广东因赛品牌营销集团股份有限公司 关于购买标的上海睿丛因赛信息科技有限公司 业绩承诺实现情况的说明 本公司及董事会全体成员保证信息披露内容的真实、准确和完整，没有虚 假记载、误导性陈述或重大遗漏。 证券代码：300781 证券简称：因赛集团 公告编号：2024-025 2、业绩补偿方案 一、 基本情况 广东因赛品牌营销集团股份有限公司（以下简称"上市公司"）100%控股的 子公司广州摄智品牌战略顾问有限公司（已更名为"广州因赛咨询有限公司"，以 下简称"公司"或"因赛咨询"）与郭莉、何煦、乔雪、上海睿丛摄智信息咨询有限 公司（已更名为"上海睿丛因赛信息科技有限公司"，以下简称"睿丛因赛"）、上 海睿丛文化发展有限公司（以下简称"睿丛文化"）就收购睿丛因赛 46%股权事项 签订了《广州摄智品牌战略顾问有限公司与郭莉、何煦、乔雪、上海睿丛文化发 展有限公司关于上海睿丛摄智信息咨询有限公司之股权收购协议》。公司以 3,680.00 万元向郭莉、何煦、乔雪收购其合计持有睿丛因赛的 46%的股权，购买 完成后，公司合计持有睿丛因赛 51%股权。 本次交易不构成关联交易，也不构成《上市公司重大资产重组管理办法》规 定的重 ...

Financial Performance - The company's operating revenue for 2023 was ¥536,433,271, representing a 10.49% increase compared to ¥485,497,084 in 2022[19]. - Net profit attributable to shareholders for 2023 was ¥41,582,920, reflecting a 26.21% increase from ¥32,442,818.8 in 2022[19]. - Basic and diluted earnings per share for 2023 were both ¥0.378, up 28.14% from ¥0.295 in 2022[19]. - Total assets increased by 10.92% to ¥1,105,656,212 from ¥991,510,907 at the end of 2022[19]. - The net assets attributable to shareholders rose by 2.72% to ¥688,273,191 from ¥669,520,076 at the end of 2022[19]. - The company reported a significant decrease in non-recurring gains and losses, with net profit from non-recurring items dropping by 62.19% to ¥9,996,316.08 in 2023[19]. - The company experienced a quarterly revenue of ¥184,222,192.89 in Q3 2023, which was the highest among the four quarters[21]. - The net profit attributable to shareholders in Q4 2023 was ¥8,763,966.88, showing a decline compared to previous quarters[21]. - The company achieved a total revenue of 3,059 million, with a net profit margin of 89.80%[81]. - The company reported a net profit of 3,197.21 million yuan for the year 2023, which is 51.01% lower than the original profit forecast of 4,600 million yuan[176]. Cash Dividend and Profit Distribution - The company plans to distribute a cash dividend of 0.5 RMB per 10 shares to all shareholders, based on a total of 109,969,792 shares[3]. - The board of directors has approved the profit distribution plan, which includes no bonus shares or capital reserve transfers[3]. - The company implemented a cash dividend distribution plan for the 2022 fiscal year, distributing a cash dividend of 1.00 RMB per 10 shares (including tax) to all shareholders, with no stock dividends or capital reserve transfers[149]. - The total cash dividend amount for the fiscal year was 5,498,489.60 RMB, which accounted for 100% of the total profit distribution[151]. - The company's profit distribution plan aligns with its articles of association and relevant regulations, ensuring transparency and compliance[151]. Business Operations and Strategy - The company operates under the brand name "因赛集团" and is listed under stock code 300781[15]. - The company has a full subsidiary named "因赛数字" which focuses on digital marketing[13]. - The company is involved in various marketing technologies, including content marketing and digital marketing strategies[13]. - The company aims to build a comprehensive marketing service system that integrates brand effectiveness and sales conversion, catering to both domestic and overseas markets[35]. - The company has been recognized as a leading brand marketing service provider, receiving over 500 international awards and 1,000 domestic awards[36]. - The company is focused on leveraging AIGC technology to enhance its marketing capabilities and expand its service offerings to a larger number of small and medium-sized clients[40]. - The company aims to enhance its marketing service capabilities by integrating top companies and teams in the marketing service industry through innovation and acquisitions[82]. - The company is actively seeking partnerships to enhance its media placement and conversion capabilities in the performance marketing sector[94]. Research and Development - The company has committed to ensuring the accuracy and completeness of its financial reports, with all directors present for the board meeting[3]. - The company launched the "InsightGPT" AIGC application model, which has undergone multiple rounds of optimization and iteration since its beta release in October 2023, introducing features such as intelligent generation of marketing materials[44]. - The company has established a marketing AIGC application model that integrates AIGC technology with marketing strategy insights, content creation, and performance conversion[38]. - Research and development expenses increased by 33.92% to ¥8,045,390.35, driven by ongoing AIGC research activities[58]. - The total amount of R&D investment reached ¥14,382,209.29, accounting for 2.68% of operating revenue, up from 2.17% in the previous year[59]. Market Trends and Insights - AIGC technology is expected to drive a transformation in the marketing industry, with a projected market size of 100 billion yuan by 2025[29]. - In 2023, the number of mobile internet users in China reached 1.227 billion, a year-on-year increase of 2.0%, while average daily usage time decreased by 6.2% to 434.90 minutes[29]. - Advertisers allocated 51.1% of their budgets to brand advertising and 48.9% to performance advertising in 2022, indicating a trend towards integrated marketing strategies[30]. - The overseas marketing service market in China is projected to reach $61.6 billion by 2026, with a compound annual growth rate exceeding 20%[31]. Governance and Compliance - The company has a complete governance structure, complying with the requirements of the Company Law and relevant regulations, ensuring the protection of shareholder rights[107]. - The company emphasizes investor relations management, aiming to build a good interactive relationship with investors and improve transparency[110]. - The company maintains independent operations in terms of assets, personnel, finance, and business, ensuring no interference from controlling shareholders[112]. - The company has not provided guarantees to controlling shareholders and has no instances of fund occupation by them, ensuring financial integrity[112]. - The company has established measures to avoid competition with its own subsidiaries and affiliates, ensuring no direct or indirect involvement in competing businesses[175]. Employee and Talent Management - The company has a talent pool of approximately 600 marketing professionals, with over 30% coming from top universities and renowned institutions[39]. - The total number of employees at the end of the reporting period is 600, with 168 in the parent company and 432 in major subsidiaries[145]. - The professional composition includes 371 in planning and operations, 149 in R&D and technology, and 80 in management support[145]. - The company emphasizes a compensation policy based on "income proportional to contribution," providing competitive annual salaries, performance bonuses, and stock incentives[146]. - Training programs are organized to enhance management capabilities and industry advantages, including collaboration with leading industry resources[147]. Risks and Challenges - The company acknowledges risks from macroeconomic fluctuations that could impact client marketing budgets and service demand[99]. - The company faces competitive pressures in the marketing industry, necessitating continuous innovation and core competency enhancement[99]. - The company recognizes the risk of talent attrition in a competitive labor market, which could affect its growth and operational capabilities[101]. Future Outlook - The company aims to become an international marketing technology and service group by 2030, providing comprehensive marketing solutions for leading Chinese enterprises globally[92]. - The company plans to enhance its business scale and establish a "performance and effect sales integration" marketing service system, while expanding its e-commerce marketing business[94]. - The company anticipates a 20% growth in revenue from its new product lines in the next fiscal year[104]. - The company plans to exceed 10 million RMB in AIGC commercialization revenue within the year, focusing on subscription fees and one-stop service offerings[96].

Financial Performance - The company's revenue for Q1 2024 reached ¥175,839,567.80, representing a significant increase of 128.26% compared to ¥77,035,017.08 in the same period last year[5] - Net profit attributable to shareholders was ¥11,724,921.22, showing a slight increase of 0.69% from ¥11,644,864.08 year-on-year[5] - The company reported a 12.04% increase in net profit after deducting non-recurring gains and losses, amounting to ¥10,870,647.34 compared to ¥9,702,864.82 in the previous year[5] - Net profit for Q1 2024 was CNY 15,668,072.94, representing an increase of 6.4% from CNY 14,723,148.42 in Q1 2023[21] - The company reported a total comprehensive income of CNY 15,676,189.18 for Q1 2024, compared to CNY 14,707,019.09 in the same period last year[22] Cash Flow - The net cash flow from operating activities increased by 80.59% to ¥56,856,411.68, up from ¥31,484,055.68 in Q1 2023, primarily due to increased business collections[11] - Cash inflow from operating activities totaled CNY 341,195,915.56, compared to CNY 134,779,614.34 in the same quarter last year, indicating a growth of 153.5%[23] - The net cash flow from operating activities for Q1 2024 was ¥56,856,411.68, an increase from ¥31,484,055.68 in Q1 2023, representing an increase of 80.5%[25] - Total cash outflow from operating activities amounted to ¥284,339,503.88, compared to ¥103,295,558.66 in the previous year, indicating a significant increase in operational expenses[25] - The net cash flow from investing activities was -¥67,488,726.16, an improvement from -¥99,239,359.21 in Q1 2023, showing a reduced loss in investment activities[25] - Cash inflow from financing activities was ¥12,730,000.00, up from ¥2,208,185.02 in the same period last year, reflecting increased financing efforts[25] - The net cash flow from financing activities improved to ¥4,465,922.21 from -¥15,026,928.52 in Q1 2023, indicating a positive shift in financing operations[25] Assets and Liabilities - Total assets decreased by 3.55% to ¥1,066,355,318.83 from ¥1,105,656,212.06 at the end of the previous year[5] - The company's total current assets amount to ¥637,762,025.92, a decrease from ¥679,352,235.04 at the beginning of the period[17] - The total liabilities decreased to CNY 262,826,088.14 from CNY 318,068,452.89, reflecting a reduction of 17.4%[21] - The total equity increased to CNY 803,529,230.69 from CNY 787,587,759.17, marking a growth of 2.4%[21] - The total liabilities include short-term borrowings of ¥30,360,000.00, an increase from ¥24,560,000.00[17] Shareholder Information - The total number of common shareholders at the end of the reporting period is 36,724[12] - The largest shareholder, Wang Jianchao, holds 18.00% of shares, totaling 19,795,150 shares[12] Research and Development - The company invested significantly in R&D, with development expenditures increasing by 40.02% to ¥9,337,632.49, focusing on AIGC large model video generation capabilities[9] - Research and development expenses were CNY 1,974,451.73, a modest increase from CNY 1,914,302.24 in the previous year[21] Operational Costs - Total operating costs amounted to CNY 161,909,426.52, up 144.4% from CNY 66,325,001.79 year-on-year[20] - The company reported a significant increase in cash paid for operating activities, totaling ¥94,984,477.38 compared to ¥6,692,794.78 in the previous year, highlighting increased operational costs[25] Accounting and Reporting - The company did not undergo an audit for the Q1 2024 report, which may affect the perception of financial reliability[27] - The company is implementing new accounting standards starting in 2024, which may impact future financial reporting[26]

证券代码：300781 证券简称：因赛集团 公告编号：2024-018 广东因赛品牌营销集团股份有限公司 关于2023年度利润分配预案的公告 本公司及董事会全体成员保证信息披露的内容真实、准确、完整，没有虚 假记载、误导性陈述或重大遗漏。 广东因赛品牌营销集团股份有限公司（以下简称"公司"）于 2024 年 4 月 26 日召开第三届董事会第十九次会议、第三届监事会第十八次会议，审议通过 了《关于 2023 年度利润分配预案的议案》。现将具体情况公告如下： 一、利润分配预案的具体情况 经大华会计师事务所（特殊普通合伙）审计，公司 2023 年度归属于上市公 司股东的净利润为 4,158.29 万元。根据《公司章程》的规定提取法定盈余公积金 后，加上年初未分配利润，截至 2023 年 12 月 31 日，公司合并报表未分配利润 为 23,359.50 万元，母公司报表未分配利润为 12,381.19 万元。 根据《公司法》及《公司章程》的规定，结合公司 2023 年度盈利情况、未 来资金需求、股东回报规划等因素，公司拟定 2023 年度利润分配方案为：以总 股本 109,969,792 股为基数，向全体股东每 ...

广东因赛品牌营销集团股份有限公司 购买标的上海天与空广告有限公司业绩 承诺实现情况说明的审核报告 大华核字[2024]0011011253 号 大 华 会 计 师 事 务 所 (特 殊 普 通 合 伙 ) Da Hua Certified PublicAccountants（Special General Partnership） 广东因赛品牌营销集团股份有限公司 购买标的上海天与空广告有限公司业绩承诺实现情况说明 的审核报告 目 录 页 次 一、 购买标的上海天与空广告有限公司业绩承诺 实现情况说明的审核报告 1-2 二、 广东因赛品牌营销集团股份有限公司购买标 的上海天与空广告有限公司业绩承诺实现情 况说明 1-3 大华会计师事务所（特殊普通合伙） 北京市海淀区西四环中路 16 号院 7 号楼 12 层 [100039] 电话：86 (10) 5835 0011 传真：86 (10) 5835 0006 www.dahua-cpa.com 购 买 标 的 上 海 天 与 空 广 告 有 限 公 司 业 绩 承 诺 实 现 情 况 说 明 的 审 核 报 告 大华核字[2024] 0011011253 号 ...

广东因赛品牌营销集团股份有限公司 审计报告 大华审字[2024]0011003886 号 大 华 会 计 师 事 务 所 (特 殊 普 通 合 伙 ) Da Hua Certified Public Accountants（Special General Partnership） 广东因赛品牌营销集团股份有限公司 审计报告及财务报表 （2023 年 1 月 1 日至 2023 年 12 月 31 日止） | | 目 | 录 | 页 次 | | --- | --- | --- | --- | | 一、 | 审计报告 | | 1-6 | | 二、 | 已审财务报表 | | | | | 合并资产负债表 | | 1-2 | | | 合并利润表 | | 3 | | | 合并现金流量表 | | 4 | | | 合并股东权益变动表 | | 5-6 | | | 母公司资产负债表 | | 7-8 | | | 母公司利润表 | | 9 | | | 母公司现金流量表 | | 10 | | | 母公司股东权益变动表 | | 11-12 | | | 财务报表附注 | | 1-90 | 大华会计师事务所（特殊普通合伙） 北京市海淀区西四 ...

广东因赛品牌营销集团股份有限公司 证券代码：300781 证券简称：因赛集团 公告编号：2024-016 2023 年度募集资金存放与使用情况的专项报告 本公司及董事会全体成员保证信息披露的内容真实、准确、完整，没有虚假 记载、误导性陈述或重大遗漏。 一、募集资金基本情况 （一）实际募集资金金额及资金到账情况 经中国证券监督管理委员会《关于核准广东因赛品牌营销集团股份有限公司首 次公开发行股票的批复》（证监许可[2019]904 号）核准，广东因赛品牌营销集团股 份有限公司（以下简称"公司"或"本公司"）公开发行 21,135,355 股新股，每股 发行价格为 16.53 元，募集资金总额人民币 349,367,418.15 元，扣除相关的发行费 用人民币 44,165,327.52 元后，实际募集资金净额为人民币 305,202,090.63 元，实 际募集资金入账金额为 316,561,061.09 元（包含尚未支付的发行费用 11,358,970.4 6 元）。以上募集资金已由立信会计师事务所（特殊普通合伙）于 2019 年 6 月 3 日 出具的信会师报字【2019】第 ZC10419 号《验资报告》 ...

广东因赛品牌营销集团股份有限公司 2023 年度监事会工作报告 2023 年度，广东因赛品牌营销集团股份有限公司（以下简称"公司"）监 事会严格按照《公司法》《证券法》《深圳证券交易所创业板股票上市规则》《公 司章程》和《监事会议事规则》等有关规定和要求，本着对公司全体股东负责的 精神，认真履行监督职责，依法独立行使职权，对公司经营活动、财务状况、重 大决策、依法运作及董事、高级管理人员履行职责情况等方面实施了有效监督， 维护了公司及公司股东的权益。现将公司监事会 2023 年度工作情况报告如下： 一、监事会会议召开情况 2023 年度，公司监事会共召开 10 次会议，会议的召开与表决程序均符合有 关法律法规、规范性文件以及《公司章程》《监事会议事规则》的要求，具体情 况如下： | 会议届次 | 会议时间 | 审议议案 | | --- | --- | --- | | 第三届监事会 | 2023年1月11 | 1.《关于向激励对象首次授予股票期权的议案》 | | 第七次会议 | 日 | 2.《关于向银行申请综合授信额度的议案》 | | | | 3.《关于使用部分闲置募集资金暂时补充流动资金的议案》 | | 第三 ...

一、会计政策变更概述 证券代码：300781 证券简称：因赛集团 公告编号：2024-021 广东因赛品牌营销集团股份有限公司 关于会计政策变更的公告 本公司及董事会全体成员保证信息披露的内容真实、准确、完整，没有虚 假记载、误导性陈述或重大遗漏。 广东因赛品牌营销集团股份有限公司（以下简称"公司"）于 2024 年 4 月 26 日召开的第三届董事会第十九次会议及第三届监事会第十八次会议，审议通 过了《关于会计政策变更的议案》，本次会计政策变更无需提交股东大会审议。 具体情况公告如下： （一）会计政策变更的原因 2023 年 10 月 25 日，中华人民共和国财政部（以下简称"财政部"）颁布了 《关于印发<企业会计准则解释第 17 号>的通知》（财会〔2023〕21 号）（以下 简称"《解释 17 号文》"），规定了"流动负债与非流动负债的划分"、"关 于供应商融资安排的披露"和"关于售后租回交易的会计处理"的相关内容自 2024 年 1 月 1 日起施行。 由于上述会计准则解释的发布，公司需对会计政策进行相应变更，并按以上 文件规定的生效日期开始执行上述会计准则。 （二）变更前后采取的会计政策 四、董事会 ...

关于全资子公司购买标的广州影行天下文化传播有限公司 业绩承诺实现情况的说明 本公司及董事会全体成员保证信息披露内容的真实、准确和完整，没有虚 假记载、误导性陈述或重大遗漏。 一、 基本情况 证券代码：300781 证券简称：因赛集团 公告编号：2024-026 广东因赛品牌营销集团股份有限公司 （1）根据《业绩承诺及利润补偿协议》的约定，业绩承诺期间内，若影行 天下于截至各会计年度末的累计实际净利润数低于截至各会计年度末的累计承 诺净利润数，则业绩补偿承诺方应向因赛数字补偿。 （2）业绩补偿承诺方承诺，业绩承诺期间内，若因赛数字收购的影行天下 股权价值发生减值，则业绩补偿承诺方应向因赛数字另行补偿差异部分的金额。 广东因赛品牌营销集团股份有限公司（以下简称"公司"）全资子公司广东因 赛数字营销有限公司（以下简称"因赛数字"）于 2023 年 4 月 30 日与董孟毅、罗 淏元、广州淏林文化传播合伙企业（有限合伙）（以下简称"淏林文化"）、广东固 生堂中医养生健康科技股份有限公司（以下简称"固生堂"）签订了《关于广州影 行天下文化传播有限公司之股权收购协议》（以下简称"《股权收购协议》"），与 董孟毅、罗淏元签 ...