证券研究报告：传媒 | 公司点评报告 股票投资评级 资料来源：聚源，中邮证券研究所 公司基本情况 | 最新收盘价（元） | 41.90 | | --- | --- | | 总股本/流通股本（亿股）12.55 / 12.54 | | | 总市值/流通市值（亿元）526 / 526 | | | 52 周内最高/最低价 | 49.94 / 25.70 | | 资产负债率(%) | 17.9% | | 市盈率 | -32.23 | | 第一大股东 | 新余盈瑞世纪软件研发 | | 中心(有限合伙) | | 研究所 分析师:王晓萱 SAC 登记编号:S1340522080005 Email:wangxiaoxuan@cnpsec.com 昆仑万维(300418) 收入高增延续，关注 AI 算力芯片领域布局 ⚫ 事件回顾 2025 年 8 月 22 日，公司发布 2025 年半年报，2025 上半年，公 司实现营业收入 37.33 亿元，同比增长 49.23%；归母净利润-8.56 亿 元，同比减少 119.86%；扣非后归母净利润-8.59 亿元，同比减少 110.91%。2025Q2，公司实现营业收入 19.69 亿 ...

Group 1 - The company achieved operating revenue of 3.733 billion yuan in the first half of 2025, a year-on-year increase of 49.23%, while the net profit attributable to shareholders was -856 million yuan, a year-on-year decrease of 119.86% [1] - All business segments experienced rapid growth, with advertising business increasing by 61.05%, Opera search business by 10.89%, and overseas social networking business by 10.20%. Overseas revenue reached 3.441 billion yuan, a year-on-year increase of 56.02%, accounting for 92.17% of total revenue [1] - The gross profit margin faced pressure, primarily due to the high proportion of social networking products, which decreased by 8.27% year-on-year [1] Group 2 - The company is deepening its AI business layout and promoting coordinated development across the AI industry chain, with a strong market potential demonstrated by the commercial progress of its AI product matrix [2] - The Skywork Super Agents scored 82.42 in the GAIA evaluation, ranking first globally. The DramaWave platform achieved an annualized revenue of over 240 million USD, with monthly revenue surpassing 20 million USD [2] - As of the second quarter of 2025, the company reported operating revenue of 286 million USD, a year-on-year increase of 35%, and global monthly active users reached 289 million, with annualized ARPU rising to 1.97 USD, also a 35% increase year-on-year [2] Group 3 - The company is expected to improve its gross profit margin as the user base for its applications expands, with projected net profits for 2025-2027 being 0.03/0.28/0.51 billion yuan and EPS of 0.00/0.02/0.04 yuan per share [2] - The company maintains a "buy" rating based on its continuous investment in AI frontier technologies and the construction of a technological and product moat [2]

文 丨 《BUG》栏目 周文猛 喊出"All in AI和AIGC"两年之后，（维权）发布了2025年上半年财报。 根据半年报显示，昆仑万维营收37.33亿元，同比增长49.23%；归母净利润同比下滑110.90%，转为亏损 8.59亿元。 《BUG》栏目统计发现，这是昆仑万维2015年上市以来，近10年间归母净利润亏损额度最高的一次半 年报发布，同时也是利润下滑幅度最大的一次。 值得注意的是，三个月前，昆仑万维力推的"天工AI"搜索产品，也因产品战略调整进行过"大改版"，弱 化了公司一直主打的AI搜索等标签，反而转向了Office办公领域。据七麦数据监测显示，最近几个月， 天工AI的日下载量已经跌至几百人次，较巅峰时期单日下载近4万人次下滑明显。相比豆包、 DeepSeek、通义等则更是大幅度落后。 在AI投资远未进入收获期，产品战略摇摆不定的当下，"All in AI"疯狂下注的昆仑万维，真的能押中下 一个"风口神话"？ 净利创10年来最大亏损 近日，昆仑万维发布2025年上半年财报显示，上半年昆仑万维营收37.33亿元，同比增长49.23%。但营 收增长的同时，昆仑万维上半年归母净利润表现较差，同比下滑 ...

Core Viewpoint - Kunlun Wanwei's stock surged by 20.01% on August 22, driven by strong financial performance and advancements in AI technology [2] Financial Performance - In the first half of 2025, Kunlun Wanwei achieved total revenue of 3.733 billion yuan, a significant increase of 49.23% year-on-year [2] - Overseas revenue reached 3.441 billion yuan, growing by 56.02% year-on-year, accounting for 92.17% of total revenue [2][14] R&D and Product Development - The company increased R&D investment by 23.4% to 430 million yuan, focusing on multi-modal large models and AI intelligent assistants [2] - Kunlun Wanwei has released and open-sourced several leading models in various fields, including reinforcement learning and multi-modal technology [4][6] AI Business Expansion - The company is advancing its AI business strategy, integrating "computing power infrastructure - large model algorithms - AI applications" for coordinated development [2][4] - New products include the Skywork Super Agents, which topped the GAIA evaluation with a score of 82.42, marking a significant achievement in AI applications [9] International Market Growth - Kunlun Wanwei has become a leader in the AI export sector, with strong growth in overseas markets [14][19] - The Opera business contributed approximately 2.07 billion yuan in revenue, with a global monthly active user base of 289 million [14][16] AI Application and User Engagement - The short drama platform DramaWave has seen annual revenue reach over 240 million USD, with significant growth in the Korean market [16] - The StarMaker platform has integrated AI technology, enhancing user experience and interaction through AI song creation and live streaming solutions [18][19] Future Outlook - The company plans to continue deepening its AI development, focusing on productization and industrialization, while expanding commercial partnerships [19] - With 92% of revenue from overseas, Kunlun Wanwei demonstrates strong global operational capabilities and the international competitiveness of Chinese technology [19]

Investment Rating - The report maintains an "Outperform the Market" rating for the media and internet sector [4][40]. Core Views - The media sector has shown a positive performance with a 6.47% increase, outperforming the CSI 300 index (4.90%) but underperforming the ChiNext index (8.62%) [11][12]. - Key highlights include the release of the second installment of "Black Myth," the introduction of 21 reform measures by the National Radio and Television Administration, and advancements in AI applications [3][17][38]. - The report emphasizes a positive outlook on AI applications and IP trends, suggesting that the industry is on an upward performance cycle [3][38]. Summary by Sections Industry Performance - The media sector's performance ranked 5th among all sectors this week, with notable gains from companies like Shunwang Technology and Guomai Culture, while Shanghai Film and Ice River Network faced declines [11][12]. Key Data Tracking - The box office for the week (August 17-24) reached 974 million yuan, with the top three films being "The Little Monster of Langlang Mountain" (290 million yuan), "Nanjing Photo Studio" (230 million yuan), and "Chasing the Wind" (167 million yuan) [2][19]. Investment Recommendations - The report suggests focusing on sectors such as gaming, advertising media, and film, with specific stock recommendations including Kaiying Network, Giant Network, and Yaoji Technology [3][38]. - It highlights the potential for growth in AI applications and IP trends, recommending companies like Pop Mart and Zhejiang Digital Culture [3][38]. Company Earnings Forecasts - Key companies such as Kaiying Network, Fenzhong Media, and Mango Super Media are rated as "Outperform the Market," with projected earnings per share (EPS) for 2025E and 2026E showing positive trends [4][40].

Investment Rating - The report maintains a "Buy" rating for the industry, indicating a positive outlook for the sector's performance [5][49]. Core Insights - The media industry saw a weekly increase of 5.17%, outperforming the Shanghai Composite Index and the CSI 300 Index, which rose by 3.49% and 4.18% respectively [11][19]. - Key companies such as KuaLing AI and Kunlun Wanwei reported significant revenue growth, with KuaLing achieving over 250 million in revenue for Q2 2025, exceeding expectations [2][46]. - The gaming market in China reached a size of 29.084 billion yuan in July 2025, with mobile gaming contributing significantly to this growth [3][25]. - The report highlights the successful release of AI applications and the cultural export theme as key investment themes, particularly in gaming, IP, short dramas, and publishing [4][47]. Market Performance - The media industry ranked 6th among all sectors with a weekly increase of 5.17%, while the gaming sector saw a rise of 6.09% [11][19]. - Notable performers included Guomai Culture and Shunwang Technology, with weekly increases of 24.79% and 24.16% respectively [19][20]. Key Data and Dynamics AI Applications - Recent downloads for AI applications on iOS showed varied performance, with Doubao leading at approximately 209.57 thousand downloads, while DeepSeek experienced a decline of 8.88% [2][23]. Gaming Sector - The mobile gaming market in July 2025 was valued at 21.36 billion yuan, with a year-on-year growth of 0.92% [3][25]. - The overseas revenue from self-developed games reached 1.693 billion USD, marking a year-on-year increase of 6.76% [28][29]. Film Industry - The total box office for the week of August 15-21 was 1.252 billion yuan, with "Wang Wang Mountain Little Monster" leading the box office [41][43]. Investment Recommendations - The report suggests focusing on AI applications and cultural export themes, with specific attention to companies like Giant Network, KuaLing, and Meitu [4][47].

Financial Performance - Kunlun Wanwei reported a revenue of 3.733 billion yuan for the first half of 2025, representing a 49.23% increase from 2.5 billion yuan in the same period last year [1][2] - The net loss for the first half of 2025 was 855.55 million yuan, compared to a net loss of 389.14 million yuan in the previous year, indicating a 119.86% increase in losses [2] - The net cash flow from operating activities was -560.46 million yuan, a significant decline from a positive cash flow of 189.09 million yuan in the same period last year, marking a 396.40% decrease [2] Shareholder Structure - As of June 30, 2025, the largest shareholders included New Yu Yingrui Century Software R&D Center with 15.11%, Zhou Yahui with 11.56%, and Li Qiong with 7.67% [3][4] - Hong Kong Central Clearing Limited became the fourth largest shareholder with a 1.73% stake, having increased its holdings during the reporting period [7] Strategic Investments - Kunlun Wanwei's subsidiary, Kunlun Group, and Beijing Milaiwu Network Technology Co., Ltd. invested a total of 3 billion yuan in Skywork, acquiring 1.34% and 0.67% stakes respectively, as part of Skywork's overall A-round financing [8] - Skywork is valued at 14.9 billion yuan, focusing on AI business development and has established a comprehensive technology system for large models and multimodal applications [10][11] Operational Metrics of Skywork - Skywork reported a revenue of 1.686 billion yuan for 2024, with a net loss of 1.284 billion yuan, and for the first quarter of 2025, it generated 645 million yuan in revenue with a net loss of 463 million yuan [11][12] - As of March 31, 2025, Skywork's total assets were 3.03 billion yuan, with total liabilities of 1.87 billion yuan and a net asset value of 1.16 billion yuan [12] Market Performance - As of the latest closing, Kunlun Wanwei's stock price was 44.38 yuan, reflecting a 20% increase, with a market capitalization of 55.713 billion yuan [15]

2025年8月23日，昆仑万维(300418.SZ)发布2025年中报。 公司最新资产负债率为18.71%，较上季度资产负债率减少0.56个百分点。 公司营业总收入为37.33亿元，较去年同报告期营业总收入增加12.32亿元，实现3年连续上涨，同比较去年同期上涨49.23%。归母净利润为-8.56亿元。经营 活动现金净流入为-5.60亿元。 公司最新毛利率为69.88%，较上季度毛利率增加0.87个百分点。最新ROE为-6.17%。 公司最新总资产周转率为0.18次，较去年同期总资产周转率增加0.06次，同比较去年同期上涨54.72%。最新存货周转率为80.10次。 公司股东户数为14.90万户，前十大股东持股数量为5.25亿股，占总股本比例为41.80%，前十大股东持股情况如下： | 序号 | 股东名称 | 持股 | | --- | --- | --- | | l | 新余盈瑞世纪软件研发中心(有限合伙) | 15.1. | | 2 | 周亚辉 | 11.5 | | 3 | 李琼 | 7.67 | | 4 | 香港中央结算有限公司 | 1.73 | | 5 | 中国工商银行股份有限公司-易方达创业板交易型开 ...

Core Viewpoint - The article highlights the top ten stocks with the highest net financing purchases on August 22, indicating strong investor interest in these companies [1]. Group 1: Stock Performance - The top stock with the highest net financing purchase is SMIC, amounting to 921 million yuan [1]. - ZTE Corporation follows closely with a net purchase of 915 million yuan [1]. - Northern Rare Earth ranks third with a net purchase of 790 million yuan [1]. - Other notable stocks include Cambricon Technologies (771 million yuan), 500ETF (594 million yuan), and Kunlun Wanwei (461 million yuan) [1]. Group 2: Additional Stocks - Jianghuai Automobile had a net purchase of 447 million yuan [1]. - Zhaoyi Innovation recorded a net purchase of 440 million yuan [1]. - O-film Technology and Changdian Technology had net purchases of 425 million yuan and 414 million yuan, respectively [1].

Wind统计显示，8月22日，申万31个一级行业中有19个行业获融资净买入，其中，电子行业获融资净买 入额居首，当日净买入41.61亿元；获融资净买入居前的行业还有计算机、通信、银行、传媒、国防军 工、家用电器等，净买入金额均超3亿元。 个股方面，8月22日有1783只个股获融资净买入，净买入金额在5000万元以上的有122股。其中，19股获 融资净买入额超2亿元。中芯国际获融资净买入额居首，净买入9.21亿元；融资净买入金额居前的还有 中兴通讯、北方稀土、寒武纪、昆仑万维、江淮汽车、兆易创新、豪威集团、长电科技等股，净买入金 额均超4亿元。 ...