Core Viewpoint - Yuanlong Yatu (元隆雅图) is expected to experience slight revenue growth in 2024, but will face significant net losses due to reduced client budgets and increased competition in the market [1][2] Group 1: Financial Performance - The company forecasts annual revenue of approximately 2.7 billion to 2.9 billion yuan for 2024, showing slight growth year-on-year [1] - The estimated net profit attributable to shareholders is projected to be a loss of 150 million to 190 million yuan [1] - The company anticipates a goodwill impairment provision of 171 million yuan due to declining profitability [1] Group 2: Market Position and Clientele - Yuanlong Yatu serves numerous Fortune 500 companies and well-known domestic enterprises, including Huawei, Alibaba, and Tencent, showcasing its strong client resources and market competitiveness [2] - The company is a leading player in the IP cultural and creative sector, particularly in the sports IP domain, having previously created popular products like the Beijing Winter Olympics mascot [2] Group 3: Future Prospects - The company aims to leverage upcoming large-scale events, such as the 2025 Harbin Winter Asian Games, to enhance revenue and improve net profit through a more comprehensive business layout [1] - Yuanlong Yatu has developed over 200 products for the Harbin Winter Asian Games, with production exceeding 1 million items, and plans to continue expanding its IP operations and product offerings [2][3]

Financial Performance Expectations - The company expects a net loss of approximately 150 million to 190 million CNY for 2024, a decline of 734.10% compared to a profit of 23.66 million CNY in the same period last year[3]. - Basic earnings per share are expected to be a loss of 0.57 to 0.73 CNY per share, compared to a profit of 0.11 CNY per share in the previous year[3]. - The projected revenue for 2024 is estimated to be around 2.7 billion to 2.9 billion CNY, showing a slight increase year-on-year[6]. Impairment and Expenses - The company anticipates a goodwill impairment provision of 171 million CNY due to the recoverable amount of new media marketing service assets being less than their book value[6]. - The company plans to maintain stable sales, management, and R&D expenses in 2024, which will continue to impact profitability[6]. Strategic Initiatives and Market Outlook - The upcoming Harbin Winter Games in February 2025 is expected to boost licensed business revenue starting from the fourth quarter of 2024[6]. - The company aims to enhance its market share and revenue through strategic customer development amid tight budgets and intense competition[5]. - The company is focusing on the development and operation of products related to the Winter Games, as well as IP signing and cultural product design[6]. - The company expects to leverage national consumption promotion policies and large-scale events to achieve revenue growth and improve net profit in 2025[7]. Forecast and Reporting - The financial data in this forecast is preliminary and subject to final confirmation in the 2024 annual report[8].

Company and Industry Summary Company Overview - The company operates in a diverse industry with multiple business lines, including traditional gifts and IP cultural products, and is recognized as a leading player in the gift industry in China, being the only publicly listed company in this sector [9][10][11]. Key Industry Insights - The overall consumer demand remains under pressure, leading to tighter marketing budgets from downstream brand clients, which affects pricing and profit margins [3][27]. - The company has a solid foundation and a strong competitive moat, which positions it well for future growth, particularly with a potential consumer recovery and industry upgrades [4][26]. Business Performance and Strategy - The company has seen a shift in client orders from large to smaller, fragmented orders due to reduced marketing budgets, impacting overall order sizes [3]. - The main business segments are expected to benefit from consumer recovery and industry upgrades, with a significant potential for profit margin improvement as fixed costs remain stable [4][27]. - The company is exploring new channels, particularly in the C-end market, to expand its reach and adapt to changing consumer behaviors [12][13]. Product Development and Innovation - The company is focusing on two main product categories: gifts and IP cultural products, with an emphasis on creating products that cater to both gifting and personal consumption [7][8]. - There is a strong emphasis on innovation in product design, with a well-established design team that has been active in the market for over 20 years [10][11]. - The company is also venturing into the metaverse and AI applications, indicating a forward-looking approach to product development and market engagement [16][18]. Market Trends and Future Outlook - The IP cultural product market is seen as having vast potential, with opportunities for new business models and consumer engagement strategies [14][15]. - The company is actively researching and developing new channels, including leveraging platforms like WeChat for gift-giving scenarios, which aligns with its core business [13][21]. - The company anticipates that the growth in its C-end business will take time to cultivate, but it is optimistic about the long-term potential [26][30]. Financial Performance - The company’s gross margins are currently under pressure, with expectations of gradual improvement as consumer spending recovers [27]. - Specific projects, such as collaborations in the anime sector, have previously boosted margins, indicating that targeted initiatives can yield positive financial results [27]. Challenges and Considerations - Transitioning from a B2B to a B2C model presents challenges, particularly in channel development and operational adjustments [29][30]. - The competitive landscape in traditional retail and e-commerce is intensifying, necessitating innovative approaches to maintain market share and profitability [12][21]. Conclusion - The company is well-positioned to leverage its strengths in product innovation and market leadership while navigating the challenges of a changing consumer landscape. The focus on expanding into new channels and enhancing product offerings will be critical for sustained growth in the coming years [4][14][30].

一、股票交易异常波动的情况介绍 北京元隆雅图文化传播股份有限公司（以下简称"公司"）股票（证券简 称：元隆雅图；证券代码：002878）在 2025 年 1 月 7 日、2025 年 1 月 8 日、 2025 年 1 月 9 日连续 3 个交易日内收盘价格涨幅偏离值累计达到 20%，根据《深 圳证券交易所交易规则》的有关规定，属于股票交易异常波动。 二、公司关注并核实的相关情况 针对公司股票交易异常波动的情况，公司董事会对有关事项进行了核查，并 向公司控股股东及实际控制人就相关事项进行了核实，现将有关情况说明如下： 证券代码：002878 证券简称：元隆雅图 公告编号：2025-001 北京元隆雅图文化传播股份有限公司 关于公司股票交易异常波动的公告 本公司及全体董事会成员保证信息披露的内容真实、准确、完整，没有虚假 记载、误导性陈述或重大遗漏。 5、股票交易异常波动期间，公司控股股东、实际控制人不存在买卖公司股 票情况。 三、是否存在应披露而未披露信息的说明 本公司董事会确认，本公司目前没有任何根据深交所《股票上市规则》等 有关规定应予以披露而未披露的事项或与该事项有关的筹划、商谈、意向、协 议等； 董事 ...

财联社1月9日电，元隆雅图公告，公司股票在2025年1月7日、2025年1月8日、2025年1月9日连续3个交 易日内收盘价格涨幅偏离值累计达到20%，属于股票交易异常波动。 经核实，公司前期披露的信息不存在需要更正、补充之处；公司未发现近期公共媒体报道了可能或已经 对公司股票交易价格产生较大影响的未公开重大信息；公司近期经营情况及内外部经营环境均没有发生 或预计将要发生重大变化；公司、控股股东和实际控制人不存在关于公司的应披露而未披露的重大事 项，或处于筹划阶段的重大事项；股票交易异常波动期间，公司控股股东、实际控制人不存在买卖公司 股票情况。 ...

申万宏源证券承销保荐有限责任公司 关于北京元隆雅图文化传播股份有限公司 2024年度持续督导培训情况报告 申万宏源证券承销保荐有限责任公司（以下简称"申万宏源承销保荐"或"保 荐人"）作为北京元隆雅图文化传播股份有限公司（以下简称"元隆雅图"、"公 司"）向特定对象发行股票的保荐人，根据《深圳证券交易所上市公司自律监管 指引第13号——保荐业务》的相关规定，于2024年12月24日对元隆雅图董事、监 事、高级管理人员、证券事务代表以及控股股东、实际控制人等相关人员进行了 培训，具体情况如下： 二、培训效果 （二）培训主讲人及培训对象 1.主讲人：申万宏源承销保荐陈胜安 2.培训对象：公司董事、监事、高级管理人员、证券事务代表以及控股股东、 实际控制人 （三）培训内容 本次培训内容主要为上市公司规范运作，本次培训涉及的主要法律法规及相 关规定包括《中华人民共和国证券法》、《深圳证券交易所股票上市规则》、《深 圳证券交易所上市公司自律监管指引第1号——主板上市公司规范运作》及上市 公司违规案例等。 实施本次现场培训前，保荐人编制了培训讲义，并提前要求公司参与培训的 相关人员了解培训相关内容。培训后，保荐人向公司提 ...

申万宏源证券承销保荐有限责任公司 关于北京元隆雅图文化传播股份有限公司 2024年度现场检查报告 | 保荐人名称：申万宏源证券承销保荐有限责任公司 被保荐公司简称：元隆雅图 | | | --- | --- | | 保荐代表人姓名：陈胜安 联系电话：18900662962 | | | 保荐代表人姓名：唐品 联系电话：19951968988 | | | 现场检查人员姓名：陈胜安、于杰 | | | 现场检查对应期间：2024年度 | | | 现场检查时间：2024年12月19日至2024年12月20日 | | | 一、现场检查事项 现场检查意见 | | | 是 否 不适用 （一）公司治理 | | | 现场检查手段：1.查阅公司章程和公司治理相关制度；2.查阅三会文件及相关决议， | | | 核查其执行情况；3.核查董监高人员变动及相关决策文件；4.核查控股股东、实际控 | | | 制人的变动情况及其对外投资情况；5、访谈公司高级管理人员 | | | 1.公司章程和公司治理制度是否完备、合规 | √ | | 2.公司章程和三会规则是否得到有效执行 | √ | | 3.三会会议记录是否完整，时间、地点、出席人员及会议内 ...

申万宏源证券承销保荐有限责任公司 关于北京元隆雅图文化传播股份有限公司 一、募集资金基本情况 经中国证券监督管理委员会《关于同意北京元隆雅图文化传播股份有限公司 向特定对象发行股票注册的批复》（证监许可〔2023〕1440 号）同意，公司向特 定对象发行人民币普通股 36,036,036 股，每股发行价格为 16.65 元，募集资金总 额为 599,999,999.40 元，扣除各项发行费用 8,520,788.69 元（不含税），实际募集 资金净额为 591,479,210.71 元。上述募集资金已经致同会计师事务所（特殊普通 合伙）审验，并出具《北京元隆雅图文化传播股份有限公司验资报告》（致同验 字（2023）第 110C000616 号）。公司已按照要求开立募集资金专户储存，并与保 荐人、存放募集资金的商业银行签订了《募集资金三方监管协议》。 二、募集资金投资项目情况 根据《北京元隆雅图文化传播股份有限公司向特定对象发行股票募集说明书 （注册稿）》以及第四届董事会第二十六次会议审议通过的《关于部分募投项目 调整投资总额、变更实施方式的议案》和《关于调整募投项目拟投入募集资金金 额的议案》，公司本次向特定 ...

申万宏源证券承销保荐有限责任公司（以下简称"保荐人"）作为北京元隆 雅图文化传播股份有限公司（以下简称"公司"）向特定对象发行股票的保荐人， 根据《证券发行上市保荐业务管理办法》《上市公司监管指引第 2 号——上市公 司募集资金管理和使用的监管要求》《深圳证券交易所股票上市规则》《深圳证券 交易所上市公司自律监管指引第 13 号——保荐业务》《深圳证券交易所上市公司 自律监管指引第 1 号——主板上市公司规范运作》等相关规定，对公司使用部分 闲置募集资金暂时补充流动资金的情况进行了审慎核查，核查情况及核查意见如 下： 一、募集资金基本情况 经中国证券监督管理委员会《关于同意北京元隆雅图文化传播股份有限公司 向特定对象发行股票注册的批复》（证监许可〔2023〕1440 号）同意，公司向特 定对象发行人民币普通股 36,036,036 股，每股发行价格为 16.65 元，募集资金总 额为 599,999,999.40 元，扣除各项发行费用 8,520,788.69 元（不含税），实际募集 资金净额为 591,479,210.71 元。上述募集资金已经致同会计师事务所（特殊普通 合伙）审验，并出具《北京元隆雅图文化 ...

经核查，公司本次拟使用部分闲置募集资金暂时补充流动资金，有利于减少 财务费用，减轻财务负担，满足生产经营的流动资金需求，符合公司发展战略的 要求，符合公司和广大投资者的利益。公司本次使用部分闲置募集资金暂时补充 流动资金履行了必要的审议程序，符合公司募集资金项目建设的实际情况，符合 有关法律、法规的规定，不存在改变募集资金投向和损害股东利益的情况。 监事会同意公司本次使用不超过 28,000.00 万元的部分闲置募集资金暂时补 充流动资金。 二、关于使用暂时闲置募集资金及自有资金进行现金管理的议案 经核查，公司使用闲置募集资金和自有资金进行现金管理是在确保公司募集 资金投资项目的进度和确保资金安全的前提下进行的，不影响公司募集资金投资 项目开展和正常的生产经营。通过适度理财，可以提高资金使用效率，获得一定 的投资收益，为公司股东谋取更多的投资回报。公司使用闲置募集资金进行现金 管理的行为不属于直接或变相改变募集资金用途的情形，符合有关法律、法规的 规定。 北京元隆雅图文化传播股份有限公司监事会 关于第五届监事会第二次会议相关事项的核查意见 根据《中华人民共和国公司法》《中华人民共和国证券法》及《北京元隆雅 图 ...