Core Insights - The long video industry in China is facing significant structural adjustments due to slowing membership growth, high content costs, and the rapid expansion of short dramas and free models, compounded by AI's ongoing influence on production and distribution [2][5][6] Group 1: Industry Trends - The collaborative sharing of major themes in long video content is entering a validation phase, with platforms increasingly cooperating on significant projects [7] - Platforms are focusing on maintaining type-specific content and scheduling during key periods, ensuring that popular genres remain available to audiences [8][9] - AI has transitioned from a cost-cutting tool to a foundational capability for content production and commercialization, with platforms needing to establish stable AI systems [8][9] Group 2: Company Strategies - iQIYI is testing its amusement park model in Yangzhou, which will influence future expansions in other cities [10][12] - Tencent Video is exploring more ad-driven product forms, including potential ad-supported VIP packages and free short dramas [12][13] - Mango TV has successfully transformed its content strategy, focusing on younger audiences and increasing its user base significantly [15][17] Group 3: Financial and Operational Adjustments - Long video platforms are shifting towards sustainable financial structures, moving away from reliance on single hits or large-scale miracles [25][26] - Pricing adjustments are being made subtly through tiered benefits and service upgrades, rather than direct notifications [26][28] - The competition for local resources is intensifying, with long video platforms collaborating with local governments for long-term content and scene integration [30][32] Group 4: Content Development and Audience Engagement - The long video industry is recognizing the need to create deeper narratives and emotional connections, as audiences grow weary of short, fast-paced content [38][39] - The rise of mini-series and the need for innovative storytelling are becoming crucial as traditional long-form narratives face challenges [42][43] - The differentiation between slice viewers and full episode viewers is impacting content creation and marketing strategies [44][46] Group 5: Future Outlook - The long video sector must actively seek new monetization strategies in the AI era, including using platform content for training AI models [35][36] - The competition for AI talent is becoming critical, with platforms needing to focus on niche AI skills rather than competing for top-tier talent [64][66] - The industry is expected to continue evolving, with a focus on creating unique content experiences that leverage AI and enhance user engagement [70][72]

证券日报网讯2月4日，芒果超媒（300413）在互动平台回答投资者提问时表示，截至2026年1月底，公 司股东总数为65517户。 ...

Market Overview - The digital media sector experienced a decline of 3.85% on February 4, with ZhiDeMai leading the drop [1] - The Shanghai Composite Index closed at 4102.2, up 0.85%, while the Shenzhen Component Index closed at 14156.27, up 0.21% [1] Individual Stock Performance - *ST Fanli (600228) closed at 6.04, up 5.04% with a trading volume of 161,100 shares and a transaction value of 95.06 million [1] - Sanliu Wu Wang (300295) closed at 11.78, up 2.52% with a trading volume of 96,200 shares and a transaction value of 112 million [1] - Other notable declines include ZhiDeMai (300785) down 11.55% to 67.65, and XinHua Net (603888) down 6.29% to 24.29 [2] Capital Flow Analysis - The digital media sector saw a net outflow of 1.039 billion from institutional investors, while retail investors contributed a net inflow of 919 million [2] - The table of capital flow indicates that major stocks like *ST Fanli and Shengyi Bao experienced mixed capital movements, with significant outflows from institutional investors [3] Detailed Stock Capital Flow - *ST Fanli had a net inflow of 15.74 million from major investors, but a net outflow of 9.61 million from speculative investors [3] - Shengyi Bao saw a net inflow of 3.15 million from major investors, but also faced outflows from both speculative and retail investors [3] - The largest net outflow was observed in Mango Super Media (300413) with 40.88 million from major investors, while retail investors contributed a net inflow of 10.68 million [3]

Investment Rating - The report maintains a "Buy" rating for several companies in the media sector, including Giant Network, Perfect World, and Kuaishou, among others [5][36]. Core Insights - The media industry showed a slight increase of 0.21% from January 26 to February 1, 2026, outperforming the Shanghai Composite Index, which decreased by 0.44% [12]. - The advertising and marketing sub-sector led the gains with an increase of 4.70%, while other segments like publishing and digital media saw declines [12]. - Significant developments in AI applications and gaming are highlighted, with Tencent's "Yuanbao" app reaching the top of the Apple App Store's free chart [2][17]. Market Performance - The media industry (Shenwan) increased by 0.21% during the specified period, while the Shanghai Composite Index decreased by 0.44% [12]. - The advertising and marketing sector led with a 4.70% increase, while publishing, digital media, gaming, and television broadcasting experienced declines of -0.75%, -1.31%, -1.94%, and -3.66% respectively [12]. Industry Key Data - AI Applications: Tencent's "Yuanbao" app achieved significant download growth, reaching 22.23 million downloads, with a notable 97.76% increase week-on-week [2][17]. - Gaming: The top five mobile games on iOS included "Honor of Kings" and "Peacekeeper Elite," with "Supernatural Action Group" surpassing 10 million daily active users [3][19]. - Film: The total box office for domestic films reached 283 million yuan, with "Zootopia 2" leading the weekly box office [28][30]. Investment Recommendations - The report emphasizes a positive outlook on AI applications and cultural exports, recommending focus on gaming, IP, short dramas, marketing, and publishing sectors [5][36]. - Specific companies highlighted for investment include Giant Network, Kuaishou, and Mango TV, among others [5][36].

Investment Rating - The report maintains a positive outlook on the media and internet industry, particularly highlighting the growth potential driven by AI applications and content quality [1]. Core Insights - The media and internet industry index rose by 17.94% in January 2026, outperforming the Shanghai and Shenzhen 300 index, which increased by 1.65% [6][8]. - The film industry experienced a significant decline in box office revenue, with January 2026 box office at 1.965 billion yuan, down 69.15% year-on-year and 47.08% month-on-month [16][18]. - The gaming industry saw record-high user revenue, with actual sales revenue reaching 350.789 billion yuan in 2025, a year-on-year increase of 7.68% [30][34]. - The advertising market grew by 5.4% year-on-year in 2025, with notable increases in sectors such as telecommunications and personal goods [16]. - AI applications are rapidly advancing, with companies like Zhihui and Minimax listing in Hong Kong, indicating a strong market interest in AI commercialization [1][4]. Market Dynamics - The media industry index showed a strong performance in January 2026, with all sub-sectors experiencing growth, particularly advertising marketing, which rose by 35.73% [7][8]. - The film industry is expected to see a rebound in February 2026 due to the release of new films during the Spring Festival [25][29]. - The gaming market continues to expand, with a user base of 683 million, marking a historical high [30][34]. Sub-industry Data Tracking Film Industry - January 2026 saw a total of 41 films released, with a box office champion being "Zootopia" at 423 million yuan, accounting for 21.5% of the total box office [16][26]. - The average ticket price in January 2026 was 38.84 yuan, down 17.45% year-on-year [18]. Gaming Industry - The domestic mobile gaming market generated 257.076 billion yuan in revenue in 2025, a 7.92% increase year-on-year [30][34]. - The number of approved domestic game licenses increased significantly, with 177 games approved in January 2026, indicating a stable supply for the market [42][44]. Advertising Industry - The advertising market's total expenditure increased by 5.4% in 2025, with significant growth in sectors like telecommunications and IT products [16].

Investment Rating - The report maintains a "Buy" rating for several companies in the media sector, including Giant Network, Perfect World, and Kuaishou, among others [5][36]. Core Insights - The report highlights a positive outlook on AI applications and cultural exports, particularly focusing on sub-sectors such as gaming, IP, short dramas, marketing, and publishing [5][36]. - The media industry (Shenwan) saw a slight increase of 0.21% from January 26 to February 1, 2026, outperforming the Shanghai Composite Index, which decreased by 0.44% [12][36]. - The advertising and marketing segment led the growth with a 4.70% increase, while other segments like publishing and digital media experienced declines [12][36]. Market Performance - The media industry (Shenwan) increased by 0.21% during the week of January 26 to February 1, 2026, while the Shanghai Composite Index decreased by 0.44% [12]. - The advertising and marketing sector showed the highest growth at 4.70%, followed by the film and cinema sector at 2.49%, while publishing, digital media, gaming, and television broadcasting saw declines of -0.75%, -1.31%, -1.94%, and -3.66% respectively [12][36]. Industry Key Data AI Applications - Tencent's "Yuanbao" app reached the top of the domestic Apple free app chart, with a significant week-on-week download increase of 97.76% [2][17]. - The weekly token call volume for the OpenRouter platform increased by 10%, reaching 8.25 trillion tokens [2][17]. Gaming - The top five mobile games on the iOS platform as of January 31, 2026, included "Honor of Kings" and "Peacekeeper Elite," with "Supernatural Action Group" surpassing 10 million daily active users [3][19]. - A total of 182 games received approval in the first batch of licenses for 2026, including 177 domestic and 5 imported games [19][22]. Film and Television - The total box office for domestic films during the week of January 26 to February 1, 2026, was 283 million yuan, with "Zootopia 2" leading the box office [28][30]. - Six films have been scheduled for release during the Spring Festival, indicating a robust upcoming film slate [29][30]. Investment Recommendations - The report recommends focusing on AI applications and cultural exports, with specific attention to gaming, IP, short dramas, marketing, and publishing sectors [5][36]. - Companies highlighted for investment include Giant Network, Kuaishou, and Perfect World, among others [5][36].

Market Performance - The digital media sector increased by 3.73% on February 3, with Vision China leading the gains [1] - The Shanghai Composite Index closed at 4067.74, up 1.29%, while the Shenzhen Component Index closed at 14127.1, up 2.19% [1] Individual Stock Performance - Vision China (000681) closed at 27.77, up 5.47%, with a trading volume of 772,900 shares and a transaction value of 2.108 billion [1] - Mango Super Media (300413) closed at 26.84, up 5.42%, with a trading volume of 466,100 shares and a transaction value of 1.232 billion [1] - People's Daily Online (603000) closed at 25.19, up 5.09%, with a trading volume of 775,400 shares and a transaction value of 1.931 billion [1] - Xinhua Net (603888) closed at 25.92, up 5.07%, with a trading volume of 429,200 shares and a transaction value of 1.104 billion [1] Capital Flow Analysis - The digital media sector saw a net inflow of 383 million from institutional investors, while retail investors experienced a net outflow of 296 million [2][3] - Major stocks like Mango Super Media had a net inflow of 237 million from institutional investors, but a net outflow of 152 million from retail investors [3] - Vision China experienced a net inflow of 114 million from institutional investors, with a net outflow of 84 million from retail investors [3]

Market Overview - The digital media sector experienced a decline of 1.16% on February 2, with Sanliu Wu leading the drop [1] - The Shanghai Composite Index closed at 4015.75, down 2.48%, while the Shenzhen Component Index closed at 13824.35, down 2.69% [1] Stock Performance - Notable stock performances include: - *ST Fanli (600228)*: Closed at 6.04, up 5.04% with a trading volume of 46,000 shares [1] - Zhidema (300785): Closed at 75.05, up 0.74% with a trading volume of 293,800 shares [1] - Mango Super Media (300413): Closed at 25.46, down 0.04% with a trading volume of 272,900 shares [1] - Visual China (000681): Closed at 26.33, down 0.08% with a trading volume of 681,200 shares [1] - Sanliu Wu (300295): Closed at 11.31, down 10.02% with a trading volume of 321,700 shares [2] Capital Flow - The digital media sector saw a net inflow of 11.99 million yuan from institutional investors and a net inflow of 92.81 million yuan from retail investors, while individual investors had a net outflow of 105 million yuan [2][3] - Key stocks with significant capital flow include: - Xinhua Net (603888): Net inflow of 38.73 million yuan from institutional investors [3] - Mango Super Media (300413): Net inflow of 37.08 million yuan from institutional investors [3] - Sanliu Wu (300295): Net inflow of 16.55 million yuan from institutional investors [3]

Core Viewpoint - Mango TV is expected to achieve a net profit of between 1.1 billion to 1.4 billion yuan for the fiscal year 2025, indicating stable overall performance [1] Group 1: Performance and Content Strategy - In 2025, Mango TV continues to strengthen its quality content reserve and optimize the release schedule, with effective play volume for variety shows ranking first among long video platforms [1] - The effective play volume for film and television dramas increased by 28.12% year-on-year, maintaining a positive upward trend [1] - Mango TV's exclusive broadcasting strategy has shown significant results, with its exclusive variety shows ranking first in the industry for the number of shows on the all-network variety show cumulative effective play list, achieving a market share peak of over 20% for five shows [1] - The proportion of joint broadcasts between Mango TV and its network reached 75% in 2025, leading the industry [1] - The number of micro-short dramas launched by Mango TV reached 5,137 in 2025, representing an increase of over 14 times compared to the previous year [1] Group 2: Technological Innovation and Business Diversification - Technological innovation is a key driver for Mango TV, which has implemented AI throughout the content production process using its self-developed "Mango Large Model," achieving over 93% coverage in business applications [1] - The CTO of Mango TV stated that the AIGC production tools have reached "commercial-grade" capabilities, enhancing efficiency in audio-visual content production through intelligent decision-making and content generation [2] - Mango TV's growth engine is becoming more diversified, with its small Mango e-commerce segment achieving record GMV and profitability for the first time in 2025 [2] - The company is accelerating its offline layout, with the opening of a global flagship store in Shanghai and expanding its distribution network to nearly 3,000 stores across 80 cities [2] - Mango TV has launched a strategic partnership with the domestic toy brand TOYCITY to create a new dual-driven model of "content IP + physical consumption," targeting the emotional consumption needs of Generation Z [2]

华鑫证券研报指出，2025年芒果超媒持续加码优质内容，影视剧有效播放量同比增加28%（代表剧集如 《国色芳华》《锦月如歌》《水龙吟》《五福临门》等），微短剧战略加速推动，大芒计划在2025年上 线超5000部微短剧，同比增加超14倍。优质内容是拉动会员新增的主驱动力，2025年芒果TV有效会员 达7560万人，较2024年7331万人同比增加3.12%，在短剧及其它娱乐方式影响下用户稳定增长。小芒电 商在2025年首次年度盈利，持续深耕IP衍生品开发拉动GMV。作为融媒体头部公司正处于新旧动能转 换阶段，优质内容产品供给拉动会员稳增，小芒电商首次迎来业绩拐点，后续看IP"cluebie"咕噜比撬动 情绪经济新进展以及看AI如何赋能文化内容新发展，维持"买入"投资评级。 ...