浙江华策影视股份有限公司 关于开展外汇套期保值业务的可行性分析报告 一、开展外汇套期保值业务的背景 随着公司业务的快速发展，公司及子公司的部分业务涉及美元、欧元等外 币结算。受国际政治、经济形势、金融环境波动和其他不确定性事项等多重因 素影响，近年来本外币汇率波动的不确定性增强，为防范汇率波动风险，降低 市场波动对公司经营及损益带来的影响，公司拟开展与日常经营相关的外汇套 期保值业务。本次投资不会影响公司主营业务的发展，公司资金使用安排合 理。根据相关会计准则，本次投资符合套期保值相关规定。 二、开展外汇套期保值业务的情况概述 （一）交易品种 授权期限自公司董事会审议通过之日起 12 个月内有效。如单笔交易的存续 期超过了授权期限，则授权期限自动顺延至该笔交易终止时止。 1 三、开展外汇套期保值业务的必要性和可行性 公司开展外汇套期保值业务是为了充分运用外汇套期保值工具降低或规避 汇率波动出现的汇率风险、减少汇兑损失、控制经营风险，具有充分的必要 性。公司制订了《外汇套期保值业务管理制度》，对公司进行外汇套期保值业务 的审批权限、业务流程、风险管理制度、报告制度、保密制度等进行明确规 定，有效规范外汇套期保值 ...

华泰联合证券作为公司 2020 年向特定对象发行股票的持续督导保荐机构，原 委派的保荐代表人裘捷先生因个人工作变动，不再负责公司的持续督导工作。为保 证公司持续督导工作的有序进行，华泰联合证券委派杨俊浩先生（简历附后）接替 裘捷先生担任公司持续督导保荐代表人，继续履行相关职责。 本次保荐代表人变更后，公司持续督导期保荐代表人为汪怡和杨俊浩，持续督 导期至 2023 年 12 月 31 日止。 公司董事会对裘捷先生在公司持续督导期间所做出的贡献表示衷心感谢！ 特此公告。 浙江华策影视股份有限公司董事会 2023 年 9 月 26 日 证券代码：300133 证券简称：华策影视 公告编号：2023-059 浙江华策影视股份有限公司 关于更换持续督导保荐代表人的公告 本公司及其董事会全体成员保证公告内容真实、准确和完整，没有虚假记载、 误导性陈述或重大遗漏。 浙江华策影视股份有限公司（以下简称"公司"）于近日收到保荐机构华泰联 合证券有限责任公司（以下简称"华泰联合证券"）《关于更换浙江华策影视股份有 限公司保荐代表人的通知》。 2 1 杨俊浩先生，华泰联合证券投资银行业务线副总监、保荐代表人。先后参与了 银都股份 ...

证券代码:300133 证券简称:华策影视 | --- | --- | --- | |------------|---------------------------|-------------| | | √特定对象调研 □分析师会议 | | | | □媒体采访 | □业绩说明会 | | 投资者关系 | □新闻发布会 □路演活动 | | | 活动类别 | □现场参观 | | □其他 序号 参会者姓名 机构名称 1 陈志新 前海人寿 参与单位名 2 刘远程 前海人寿 称及人员姓 3 李克强 前海人寿 名 4 吴伟 前海人寿 5 姚尧 前海人寿 时间 2023 年 9 月 13 日 地点 公司会议室 上市公司 董事会秘书:张思拓 接待人员 财务总监:陈敬 证券事务代表:毛婷婷 浙江华策影视股份有限公司投资者关系活动记录表 | --- | --- | |------------|----------------------------------------------------------------------| | | 一、介绍公司经营发展情况 | | | 今年以来,公司紧密围绕内容、科技、生态,扎实推进各 ...

Company Overview - Founded in 1992, the company has been focused on the content industry for over 30 years and went public in 2010 [1] - Currently the leading domestic film and television production company, with a business ecosystem centered around TV dramas and movies, expanding into animation, music, talent management, copyright operations, international new media, integrated marketing, and cinema operations [1] - As of June 2023, the company's monetary funds and trading financial assets totaled 5 billion yuan [3] TV Drama Business - The TV drama industry has undergone significant changes: (1) healthier industry chain value with reduced talent costs and increased production costs, leading to improved content quality [3] (2) optimized industry chain value with downstream channels improving profitability through efficient content procurement [3] (3) industry demand shifting towards niche markets, with stable platform procurement volumes [3] - The company focuses on producing high-quality content, with 6 new pre-sales and a total of 15 pre-sales in the first half of the year [3] - IP value is shifting from first-round revenue to long-tail effects, providing opportunities for copyright operations, international distribution, and commercialization [3] Film Business - Entered the film business in 2013, focusing on content development and talent cultivation [3] - Currently collaborating with top mid-generation directors in China [3] - Plans to produce 1 major S-level film annually and participate in key seasonal projects [3] - The film "Misjudgment" is scheduled to start production in September 2023 [3] Copyright Operations - In 2022, the copyright business generated a net profit of 65.5951 million yuan, with 36.4186 million yuan in the first half of 2023 [4] - Established the "MetaVision" platform to digitize and internetize copyright content, exploring new commercial opportunities [4] - Acquired Senlian Film and Television for 485 million yuan, increasing the company's film and television copyright library from over 30,000 hours to more than 50,000 hours [4] International Business - Chinese content is gaining popularity in Southeast Asia, the Middle East, and South America, with increasing demand for remake rights [4] - The company's YouTube channel has over 17 million subscribers, with efforts to increase new media operational income [4] Technology and Innovation - Exploring virtual shooting technology, with a virtual shooting base established in Shanghai's Songjiang district [4] - Building a virtual asset library through 3D modeling, aiming to reduce production costs in the long term [4] - Established an AIGC Application Research Institute, focusing on improving production efficiency and content quality through AI tools [5] Investor Q&A - Virtual shooting can save costs, but the savings vary depending on the type of production [5] - AI in scriptwriting can shorten production cycles and increase efficiency, while also encouraging more original scripts [5] - The company plans to produce 1 S-level film annually, with the number of co-investments depending on profitability [6] - Revenue recognition standards vary depending on the distribution platform, with a time gap between cash flow and revenue recognition [6] - Virtual actors in TV dramas are still experimental, with cost and actor adaptability being key factors [6]

Financial Performance - The company reported a net profit of CNY 47,564,815.31 for the first half of 2023, with a significant contribution from government subsidies amounting to CNY 15,964,808.69[40]. - Total revenue for the reporting period was CNY 1,136,657,004.98, a decrease of 4.22% compared to the same period last year[49]. - Net profit attributable to shareholders was CNY 240,474,262.81, an increase of 0.23% year-on-year[49]. - Net cash flow from operating activities was CNY 189,063,497.22, reflecting a growth of 5.11% compared to the previous year[49]. - The company's operating revenue for the reporting period was approximately ¥1.14 billion, a decrease of 4.22% compared to the same period last year[100]. - The company's operating costs increased by 6.57% to approximately ¥818 million, primarily due to increased business promotion expenses[100]. - The company reported a significant increase in investment income of 76.04%, amounting to approximately ¥17.27 million, due to higher financial management returns[100]. - The gross profit margin for television drama production and distribution was 19.26%, reflecting a decrease of 7.17% compared to the previous year[101]. - The company reported a total of 1,226,544,319.32 CNY in goodwill at the end of the reporting period, unchanged from the previous period[195]. Strategic Development - The company has established a comprehensive industrial ecosystem focusing on television dramas and films, with strategic developments in animation, music, artist management, copyright operations, and international new media[42]. - The company emphasizes a long-term strategy of "content is king, industry-based, going global, and technology-driven" to enhance its market position[42]. - The company is actively exploring cross-industry collaborations to enhance content monetization and develop new business models, leveraging its content advantages[77]. - The company aims to strengthen its core business through strategic partnerships and acquisitions, focusing on creative resource aggregation and AI technology applications[80]. - The company is committed to global expansion and aims to lead the upgrade of the Chinese content industry in response to the growing trend of Chinese cultural exports[74]. Content Production and Innovation - The company plans to launch 8 new television projects in the second half of the year, with over 30 new works in development[57]. - The establishment of the AIGC Application Research Institute aims to drive technological advancements and innovation in the film and television industry[61]. - The company has developed a digital copyright management system and a digital asset platform, enabling stable revenue generation from technology copyright business through API connections with partners[63]. - AIGC technology has reached a rapid development stage, showcasing capabilities in digital content creation across various modalities, indicating significant potential in commercial applications[76]. - The company has integrated a technology digital growth center to improve production efficiency and quality through advanced data analysis and virtual filming technologies[116]. Risk Management - The company faces risks related to macroeconomic fluctuations, regulatory changes, market competition, and intellectual property disputes[16]. - The company has established a comprehensive risk management system, including an internal legal team and external legal counsel, to address potential litigation and arbitration risks[155]. - The company operates in the cultural and film industry, primarily relying on advertising and membership revenue, making it susceptible to macroeconomic fluctuations and industry cycles[143]. - The cultural and film industry faces strict regulatory policies, and any violations during content production could lead to significant financial losses and operational penalties[144]. - The risk of intellectual property disputes remains, as the company’s original works are vulnerable to piracy and copyright infringement despite improvements in legal protections[147]. Talent and Human Resources - The company attracted over 50 new talents from top universities and leading companies, enhancing its talent pool for creative and technological development[83]. - The number of students in the vocational education program under the major shareholder is expected to exceed 2,500 by the second half of 2023, providing long-term talent support for the industry[83]. - The company has initiated a youth talent program and international creative talent selection to strengthen its resource accumulation capabilities[83]. Financial Position and Assets - The company’s total assets decreased by 3.08% to CNY 9,301,164,995.73 compared to the end of the previous year[49]. - Cash and cash equivalents at the end of the reporting period amounted to ¥3,128,305,739.02, representing 33.63% of total assets, an increase of 6.10% from the previous year[124]. - Accounts receivable decreased to ¥680,053,787.58, accounting for 7.31% of total assets, down by 3.95% year-on-year due to improved collection[124]. - Inventory decreased to ¥1,490,642,200.81, representing 16.03% of total assets, a reduction of 3.78% compared to the previous year[124]. - The company’s total liabilities increased, with short-term borrowings being a significant contributor to the overall increase in financial leverage[124]. Dividend and Shareholder Information - The company plans not to distribute cash dividends or issue bonus shares for the reporting period[17]. - The employee stock ownership plan has seen 5,388,800 shares sold, representing 0.29% of the company's total equity[173]. - The company has not reported any cash dividends or profit distributions during the reporting period[182].

关于股东股份质押的公告 公司控股股东杭州大策投资有限公司保证向本公司提供的信息内容真实、准 确、完整，没有虚假记载、误导性陈述或者重大遗漏。 本公司及董事会全体成员保证公告内容与信息披露义务人提供的信息一致。 浙江华策影视股份有限公司（以下简称"公司"）近日收到公司控股股东杭州 大策投资有限公司（以下简称"大策投资"）的通知，大策投资将其持有本公司 部分股份进行了质押。具体事项如下： 二、股东股份累计被质押的情况 截至公告披露之日，上述股东及其一致行动人所持质押股份情况如下： | | | | | | | | 已质押股份情况 | | 未质押股份情况 | | | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | | | 持股数 | 持股比 | 本次质押 | 本次质押 | 占其所 | 占公司 | 已质押 | 占已质 | 未质押 | 占未质 | | 股东名 | | | 前质押股 | 后质押股 | 持股份 | 总股本 | 股份限 | | 股份限 | | | | 量 | 例 | | | | | | 押股份 | | 押股份 | | 称 | | ...

Financial Performance - The company's operating revenue for 2022 was ¥2,474,961,700.54, a decrease of 34.99% compared to ¥3,806,933,413.24 in 2021[22] - The net profit attributable to shareholders was ¥402,703,933.35, showing a slight increase of 0.58% from ¥400,394,377.75 in the previous year[22] - The net profit after deducting non-recurring gains and losses was ¥301,260,585.34, which represents a 19.88% increase from ¥251,310,356.65 in 2021[22] - The cash flow from operating activities was ¥289,589,378.50, a significant decrease of 79.44% compared to ¥1,408,817,194.67 in 2021[22] - The total assets at the end of 2022 amounted to ¥9,596,307,142.29, an increase of 9.68% from ¥8,749,522,568.00 at the end of 2021[22] - The net assets attributable to shareholders increased by 3.46% to ¥6,866,039,941.41 from ¥6,636,419,960.89 in 2021[22] - The basic earnings per share for 2022 was ¥0.21, a decrease of 4.55% from ¥0.22 in 2021[22] - The weighted average return on equity was 6.00%, down from 6.44% in the previous year[22] Revenue Breakdown - The company's revenue from the film and television industry reached ¥2,484,552,861.52, accounting for 49.34% of total revenue, with a year-on-year decrease of 32.82%[35] - The revenue from television series sales was ¥1,874,145,719.20, representing a 40.90% decrease year-on-year[35] - The cinema box office revenue was ¥22,020,475.36, reflecting a 38.65% decline compared to the previous year[35] - The overseas revenue was ¥147,591,287.95, with a year-on-year increase of 3.09%[35] - The total revenue for 2022 was approximately ¥2.47 billion, a decrease of 34.99% compared to ¥3.81 billion in 2021[67] - Main business revenue accounted for ¥2.46 billion, representing 99.58% of total revenue, down 35.02% from ¥3.79 billion in the previous year[107] - Revenue from TV series sales was ¥1.87 billion, making up 75.72% of total revenue, a decline of 40.90% from ¥3.17 billion in 2021[107] Profitability and Margins - The gross profit margin for the film and television industry was 32.07%, down by 9.60% compared to the same period last year[35] - The gross profit margin for the advertising segment was 29.84%, down by 33.31% year-on-year[35] - The gross margin for television and film sales increased by 8.33% and 8.36% respectively, driven by high-quality content and effective cost control measures[67] Content Strategy and Production - The company plans to enhance its content strategy and focus on high-quality productions to adapt to market changes[49] - The company launched 10 new television series with a total of 331 episodes in 2022, and the production cycle from revenue recognition to airing has been significantly shortened[68] - The film "The Journey Home" generated a box office revenue of 1.593 billion yuan, becoming the champion of the National Day box office[71] - The company owns 574 IPs, including 33 films and 248 television series, with a total copyright duration of approximately 30,000 hours[72] - The company has achieved a significant scale in content production, with a focus on IP development and full network penetration to meet user demands in the internet era[85] - The company has a robust pipeline of upcoming series, including "Please Love Me Like This" and "Our Translator," with a total of 40 and 36 episodes planned respectively[100] - The company plans to produce a total of 40 episodes for the series "Please Love Me Like This" and "Where the Wind Blows" in Q1 2022, indicating a strong content pipeline[88] Innovation and Technology - R&D personnel increased by 32% and R&D expenses rose by 40.89%, indicating a significant enhancement in the company's innovation capabilities[75] - The company is exploring new business models and innovative formats to complement traditional long-form video content[50] - The company is actively integrating AIGC technology into its content creation and production processes to improve efficiency and innovation[105] - The company is fully embracing AI technology to find value growth points, focusing on "text + AI" applications to shorten project development cycles[188] - The company has launched a technology digital growth center to enhance product innovation and improve production efficiency through advanced data analysis and virtual filming technologies[84] Risk Management and Governance - The company faces risks including macroeconomic fluctuations, regulatory changes, and market competition, which may impact future performance[3] - The company acknowledges risks from macroeconomic fluctuations and industry cycles, which could impact market demand for its content[191] - The company is committed to improving governance structures and ensuring compliance with relevant laws and regulations, enhancing operational transparency[198] - The company has established a risk prevention system for its financial investments, although it remains exposed to potential market fluctuations[191] Talent and Organizational Structure - In 2022, the company completed a board and management restructuring, integrating younger, more professional, and international talent into the core team to enhance organizational efficiency[80] - The company has a robust talent system and has implemented a partnership system, career development framework, and long-term incentive mechanisms to attract and retain top creative talent[79] - The company is focusing on optimizing talent structure by attracting professionals with expertise in both technology and cultural film and television[199] - The company will implement a "striver-oriented" organizational culture and incentive mechanism to enhance performance and talent development[183] Investment and Financial Management - The total investment amount for the reporting period was CNY 2,460,000,000, representing a 207.50% increase compared to CNY 800,000,000 in the same period last year[155] - The company made a new equity investment of CNY 300,000,000 in Hangzhou Cebo Equity Investment Partnership, acquiring a 47.62% stake[155] - The company also increased its investment in New Mang (Zhuhai) Equity Investment Fund by CNY 20,000,000, holding a 7.38% stake[155] - The company plans to use surplus funds of CNY 2,887,700 permanently to supplement working capital for daily operations[161] - The company plans to permanently supplement working capital with a surplus of RMB 2.8875 million from fundraising projects that have reached their intended use status[168] Future Outlook - The company plans to launch several new projects in the second half of 2023, including "I Know My Mom" and "My First Brother" among others[114] - In 2023, the company will focus on creative content, supporting talented producers, and optimizing project management for sustainable development[181] - The company aims to lead the globalization trend in the Chinese content industry, capitalizing on the growing demand for Chinese content overseas[87] - The company is exploring diversified monetization strategies, including cross-industry collaborations and new business models[103]

证券代码：300133 证券简称：华策影视 | --- | --- | --- | |------------|---------------------------|-------------| | | √特定对象调研 □分析师会议 | | | | □媒体采访 | □业绩说明会 | | 投资者关系 | □新闻发布会 □路演活动 | | | 活动类别 | □现场参观 | | □其他 序号 参会者姓名 机构名称 1 沈敏迪 招商证券 2 刘玉洁 招商证券 参与单位名 3 李海 白犀投资 称及人员姓 名 4 解骄阳 中国人保资产管理有限公司 5 朱登科 上海亘曦私募基金管理有限公司 6 张立烽 同巨投资 时间 2023 年 5 月 9 日 地点 公司会议室 上市公司 董事会秘书：张思拓 接待人员 证券事务代表：毛婷婷 一、介绍公司经营发展情况 投资者关系 2022 年，面对国内外经济环境复杂多变，影响影视剧项目开发进度的不 活动主要内 确定因素给剧集开发、拍摄、后期制作等带来冲击，项目进度延后。面对挑 容介绍 战，公司坚持聚焦头部作品、创新客户价值、优化项目成本, 强化系列 IP 开 发和运营，大力拓展科技版权运 ...

证券代码：300133 证券简称：华策影视 浙江华策影视股份有限公司投资者关系活动记录表 编号：2023-001 | | □特定对象调研 □分析师会议 | | --- | --- | | | □媒体采访 √业绩说明会 | | 投资者关系 | □新闻发布会 □路演活动 | | 活动类别 | □现场参观 | | | □其他 | | 参与单位名称 | 通过同花顺路演平台参与 2022 年度网上业绩说明会的投资者 | | 及人员姓名 | | | 时间 | 2023 年 5 月 5 日 15:00-16:30 | | 地点 | 网络平台 | | 上市公司 | 公司董事长赵依芳女士，独立董事杜烈康先生，总裁傅斌星女士，财务总 | | 接待人员 | 监陈敬先生，董事会秘书张思拓先生，保荐代表人裘捷先生。 | | | 主持人发言： | | | 浙江华策影视股份有限公司（简称：华策影视），为了让投资者更好 | | | 的了解公司经营业绩情况，董事长赵依芳，独立董事杜烈康，总裁傅斌星， | | | 财务总监陈敬，董事会秘书张思拓，保荐代表人裘捷将于 2023 年 05 月 05 | | | 日（星期五） 15:00-16:30 ...