朗姿股份有限公司 2015 年第一季度报告正文 证券代码：002612 证券简称：朗姿股份 公告编号：2015-030 朗姿股份有限公司 2015 年第一季度报告正文 公司简称：朗姿股份 股票代码： 002612 1 朗姿股份有限公司 2015 年第一季度报告正文 第一节 重要提示 公司董事会、监事会及董事、监事、高级管理人员保证季度报告内容的真 实、准确、完整，不存在虚假记载、误导性陈述或者重大遗漏，并承担个别和 连带的法律责任。 所有董事均已出席了审议本次季报的董事会会议。公司全体监事及高级管 理人员列席本次会议。 2 朗姿股份有限公司 2015 年第一季度报告正文 第二节 主要财务数据及股东变化 一、主要会计数据和财务指标 公司是否因会计政策变更及会计差错更正等追溯调整或重述以前年度会计数据 □ 是 √ 否 | | 本报告期 | 上年同期 | 本报告期比上年同期增减 | | --- | --- | --- | --- | | 营业收入（元） | 326,894,836.45 | 333,870,757.09 | -2.09% | | 归属于上市公司股东的净利润（元） | 36,116,658.79 | ...

Financial Performance - The company reported a revenue of ¥1,235,436,757.74 in 2014, a decrease of 10.40% compared to ¥1,378,831,197.85 in 2013[31]. - Net profit attributable to shareholders was ¥121,224,940.47, down 48.14% from ¥233,737,256.67 in the previous year[31]. - The company's operating revenue for 2014 was CNY 1.235 billion, a decrease of 10.40% compared to the previous year, with sales volume dropping by 19.01% to 1,091,259 units[38]. - The weighted average return on equity decreased to 5.06% in 2014 from 10.26% in 2013, reflecting the impact of the challenging market environment[31]. - The total assets increased by 14.07% to ¥2,898,357,697.21 at the end of 2014, up from ¥2,540,822,436.27 at the end of 2013[31]. - The company reported a significant increase in cash and cash equivalents, reaching CNY 455,240,574.61, which accounted for 15.71% of total assets, up from 4.74% in the previous year[58]. - The company reported a net increase in cash and cash equivalents of CNY 234.93 million, a significant improvement compared to a decrease of CNY 88.01 million in the previous year[53]. - The company achieved a net cash flow from operating activities of ¥35,511,480.83, an increase of 175.01% compared to ¥12,912,626.58 in 2013[37]. - The net cash flow from financing activities increased by 191.04% compared to the previous period, mainly due to bank loans obtained by subsidiaries[54]. Business Strategy and Market Position - The company is focusing on international expansion and the integration of online and offline resources to create a comprehensive fashion retail ecosystem[13]. - The company is adapting to new consumption patterns, including O2O business models, to enhance its retail ecosystem[13]. - The company is actively seeking new strategic positions and industry upgrades in response to market changes[13]. - The company has expanded its business into the green baby and children’s industry by becoming the largest shareholder of a leading Korean brand, enhancing its market presence[34]. - The company plans to enhance its international presence and develop a fashion industry ecosystem through professional management and modern logistics[30]. - The company has diversified its product positioning to meet the varying needs of female consumers across different age groups[64]. - The company is focused on expanding its market presence through strategic investments and acquisitions in the children's apparel sector[71]. - The company has established a marketing network with 586 sales terminals located in major high-end shopping malls across China, cultivating a loyal customer base of over 50,000 VIP clients[70]. Research and Development - R&D expenditure rose by 4.89% to ¥60,613,063.88 in 2014, compared to ¥57,789,628.10 in 2013[37]. - The company established two R&D design centers in Beijing and Seoul, and was recognized as a national high-tech enterprise in 2014[51]. - The company invested CNY 60.61 million in product design and R&D during the reporting period, with a total of 303 design and R&D personnel, including 44 foreign designers[68]. Shareholder Returns and Dividends - The company has not proposed any stock dividends or capital increases for the year 2014, indicating a conservative approach to shareholder returns[4]. - The company distributed cash dividends of RMB 110 million in 2012, RMB 190 million in 2013, and RMB 200 million in 2014, representing 47.56%, 81.29%, and 164.98% of the net profit attributable to shareholders, respectively[119]. - The company has maintained a consistent cash dividend policy without adjustments or changes during the reporting period[114]. - The company has not proposed any cash dividend distribution for the 2014 fiscal year, opting to retain earnings for future development[121]. Governance and Compliance - The company’s governance structure includes a board of directors and a supervisory board to ensure the protection of minority shareholders' rights[122]. - The company has established a scholarship fund and participates in various social welfare activities, reflecting its commitment to social responsibility[126]. - The company has maintained a governance structure compliant with regulations, ensuring independent operations from its controlling shareholder[191]. - The company has implemented a robust investor relations management system to ensure effective communication with investors and uphold their rights[193]. - The company has been compliant with information disclosure obligations, ensuring timely and accurate reporting to shareholders[195]. Employee and Management Structure - The company employed a total of 3,110 staff as of December 31, 2014, with 303 in R&D design, accounting for 10% of the workforce[185][186]. - The current management team includes individuals with extensive backgrounds in finance, design, and management, enhancing the company's strategic capabilities[167][176]. - The independent directors bring a wealth of experience from various sectors, contributing to the company's governance and strategic direction[164][165][167]. - The company’s management and design teams remained stable throughout 2014, ensuring continuity in operations[184]. Market Challenges - The company faced a decline in foot traffic and increased costs in mid-to-high-end retail, affecting sales revenue in 2014[13]. - The company faced a decline in sales due to changing consumer behavior and increased online competition, marking the first annual revenue drop since its establishment[31]. - The company noted a decline in foot traffic and increased costs in mid-to-high-end retail, affecting sales revenue in 2014[13].

Financial Performance - Operating revenue for the reporting period was ¥267,818,215.68, a decrease of 16.14% year-on-year[7] - Net profit attributable to shareholders was a loss of ¥9,116,423.64, a decline of 114.60% compared to the same period last year[7] - The net cash flow from operating activities decreased by 79.97% year-to-date, amounting to ¥11,960,033.69[7] - The weighted average return on net assets was -0.39%, down by 3.05% year-on-year[7] - The company expects a net profit attributable to shareholders for 2014 to range between 11,687,000 and 18,696,000 CNY, representing a decrease of 20.00% to 50.00% compared to 23,374,000 CNY in 2013[21] - The decline in revenue is attributed to intense market competition, overall weakness in the textile and apparel industry, and increasing consumer demand for personalized clothing[21] Assets and Liabilities - Total assets at the end of the reporting period reached ¥2,610,520,966.84, an increase of 2.74% compared to the previous year[7] - Cash and cash equivalents increased by 53.99%, primarily due to the maturity of certain financial products[15] - Prepayments increased by 45.18%, attributed to higher purchases of raw and auxiliary materials[15] - Short-term borrowings doubled, increasing by 100%, due to loans from Korean banks[15] Investments and Acquisitions - Investment income surged by 963.40%, reflecting a shift from fixed deposits to financial products[15] - The company is in the process of acquiring shares of Akabon Co., Ltd. in South Korea through its wholly-owned subsidiary, Rhine Apparel (Korea) Co., Ltd.[16] - The company has not engaged in any securities investments during the reporting period[22] - The company has not held shares in other listed companies during the reporting period[22] Corporate Governance and Compliance - The company has committed to avoiding competition with its major shareholders and reducing related party transactions[19] - The company has implemented measures to ensure compliance with related party transaction regulations and protect shareholder interests[19] Employee and Operational Updates - The company has completed the renovation of its new office building and has relocated[18] - The 2014 employee stock ownership plan has been approved but the stock acquisition has not yet been completed[16] Market Outlook - The company anticipates that the overall market conditions will remain challenging in the near future[21] - The total number of ordinary shareholders at the end of the reporting period was 13,476[10]

Financial Performance - The company's operating revenue for the first half of 2014 was CNY 617,553,858.77, a decrease of 9.73% compared to the same period last year [21]. - The net profit attributable to shareholders was CNY 97,180,570.23, down 34.84% year-on-year, marking the first time the company experienced a simultaneous decline in both revenue and profit since its establishment [26]. - The net profit after deducting non-recurring gains and losses was CNY 52,196,588.62, reflecting a significant drop of 64.12% compared to the previous year [21]. - The overall retail sales of major retail enterprises in China decreased by 0.2% year-on-year in the first half of 2014, indicating a challenging market environment [26]. - Total revenue for the clothing segment was CNY 617,553,858.77, a decrease of 9.73% compared to the previous year [53]. - The company's net profit for the current period is CNY 97,180,570.23, reflecting a decrease compared to the previous year's profit of CNY 233,737,256.67 [128]. Cash Flow and Liquidity - The net cash flow from operating activities increased by 455.21% to CNY 51,319,463.92, indicating improved cash generation capabilities [21]. - The company's net cash flow from operating activities increased by 455.21% to ¥51,319,463.92, attributed to a reduction in procurement payments [29]. - The company reported a net increase in cash and cash equivalents of ¥29,411,699.69, a significant improvement of 123.85% compared to the previous year [29]. - The cash and cash equivalents at the end of the period increased to ¥149,720,716.88 from ¥85,025,164.45 in the previous period [118]. - The total cash flow increased by ¥29,411,699.69, compared to a decrease of ¥123,296,693.13 in the previous period [118]. Assets and Liabilities - Total assets at the end of the reporting period were CNY 2,478,222,313.57, a decrease of 2.46% from the end of the previous year [21]. - The total number of common shareholders at the end of the reporting period is 17,689, with the largest shareholder, Shen Dongri, holding 55.45% (110,907,750 shares) of the company [96]. - Total liabilities increased significantly to ¥225,406,028.60 from ¥75,431,932.99 at the beginning of the period [111]. - The total owner's equity at the end of the reporting period is CNY 2,075,337,339.59, with a capital reserve of CNY 1,670,013,349.87 and a surplus reserve of CNY 150,965,550.13 [135]. Dividends and Profit Distribution - The company plans to distribute a cash dividend of CNY 4.00 per 10 shares (including tax) based on a total share capital of 200,000,000 shares as of June 30, 2014 [4]. - A cash dividend of RMB 6 per 10 shares was distributed to shareholders, totaling RMB 80 million, which represents 100% of the profit distribution [74][76]. - The company distributed CNY 120,000,000.00 to shareholders during the current period, impacting retained earnings [132]. - The company’s cash dividend policy requires a minimum of 20% of profit distribution to be allocated as cash dividends during growth phases [76]. Investment and Capital Expenditure - Research and development investment rose by 4.49% to ¥25,960,936.54, reflecting the company's commitment to innovation [29]. - The company plans to enhance production capacity by constructing a new factory with an annual capacity of 200,000 sets, utilizing an area of 14,000 square meters [64]. - The company has not yet utilized fundraising for the production base expansion project, which aims to increase production capacity by 500,000 sets annually [64]. - The company has commitments from major shareholders to avoid competition and reduce related party transactions, ensuring compliance with market principles [87]. Governance and Compliance - The company has established a governance structure that complies with the requirements of the China Securities Regulatory Commission and the Shenzhen Stock Exchange [80]. - The company has established a corporate governance structure including a shareholders' meeting, board of directors, and supervisory board [141]. - There were no significant litigation or arbitration matters during the reporting period [81]. - The financial report for the first half of 2014 has not been audited [89]. Market and Competitive Position - The company is focused on enhancing its core competitiveness by improving supply chain systems and product quality to meet diverse consumer demands [26]. - The company is focused on enhancing brand influence and expanding sales channels to stabilize revenue despite market fluctuations [31]. - The company's main brand, Langzi, accounted for 61.00% of total revenue, while the newly added brand, Mary, showed promising growth [37]. - The company has a loyal customer base of 50,000 VIP clients, reflecting strong brand loyalty and market positioning [54].

Financial Performance - Revenue for the reporting period was CNY 333,870,757.09, a decrease of 9.75% compared to the same period last year[7]. - Net profit attributable to shareholders was CNY 61,802,622.74, down 28.04% year-on-year[7]. - Net profit after deducting non-recurring gains and losses was CNY 31,593,377.74, a decline of 62.22% compared to the previous year[7]. - The estimated net profit attributable to shareholders for the first half of 2014 is expected to range from 89.49 million to 134.23 million RMB, reflecting a decrease of 10% to 40% compared to the same period in 2013[17]. - The net profit for the first half of 2013 was 149.145 million RMB, indicating a significant decline in performance due to increased market competition and rising costs[17]. Cash Flow and Assets - Operating cash flow increased by 58.23% to CNY 45,922,470.52[7]. - Total assets at the end of the reporting period were CNY 2,571,279,261.39, reflecting a 1.2% increase from the end of the previous year[7]. - Cash and cash equivalents increased by 60.95% due to the maturity of certain financial products[13]. - The company reported a 91.51% decrease in financial expenses as funds were invested in financial products instead of being held in deposits[13]. Shareholder Information - The number of shareholders at the end of the reporting period was 16,421[10]. Operational Developments - Other operating income grew by 475.16% due to government subsidies received by a subsidiary[13]. - The company is progressing well with the design and renovation of its office building[14]. Market Conditions - The company attributes the decline in revenue to the overall weakness in the textile and apparel industry and changing consumer demands for personalized products[17].

Financial Performance - The company's total revenue for 2013 reached ¥1,378,831,197.85, representing a year-on-year increase of 23.39%[39]. - Net profit attributable to shareholders was ¥233,737,256.67, a slight increase of 1.06% compared to the previous year[39]. - The net profit after deducting non-recurring gains and losses was ¥203,660,450.96, showing a decrease of 8.81% from 2012[39]. - The net cash flow from operating activities surged by 290.68% to ¥12,912,626.58[39]. - The gross profit margin for the overall business was 61.71%, with a slight increase of 0.61% compared to the previous year[44]. - The revenue from the top five customers amounted to 205.22 million yuan, accounting for 14.88% of the total annual sales[55]. - The revenue from the self-operated model was 938.40 million yuan, making up 68.07% of total revenue, with a gross margin of 62.57%[51][52]. - The revenue from the eastern region increased by 41.89%, contributing significantly to the overall growth[45]. - The cost of goods sold for the apparel segment was 527.81 million yuan, reflecting a year-on-year increase of 21.42%[57]. - The skirt category saw a revenue increase of 33.39% year-on-year, with a gross margin of 65.99%[44]. Market Strategy and Operations - The company faced significant challenges in the mid to high-end apparel market, with increased operational pressure leading to a rise in inventory levels and a decrease in inventory turnover speed[13]. - The company plans to enhance its research and development investments and improve its online trading platforms to adapt to changing consumer behaviors and market conditions[15]. - The company aims to integrate online and offline sales channels, transforming physical stores into consumer experience locations while increasing virtual transactions[15]. - The management acknowledged the need for improved management capabilities and employee quality to address ongoing challenges in market positioning and product planning[13]. - The company is focused on optimizing inventory structure and controlling costs to enhance operational efficiency[13]. - The company recognizes the impact of rapid internet development on consumer purchasing patterns, leading to a shift towards online sales channels[14]. - The company emphasizes the importance of personalized, fashionable, and cost-effective brand apparel to capture market opportunities in both domestic and international markets[14]. - The company is committed to timely market responses to meet consumer demands for high-end fashion apparel[15]. - The company plans to enhance sales efforts and adjust strategies to promote faster growth of other brands, particularly to narrow the gap with the leading brand, Langzi[50]. - The company has strengthened its marketing network across the country, leading to significant sales growth in all regions during the reporting period[46]. Research and Development - R&D investment reached 5,778.96 million, accounting for 4.19% of main business revenue, with a year-on-year increase of 22.73%[65]. - The company has established a high-quality, international design and R&D team with 228 personnel, enhancing its product design capabilities[75]. - The company plans to enhance product design and R&D efforts, aiming for a refined operational management strategy to support marketing and business[97]. Corporate Governance and Shareholder Relations - The company has a cash dividend policy that mandates a minimum of 20% of profits to be distributed as cash dividends during growth phases with significant capital expenditures[106]. - The company held multiple investor meetings to discuss operational performance and future planning throughout 2013[107]. - The company has committed to avoiding competition with its actual controllers and major shareholders, ensuring no involvement in competing businesses since January 2011[116]. - The company has maintained a stable share structure with a total of 200 million shares, of which 70.96% are subject to trading restrictions[128]. - The company has committed to reducing and regulating related party transactions, ensuring fair and reasonable dealings with independent third parties[117]. - The company has a long-term commitment to not transfer or delegate management of its shares for 36 months post-IPO[117]. - The company has ensured that there are no risks of suspension or termination of its stock listing following the disclosure of the 2013 annual report[120]. - The company has successfully transitioned from its previous auditor, ensuring continuity and reliability in its audit processes[119]. - The company has committed to limiting annual share transfers by its major shareholders to no more than 25% of their total holdings during their tenure[117]. - The total number of shareholders at the end of the reporting period was 15,149, compared to 17,234 five trading days before the report was disclosed[131]. Employee and Management Structure - As of December 31, 2013, the company employed a total of 3,721 staff, with 64% (2,384) in sales roles[168][169]. - The company maintained a stable core R&D design team of 228 personnel, which is crucial for product quality and market leadership[167]. - The employee age distribution shows that 73% (2,722) are between 25 and 45 years old, indicating a relatively young workforce[171]. - The company has established a performance evaluation mechanism linking senior management compensation to business performance[180]. - The company has a governance structure that complies with relevant regulations, ensuring independent operation from its controlling shareholder[176]. - The company has introduced a number of professionals from leading domestic and international companies to enhance its marketing management team[167]. Capital Expenditure and Investments - The total amount of raised funds is CNY 165,755.91 million[83]. - The total amount of raised funds invested during the reporting period is CNY 7,269.8 million[83]. - The cumulative amount of raised funds invested is CNY 21,794.74 million[83]. - The expenditure for the information system enhancement project was CNY 1,403.17 million[83]. - The expenditure for the marketing network construction project was CNY 5,866.63 million[83]. - The total amount of entrusted financial management funds is CNY 229,150 million[80]. - The total amount of actual recovery for entrusted financial management is CNY 121,600 million[80]. - The total expected income from entrusted financial management is CNY 4,752.86 million[80]. - The total actual profit from entrusted financial management is CNY 1,666.47 million[80]. - The company has utilized CNY 24,000 million of the raised funds to permanently supplement working capital in 2013[86].