华鑫证券研报指出，2025年芒果超媒持续加码优质内容，影视剧有效播放量同比增加28%（代表剧集如 《国色芳华》《锦月如歌》《水龙吟》《五福临门》等），微短剧战略加速推动，大芒计划在2025年上 线超5000部微短剧，同比增加超14倍。优质内容是拉动会员新增的主驱动力，2025年芒果TV有效会员 达7560万人，较2024年7331万人同比增加3.12%，在短剧及其它娱乐方式影响下用户稳定增长。小芒电 商在2025年首次年度盈利，持续深耕IP衍生品开发拉动GMV。作为融媒体头部公司正处于新旧动能转 换阶段，优质内容产品供给拉动会员稳增，小芒电商首次迎来业绩拐点，后续看IP"cluebie"咕噜比撬动 情绪经济新进展以及看AI如何赋能文化内容新发展，维持"买入"投资评级。 ...

市场表现 -30 -20 -10 0 10 20 30 40 (%) 芒果超媒 沪深300 资料来源：Wind，华鑫证券研究 2026 年 02 月 02 日 看芒果大模型 AI 赋能主业 小芒电商迎盈利拐点 —芒果超媒（300413.SZ）公司事件点评报告 买入(维持) 事件 分析师：朱珠 S1050521110001 zhuzhu@cfsc.com.cn | 基本数据 | 2026-01-30 | | --- | --- | | 当前股价（元） | 25.47 | | 总市值（亿元） | 476 | | 总股本（百万股） | 1871 | | 流通股本（百万股） | 1022 | | 52 周价格范围（元） | 21.13-35.76 | | 日均成交额（百万元） | 511.71 | 芒果超媒发布 2025 年公司业绩预告公告：2025 年公司归母 净利润 11~14 亿元，同比-19.38%~+2.61%，扣非净利润 8.7~11 亿元（同比-47.11%~-33.12%）。 投资要点 ▌ 2025 年小芒电商迎盈利拐点 芒果 TV 会员 7560 万 内容端，2025 年芒果持续加码优质内容，影视剧 ...

Investment Rating - The report assigns an "Overweight" rating for the industry [4] Core Insights - The media index (Shenwan) increased by 0.21%, ranking 10th among 31 industries, outperforming the CSI 300 index which rose by 0.08% [8] - The report suggests investing in vertical segments with high growth potential, recommending companies such as Wanda Film, Perfect World, and Mango Super Media [8] Summary by Sections DeepSeek Model Release and Spring Festival Film Schedule - DeepSeek launched a new document recognition model, DeepSeek-OCR2, which significantly enhances image recognition capabilities through a novel "Causal Flow" visual reasoning logic [9] - As of now, six films have been scheduled for the 2026 Spring Festival, showcasing a diverse range of genres including drama, comedy, crime, action, martial arts, and animation [15] Industry and Company News - The report highlights key developments in AI and the internet, including Alibaba's AI chip launch and Tencent's AI-powered input method [20] - In the cinema sector, the film "Star River Dream" has been officially scheduled for the 2026 Spring Festival [22] - The gaming industry is also active, with Nintendo announcing a classic game library for its Switch Online service [22] Company Performance and Recommendations - The report provides a valuation table for recommended companies, indicating their expected earnings per share (EPS) and price-to-earnings (PE) ratios for 2024 to 2026, with all recommended companies rated as "Overweight" [16][17] - Notable companies include: - Wanda Film: Market cap of 250.03 billion, PE of 19.41 for 2024 [16] - Perfect World: Market cap of 365.49 billion, PE of 44.86 for 2024 [16] - Mango Super Media: Market cap of 532.40 billion, PE of 32.36 for 2024 [16]

Group 1 - The core viewpoint of the news is that Mango TV is expected to maintain a stable performance in 2025, with projected net profit ranging from 1.1 billion to 1.4 billion yuan, reflecting a year-on-year change of -19.38% to 2.61% compared to the previous year's profit of 1.36 billion yuan [1] - In 2025, Mango TV continues to strengthen its quality content reserves and optimize the release schedule, with effective viewing volume of variety shows ranking first among long video platforms and a 28.12% year-on-year increase in effective viewing volume of film and television dramas [1] - The company has achieved significant results with its exclusive broadcasting strategy, with Mango's exclusive variety shows ranking first in the industry and a peak market share of over 20% for five major variety shows [1] Group 2 - Mango TV's network broadcast ratio reached 75% in 2025, leading the industry, and the micro-short drama strategy has accelerated, with the "Big Mango Plan" launching 5,137 micro-short dramas, a growth of over 14 times compared to the previous year [1] - The "Mango Big Model" has achieved full-process AI empowerment, with AIGC and data-driven approaches deeply integrated into the content production chain, achieving over 93% business application coverage [1] - The average daily usage time per user on Mango TV remains the highest among long video platforms, with mobile MAU reaching 268 million, a year-on-year growth of 4.88%, and the effective membership scale nearing 75.6 million [2] Group 3 - The company’s subsidiary, Golden Eagle Cartoon, is expected to complete its annual performance commitments successfully [3] - Continuous investment in quality content and innovative technologies has increased operational costs, impacting current profits, with non-recurring gains expected to be between 230 million and 300 million yuan for 2025 [3] - The previous year's non-recurring gains were affected by a reversal of deferred tax assets amounting to 630 million yuan, resulting in non-recurring losses of 280 million yuan [3]

公司在优质内容储备、前沿技术创新上的持续加码以及对于新业务布局的资源倾斜，推高了运营成本， 对当期利润造成一定影响，2025年度归属于上市公司股东的净利润预计区间为11亿元至14亿元，同比变 动区间为-19.38%至2.61%。公司2025年度非经常性损益预计为2.3亿元至3亿元，上年同期由于冲回免税 期的递延所得税资产6.3亿元，非经常性损益为-2.8亿元。 格隆汇1月30日丨芒果超媒(300413.SZ)公布，预计2025年归属于上市公司股东的净利润11亿元–14亿 元，比上年同期变动-19.38%至2.61%，扣除非经常性损益后的净利润8.7亿元–11亿元，比上年同期下降 47.11%至33.12%。 ...

Core Viewpoint - Mango Super Media (芒果超媒) is expected to achieve a net profit of between 1.1 billion and 1.4 billion yuan in 2025, with significant growth in its membership and e-commerce segments, indicating a strong performance and strategic advancements in AI and content production [1] Group 1: Financial Performance and Membership Growth - The expected net profit for 2025 is projected to be between 1.1 billion and 1.4 billion yuan [1] - Mango TV's effective membership reached a record high of 75.6 million by the end of the year [1] - The small Mango e-commerce segment achieved its first annual profit [1] Group 2: Content Strategy and Production - In 2025, Mango Super Media plans to triple its new drama reserves for 2026, with a total of 89 new series, significantly increasing its content output [2] - Mango's original content strategy includes reviving classic IPs and launching new shows, maintaining its leading position in the variety show sector [2] - The company achieved a 28.12% year-on-year increase in effective viewership for its dramas [2] Group 3: Technological Advancements - The "Mango Big Model" has been developed to enhance content production, utilizing AI capabilities for efficient video content creation [3] - The platform's AI tools have reached commercial-grade quality, enabling advanced features like intelligent decision-making and content generation [3] - The company is focusing on automating content production processes, improving efficiency and personalization in service delivery [3] Group 4: User Engagement and Demographics - As of October 2025, users born after 2000 accounted for 24.8% of Mango TV's audience, with high engagement metrics [4] - The platform leads in user stickiness, with 35.4% of variety show viewers watching frequently and a 31.9% increase in weekly viewing time for dramas [4] - Active user interaction on the platform reached 53%, significantly above industry averages [4] Group 5: E-commerce and Consumer Trends - The small Mango e-commerce segment reported record GMV and achieved profitability for the first time in 2025 [5] - The company is expanding its offline distribution network, reaching nearly 3,000 stores across 80 cities [5] - The launch of the "Cluebie" IP in collaboration with TOYCITY marks a strategic move into the emotional consumption market, targeting Gen Z consumers [5][6] Group 6: Market Insights - The emotional economy in China surpassed 2.72 trillion yuan in 2025, with projections to exceed 4.5 trillion yuan by 2029 [6] - The trend towards emotional consumption is driving growth in the toy industry, emphasizing the importance of IP storytelling and social attributes [6] - The introduction of "Cluebie" signifies Mango's active role in shaping new consumer trends and leveraging its IP resources for market growth [6]

Group 1 - The company Mango TV (芒果超媒) expects a net profit attributable to shareholders of 1.1 billion to 1.4 billion yuan for the year 2025, representing a year-on-year change of -19.38% to 2.61% [4] - The non-recurring net profit is projected to be between 870 million and 1.1 billion yuan, indicating a decline of 33.12% to 47.11% year-on-year [4] - As of January 30, the company's price-to-earnings ratio (TTM) is approximately 34.03 to 43.32 times, with a price-to-book ratio (LF) of about 2.06 times and a price-to-sales ratio (TTM) of around 3.7 times [4] Group 2 - Mango TV continues to strengthen its quality content reserves and optimize the launch rhythm, with effective play volume of variety shows ranking first among long video platforms, and the effective play volume of TV dramas increasing by 28.12% year-on-year [15] - The company has accelerated its micro-short drama strategy, with the "Big Mango Plan" set to launch 5,137 micro-short dramas in 2025, representing a growth of over 14 times compared to the previous year [15] - The "Mango Big Model" has achieved full-process AI empowerment, with over 93% coverage in business applications, enhancing user experience through AI-driven content delivery [15] Group 3 - The average daily usage time per user on Mango TV remains the highest among long video platforms, with mobile MAU reaching 268 million, a year-on-year increase of 4.88%, and the effective membership scale nearing 75.6 million [16] - The company's overseas expansion plan is progressing smoothly, with Mango TV selected as a key enterprise for cultural exports in 2025-2026 [16] - The small Mango e-commerce segment has achieved record GMV and annual profitability, marking a significant turning point for the business [16]

Core Viewpoint - Mango TV is expected to achieve a net profit of between 1.1 billion and 1.4 billion yuan for the fiscal year 2025, indicating stable overall performance and orderly operation of core business indicators [1] Group 1: AI Development and Implementation - The company has initiated its AI layout starting from foundational capabilities, focusing on multimedia analysis and content structuring, establishing a comprehensive AI capability pool with over 40 visual algorithms and various intelligent retrieval methods [2] - The AI technology has significantly improved content production efficiency, with self-developed AI video enhancement technology saving several million yuan annually for both Hunan TV and Mango TV [2] - The launch of the Mango large model has accelerated the transition to AI 2.0, enabling the production of over 80 innovative products and enhancing the content ecosystem [3] Group 2: Content Creation and User Engagement - AIGC has become the core engine for content production, with platforms like "Shanhai" integrating script generation and video creation, leading to the production of notable AI works [3] - The company has developed the first AI variety show director, enhancing user interaction and engagement, with the "Singer 2025" program achieving over 100 million interactions and more than 10 million participants [4] Group 3: Global Expansion and Compliance - AI technology supports the company's global expansion and compliance efforts, creating a multilingual translation model that saves translation costs significantly [5] - The company is exploring AI-driven collaborative production lines for original content, opening new avenues for overseas content distribution [6] - The AI model enhances content review processes, achieving rapid identification and removal of inappropriate content, thus improving content governance [6] Group 4: Investment and Future Outlook - The company has invested over 1 billion yuan in technology research and development over the past three years, transitioning from "tool empowerment" to "innovation-driven" strategies [6] - The integration of multi-modal technology across the entire content production and monetization chain has led to significant cost reductions and efficiency improvements, establishing a competitive edge in the broadcasting industry [6]

Core Viewpoint - Mango Excellent Media (300413.SZ) forecasts a net profit attributable to shareholders of between 1.1 billion to 1.4 billion yuan for the fiscal year 2025, with a net profit of 870 million to 1.1 billion yuan after deducting non-recurring gains and losses [1] Group 1 - The company attributes the increase in operating costs to continuous investment in high-quality content reserves, cutting-edge technological innovations, and resource allocation towards new business layouts, which has impacted current profits [1] - The expected non-recurring gains and losses for 2025 are estimated to be between 230 million to 300 million yuan, compared to a non-recurring loss of 280 million yuan in the same period last year due to the reversal of deferred tax assets from the tax exemption period amounting to 630 million yuan [1]

Financial Projections - The estimated net profit for 2025 is projected to be between 1.1 billion and 1.4 billion CNY, representing a year-on-year change of -19.38% to 2.61%[3] - The estimated net profit after deducting non-recurring gains and losses is expected to be between 870 million and 1.1 billion CNY, with a year-on-year decline of -47.11% to -33.12%[3] - The company’s non-recurring gains and losses for 2025 are estimated to be between 230 million and 300 million CNY, compared to -280 million CNY in the previous year due to the reversal of deferred tax assets[7] Performance Metrics - Mango TV's effective play volume for TV dramas increased by 28.12% year-on-year, maintaining a positive growth trend[5] - The number of effective members for Mango TV reached nearly 75.6 million, with a mobile MAU of 268 million, reflecting a year-on-year growth of 4.88%[6] - The "Big Mango Plan" resulted in the launch of 5,137 micro-short dramas in 2025, representing an increase of over 14 times compared to the previous year[6] Strategic Initiatives - Mango TV was ranked 20th in the "Top 100 Comprehensive Strength of Chinese Internet Enterprises" and is the only state-controlled enterprise in the top twenty[5] - The company is focusing on enhancing quality content and technological innovation, which has increased operational costs and impacted current profits[7] - Mango TV's international expansion plan is progressing smoothly, being selected as a key enterprise for cultural exports in 2025-2026[6] - The company achieved its first annual profit in the IP derivative product development segment, marking a significant turning point[6]