Investment Rating - The report maintains an "Outperform" rating for the media sector [5][40]. Core Views - The short-term performance cycle is expected to improve, with a long-term positive outlook on AI applications and IP trends [4][40]. - The report highlights the importance of focusing on individual stocks within the gaming, advertising media, and film sectors, as the fundamentals show signs of recovery [4][40]. Summary by Sections Industry Performance - The media sector experienced a decline of 1.78% during the week of June 16-20, underperforming both the CSI 300 index (-0.45%) and the ChiNext index (-1.66%) [12][14]. - Notable gainers included Lianjian Optoelectronics, Baina Qiancheng, and ST Huatong, while major decliners were Yue Media and Yuanlong Yatu [12][13]. Key Developments - OpenAI signed a $200 million contract with the U.S. Department of Defense and launched a new feature called "ChatGPT Record" [2][17]. - ByteDance introduced the AI video generation model Seedance 1.0, outperforming Google's latest model [2][18]. - MiniMax launched a video agent tool that generates videos from text commands and maintains character consistency using uploaded images [2][19]. - Beijing introduced support measures for the gaming and esports industry, offering up to 5 million yuan for outstanding projects [2][19]. Important Data Tracking - The box office for the week of June 16-22 reached 366 million yuan, with the top three films being "Sauce Garden Case" (150 million yuan), "New Dragon Trainer" (73 million yuan), and "Breakup List" (32 million yuan) [3][21]. - The top-grossing mobile games in May 2025 were "Whiteout Survival," "Gossip Harbor: Merge & Story," and "PUBG MOBILE" [28][29]. Investment Recommendations - The report suggests focusing on gaming, advertising media, and film sectors, with specific stock recommendations including Kaiying Network, Giant Network, and Yaoji Technology [4][40]. - The report emphasizes the potential of AI applications across various sectors, including marketing, education, and gaming, and recommends companies like Bubble Mart and Yaoji Technology for IP trends [4][40].

Group 1 - The short drama game concept declined by 1.67%, ranking among the top declines in the concept sector, with companies like Yuanlong Yatu, Chuanwang Media, and Yue Media experiencing significant drops [1][2] - Among the short drama game concept stocks, 8 stocks saw price increases, with Yanshan Technology, Feike Electric, and Perfect World leading the gains at 7.49%, 0.63%, and 0.52% respectively [1][4] - The short drama game concept experienced a net outflow of 1.695 billion yuan in main funds, with 45 stocks seeing net outflows, and 5 stocks exceeding 100 million yuan in outflows, led by Yuanlong Yatu with a net outflow of 437 million yuan [2][3] Group 2 - The top gainers in the concept sector included brain-computer interface at 6.63%, combustible ice at 3.34%, and shale gas at 2.48%, while the short drama game concept was among the top decliners [2] - The main funds saw inflows into stocks like Yanshan Technology, Perfect World, and Mango Super Media, with net inflows of 380 million yuan, 33.44 million yuan, and 14.70 million yuan respectively [2][4] - The short drama game concept's outflow list included Yuanlong Yatu, with a decline of 8.32% and a turnover rate of 41.62%, followed by other companies like Zhongwen Online and Yaowang Technology [3][4]

Group 1 - The A-share market's three major indices closed mixed, with the CSI 300 Media (secondary industry) index at 805.98 points [1] - The CSI 300 Media index has increased by 0.50% over the past month, decreased by 1.56% over the past three months, and has declined by 4.08% year-to-date [1] - The CSI 300 index categorizes its 300 sample stocks into 11 primary industries, 35 secondary industries, over 90 tertiary industries, and more than 200 quaternary industries [1] Group 2 - The CSI 300 Media index is entirely composed of stocks from the Shenzhen Stock Exchange, with a 100.00% allocation [1] - Within the CSI 300 Media index, the industry composition includes 51.48% from Other Advertising and Marketing, 20.50% from Interactive Media, 16.19% from Gaming, and 11.83% from Video Media [1] - The index sample is adjusted biannually, with adjustments occurring on the next trading day after the second Friday of June and December [2]

Core Insights - The global short drama market is experiencing high growth, with significant potential for small and medium enterprises (SMEs) to establish a strong presence overseas [6][4][14] - In the domestic market, the independent app "Hongguo" leads the way, while long video platforms are actively transforming [12][4] - The overseas market presents a more favorable competitive landscape, allowing SMEs to potentially become oligopolies [4][14] Domestic Market - Starting from the second half of 2024, independent apps like Hongguo are expected to see rapid growth, with usage time in Q1 2025 increasing by 5.5 times year-on-year [12][4] - Hongguo's monthly advertising ARPU reached 29 yuan, surpassing membership ARPU of long video platforms like iQIYI and Mango [12][35] - The rise of piracy is increasingly impacting the video sector, particularly paid series, necessitating stronger control measures [12][4] - The competition for exclusive content among production companies is intensifying, leading to a temporary increase in profit margins for producers [12][4] Overseas Market - The overseas market is characterized by high revenue growth and reduced risk, with leading platforms like Reel Short achieving a net profit of 7.91 million yuan in 2024 [4][14] - Chinese SMEs are better positioned in the overseas market due to their early entry and competitive advantages in content production and localization through AI technology [2][14] - The payment environment overseas is more favorable, with a mix of IAP and IAA models, resulting in higher average ROI compared to the domestic market [2][14] AI Technology Impact - AI technology is driving upgrades in the short drama industry, with advancements in AI animation, AI transformation, and AI live-action short dramas expected to continue [3][15] - AI animation short dramas are particularly advantageous in terms of cost reduction and user conversion rates in overseas markets [3][15] Market Size and Competitive Landscape - The Chinese micro-short drama market is projected to reach 50.4 billion yuan in 2024 and exceed 68 billion yuan in 2025 [4][44] - The domestic market is dominated by Hongguo, while the overseas market allows SMEs to leverage their technological and content advantages [4][14] Investment Recommendations - Focus on overseas markets where Chinese SMEs are positioned for high revenue growth and manageable competition risks, with companies like Zhongwen Online, Kunlun Wanwei, and Zhangyue Technology showing potential [16][17] - In the domestic market, traditional platforms like Mango Super Media may still have growth opportunities if they can retain existing users while expanding into short dramas [17][16]

北京市建国门北大街 8 号华润大厦 20 层 邮编：100005 电话：(86-10) 8519-1300 传真：(86-10) 8519-1350 junhebj@junhe.com 北京市君合律师事务所 关于芒果超媒股份有限公司 2024年年度股东大会的 法律意见书 致：芒果超媒股份有限公司 受贵公司的委托，北京市君合律师事务所（以下简称"本所"）根据《中华人 民共和国公司法》（以下简称《公司法》）、《上市公司股东会规则》(以下简称《股 东会规则》）等法律、法规、规章及《芒果超媒股份有限公司章程》（以下简称《公 司章程》）的有关规定，就贵公司 2024 年年度股东大会（以下简称"本次股东大 会"）的有关事宜，出具本法律意见。 本法律意见书仅就本次股东大会的召集和召开程序、出席本次股东大会人员 的资格、召集人资格、会议表决程序是否符合中国相关法律、法规及《公司章程》 的规定以及表决结果是否合法有效发表意见，并不对本次股东大会所审议的议案 内容以及该等议案所表述的相关事实或数据的真实性、准确性或合法性发表意见。 本法律意见书仅供见证本次股东大会相关事项合法性之目的而使用，未经本 所书面同意，任何人不得将其用作 ...

证券代码：300413 证券简称：芒果超媒 公告编号：2025-026 特别提示： 1、本次股东大会无否决议案的情形； 2、本次股东大会不涉及变更以往股东大会已通过的决议。 一、会议召开与出席情况 （一）会议召开情况 1、会议召开方式 本次股东大会采用现场表决和网络投票相结合的方式。 2、本次会议召开时间 芒果超媒股份有限公司 2024 年年度股东大会决议公告 本公司及董事会全体成员保证信息披露的内容真实、准确、完整，没有虚假记 载、误导性陈述或重大遗漏。 （1）现场会议时间：2025 年 6 月 6 日 14：30 （2）网络投票时间：通过深圳证券交易所交易系统进行网络投票的时间为 2025 年 6 月 6 日的交易时间，即 9:15-9:25、9:30-11:30 和 13:00-15:00；通过深圳证券交易所互 联网投票系统进行网络投票的时间为：2025 年 6 月 6 日 9:15-15:00。 3、现场会议地点：湖南省长沙市圣爵菲斯大酒店 4、股权登记日：2025 年 6 月 3 日 5、会议召集人：公司董事会 （二）会议出席情况 股东出席的总体情况：通过现场和网络投票的股东426人，代表股份1,4 ...

Investment Rating - The report maintains an "Outperform the Market" rating for the media industry [5][40]. Core Views - The media sector has shown a positive performance with a 1.73% increase, outperforming both the CSI 300 (-1.08%) and the ChiNext Index (-1.40%) during the week of May 24 to May 30 [12][14]. - Key developments include the formalization of the "Stablecoin Ordinance" in Hong Kong and the release of DeepSeek-R1-0528, which has significantly improved code generation speed and inference accuracy [2][17][18]. - The report emphasizes a short-term upward trend in performance and a long-term positive outlook on AI applications and IP-driven products [4][36]. Summary by Sections Industry Performance - The media industry rose by 1.73%, ranking 5th among all sectors in terms of performance [12][14]. - Notable gainers included Yuanlong Yatu, Times Publishing, and Youzu Network, while Kunlun Wanwei and Shengtong Co. saw declines [12][13]. Key Developments - The "Stablecoin Ordinance" in Hong Kong aims to promote financial innovation while maintaining stability [17]. - DeepSeek-R1-0528 has been released and open-sourced, showing competitive performance with leading models [18]. - Perplexity AI launched Perplexity Labs, enhancing AI-driven solutions for complex tasks [2][18]. Investment Recommendations - The report suggests focusing on gaming, advertising media, and film sectors, with specific stock recommendations including Kaiying Network, Giant Network, and Yaoji Technology [4][36]. - The report highlights the potential for growth in AI applications and IP-driven products, recommending companies like Pop Mart and Zhejiang Wenlian [4][36]. Company Earnings Forecasts - Key companies such as Kaiying Network, Fenzhong Media, and Mango Super Media are rated as "Outperform the Market" with projected earnings per share (EPS) growth [5][38].

证券代码：300413 证券简称：芒果超媒 公告编号：2025-025 芒果超媒股份有限公司 关于召开 2024 年年度股东大会的提示性公告 本公司及董事会全体成员保证信息披露的内容真实、准确、完整，没有虚假记 载、误导性陈述或重大遗漏。 2025年4月26日，芒果超媒股份有限公司（以下简称"公司"）在巨潮资讯网刊登 了《关于召开2024年年度股东大会的通知》（公告编号：2025-020），公司定于2025年 6月6日（星期五）14:30召开2024年年度股东大会，现将股东大会有关事项提示如下： 一、召开会议的基本情况 1、股东大会届次：2024年年度股东大会 2、会议召集人：公司董事会 3、会议召开的合法、合规性：本次股东大会的召开符合有关法律、行政法规、部 门规章、规范性文件和公司章程的有关规定。 4、会议召开的日期、时间 现场会议时间：2025年6月6日（星期五）14:30（参加现场会议的股东请于会前30 分钟到达开会地点，办理登记手续）。 市时在中国结算深圳分公司登记在册的公司全体已发行有表决权股份的股东均有权出 席股东大会，并可以以书面形式委托代理人出席会议和参加表决，该股东代理人不必 是本公司股东 ...

Core Insights - The article discusses the rise of "cloud screenings" as a marketing strategy in the video streaming industry, highlighting its impact on audience engagement and revenue generation [1][3][10]. Group 1: Cloud Screening Overview - "Cloud screenings" originated in the film industry and were adapted by streaming platforms to facilitate online viewing during the pandemic [3][10]. - As of May 28, 2025, the series "藏海传" has achieved a cloud screening investment of 11.93 million yuan, making it the first series to surpass the 10 million yuan mark [1][2]. - The cloud screening model has evolved into a multi-party marketing tool involving platforms, production teams, and fans, creating a cycle of data-driven engagement [2][10]. Group 2: Financial Impact and Participation - The total amount invested in cloud screenings has exceeded 1 million yuan for 48 series, with 131 series participating in the model [4][10]. - Fans have significantly contributed to cloud screenings, with examples like "大奉打更人" raising nearly 7 million yuan through fan participation [4][10]. - The data indicates that platforms are leveraging cloud screenings to attract new users and increase viewership, with a notable rise in participation from fans of popular stars [10][11]. Group 3: Marketing Strategies and Brand Engagement - Brands can utilize cloud screenings for targeted marketing by analyzing user data and tailoring content to specific audiences [11][12]. - Interactive elements during cloud screenings, such as social media engagement and exclusive content, enhance brand recognition and user experience [12][13]. - The integration of brand content within cloud screenings can foster deeper connections with audiences, although it requires careful consideration of celebrity influence and brand reputation [12][13]. Group 4: Challenges and Industry Dynamics - The reliance on cloud screenings may lead to a shift in industry dynamics, where production teams feel pressured to participate for visibility, potentially harming the ecosystem [13][14]. - There is a risk that excessive dependence on cloud screenings could diminish consumers' willingness to pay for content, impacting long-term revenue for platforms [13][14]. - The article emphasizes the need for a balance between content quality, user experience, and brand messaging to ensure sustainable growth in the industry [14].

每年的Q2都是一场长视频平台的"抢滩赛"， Q2的剧综爆款通常决定着平台水位的"飞升"，对于承接暑期档的天然高流量更是至关重要。 虽然2025年暑期档尚未正式拉开帷幕，但长视频平台的"男频大战"已悄然打响。优酷刚官宣定档肖战主演的《藏海传》，由腾讯视频、爱奇艺联合出品的 古装武侠大剧《赴山海》就宣布即将上线，但后续却因为女二的负面舆情紧急撤回，给两家平台打了个措手不及。爱奇艺紧急抬出李现的积压剧《人生若 如初见》，腾讯则上线《折腰》补位加入战局。 而这只是男频剧大战的开始，从各家已发布的片单中可以看出，今年还有多部待播男频剧。爱奇艺的《大生意人》、优酷的《凡人修仙传》、腾讯视频的 《长安的荔枝》以及芒果TV《水龙吟》等等。这场"男频剧四国杀"，既是平台内容实力的较量，更是对行业风向的试探。 但平台们心知肚明，真正决定爆款生死的，不是男性观众的爽感，而是女性观众的选择权。剧影综市场，一直有"得女性者得天下"的说法，各家平台的女 性受众都超过了50%。但大男主剧因为剧情偏向硬核甚至"魅男"等原因，常常也被女性观众抛弃。 2025年电视剧的下半场竞争，各大平台把宝都押在了大男主剧上，男频剧能否突破圈层、做到男女通吃 ...