Core Viewpoint - The return of the long-standing variety show "Day Day Up" is a significant focus at the Mango Spring 2025招商会, indicating a strategic attempt by Mango to stabilize its programming lineup after the departure of "Happy Camp" [1][8] Group 1: Background and Context - "Day Day Up" was expected to be discontinued due to declining market appeal, with its last broadcast occurring in early 2022, while "Happy Camp" ended its 24-year run the same year [2][4] - The show attempted a rebranding towards cultural and public welfare programming, which temporarily extended its lifespan but ultimately could not reverse its downward trend [2][7] Group 2: Market Performance - The show's ratings plummeted to around 0.4% by the end of 2021, failing to rank among the top local channels, and it did not make the top 20 in online viewership in the first half of 2022 [4] - "Day Day Up" once generated significant revenue for Mango, with sponsorship fees peaking at 250 million in 2015, but by 2022, it struggled to secure sponsors, leading to a lack of financial support [5][7] Group 3: Strategic Considerations for Return - The decision to revive "Day Day Up" comes as the variety show market lacks strong weekly programming, with "Hello Saturday" being the only notable competitor, suggesting a potential gap for "Day Day Up" to fill [11] - The show’s unique blend of talk show elements and cultural exchange could differentiate it in a market increasingly dominated by stand-up comedy formats [12][16] Group 4: Challenges Ahead - The revival faces challenges in re-establishing the "Day Day Up" brand and its "Day Day Brothers" IP, which needs to be revitalized to regain audience interest [15][16] - Balancing entertainment and cultural content will be crucial, as previous attempts to focus solely on cultural themes did not yield positive results [16]

本周观点 关注海外资产的季报变化： 投资逻辑 持续关注中美关税谈判，关注海外资产一季报的变化。因关税贸易战引发（包括担心中概退市）的海外中国资产 跌幅陆续得到填补，挖掘超跌板块或个股的难度增加。建议关注：1）美股中概资产：对交易平台资产的推荐不 变，但短期暂无新增催化或者增量逻辑；保持对咖啡龙头的长期看好；保持关注跌出深度价值的个股；2）港股 互联网资产：关注追求确定性的优质互联网平台、外卖平台竞争情况。3）港股消费类资产：咖啡茶饮板块关注 咖啡龙头，同时关注将 IPO 的消费类公司。4）其他：建议关注困境反转标的，及互金助贷板块。5）传媒：建议 关注重组逻辑的个股机会。个股：拼多多、贝壳、分众传媒、芒果超媒。 风险提示 后续政策不及预期风险；中美关系变化风险；内容上线及表现不及预期风险；宏观经济运行不及预期风险；AI 技 术迭代和应用不及预期风险；政策监管风险 敬请参阅最后一页特别声明 教育：上周在线教育公司高途/有道发布财报，收入收款保持较好增长的同时，盈利能力有所提升。结合近期财 报看，K12 教培行业景气良好，非学科课程续班率提升，继续看好龙头公司转型后持续扩大市场份额。 奢侈品：上周历峰集团发布财报 ...

2025开年以来，丸美生物上涨60.82%，排在涨幅榜首位；上海家化上涨46.72%，居次席；华大基因上 涨34.45%；安集科技、信立泰、韦尔股份涨逾20%；科沃斯和广联达分别上涨19.60%和18.79%；珀莱 雅、恒瑞医药涨逾17%；海大集团、兆易创新、澜起科技涨逾14%；天士力、山西汾酒、药明康德分别 上涨13.20%、12.85%和11.48%。 关注国内政策发力力度 展望后市，星石投资表示，短期来看，当前在存量资金博弈背景下，宽基指数或在当前位置保持震荡。 市场结构方面，板块间或继续保持轮动，需要等待新的主线出现。 □本报记者 王宇露 上周市场反弹，中证新华社民族品牌工程指数上涨0.94%，报1666.03点。华大基因、以岭药业、石头科 技等成分股上周表现强势。2025开年以来，丸美生物、上海家化、华大基因等成分股涨幅居前。展望后 市，机构认为，接下来市场或许会重新聚焦国内经济基本面变化，预计政策面会积极应对，市场具有中 期支撑。 多只成分股表现强势 上周市场继续反弹，上证指数上涨0.76%，深证成指上涨0.52%，创业板指上涨1.38%，沪深300指数上 涨1.12%，品牌工程指数上涨0.94% ...

Core Viewpoint - The "2025 Opening Consumption Voucher Joy Enjoyment 520 Pet Fan Festival" aims to stimulate consumption among the elderly in Changsha by providing dual subsidies from the government and the company, enhancing the shopping experience for senior consumers [1][7]. Group 1: Event Overview - The event is organized by the Kaifu District government and aims to provide discounts to senior consumers through a combination of government and company subsidies [1]. - The activity will run until May 23, with limited daily distribution of consumption vouchers via the Kuai Le Gou app [5]. Group 2: Voucher Details - Three types of consumption vouchers are available: "300 yuan off 100 yuan," "200 yuan off 60 yuan," and "100 yuan off 30 yuan," applicable to senior products on the Kuai Le Gou platform [6]. - The vouchers cover a wide range of products that cater to the daily needs of seniors, including health, nutrition, clothing, smart home devices, and essential living items [6]. Group 3: Service Enhancement - The Kuai Le Gou platform has optimized its user interface to facilitate easy access for seniors, allowing them to receive home delivery services in three simple steps [6]. - Offline activities will also be organized to provide hands-on experiences and direct benefits to the elderly, ensuring a warm and personalized service [6]. Group 4: Economic Impact - The initiative is part of a broader strategy by the Kaifu District to boost consumption and address the needs of various demographic groups, particularly the elderly [7]. - This program is expected to activate the consumption potential of the elderly, creating a multi-layered consumption ecosystem and promoting a positive consumption cycle [7].

芒果超媒（ [Table_StockNameRptType] 300413） 公司点评 优质剧集拉动会员付费，精品内容持续供给 | 投资评级：增持（维持） [Table_Rank] | | | | --- | --- | --- | | 报告日期： | 2025-05-15 | | | [Table_BaseData] 收盘价（元） | | 23.51 | | 近 12 个月最高/最低（元） | 32.10/18.07 | | | 总股本（百万股） | | 1,871 | | 流通股本（百万股） | | 1,022 | | 流通股比例（%） | | 54.62 | | 总市值（亿元） | | 440 | [公司价格与沪深 Table_Chart] 300 走势比较 -40% -23% -6% 11% 28% 5/24 8/24 11/24 2/25 芒果超媒 沪深300 [Table_Author] 分析师：金荣 执业证书号：S0010521080002 邮箱：jinrong@hazq.com [Table_CompanyReport] 相关报告 1.芒果超媒 24Q3 点评：精品综艺推动 会员转化， AIG ...

5月15日，芒果超媒（300413）在长沙举行2025芒果领鲜大会，发布了一系列综艺、剧集、亲子、短剧 微综等内容片单。 在2025年，《声生不息》将发起青春季，《向往的生活》将重启，还有《咸鱼飞升》《深情眼》等88部 剧集等待推出。微短剧方面，《还珠》《新龙门客栈》等现象级国民大IP将改编为短剧。 在2025年一季度，《国色芳华》《五福临门》等剧集的上线播出，帮助芒果TV平台的有效播放数据创 新高，同比增长117.7%。据悉，在2024年，芒果超媒加大了影视剧内容投入，尤其是聚焦头部影视剧 的开发和布局，储备了多部重点影视剧。 亲子内容方面，金鹰卡通目标以亲子内容撬动产业运作，重塑以IP为核心的内容生态。目前，剧综联动 的《萌探奇遇记》正在湖南卫视、芒果TV、金鹰卡通三大平台播出，《疯狂的麦咭》《中国新声代》 两大少儿领域经典IP将会重启。 《还珠》改编短剧 综艺创新不断 在综艺领域，芒果超媒推出一系列创新动作，经典IP《乘风》开启户外篇、《歌手》打造超高清直播、 《声生不息》将发起青春季，《向往的生活》也将重启。 同在本周，《歌手2025》全球发布会举行并披露首发阵容。据悉，今年《歌手2025》云导播将升 ...

Group 1: Industry Overview - The media sector showed signs of recovery in April 2025, outperforming the market with a decline of 2.23%, which was 0.78 percentage points better than the CSI 300 index, ranking 14th among 31 industries [2][11][4] - In Q1 2025, the A-share media sector achieved a total revenue of 1258.53 billion yuan and a net profit of 110.77 billion yuan, representing year-on-year growth of 5.59% and 28.63% respectively, indicating a significant improvement after four consecutive quarters of decline [28][23][24] Group 2: Gaming Sector - The gaming market experienced double-digit revenue growth in the first quarter of 2025, with actual sales revenue reaching 857.04 billion yuan, a year-on-year increase of 17.99%, and mobile gaming revenue at 636.26 billion yuan, up 20.29% [54][55] - In April 2025, 118 domestic games and 9 imported games were approved, with a total of 510 game licenses issued from January to April, marking a 7.6% year-on-year increase [46][47] Group 3: Film and Television Sector - The film market faced challenges in April 2025, with total box office revenue of 11.97 billion yuan, down 46.5% year-on-year, indicating a lack of new releases with box office appeal [68][73] - In the television sector, the top 10 online dramas in April included "无忧渡" with 865 million views, leading the rankings, while Mango TV continued to dominate the variety show market with a market share of 16.09% for "乘风2025" [91][92] Group 4: AI Applications - The AI sector is rapidly advancing, with Google launching the Agent2Agent (A2A) protocol, which allows AI agents to communicate and collaborate effectively [106][99] - ByteDance introduced a universal AI agent platform called "扣子空间," designed for task collaboration and intelligent execution, showcasing its potential in enterprise applications [107][109]

Core Viewpoint - Mango TV has experienced a decline in viewership for its series following initial successes, indicating a potential issue with audience retention and the need for consistent quality content to maintain viewer interest [1][2][4]. Group 1: Series Performance - The viewership for Mango TV's series has shown a significant downward trend, with the average viewership for recent shows dropping below 1 million, contrasting sharply with earlier hits like "Guo Se Fang Hua" which had 40 million [2][3]. - The series "Guo Se Fang Hua" and "Wu Fu Lin Men" were outliers, achieving high viewership, but subsequent series have failed to replicate this success, indicating a broader issue with audience engagement [4][6]. - Mango TV's strategy of relying on older inventory series has not yielded the desired results, as newer series have not performed well despite being from established directors [6][12]. Group 2: Competitive Landscape - Compared to competitors like iQIYI and Tencent Video, Mango TV's series have struggled to maintain a baseline viewership of 1 million, with most of its recent series failing to achieve this mark [4][10]. - The overall performance of Mango TV's series in the first half of the year has been below expectations, with a significant gap in viewership compared to its competitors [4][9]. Group 3: Strategic Shifts - Mango TV is shifting its focus towards increasing the quantity and quality of its series to compete more effectively in the market, as evidenced by plans to release over 20 new series [6][10]. - The company has increased its investment in original content, with a reported 12% year-on-year increase in spending on series production [10][11]. - The upcoming series and collaborations with popular variety shows are seen as potential strategies to enhance viewership and attract new subscribers [14].

Core Viewpoint - The integration of AI technology in the film and television industry is transforming the creative, production, distribution, and viewing experiences, enhancing production capabilities and efficiency while diversifying content and forms [1][2][4]. AI+ Film and Television Industry Overview - AI+ Film and Television refers to the use of artificial intelligence to assist or independently complete various stages of film and television production, including scriptwriting, visual effects optimization, and virtual scene generation [1][2]. - The penetration rate of AI in the film industry is currently around 4%, with the AI+ Film and Television market in China projected to reach approximately 26.5 billion yuan in 2024 [14]. AI Technology Development Status - The global generative AI market is expected to reach $14.6 billion in 2024, with a year-on-year growth of 115%, driven by advancements in large language models and visual generation technologies [16]. - The film industry is increasingly adopting AI tools, with over 60% of global film companies expected to integrate AI into their production processes by 2024 [18]. Current Applications of AI in Film Production - AI is being utilized across various stages of film production, including script generation, project evaluation, and visual effects [21][22]. - AI tools are being developed for specific applications, such as script analysis and scene generation, with notable examples including ChatGPT and DeepSeek [19][22]. Development Trends in AI+ Film and Television - The integration of AI in film production is evolving from simple functional applications to deep collaborative processes, aiming to create a full-stack AI film creation platform that encompasses script generation, scene pre-visualization, and intelligent editing [24][26]. - Future advancements will focus on building a data-driven ecosystem that connects various production stages, enhancing collaboration and efficiency in the filmmaking process [26].

Group 1 - The drama market in May is experiencing a slow start, similar to the weather in Beijing, with platforms releasing new series but overall market performance remaining subdued [1][2] - Recent dramas such as "淮水竹亭" and "落花时节又逢君" have failed to gain significant popularity despite being in the airing period, indicating a lack of breakout hits [2][11] - New series like "刑警的日子" and "亲爱的仇敌" have been launched, but their reception has been lukewarm, with the former's crime-solving plot being described as bland [4][6][11] Group 2 - Upcoming dramas in May include a variety of genres, with Tencent Video releasing a list of eight new series, including "陷入我们的热恋" and "华山论剑," which aim to attract different audience segments [12][14] - Notable anticipated series include "赴山海" and "藏海传," both of which have generated significant pre-release buzz, with "赴山海" achieving over 6 million reservations across platforms [18][19][21] - The industry is looking forward to the second half of May for potential market recovery, as several high-profile dramas are set to premiere [12][21]