三只松鼠股份有限公司 关于举行 2022 年度网上业绩说明会的公告 本公司及董事会全体成员保证信息披露的内容真实、准确、完整，没有虚假记 载、误导性陈述或重大遗漏。 证券代码：300783 证券简称：三只松鼠 公告编号：2023-030 为便于广大投资者进一步了解公司 2022 年度经营情况，公司将于 2023 年 6 月 5 日（星期一）下午 16:00-17:00 在全景网举办 2022 年度业绩说明会。现将本次 业绩说明会的相关内容公告如下： 一、业绩会说明安排 （一）会议召开时间：2023 年 6 月 5 日 16:00-17:00 （二）会议召开方式：网络方式 （三）会议召开地点：全景网"投资者关系互动平台" （https://ir.p5w.net） （四）本次出席人员：公司董事长、总经理章燎源先生，董事、董事会秘书潘 道伟先生，财务总监周庭先生，独立董事黄钟伟先生。 公司本次业绩说明会以网络互动形式召开，将就公司所处行业状况、发展战 略、2022 年度的经营成果及财务指标等具体情况与投资者进行互动交流和沟通， 在信息披露允许的范围内就投资者普遍关注的问题进行回答。 二、征集问题事项 为了做好中小投 ...

Financial Performance - The company's revenue for Q1 2023 was ¥1,900,471,120.86, a decrease of 38.48% compared to ¥3,089,027,261.60 in the same period last year[4] - Net profit attributable to shareholders increased by 18.73% to ¥191,701,980.19 from ¥161,465,735.06 year-on-year[4] - The net profit after deducting non-recurring gains and losses was ¥136,514,439.33, up 15.13% from ¥118,574,085.74 in the previous year[4] - The total revenue for Q1 2023 was CNY 1,900,471,120.86, a decrease of approximately 38.5% compared to CNY 3,089,027,261.60 in the same period last year[17] - The net profit for Q1 2023 was CNY 191,701,980.19, an increase of 18.7% compared to CNY 161,465,735.06 in Q1 2022[19] - The total comprehensive income for Q1 2023 was CNY 191,701,980.19, up from CNY 161,465,735.06 in Q1 2022, reflecting a growth of 18.7%[20] Asset Management - The company's total assets decreased by 15.56% to ¥3,829,823,427.40 from ¥4,535,803,760.00 at the end of the previous year[4] - The total assets decreased to CNY 3,829,823,427.40 from CNY 4,535,803,760.00, reflecting a contraction in the asset base[16] Cash Flow and Liquidity - Cash flow from operating activities was ¥305,405,942.92, a slight increase of 0.77% compared to ¥303,070,213.98 in the same period last year[4] - Cash and cash equivalents increased to CNY 390,735,398.45 from CNY 171,236,264.35 at the beginning of the year, indicating improved liquidity[14] - Total cash and cash equivalents at the end of Q1 2023 amounted to CNY 380,412,838.71, an increase from CNY 276,800,838.95 at the end of Q1 2022[22] - The company reported a significant decrease in cash outflows related to operating activities, totaling CNY 2,009,793,451.20, down from CNY 2,933,427,297.62 in the previous year, indicating a reduction of approximately 31.4%[21] Cost Management - The total operating costs for Q1 2023 were CNY 1,731,693,702.02, down from CNY 2,943,901,022.15, reflecting a significant reduction in costs[17] - The gross profit margin improved due to high-quality product adjustments and reduced expenses, contributing to profit recovery[15] Inventory and Liabilities - The company reported a significant reduction in inventory, down 63.20% compared to the end of the previous year, primarily due to the end of seasonal sales[7] - The company experienced a 62.75% decrease in contract liabilities, attributed to the realization of pre-received business income[7] - Inventory decreased significantly to CNY 394,123,429.35 from CNY 1,071,018,340.94, showing effective inventory management[14] Earnings and Returns - The weighted average return on equity improved to 7.86%, up from 6.90% in the previous year[4] - The company’s basic and diluted earnings per share increased by 20.00% to ¥0.48 from ¥0.40 year-on-year[4] - Basic and diluted earnings per share for Q1 2023 were both CNY 0.48, up from CNY 0.40 in the same period last year, representing a 20% increase[20] - Operating profit for Q1 2023 reached CNY 229,445,568.91, compared to CNY 200,454,307.58 in Q1 2022, reflecting a growth of 14.5%[19] Government Support - Government subsidies recognized during the period amounted to ¥70,171,355.21, contributing to the increase in non-recurring gains[5] Strategic Initiatives - The company is focusing on a "high-end cost-performance" strategy, enhancing supply chain upgrades and operational improvements[15] - The online business is advancing a new e-commerce strategy aimed at integrating user, platform, and supply chain operations[15] - The distribution business is implementing a new terminal cost-performance strategy to create a new business model in the snack industry[15] - The company plans to explore and establish a series of self-owned brand snack specialty stores across the country[15]

Financial Performance - The company's operating revenue for 2022 was ¥7,293,157,824.12, a decrease of 25.35% compared to ¥9,770,215,328.66 in 2021[22]. - The net profit attributable to shareholders for 2022 was ¥129,057,352.25, down 68.61% from ¥411,108,814.08 in the previous year[22]. - The net profit after deducting non-recurring gains and losses was ¥40,502,111.75, a decline of 87.33% from ¥319,626,374.50 in 2021[22]. - The cash flow from operating activities was ¥73,274,404.07, representing an 87.55% decrease from ¥588,467,807.05 in 2021[22]. - The total assets at the end of 2022 were ¥4,535,803,760.00, a decrease of 9.87% from ¥5,032,694,470.80 at the end of 2021[22]. - The company's basic earnings per share for 2022 was ¥0.32, down 68.93% from ¥1.03 in 2021[22]. - The total operating revenue for 2022 was ¥7,293,157,824.12, representing a decrease of 25.35% compared to ¥9,770,215,328.66 in 2021[84]. - The revenue from nuts was ¥4,107,307,931.41, accounting for 56.32% of total revenue, down 18.80% from ¥5,058,484,699.58 in 2021[84]. - The gross profit margin for the snack food industry was 26.74%, down 2.64% from the previous year[85]. - The company reported a net profit margin of approximately 4.78% for the reporting period[116]. Strategic Initiatives - The company is committed to strategic transformation and has made progress in implementing measures outlined in its transformation announcement[4]. - The company is actively optimizing store operations and adjusting SKU structures to support long-term high-quality development[4]. - The company emphasized the importance of brand investment, which has affected short-term profitability but is expected to benefit future growth[4]. - The company plans to implement a new e-commerce strategy focusing on "product and sales integration" to enhance market share and optimize the product matrix[82]. - The company aims to upgrade its stores to create high-quality community snack shops, leveraging its brand influence and supply chain capabilities[82]. - The company is expanding its brand influence through IP development, including merchandise and multimedia content, to enhance emotional engagement with consumers[48]. - The company is transitioning from a single online channel to a balanced development across multiple online platforms and a comprehensive online-offline channel strategy[49]. - The company plans to expand its offline presence by optimizing existing stores and entering new retail formats, focusing on self-owned brand snack specialty stores[54]. Market Presence and Consumer Engagement - The company has served over 170 million consumers, establishing a nationwide brand presence and leading the snack category on major e-commerce platforms with over 45 million fans on Taobao and 72 million fans on JD.com[39]. - The company has become a leading brand in the domestic snack market, with significant sales in products like daily nuts, pecans, and Hawaiian macadamia nuts, consistently ranking first in sales during major shopping events like Double Eleven[40]. - The company achieved a nationwide brand recognition through e-commerce, with over 3.5 billion views of its animated series and a cumulative audience of over 400 million[70]. - The company has a significant presence in the snack food market, leveraging its brand recognition and product variety[114]. Research and Development - The company has invested heavily in R&D, with 1,099 copyrights and 493 patents filed, positioning itself among the top in the Chinese snack food industry for innovation[41]. - The company has established partnerships with 15 universities for research and development, focusing on advanced food processing technologies[72]. - The total R&D investment was ¥38,439,094.45 in 2022, accounting for 0.53% of operating revenue[96]. - The number of R&D personnel decreased by 41.94% to 108 in 2022 from 186 in 2021[96]. - The company is investing 100 million RMB in R&D for new technologies aimed at enhancing product quality and sustainability[184]. Operational Efficiency - The company has established a comprehensive supply chain management system covering R&D, procurement, production, testing, warehousing, and logistics, enhancing its operational efficiency[43]. - The company has implemented strict inventory management regulations to control expired and outdated products[61]. - The company has built a digital control system for food safety, enhancing supply chain efficiency and product freshness[75]. - The company has established four core nut production demonstration factories, with the daily nut production line reducing costs by approximately 8% post-launch[78]. - The company has implemented a multi-category integrated supply chain management model, connecting with hundreds of raw material suppliers and food processing partners[46]. Financial Management and Governance - The company’s financial report has been confirmed for accuracy and completeness by its board and management[4]. - The company operates independently from its controlling shareholders in terms of business, personnel, assets, and finance, ensuring complete operational autonomy[130]. - The company has a structured governance system with a shareholders' meeting, board of directors, and supervisory board, ensuring no interference from controlling shareholders[130]. - The company has a total of 160,272 shares held by the chairman, with no changes during the reporting period[134]. - The company has a diverse board with members holding significant experience in finance, management, and academia, including independent directors with backgrounds in accounting and technology[137][138]. Risk Management - The company has outlined potential risks and corresponding countermeasures in its future development outlook section[4]. - The company faces risks related to fluctuations in raw material prices, particularly for nut products, which could affect profit margins if prices cannot be adjusted accordingly[119]. - The company has a strong bargaining power due to large-scale procurement and has implemented measures to lock in prices to mitigate risks[119]. Employee Engagement and Welfare - The company has established "Squirrel University" to enhance employee training and development, focusing on practical learning methods[156]. - The company emphasizes a comprehensive employee welfare system, providing various benefits such as health check-ups, transportation subsidies, and holiday gifts[155]. - The company has a three-pillar compensation system consisting of basic salary, performance bonuses, and long-term incentives to ensure competitive compensation[154]. - The total number of employees at the end of the reporting period was 2,733, with 1,446 in the parent company and 1,287 in major subsidiaries[153]. Future Outlook - Future development outlook for 2023 includes a focus on expanding core business operations and enhancing product offerings[118]. - The company provided guidance for 2023, projecting a revenue growth of 25% and aiming to reach 1.875 billion RMB[182]. - The company plans to explore potential acquisitions to enhance its product portfolio and market share in the snack industry[182]. - The company plans to increase its marketing budget by 25% to support brand awareness and customer engagement initiatives[184]. - The company has set a revenue guidance of 5 billion yuan for the next fiscal year, reflecting a growth target of 12%[188].

证券代码：300783 证券简称：三只松鼠 三只松鼠股份有限公司 投资者关系活动记录表 编号：2020-001 | --- | --- | --- | |----------------------|-------------------|--------------------------------------------------------------| | | | | | 投 资 者 关 系 活 动 | □ 特定对象调研 | □ 分析师会议 | | 类别 | □ 媒体采访 | □ 业绩说明会 | | | □ 新闻发布会 | □ 路演活动 | | | □ 现场参观 | | | | ■ 其他 （交流会） | | | 参 与 单 位 名 称 及 | | 中金公司：王亦沁、吕若晨；东方证券资管：蔡毓伟；东方证券：徐 | | 人员姓名 | | 椰香；东方阿尔法基金：叶枭；招商证券：周洁、宁浮洁；中银基 | | | | 金：班涛、王帅、池文丽、刘潇；中信建投：周博文；中信建投：安 | | | | 雅泽、纪宗亚；华创证券：程航；财通资管：卓越；申港证券：陈 | | | | 曦；同犇投资：杜塞骥、刘慧萍；广发证券 ...

证券代码：300783 证券简称：三只松鼠 三只松鼠股份有限公司 投资者关系活动记录表 编号：2019-003 | --- | --- | --- | --- | --- | |----------------|--------------------------------------|--------------------------------------------------------|-------|-------------------------------------------| | | | | | | | 投资者关系活动 | 特定对象调研 □ 分析师会议 | | | | | 类别 | 媒体采访 □ 业绩说明会 | | | | | | 新闻发布会 □ 路演活动 | | | | | | 现场参观 | | | | | | 其他 （通讯交流会） | | | | | 参与单位名称及 | | 中 金 公 司 吕 若 晨 、 中 金 公 司 王 亦 沁 、 | | Ci investment | | 人员姓名 | Phoebe Hong、HSZ GROUP | | | 武廷丽、富国基金 赵琦琦、 ...

证券代码：300783 证券简称：三只松鼠 三只松鼠股份有限公司 投资者关系活动记录表 编号：2019-002 | --- | --- | --- | --- | --- | --- | --- | |---------------------|-----------------------------------------------------|-------|-------|-------|-------|-------| | | | | | | | | | 投资者关系活动 类别 | □ 特定对象调研 □ 分析师会议 □ 媒体采访 □ 业绩说明会 | | | | | | | | □ 新闻发布会 □ 路演活动 | | | | | | | | □ 现场参观 | | | | | | | | ■ 其他（交流会） | | | | | | | 参与单位名称及 | 天风证券：刘章明 | | | | | | | 人员姓名 | 天风证券：童昱 | | | | | | | | | | | | | | | | 天风证券：方心诣 | | | | | | | | 敦和资产：汤晨晨 | | | | | | | | 万家基金：王琴 ...

证券代码：300783 证券简称：三只松鼠 编号：2019-001 | --- | --- | --- | |----------------|----------------------------------|--------------| | | | | | 投资者关系活动 | □ 特定对象调研 | □ 分析师会议 | | 类别 | □ 媒体采访 | □ 业绩说明会 | | | □ 新闻发布会 | □ 路演活动 | | | □ 现场参观 | | | | ■ 其他 （交流会） | | | 参与单位名称及 | 中泰证券零售电商行业首席：彭毅 | | | 人员姓名 | 中泰证券食品饮料行业首席：范劲松 | | | | 中信保诚基金研究员：管嘉琪 | | | | 北京乐正资本研究员：魏琦 | | | | 青骊投资研究员：孟博 | | | | 中泰证券研究员：龙凌波 | | | | 永赢基金研究员：包恺 | | | | 中泰资管研究员：郭祎妲 | | | | 老虎太平洋资产研究员：杨兆媛 | | | | 泰旸资产研究员：王佳琦 | | | | 观富资产研究员：唐天 | | 三只松鼠股份有限公司 投资者关系活动记录 ...

证券代码：300783 证券简称：三只松鼠 编号：2021-002 三只松鼠股份有限公司 投资者关系活动记录表 | --- | --- | --- | |----------------|------------------------------------------------------------------------------------------------------------|---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------| | | | | | | | □特定对象调研 ...

证券代码：300783 证券简称：三只松鼠 编号：2021-003 三只松鼠股份有限公司 投资者关系活动记录表 | --- | --- | |-------------------------|------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------| | 投资者关系活动 \n类别 | □特定对象调研 □分析师会议 \n□媒体采访 □业绩说明会 \n□新闻发布会 □路演活动 | | | □现场参观 AZ ...