Core Insights - The internet service model has shifted from free access to a paid membership system, with limited benefits for lower-tier members [2][3][24] - Video streaming platforms are increasingly segmenting membership levels and reducing member benefits, leading to a saturation of subscriber growth [3][6][27] - The decline in membership value and the rise in service fees are evident across various platforms, indicating a broader trend in the industry [14][18][24] Membership Dynamics - Users are finding it increasingly difficult to access content without a membership, as most platforms restrict viewing to members only [3][5][6] - Major platforms like Tencent Video and iQIYI have reported significant revenue from membership fees, with iQIYI's membership revenue accounting for 61.7% of its total revenue in Q2 2025 [24][25] - Membership income is becoming a core revenue source for internet companies, driving them to enhance membership offerings and increase fees [27][28] Content Strategy - To maintain competitiveness, video platforms are investing heavily in exclusive content to differentiate themselves [6][40] - Platforms are also exploring international markets and short-form content to attract and retain users [38][39][40] User Experience and Challenges - Even with a membership, users face limitations such as ads and device restrictions, which diminishes the perceived value of membership [14][16][18] - The trend of "nested" memberships, where users must pay for additional features or content, is becoming more common [22][23] Industry Trends - The overall user base for major platforms is declining, with significant drops in monthly active users reported [36] - Companies are adapting to these challenges by diversifying their content offerings and exploring new revenue streams [40][41]

Core Viewpoint - The market experienced a correction last week, but certain stocks within the brand index showed resilience, indicating potential investment opportunities in sectors like electronics, new energy, new consumption, and real estate as uncertainties ease [1][4]. Market Performance - The market indices saw declines: Shanghai Composite Index down 1.47%, Shenzhen Component down 4.99%, ChiNext down 5.71%, and CSI 300 down 2.22%. The brand index fell 3.58% to 1956.62 points [2]. - Notable gainers in the brand index included Shanghai Jahwa up 9.42%, Changbai Mountain up 7.19%, and Darentang up 5.34%. Other stocks like Luzhou Laojiao and Yiling Pharmaceutical also saw gains exceeding 4% [2]. Stock Performance Since H2 - Since the beginning of the second half of the year, Zhongji Xuchuang has surged 156.40%, leading the gains, followed by Sunshine Power at 114.27%. Other significant performers include Lanke Technology and Yiwei Lithium Energy, both up over 60% [3]. Market Outlook - Looking ahead, the market is expected to maintain upward momentum as uncertainties gradually diminish. Liquidity is anticipated to remain supportive, with domestic interest rates low and overseas liquidity remaining loose, encouraging investment in Chinese equity assets [4][5]. - The current market environment is characterized by a shift in investment styles, with a focus on sectors that offer higher investment certainty, particularly in electronics, new energy, new consumption, and real estate [5].

Investment Rating - The industry investment rating is "Overweight" indicating a positive outlook for the sector compared to the overall market performance [10]. Core Insights - The report highlights the rising trend of "small happiness" self-consumption as a relative safe haven amid increasing risk aversion, with specific companies like Pop Mart and Damai Entertainment showing strong growth potential through innovative product offerings and expansion strategies [3][5]. - The gaming sector is experiencing significant adjustments, with major companies like Tencent and Century Huatong expected to maintain strong performance despite market volatility, while the AI video segment is emerging as a key area for growth [3][5]. Summary by Relevant Sections Consumer Sector - Pop Mart is ramping up production capacity and expanding product categories, with successful new IP launches and international expansion, achieving rapid sales growth during peak seasons [3]. - Damai Entertainment's core IP Chiikawa has seen high demand in mainland China, indicating strong market interest and potential for future growth [3]. Gaming Sector - Tencent Holdings is projected to have a market cap of 50,823 million RMB with a revenue growth of 13% year-on-year, while its PE ratio is expected to be 20 for 2025 [5]. - Century Huatong is also highlighted with a projected revenue increase of 21% year-on-year, indicating a positive outlook for its gaming products [5]. Cloud Computing and Entertainment - Alibaba's cloud computing segment is expected to grow at a rate of 11% year-on-year, with a market cap of 26,914 million RMB [5]. - Mango TV is anticipated to see a turnaround in its operations, benefiting from favorable policy changes in the long video sector [3]. AI and Technology - The report emphasizes the importance of AI in video production, with companies like Bilibili and Kuaishou positioned to leverage AI advancements for monetization [3]. - The technology sector has faced a 14% adjustment since October 2, but the report suggests that the fundamentals remain strong, driven by advancements in domestic models and chips [3].

Market Overview - On October 17, the digital media sector experienced a decline of 3.41%, with Vision China leading the drop [1] - The Shanghai Composite Index closed at 3839.76, down 1.95%, while the Shenzhen Component Index closed at 12688.94, down 3.04% [1] Individual Stock Performance - Vision China (000681) closed at 22.29, down 10.01% with a trading volume of 787,500 shares and a transaction value of 1.832 billion [1] - Other notable declines include: - Worth Buying (300785) down 3.99% to 32.71 with a transaction value of 220 million [1] - Mango Super Media (300413) down 3.91% to 29.46 with a transaction value of 431 million [1] - Zhaochuang Information (301299) down 2.86% to 52.71 with a transaction value of 45.5 million [1] Capital Flow Analysis - The digital media sector saw a net outflow of 372 million from main funds, while retail investors contributed a net inflow of 280 million [1] - Specific stock capital flows include: - Vision China had a main fund net outflow of 224 million, with retail inflow of 165 million [2] - Mango Super Media experienced a main fund outflow of 41.4 million, but retail inflow of 46.5 million [2] - Xinhua Net (603888) had a main fund outflow of 24.3 million, with retail inflow of 15.3 million [2]

Core Insights - The 10th China International Copyright Expo showcased the application of AI technology across various copyright sectors, emphasizing its role in creation, protection, and transaction [1] Group 1: AI Empowering Content Creation - Qingdao Lingke Cultural Communication Co., Ltd. introduced "Qingqing Hero's Art Exhibition," highlighting AI as a significant design tool, although human intervention remains crucial for creativity and aesthetics [2] - The AIGC micro-short drama "Coordinates" was launched, demonstrating a fully AI production model that significantly reduces content creation time by over 60% [2] - The online literature giant, Yuewen Group, launched the "Miaobi Tongjian" feature to assist writers by analyzing extensive online literature content in real-time [3] Group 2: Online and Offline Synergy in Copyright Transactions - Digital technologies are enhancing copyright circulation and transactions, exemplified by the Dunhuang Digital Resource Library, which offers over 11,130 elements from Dunhuang murals for user access [4] - The Shandong Province Ancient Books Digital Resource Platform integrates resources from 17 institutions, allowing users to conduct advanced searches and access ancient texts [4] Group 3: Building Copyright Protection Systems - New technologies are being utilized to improve copyright protection and management efficiency, with the China Copyright Association employing blockchain and AI to combat infringement [5][6] - The "China Copyright Chain" has successfully supported copyright protection for major events, including the Beijing Winter Olympics and the Paris Olympics [6] - The Yellow River International Copyright Comprehensive Service Platform aims to provide a one-stop service for copyright registration and transactions across various creative fields [6] Group 4: Legal Challenges in AI Application - The use of AI in creative processes raises legal challenges, with experts advocating for a cautious approach to ensure human authorship remains central [7] - Copyright laws should provide appropriate protection for AI-generated content while maintaining a balance between innovation and legal frameworks [7]

Core Viewpoint - Mango Excellent Media's stock has experienced fluctuations, with a recent decline of 2.05% and a total market capitalization of 56.178 billion yuan, despite a year-to-date increase of 12.60% [1] Financial Performance - For the first half of 2025, Mango Excellent Media reported a revenue of 5.964 billion yuan, a year-on-year decrease of 14.31%, and a net profit attributable to shareholders of 763 million yuan, down 28.31% year-on-year [2] - The company has distributed a total of 1.751 billion yuan in dividends since its A-share listing, with 991 million yuan distributed over the past three years [3] Shareholder Information - As of September 30, 2025, the number of shareholders decreased by 28.92% to 37,900, while the average number of circulating shares per person increased by 40.69% to 26,986 shares [2] - The top ten circulating shareholders include Hong Kong Central Clearing Limited and several ETFs, with notable changes in their holdings [3] Stock Performance - The stock price has seen a 5.15% decline over the last five trading days and a 0.17% decline over the last 20 days, while it has increased by 37.56% over the last 60 days [1] - The trading volume on the recent date was 127 million yuan, with a turnover rate of 0.41% [1] Business Overview - Mango Excellent Media, established on December 28, 2005, and listed on January 21, 2015, primarily engages in internet video services through Mango TV, new media interactive entertainment content production, and content e-commerce [1] - The revenue composition includes 81.87% from Mango TV, 10.16% from new media content production, 7.49% from content e-commerce, and 0.48% from other sources [1] Industry Classification - The company is classified under the media industry, specifically in digital media and video media sectors, with involvement in concepts such as online gaming and IP economy [1]

Investment Rating - The report maintains an "Outperform" rating for the media industry [1] Core Insights - The media sector outperformed the market in September 2025, with the Shenwan Media Index rising by 4.96%, surpassing the CSI 300 Index by 1.76 percentage points, ranking 5th among 31 industries [2][19] - The gaming market showed a slight month-on-month revenue increase of 0.6% in August, driven by favorable policies, market sentiment, and AI applications [2][27] - The report highlights the importance of new product cycles and regulatory shifts in the gaming sector, as well as the potential for growth in advertising and film content due to improving economic conditions [4][107] Summary by Sections Market and Industry Review - In September 2025, the media sector ranked 5th among 31 industries, with a TTM-PE of 46.5x, placing it in the 95.9th percentile over the past five years [19][25] - The gaming sector saw 145 domestic and 11 imported games approved in September, with a total of 1,275 game licenses issued from January to September, marking a 23.2% year-on-year increase [27][29] Gaming Sector - The gaming market's revenue in August was 29.3 billion yuan, down 13.0% year-on-year but up 0.6% month-on-month, with mobile gaming revenue at 21.5 billion yuan, down 4.2% year-on-year but up 0.8% month-on-month [35][36] - The report emphasizes the ongoing release of game licenses and the potential for growth driven by new product cycles and AI applications [27][28] Film and Television Sector - The total box office for September reached 2.661 billion yuan, a year-on-year increase of 82.8%, while the National Day box office fell by 12.8% to 1.835 billion yuan due to a lack of blockbuster films [45][58] - The report notes that the drama market maintained high viewership levels, with the top series achieving significant viewership numbers [67] AI Applications - The report discusses breakthroughs in AI technology, including Meta's advancements in RAG technology and OpenAI's release of Sora2, which supports high-quality video and audio generation [78][90] - The rapid development of AI applications is seen as a key driver for growth across various sectors, including gaming and advertising [4][107] Investment Recommendations - The report recommends focusing on the gaming sector's new product cycles and the potential for recovery in advertising and film sectors, suggesting specific companies such as Kayi Network and Mango Super Media for investment [4][107] - The October investment portfolio includes Bilibili, Mango Super Media, Perfect World, and Focus Media, reflecting a positive outlook for these companies [4][112]

中金研究 当前，长剧的监管政策基调从严格规范向松绑与深耕并重转变，监管方式也更加多元化与精细化。2025年8月18日，国家广播电视总局印发实施广电新 规，促进内容供给创新。我们认为，展望未来，随着广电新规细则进一步落地，多重利好下行业有望进入良性循环。 点击小程序查看报告原文 Abstract 回顾背景：外部短剧冲击，内部下游预算收紧。 近年来，以红果免费短剧为代表的微短剧平台的兴起加剧长剧的竞争压力，头部长视频平台亦加大降本 增效力度。我们判断，长剧产业链下游预算的收紧，一定程度上加速上游供给出清，但也影响主创生存环境的稳定性和创作积极性，对内容创新产生影 响。 行业触底：供给侧出清平稳，期待精品化与类型多元化。 当前，长剧供给侧格局逐步从调整期迈向企稳阶段，结构性提质增效持续深化。从剧集的拍摄 备案到发行再到播出上新，整体数量在经历多年出清后自2024年开始已逐渐企稳。精品化：长视频平台逐渐提升独播剧比例，且高度重视会员剧集的转 化，内容布局愈发向头部倾斜。类型化：作为年轻女性受众的重要类型，古装剧备案和上线数量经历2019~2022年的低迷后已有回升趋势。 新规观察：促进内容供给创新，多重利好逐渐显现。 ...

Investment Rating - The industry investment rating is "Overweight" indicating a positive outlook for the sector [9]. Core Insights - The report highlights strong performance in the gaming and cloud computing sectors, with several companies expected to achieve significant year-on-year revenue growth in Q3 2025 [3][4]. - The gaming industry is anticipated to maintain high growth due to relaxed regulations and innovative game categories, with a total of 1,195 game approvals in the first nine months of 2025, a 25% increase year-on-year [3]. - Companies like Tencent and Giant Network are expected to drive growth through new product launches and enhanced operational capabilities [3][4]. Summary by Sections Gaming Sector - Companies such as Giant Network, Century Huatong, and G-bits are projected to experience high growth driven by product launches [3]. - The demand from younger consumers and the potential of AI to create new gaming experiences are key growth drivers [3]. - The report emphasizes the importance of differentiated competition rather than price wars in the gaming market [3]. Cloud Computing and Internet Media - Cloud computing revenues are accelerating, with major players like Tencent and Alibaba investing heavily in AI and cloud services [3][5]. - The report notes that the competition in instant retail is expected to peak in Q3 2025, which will significantly impact profitability expectations [3]. - Companies like Kuaishou are positioned to leverage AI to enhance content and advertising efficiency [3]. Other Industries - The long video and drama sectors are showing signs of recovery, with new policies expected to stimulate growth [3]. - The advertising market is experiencing structural growth, particularly in entertainment and technology sectors [3]. - Companies such as Kuaishou and Bilibili are recovering, while others like Mango Super Media and Focus Media are facing challenges in Q3 [3][4].

Core Insights - The digital media sector experienced a rise of 0.98% on October 15, with Visual China leading the gains [1] - The Shanghai Composite Index closed at 3912.21, up 1.22%, while the Shenzhen Component Index closed at 13118.75, up 1.73% [1] Digital Media Sector Performance - Visual China (000681) closed at 25.05, with a gain of 3.43% and a trading volume of 659,900 shares, amounting to a transaction value of 1.64 billion [1] - Other notable performers included: - 365 Network (300295) at 12.61, up 3.36% with a trading volume of 81,000 shares [1] - ST Fanli (600228) at 5.80, up 3.02% with a trading volume of 98,000 shares [1] - Worth Buying (300785) at 34.72, up 2.72% with a trading volume of 76,500 shares [1] - Guomai Culture (600640) at 13.77, up 2.68% with a trading volume of 175,500 shares [1] Capital Flow Analysis - The digital media sector saw a net inflow of 1.94 million from institutional investors, while retail investors contributed a net inflow of 4.63 million [2] - Notable capital flows included: - Visual China with a net inflow of 33.52 million from institutional investors [3] - 365 Network with a net inflow of 8.12 million from institutional investors [3] - Worth Buying with a net inflow of 3.68 million from institutional investors [3]