Accounting Data and Financial Indicators | Statement Item | March 31, 2023 / Jan-Mar 2023 (CNY) | March 31, 2022 / Jan-Mar 2022 (CNY) | Change (%) | Reason for Change | | :--- | :--- | :--- | :--- | :--- | | Notes Receivable | 587,886.00 | 129,850.00 | 352.74% | Received bank acceptance bills for goods settlement | | Accounts Receivable | 68,096,287.17 | 114,379,814.05 | -40.46% | Collection of goods payments | | Prepayments | 19,944,355.94 | 32,783,297.01 | -39.16% | Write-off of prior year's prepaid inventory purchases | | Assets Held for Sale | - | 478,844.13 | -100.00% | Disposal of fixed assets held for sale | | Construction in Progress | 2,903,838.72 | 1,324,840.55 | 119.18% | New construction in progress projects | | Short-term Borrowings | 100,090,277.00 | 250,245,978.00 | -60.00% | Repayment of short-term bank loans | | Notes Payable | 9,719,321.87 | 6,956,956.27 | 39.71% | Issued bank acceptance bills to pay electricity fees | | Other Payables | 41,011,985.10 | 29,406,494.44 | 39.47% | New warehouse receipt pledge funds | | Long-term Borrowings | 250,000,000.00 | 125,122,200.00 | 99.80% | New long-term bank loans | | Financial Expenses | -7,333,498.04 | -11,279,008.43 | 34.98% | Decrease in interest from fixed-term bank deposits | | Fair Value Change Income | 19,903,078.23 | -9,146,258.78 | 317.61% | Increase in unrealized gains from wealth management products | | Credit Impairment Losses | 1,752,230.15 | -294,086.54 | 695.82% | Reversal of bad debt provisions for receivables | | Income Tax Expense | 9,075,705.55 | -4,213,872.37 | 315.38% | Recognition of deferred income tax liabilities due to fair value increase of wealth management products | Shareholder Information [Total Number of Common Shareholders and Top Ten Shareholders' Holdings](index=4&type=section&id=%28%E4%B8%80%29%20Total%20Number%20of%20Common%20Shareholders%20and%20Voting%20Rights%20Restored%20Preferred%20Shareholders%20and%20Top%20Ten%20Shareholders%27%20Holdings) As of the end of the reporting period, the company had **49,647** common shareholders, with Shi Jubin as the largest shareholder holding **29.17%** of shares, some of which are pledged, and Shi Jubin, Shi Juling, and Chang Guojie are acting in concert - Total common shareholders at the end of the reporting period were **49,647**[12](index=12&type=chunk) Top 10 Shareholders' Holdings | Shareholder Name | Shareholder Nature | Holding Ratio (%) | Number of Shares Held (shares) | Number of Restricted Shares Held (shares) | Pledge, Mark or Freeze Status (Status/Quantity of Shares) | | :--- | :--- | :--- | :--- | :--- | :--- | | Shi Jubin | Domestic Natural Person | 29.17% | 129,289,218 | 96,966,913 | Pledged/77,400,000 | | Hangzhou Hao Cheng Industrial Co., Ltd. | Domestic Non-state-owned Legal Person | 5.66% | 25,103,600 | - | Pledged/21,459,838 | | Shi Juling | Domestic Natural Person | 1.87% | 8,283,200 | 6,212,400 | Pledged/4,000,000 | | Zhang Wuxu | Domestic Natural Person | 1.81% | 8,038,064 | - | - | | Chang Guojie | Domestic Natural Person | 0.85% | 3,775,416 | - | - | | Ma Hongxian | Domestic Natural Person | 0.55% | 2,428,900 | - | - | | Lu Guojie | Domestic Natural Person | 0.53% | 2,336,860 | - | - | | Xu Shirong | Domestic Natural Person | 0.47% | 2,104,000 | - | - |

Financial Performance - The company's operating revenue for 2022 was CNY 1,400,490,690.34, representing a 9.32% increase compared to CNY 1,281,122,736.07 in 2021[11] - The net profit attributable to shareholders was a loss of CNY 189,720,506.69, a decrease of 407.82% from a profit of CNY 61,634,069.78 in the previous year[11] - The cash flow from operating activities showed a net outflow of CNY 148,809,936.53, a decline of 312.34% compared to a positive cash flow of CNY 70,082,249.94 in 2021[11] - The basic earnings per share for 2022 was -CNY 0.43, down 430.77% from CNY 0.13 in 2021[11] - Total assets at the end of 2022 were CNY 5,229,830,209.47, a decrease of 5.01% from CNY 5,505,737,050.41 at the end of 2021[11] - The net assets attributable to shareholders decreased by 5.26% to CNY 4,214,779,169.33 from CNY 4,448,823,217.42 in 2021[11] - The company reported a significant increase in non-recurring losses, with the net profit excluding non-recurring items at -CNY 212,734,541.26, compared to -CNY 25,479,692.10 in 2021, marking a 734.92% decline[11] - The weighted average return on net assets was -4.38% in 2022, down from 1.27% in 2021, indicating a significant decline in profitability[11] Revenue Sources - E-commerce revenue accounted for 37.43% of total operating revenue, while specialty store revenue made up 24.94%[30] - Revenue from the food industry accounted for ¥1,297,609,363.86, which is 92.65% of total revenue, with a year-on-year growth of 12.98%[69] - The direct sales model generated ¥840,193,928.26, accounting for 59.99% of total revenue, with a growth of 31.93% year-on-year[72] - The sales volume for 2022 was 27,170.80 tons, a decrease of 2.79% compared to 2021[44] Product Development and Innovation - The company has refocused its main business on health food products, particularly red dates and related products, after divesting from Hangzhou Haomusi Food Co., Ltd. in June 2020[15] - The company has implemented freeze-drying technology as a core innovation strategy to enhance product quality and diversity[30] - The company has developed a full industry chain system integrating primary, secondary, and tertiary industries, enhancing customer service through a multi-channel sales strategy including e-commerce and retail[49] - The company launched several new products, including "You Embrace," "Dou Fei Fei," "Red Small Pie," and "Vitamin C Dates," focusing on a product matrix of "red dates + health-preserving fresh food" to meet diverse consumer needs[59] - The company established a nutrition and health food research institute in collaboration with Zhengzhou University, aiming to integrate the latest nutritional technology into product development[60] Market Expansion and Sales Strategy - The company has established a full-channel sales network, including e-commerce, specialty stores, supermarkets, and exports[30] - The company aims to expand its distribution channels, including opening flagship stores in major cities and promoting products in over 10 countries[114] - The online sales strategy focuses on achieving double-digit growth in sales and profits through platforms like Tmall and JD, as well as leveraging short video marketing[115] - The company achieved a revenue of 1.4 billion CNY in 2022, representing a year-on-year growth of 9.32%, while the net profit attributable to shareholders was -189.72 million CNY[56] Governance and Compliance - The company emphasizes strong governance and strategic adjustments to adapt to market changes, ensuring effective decision-making and high-quality development[53] - The board of directors consists of 9 members, including 3 independent directors, and has established four specialized committees to enhance decision-making[135] - The supervisory board has 5 members, including 2 employee representatives, ensuring compliance and oversight of the company's operations[136] - The company reported a focus on improving corporate governance and compliance with relevant laws and regulations, ensuring the protection of shareholder rights[133] Environmental and Social Responsibility - The company is committed to ESG principles, focusing on sustainable development and high-quality growth, with plans to improve ESG information disclosure[123] - The company’s wastewater treatment plant has a designed daily processing capacity of 3,000 tons, and the treated wastewater meets the secondary discharge standards[196] - The company has implemented a comprehensive inspection and rectification process after identifying issues related to financial assistance management[192] - The company has established an emergency response plan for environmental incidents to enhance prevention and response capabilities[198] Employee and Management Structure - The total number of employees at the end of the reporting period was 2,478, with 1,042 in the parent company and 1,436 in major subsidiaries[177] - The professional composition of employees includes 925 production personnel, 1,159 sales personnel, 159 technical personnel, 96 financial personnel, and 139 administrative personnel[177] - The company emphasizes a fair and competitive compensation policy linked to employee performance and job value[179] - The company conducted multiple investor communications, including three temporary shareholder meetings and one annual shareholder meeting during the reporting period[133] Future Outlook and Strategic Goals - The company aims for a long-term strategic goal of achieving a market value of 100 billion, revenue of 100 billion, and establishing a century-old brand[108] - In 2023, the company plans to focus on brand marketing and enhance brand influence through collaborations with high-profile media and experts[110] - The company plans to enhance cost efficiency by optimizing human resources, machinery, materials, and methods, targeting a reduction in production costs[119] - The management team emphasized the importance of sustainability in future strategies, aiming for a 25% reduction in carbon footprint by 2025[153]

Group 1: Sales Performance - During the Spring Festival, offline sales revenue exceeded online sales revenue, but overall annual online sales revenue remains higher than offline [3][4] - The company expects Q4 revenue to account for approximately 30% to 40% of the annual total, while Q1 revenue is projected to be around 25% to 30% [3][4] Group 2: Product Development - The company is focusing on health-preserving fresh food products, including the "Qing Fei Fei" and "Dou Fei Fei" series, which feature high protein content and no additives [4][5] - The "Dou Fei Fei" product was recognized as a top-selling item in the 2022 Henan pre-made dishes annual selection [4] Group 3: Marketing and Brand Strategy - The company collaborates with popular influencers and platforms like Douyin and Kuaishou to enhance brand visibility and sales [4][5] - Efforts are being made to establish the "Fei Ni" and "Xiang Zi" as IP brands through various media formats, including emotional videos and animations [5] Group 4: International Expansion - The company has expanded its export business to cover multiple countries, including the USA, Canada, Australia, and the UK, with plans to promote products in over 10 countries this year [5][6] Group 5: Technological Advancements - The company has developed a significant advantage in freeze-drying technology, ensuring product quality and preserving over 95% of nutritional content [6][7] - The company adheres to GMP standards, establishing a large-scale freeze-drying workshop for modernized food processing [6]

Group 1: Company Performance and Market Outlook - The company is currently in a peak production and sales season, with a positive overall situation and most products able to meet supply demands [3] - The company is confident about sales in 2023, especially with the optimization of pandemic policies leading to a gradual release of market demand [3] - The company achieved good performance during the Double Eleven shopping festival, meeting its expected targets [4] Group 2: Product Highlights and Innovations - Key products such as Dou Fei Fei and Hong Xiao Pai are currently in high demand, with Dou Fei Fei featuring high protein content (29.7g per 100g) and zero sugar [5] - The company has made significant breakthroughs in promoting strategic products, particularly Dou Fei Fei, which has gained popularity due to its health benefits and convenient packaging [4] - The company is expanding its product offerings to include health-focused items, maintaining a focus on red dates and healthy food [6] Group 3: Marketing and Sales Strategies - The company is enhancing its marketing strategies through live streaming and short video platforms to boost brand awareness and sales [5] - A comprehensive channel strategy is being implemented, focusing on integrating online and offline sales [5] - The company plans to leverage new media platforms to promote its products and build a private traffic pool for targeted marketing [5] Group 4: Future Plans and Strategic Goals - The company aims to achieve a market value of 10 billion and revenue of 10 billion, focusing on high-end red dates and health food [6] - There are considerations for implementing an equity incentive plan in the future to support the company's transformation and development [5] - The company is committed to finding quality investment targets that align with its strategic development goals [6]

Group 1: Management and Strategic Planning - The new management team has plans for strategic development and potential major changes in the company [3] - There is a focus on the development of specialty store channels, with more emphasis on upgrading these channels in external communications [3] Group 2: Sales Channels and Performance - The company is interested in the performance of the e-commerce channel during the Double Eleven sales event and is considering expanding product categories [3] - Current operations of the supermarket channel are primarily led by the company, and there are questions about the sustainability of growth in this channel [3] Group 3: Partnerships and New Products - Inquiry about the financial arrangements with SMG and whether the partnership has started generating revenue [3] - The company is considering introducing new product categories and possibly new brands alongside these products [3]