Group 1: Market Overview - The global marketing outsourcing industry grew from $146.7 billion in 2005 to $197.3 billion in 2010, with an average annual growth rate of 6.11% [3] - The total market size for promotional products in China is over 100 billion yuan, but the market concentration is low, with Yuanlong Yatu holding less than 1% market share [3][4] - The industry is relatively stable, with promotional product investments remaining consistent regardless of economic cycles [3][4] Group 2: Competitive Advantages - Qualification advantages include various certifications such as ISO9001, ISO14001, and OHSAS18001, which enhance the company's credibility and ability to attract international clients [4][5] - Creative planning advantages stem from the need for quick, high-quality responses to client demands, especially from Fortune 500 companies [4][5] - Supplier management advantages are highlighted by a network of over 1,000 suppliers and an annual procurement volume exceeding 60 million items [5][6] Group 3: Financial Strength - The promotional products industry requires significant capital due to long payment terms and IP licensing costs, with single orders reaching tens of millions of yuan [6][9] - The company benefits from its brand strength and financial capabilities, which enhance client trust and facilitate business operations [6][9] Group 4: Client Composition - The company's clients primarily include Fortune 500 companies and well-known domestic enterprises across various sectors such as consumer goods, pharmaceuticals, and electronics [6][9] - Major clients include Procter & Gamble, Pfizer, Dell, and Budweiser, indicating a strong presence in high-demand industries [6][9] Group 5: Future Expansion Plans - The company aims to focus on non-production aspects such as creative planning, supplier management, and digital promotional services [7][8] - Financial services are identified as a key area for future growth, with plans to expand into insurance and banking sectors [7][8] - The company is also exploring digital marketing opportunities, leveraging consumer data for targeted promotions [7][8] Group 6: Operational Model - The operational model includes both commissioned processing and direct procurement, with a gross margin of approximately 20% for direct purchases [8][9] - Clients typically place orders 1-2 months before holidays, with payment terms around 70 days, necessitating strong financial resources [9][10]

Group 1: Revenue Sources and Pricing Strategy - The company's main revenue sources from e-commerce platforms include promotional product supply fees, platform development and operation fees, and logistics service fees [1] - The pricing strategy combines cost-plus and market pricing methods, varying based on customer negotiation power and industry characteristics [2] Group 2: Financial Terms and Client Relationships - Supplier payment terms are approximately 30-60 days, while customer payment terms are around 60-90 days, indicating a high requirement for the company's capital advance capabilities [2] - The company holds a significant share of promotional product business with major clients: approximately 10% with Yili, 70%-80% with Procter & Gamble, 40%-50% with Wyeth, 30%-40% with Huawei, and around 60% with Bayer [2] Group 3: Talent Development and Future Plans - The talent development cycle for capable individuals is about 2-3 years, fostering a positive cycle of client growth and employee skill enhancement [3] - The company plans to focus on internal management transformation and team development before considering mergers and acquisitions to strengthen its market position [3] Group 4: Competitive Advantage - The company emphasizes its ability to provide personalized solutions, which distinguishes it from larger data platforms like Tencent and Alibaba, particularly in data confidentiality and customized service offerings [3]

Group 1: Company Overview - The company operates a logistics business with approximately 80 personnel in its logistics team, providing customized logistics solutions for clients [2] - The logistics services include promotional material logistics solutions, divided into B2B and B2C models, with major clients like Dell and Pfizer [3] - The company leases a total of 12,000 square meters of logistics warehouses in Beijing, Shanghai, and Shenzhen [3] Group 2: Industry Landscape - The integrated marketing services industry has a vast market capacity with numerous competitors, indicating a fully competitive landscape [4] - The company primarily serves Fortune 500 companies and large domestic enterprises, which have strict supplier qualification requirements [4] - The company is the first in its industry to be listed on the A-share market, enhancing its brand reputation and competitive advantage [4] Group 3: Business Expansion Strategies - The company aims for growth through acquiring new clients and expanding services for existing clients, particularly in fast-growing sectors like maternal and infant care, pharmaceuticals, and digital electronics [5] - Future growth may also involve strategic acquisitions to increase client base and business scope [5] Group 4: Innovation Directions - The company plans to innovate its business model by leveraging mobile internet and social media for marketing, focusing on community marketing, offline channel marketing, e-commerce, and big data marketing [6]

Group 1: Company Overview - The company's main business is providing promotional product marketing solutions for Fortune 500 companies, offering one-stop marketing services including product design, production, and logistics integration [2][3]. Group 2: Industry Outlook - The promotional products industry has a broad market outlook, directly boosting sales for fast-moving consumer goods (FMCG) through effective offline promotion [3]. - The use of promotional products helps avoid price wars and reduces costs for clients due to large procurement volumes [3]. Group 3: Competitive Advantages - The company has several competitive barriers, including: - **Innovation Design Barrier**: Strong design capabilities to meet high-quality demands from Fortune 500 clients [3][4]. - **Supply Chain Barrier**: Extensive supplier resources and integration experience, ensuring long-term cooperation with suppliers [3][4]. - **Financial Barrier**: Strong financial strength to support procurement and brand authorization costs [4]. Group 4: Client Composition - Major clients include Fortune 500 companies and large domestic enterprises such as Yili, Procter & Gamble, Bayer, and Nestlé, with most partnerships lasting over 5 years, and many exceeding 10 years [4]. Group 5: Future Growth Potential - The company anticipates increasing market concentration in the promotional products industry, driven by rising quality and price demands from consumers [4][5]. - Future profit growth will focus on deepening and broadening existing client relationships and exploring digital marketing and e-commerce opportunities [5]. Group 6: Performance Outlook - The company expects sustained net profit growth over the next three years, supported by a mature operational team and stable long-term relationships with major clients [5]. - There are no current plans for mergers or acquisitions, but the company is open to investment opportunities in new marketing methods [5]. Group 7: Workforce Structure - The company employs over 360 people, with a team structure that includes design, sales, procurement, quality control, IT, and e-commerce operations [5][6]. Group 8: Government Support - The government supports the cultural and creative industry through subsidies and project collaborations, with the company involved in various government cultural projects [6]. Group 9: Fund Utilization - Raised funds will primarily be used to expand existing operations, including increasing personnel, R&D investments, and developing a digital promotional platform [6].

Group 1: Business Overview - The company primarily provides integrated marketing services to Fortune 500 companies and well-known domestic enterprises, focusing on creative design and supply of promotional gifts, digital promotion services, and new media marketing [1] - In 2018, the revenue from promotional gifts accounted for 80% of the company's total revenue, which exceeded 1 billion [1] - The company is the only publicly listed firm specializing in promotional products in the media industry's offline marketing sector [1] Group 2: Client Engagement and Contracting - The company generally adopts a "framework agreement + specific orders" model for client engagement, with framework agreements typically lasting 1-2 years and automatically renewed [2] - Major clients include HP, Nestlé, and Huawei, with Nestlé's revenue growth significantly driven by digital marketing services [2][3] - The company has maintained a stable workforce of around 400 employees, with each business unit staffed according to workload and order volume [3] Group 3: Competitive Advantages - The company boasts strong design and R&D capabilities, with its art director being a professor from Tsinghua University [2] - It has a robust supply chain management system involving over 1,000 suppliers, allowing for quick response to orders [2] - The company has accumulated over 3,000 supplier resources in its 20+ years of operation, enhancing its competitive edge [2] Group 4: Market Trends and Future Strategies - The company plans to increase market share by focusing on foreign enterprises, which have more standardized management practices [2] - The acquisition of Qianma is expected to enhance the company's new media marketing segment and facilitate integrated online and offline marketing services [3][4] - The company is exploring opportunities in the financial sector, targeting major banks and financial groups for digital marketing needs [4] Group 5: Risks and Challenges - The company aims to reduce dependency on its top five clients by expanding its client base [4] - Potential risks include the need to strengthen efforts in developing core major clients [4] - The management team is considered stable and motivated, reducing the likelihood of high-level departures [4]

北京元隆雅图文化传播股份有限公司 投资者关系活动记录表 编号：2018-007 | --- | --- | --- | |--------------|---------------------------------------------------------------------------|----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------| | | | | | 投资者关系活 | □ | 特定对象调研 □分析师会议 | | 动类别 | □ 媒体采访 □业绩说明会 | | | | □新闻发布会 □路演活动 | | | | □ 现场参观 | | | | □ | 其他 （请文字说明其他活动内容） | | 参与单位名称 | 鹏华基金 研究部总经理梁浩 | | | 及人员姓名 | | | | 时 ...

Group 1: Industry Characteristics - The promotional products industry exhibits a counter-cyclical characteristic, as companies increase promotional product investments during economic downturns to attract consumers [1][2]. - The market capacity for promotional products in key sectors (daily chemicals, food and beverage, tobacco, etc.) is estimated to be no less than 200 billion, with over 300 companies investing more than 200 million annually [2][3]. - The overall gift market, including business gifts and employee welfare gifts, is projected to exceed 500 billion [2][3]. Group 2: Customer Development Channels - The company targets large enterprises in sectors such as daily chemicals, food and beverage, and pharmaceuticals for new customer development [3][4]. - New customer acquisition channels include client invitations for bidding, digital innovation opportunities, and proactive outreach [3][4]. Group 3: Digital Business Progress - Since 2013, the company has been developing digital integrated marketing solutions, establishing e-commerce platforms for promotional product distribution [3][4]. - The demand for offline digital marketing solutions is growing rapidly, with the company providing various digital solutions for clients [4]. Group 4: Impact of the Winter Olympics - The company has obtained qualifications for producing licensed products for the 2022 Beijing Winter Olympics, which may lead to new customer development and increased promotional product sales [4][5]. - The full impact of the Winter Olympics on the company's performance over the next three years is currently difficult to predict [4][5]. Group 5: Financial Sector Client Development - The company has made significant progress in developing clients in the financial sector, securing supplier qualifications with major banks [5]. - The impact of entering the financial sector on the company's performance is not yet significant due to the need to familiarize with client demands and procurement processes [5].

Group 1: Client Development and Market Position - The company has recently developed new clients including Ping An Bank and CITIC Bank, which are expected to contribute to rapid revenue growth [1] - The current client structure consists of 60-70% foreign enterprises and 30-40% domestic enterprises [2] - The company is in the cultivation phase for new clients, requiring 1-2 years to transition from small, low-margin orders to larger clients [1] Group 2: Operational Insights - Each business unit typically consists of 30-50 employees, currently serving 1-2 core clients and 3-5 mid-tier clients, generating a business output of approximately 200-300 million [2] - The assessment of business units is primarily based on net profit, with results linked to team bonuses [2] - The internal management structure is organized by business units, which act as profit centers responsible for shared profits [2] Group 3: Client Evaluation and Product Focus - Clients evaluate the company in two phases: first, assessing qualifications such as registered capital and service experience; second, through competitive bidding based on product categories [2] - Clients prioritize product attractiveness within their budget when selecting promotional items, rather than focusing solely on price [2] Group 4: Future Opportunities - The company has obtained licensing for producing and selling Olympic merchandise for the 2022 Beijing Winter Olympics, which may enhance promotional product sales and attract new clients [3] - The impact of the Winter Olympics on the company's performance is currently difficult to predict due to the timeline of the event [3]

北京元隆雅图文化传播股份有限公司 2019 年 1 月 15 日投资者关系活动记录表 编号：2019-002 | --- | --- | --- | |--------------|----------------------------------|-----------------------------------------------------------------------------------------------------------------------------------| | | | | | 投资者关系活 | √ | 特定对象调研 □分析师会议 | | 动类别 | □媒体采访 □业绩说明会 | | | | □ 新闻发布会 □路演活动 | | | | □现场参观 | | | | □ | 其他 （请文字说明其他活动内容） | | 参与单位名称 | | 国海证券尹洵、鑫亿（北京）基金张传富、首善财富梁馨 | | 及人员姓名 | | 欣、嘉实基金曲盛伟、金汇博林孙泽华 | | 时间 | 2019 年 1 月 15 | 日 | | 地点 | 公司会议室 | | | 上市公司接待 ...

证券代码：002878 证券简称：元隆雅图 北京元隆雅图文化传播股份有限公司 投资者关系活动记录表 编号：2022-002 | --- | --- | --- | --- | --- | --- | --- | |--------------|-----------------------|--------------------------|-------|-------|-------|-------| | | | | | | | | | | 特定对象调研 | □分析师会议 | | | | | | 投资者关系活 | | □媒体采访 □业绩说明会 | | | | | | 动类别 | □新闻发布会 □路演活动 | | | | | | | | □现场参观 | | | | | | | | □其他 | （投资者集体接待日活动） | | | | | | | 单位 | 姓名 | | | | | | | 上海证券 | 陈旻 | | | | | | | 国君证券 | 陈筱 | | | | | | | 华泰证券 | 段联 | | | | | | | 浦银安盛基金 | 范军 | | | | | | | 安信证券 | 冯静静 | ...