Financial Performance - The company's revenue for Q1 2022 was ¥105,153,517.12, representing a 14.03% increase compared to ¥92,215,424.04 in the same period last year[3] - Net profit attributable to shareholders decreased by 43.06% to ¥4,194,397.76 from ¥7,365,834.96 year-on-year[3] - The net profit after deducting non-recurring gains and losses increased by 50.34% to ¥10,879,172.11 from ¥7,236,297.44 in the previous year[3] - Basic and diluted earnings per share fell by 57.30% to ¥0.0582 from ¥0.1363 year-on-year[3] - The total operating revenue for Q1 2022 was CNY 105,153,517.12, an increase of 14.5% compared to CNY 92,215,424.04 in the same period last year[20] - The net profit for Q1 2022 was CNY 4,175,886.96, a decrease of 43.5% from CNY 7,351,186.34 in Q1 2021[21] - The basic earnings per share for Q1 2022 were CNY 0.0582, compared to CNY 0.1363 in the same quarter last year, reflecting a decline of 57.3%[22] Cash Flow and Liquidity - The company's cash flow from operating activities improved significantly, with a net cash flow of -¥102,963.63 compared to -¥14,194,492.10 in the same period last year, marking a 99.27% improvement[3] - Cash inflows from operating activities amounted to CNY 98,596,515.29, compared to CNY 84,649,483.84 in the previous year, indicating a rise of 16.4%[24] - The net cash flow from operating activities was -102,963.63, compared to -14,194,492.10 in the previous year[25] - The ending balance of cash and cash equivalents was 73,541,109.23, down from 121,061,731.46 in the previous year[26] - The company reported a total cash outflow of 98,699,478.92 from operating activities[25] Assets and Liabilities - Total assets at the end of the reporting period were ¥680,403,553.15, a decrease of 0.97% from ¥687,068,717.21 at the end of the previous year[3] - The total current assets were reported at ¥561,434,212.96, down from ¥574,666,099.39[17] - The company's total liabilities decreased to CNY 118,057,106.80 from CNY 132,999,308.15, a reduction of approximately 11.3%[19] - The non-current assets totaled ¥118,969,340.19, an increase from ¥112,402,617.82[17] Shareholder Equity and Management - Shareholders' equity attributable to the parent company increased by 1.49% to ¥561,605,347.49 from ¥553,346,821.00 at the end of the previous year[3] - The total equity attributable to shareholders increased to CNY 561,605,347.49 from CNY 553,346,821.00, showing a growth of 1.4%[19] - Management expenses rose by 34.36% to ¥24,061,429.53, primarily due to an increase in share-based payments related to equity incentives[7] Investment and Other Income - The company reported a significant increase in investment income, which doubled to ¥1,433,647.00, attributed to improved fund management returns[7] - The fair value loss from the film "Four Seas" was recorded at -¥8,200,000, reflecting a decrease in fair value compared to the investment cost[7] - The company reported an investment income of CNY 1,433,647.00 for Q1 2022, with no prior year figure available for comparison[21] Restricted Shares and Shareholder Base - The company holds a total of 54,957,924 restricted shares, with 927,987 shares released during the quarter[14] - The company plans to release a significant portion of restricted shares on August 29, 2022, which may impact stock liquidity[13] - The company has a diverse shareholder base, with the top ten shareholders holding a significant portion of the shares, indicating strong institutional interest[12]

Financial Performance - The company's operating revenue for 2021 was ¥461,266,319.03, representing a 29.83% increase compared to ¥355,279,844.43 in 2020[18] - The net profit attributable to shareholders for 2021 was ¥56,727,353.60, up 38.73% from ¥40,891,519.16 in the previous year[18] - The net cash flow from operating activities increased significantly by 217.45%, reaching ¥87,792,177.49 compared to ¥27,655,843.92 in 2020[18] - The basic earnings per share for 2021 was ¥0.9449, a 24.85% increase from ¥0.7568 in 2020[18] - Total assets at the end of 2021 amounted to ¥687,068,717.21, a 44.67% increase from ¥474,935,076.33 at the end of 2020[18] - The net assets attributable to shareholders increased by 41.48% to ¥553,346,821.00 from ¥391,112,003.63 in 2020[18] - The company reported a weighted average return on equity of 11.56% for 2021, up from 10.25% in 2020[18] - The net profit after deducting non-recurring gains and losses was ¥52,545,849.69, a 37.87% increase from ¥38,111,370.83 in 2020[18] Market Position and Strategy - The company ranked seventh in the book retail market share among private publishing companies in 2021, maintaining a relatively stable market position[29] - The company has developed a unique "CBC" sales model, connecting users through internet platforms and facilitating both direct and indirect sales channels[34] - The company’s strategic focus is on integrating publishing with internet technologies to drive growth and user engagement[30] - The company aims to continuously iterate and develop content based on user data and interactions, creating a positive feedback loop in its business model[46] - The company plans to continue enhancing its "publishing + internet" business model to drive future growth[52] User Engagement and Digital Expansion - The company reported a total of 63 million internet users by the end of 2021, with over 70 active internet product accounts[32] - The number of internet users increased by 50%, from 42 million at the end of 2020 to 63 million at the end of 2021[42] - Internet 2C sales revenue surged by 95%, from 34.35 million yuan in 2020 to 67.09 million yuan in 2021[43] - Internet advertising revenue grew by 40%, increasing from 3.5 million yuan in 2020 to 4.9 million yuan in 2021[44] - The company is focusing on expanding its internet user base and optimizing internet marketing methodologies to establish stronger direct sales channels[101] Research and Development - The company has implemented a ten-dimensional data analysis system to enhance content development and product iteration based on user feedback[35] - Research and development (R&D) investment amounted to CNY 14,103,142.74, accounting for 3.06% of operating revenue, a slight decrease from 3.20% in 2020[75] - The number of R&D personnel remained stable at 38, with a slight increase in the proportion of R&D staff to 15.00% from 14.00% in 2020[74] - The company is investing in technology development, allocating 100 million RMB towards R&D for new digital platforms[132] Governance and Compliance - The company is committed to improving its governance structure and ensuring compliance with relevant laws and regulations[111] - The company has established effective communication channels with shareholders, holding multiple meetings to ensure transparency and participation[112] - The company has three independent directors who fulfill their duties independently and fairly, ensuring the protection of minority shareholders' rights[113] - The supervisory board held seven meetings during the reporting period to oversee the company's operations and protect shareholder interests[114] - The company emphasizes information disclosure and investor relations, ensuring transparency and fairness in communication with all investors[115] Employee Management and Compensation - The total remuneration for directors, supervisors, and senior management during the reporting period amounted to 9.1516 million yuan[135] - The company emphasizes performance management in its compensation system, aiming to enhance both company and individual performance[151] - The company has implemented a stock incentive plan to attract and retain key talent, providing long-term stable returns for shareholders[151] - The company has a structured approach to salary cost management, ensuring a complete cycle from budgeting to adjustments[151] Future Outlook and Growth Plans - The company provided guidance for the next fiscal year, projecting a revenue growth of 25% and aiming to reach 1.875 billion RMB[132] - New product launches are expected to contribute an additional 300 million RMB in revenue, with a focus on digital content and educational materials[133] - The company is exploring potential acquisitions to enhance its content library, with a budget of 200 million RMB earmarked for this purpose[132] - The company plans to implement a new marketing strategy aimed at increasing brand awareness, with a projected budget increase of 20% for 2022[177] Shareholder Returns and Dividends - The company plans to distribute a cash dividend of ¥1.05 per 10 shares, based on a total of 72,039,937 shares[4] - The cash dividend distribution plan has been approved by the board and is pending shareholder meeting approval[155] - The company committed to implementing share repurchase plans to stabilize stock prices and protect shareholder interests[194] Risks and Challenges - The competitive landscape in the publishing industry is intensifying, with significant challenges in securing quality copyright resources and distribution channels[106] - The ongoing global COVID-19 pandemic poses risks to the company's growth trajectory[107] - The company has not encountered any major issues during the integration of subsidiaries[164]

Financial Performance - The company's operating revenue for 2021 was ¥461,266,319.03, representing a 29.83% increase compared to ¥355,279,844.43 in 2020[18]. - The net profit attributable to shareholders for 2021 was ¥56,727,353.60, up 38.73% from ¥40,891,519.16 in the previous year[18]. - The net cash flow from operating activities increased significantly by 217.45%, reaching ¥87,792,177.49 compared to ¥27,655,843.92 in 2020[18]. - Basic earnings per share for 2021 were ¥0.9449, a 24.85% increase from ¥0.7568 in 2020[18]. - Total assets at the end of 2021 amounted to ¥687,068,717.21, a 44.67% increase from ¥474,935,076.33 at the end of 2020[18]. - The net assets attributable to shareholders increased by 41.48% to ¥553,346,821.00 from ¥391,112,003.63 in 2020[18]. - The net profit after deducting non-recurring gains and losses for 2021 was ¥52,545,849.69, a 37.87% increase from ¥38,111,370.83 in 2020[18]. - The company achieved a total revenue of 461.27 million yuan in 2021, representing a 30% increase compared to 2020 and a 20% increase compared to 2019[38]. - Net profit for 2021 reached ¥56.70 million, up 40.09% compared to the previous year, with a net profit excluding non-recurring items of ¥52.55 million, reflecting a 37.87% increase[52]. Market Position and User Growth - The company reported a total of 63 million internet users by the end of 2021, with over 70 active internet product accounts[32]. - The number of internet users increased by 50%, from 42 million at the end of 2020 to 63 million at the end of 2021[42]. - The company ranked seventh in the book retail market share among private publishing companies in 2021, indicating a stable market position[29]. - The domestic book retail market size was approximately ¥986.80 billion in 2021, reflecting a 1.65% increase from 2020 but still down 3.51% compared to 2019[28]. Revenue Streams and Sales Performance - The company's total revenue for Q4 was approximately ¥143.97 million, showing a significant increase from ¥92.22 million in Q1[20]. - The net profit attributable to shareholders for Q3 was approximately ¥19.09 million, up from ¥7.37 million in Q1, indicating a strong growth trajectory[20]. - The net cash flow from operating activities in Q4 reached approximately ¥72.38 million, a substantial improvement compared to a negative cash flow of ¥14.19 million in Q1[20]. - Internet 2C sales revenue surged by 95%, rising from 34.35 million yuan in 2020 to 67.09 million yuan in 2021[43]. - Internet advertising revenue grew by 40%, increasing from 3.5 million yuan in 2020 to 4.9 million yuan in 2021[44]. - The publishing and distribution business generated revenue of ¥370.30 million in 2021, a 22.77% increase year-on-year[61]. - The company sold 2.18 million books in 2021, marking a 36.90% increase in sales volume compared to 2020[62]. Operational Efficiency and Cost Management - The inventory turnover rate improved from 1.56 times in 2020 to 1.98 times in 2021, while inventory impairment losses decreased by 87% from ¥5.49 million in 2020 to ¥0.71 million in 2021[51]. - The gross margin slightly increased from 47.53% in 2020 to 47.82% in 2021, driven by reduced book procurement costs[51]. - The proportion of operating expenses (sales, management, and R&D) relative to revenue decreased from 31.68% in 2020 to 30.65% in 2021[51]. - The company aims to improve store sales and profits through the implementation of an intelligent inventory system based on daily sales trends[72]. Research and Development - Research and development (R&D) investment amounted to CNY 14,103,142.74, accounting for 3.06% of operating revenue, a slight decrease from 3.20% in 2020[75]. - The number of R&D personnel remained stable at 38, with their proportion of total employees increasing from 14.00% in 2020 to 15.00% in 2021[74]. - The company completed several major R&D projects, including a dynamic book subscription management system aimed at improving order management and inventory efficiency[71]. - The company has developed an AI content creation machine to enhance marketing quality and boost book sales through automated content generation[72]. Governance and Compliance - The company has three independent directors who fulfill their duties independently and fairly, ensuring the protection of minority shareholders' rights[113]. - The supervisory board held seven meetings during the reporting period to oversee the company's operations and protect shareholder interests[114]. - The company emphasizes information disclosure and investor relations, with a dedicated board secretary managing these efforts[115]. - The company has no significant discrepancies in governance compared to regulatory requirements, ensuring compliance with laws and regulations[115]. - The company maintains independence from its controlling shareholders in terms of assets, personnel, finance, and operations, with no instances of fund occupation or guarantees provided[116]. Future Strategies and Market Expansion - The company is focusing on expanding its internet user base and optimizing internet marketing methodologies to establish stronger direct sales channels[101]. - The company plans to publish new works in various fields, including philosophy, history, and social sciences, featuring renowned authors like Wang Defeng and Yi Zhongtian[103]. - The company aims to enhance its publishing and distribution capabilities by launching more high-quality content that meets market demand[102]. - Market expansion plans include entering three new provinces, aiming to increase market share by 10% in these regions[132]. Shareholder Engagement and Profit Distribution - The company distributed a cash dividend of 1.05 yuan per 10 shares, totaling 7,564,193.39 yuan, which represents 100% of the distributable profit[155]. - The company’s profit distribution plan aligns with relevant regulations and aims to protect the long-term interests of shareholders[155]. - The annual general meeting had a 100% investor participation rate, indicating strong shareholder engagement[117]. Social Responsibility and Employee Welfare - Employee welfare measures include housing subsidies, health check-ups, and various cultural activities to ensure employee satisfaction and health[171]. - The company is committed to integrating social responsibility into its development strategy, aiming for a balance between economic and social benefits[171]. - The company has established long-term strategic partnerships with quality customers and suppliers, adhering to principles of integrity in business operations[171].

Financial Performance - The company's operating revenue for 2021 was ¥461,266,319.03, representing a 29.83% increase compared to ¥355,279,844.43 in 2020[18]. - The net profit attributable to shareholders for 2021 was ¥56,727,353.60, up 38.73% from ¥40,891,519.16 in the previous year[18]. - Basic earnings per share for 2021 were ¥0.9449, a 24.85% increase from ¥0.7568 in 2020[18]. - The company's total revenue for Q4 was approximately ¥143.97 million, showing a significant increase from ¥92.22 million in Q1[20]. - The net profit attributable to shareholders for Q3 was approximately ¥19.09 million, up from ¥7.37 million in Q1, indicating a strong growth trajectory[20]. - The company's revenue for 2021 reached 461.27 million yuan, a 30% increase compared to 2020 and a 20% increase compared to 2019[38]. - Net profit for 2021 reached 56.70 million yuan, up 40.09% compared to the previous year, with a net profit excluding non-recurring items of 52.55 million yuan, an increase of 37.87%[52]. - The company achieved a total revenue of 461.27 million yuan in 2021, representing a year-on-year growth of 29.83%[52]. - The company reported a significant increase in revenue, achieving a total of 1.2 billion RMB for the year, representing a growth of 15% compared to the previous year[129]. - The company reported a total revenue of 1.5 billion RMB for the year 2021, representing a year-over-year growth of 20%[174]. Cash Flow and Assets - The net cash flow from operating activities increased significantly by 217.45%, reaching ¥87,792,177.49 compared to ¥27,655,843.92 in 2020[18]. - Total assets at the end of 2021 amounted to ¥687,068,717.21, a 44.67% increase from ¥474,935,076.33 at the end of 2020[18]. - The cash and cash equivalents increased by 102.14% to ¥29,625,030.56 in 2021, compared to ¥14,655,775.94 in 2020[75]. - The company's inventory as of the end of 2021 was ¥110,260,438.69, accounting for 16.05% of total assets, a decrease from 22.40% in the previous year[80]. - The total cash inflow from operating activities increased by 26.50% to ¥444,924,053.96 in 2021, while cash outflow rose by 10.20% to ¥357,131,876.47[75]. - The net cash flow from financing activities reached ¥103,978,808.15, a significant turnaround from a negative cash flow of -¥1,438,258.08 in 2020[75]. Market Position and Strategy - The company ranked seventh in the book retail market share among private publishing companies in 2021, maintaining a relatively stable market position[29]. - The company has developed a novel "CBC" sales model, connecting users through internet platforms and facilitating both direct and indirect sales channels[34]. - The company’s publishing and internet businesses are core to its strategy, focusing on a "publishing + internet" model to drive growth[30]. - The company is focusing on a "Publishing + Internet" strategy, leveraging user data to drive content iteration and development, creating a positive feedback loop between content and internet interaction[98]. - The company is committed to expanding its internet direct sales channels and improving its marketing methodologies to better connect with users[98]. - The company is exploring potential mergers and acquisitions to enhance its content library and user base, with a budget of 200 million RMB allocated for this purpose[130]. Research and Development - The company is developing several key R&D projects, including a dynamic book subscription management system aimed at improving order management and sales conversion rates[71]. - The AI content creation machine project aims to enhance marketing quality and promote book sales through automated content generation[72]. - Research and development investments increased by 30% in 2021, totaling 150 million RMB[175]. - The number of R&D personnel remained stable at 38, with a slight increase in the proportion of R&D staff to 15.00% from 14.00% in 2020[73]. Governance and Compliance - The company has established a robust governance structure, ensuring compliance with relevant regulations and maintaining effective communication with shareholders[108]. - The company has three independent directors who adhere to relevant laws and regulations, ensuring the protection of minority shareholders' rights[110]. - The supervisory board held seven meetings during the reporting period, fulfilling its supervisory responsibilities and maintaining the company's and shareholders' legal rights[111]. - The company emphasizes information disclosure and investor relations management, ensuring transparency and fairness in its communications with investors[112]. - The company has not engaged in any related party transactions that could harm shareholder interests[113]. - The company has a clear policy for information disclosure, enhancing its transparency and accountability to investors[112]. Employee and Talent Management - The total remuneration for directors, supervisors, and senior management during the reporting period amounted to 9.1516 million yuan[132]. - The company has implemented a stock incentive plan to attract and retain key talents, providing long-term stable returns for shareholders[148]. - The company has established a comprehensive training system, including a "New Employee Class" and a "Management Course Class" for mid-to-senior management[149]. - The company emphasizes performance assessment in its salary management system, aiming to enhance both company and individual performance[148]. Future Outlook - The company provided guidance for the next fiscal year, projecting a revenue growth of 20% to 1.44 billion RMB[130]. - The company plans to enhance its marketing strategy, aiming for a 15% increase in brand awareness by the end of 2022[175]. - Overall, the company remains optimistic about future growth, driven by innovation and market expansion strategies[129]. - The company is committed to ongoing product development and innovation to meet market demands[121].

Financial Performance - The company's revenue for Q3 2021 reached ¥113,689,171.69, representing a 40.61% increase compared to the same period last year[3] - Net profit attributable to shareholders was ¥19,092,726.36, a significant increase of 187.08% year-on-year[3] - The basic earnings per share for Q3 2021 was ¥0.3180, reflecting a growth of 158.33% compared to the previous year[3] - The company reported a 40.04% increase in revenue for the first nine months of 2021, totaling ¥317,296,083.56[9] - Operating profit for the quarter was CNY 47,350,228.42, compared to CNY 22,093,921.65 in Q3 2020, reflecting a significant growth[24] - Net profit attributable to the parent company was CNY 41,982,587.44, up from CNY 20,163,358.12, marking a 108% year-over-year increase[24] - The company reported a total comprehensive income of CNY 41,961,581.58, compared to CNY 19,348,640.36 in the previous year, showing a substantial increase[24] Assets and Liabilities - Total assets at the end of Q3 2021 amounted to ¥651,090,387.96, which is a 37.09% increase from the end of the previous year[3] - Total assets increased to CNY 651,090,387.96 from CNY 474,935,076.33, indicating a growth of approximately 37%[21] - Total liabilities rose to CNY 111,377,686.06, compared to CNY 83,847,280.70, representing a 33% increase[21] - Total liabilities amounted to CNY 83,847,280.70, an increase of CNY 11,576,767.84 compared to the previous period[33] - The total assets and liabilities combined were CNY 474,935,076.33, reflecting a change of CNY 11,576,767.84[33] Equity and Shareholder Information - The company's total equity attributable to shareholders increased to ¥538,982,653.29, a rise of 37.81% from the previous year[4] - The total equity attributable to shareholders increased to CNY 538,982,653.29 from CNY 391,112,003.63, indicating a growth of approximately 38%[21] - The total number of common shareholders at the end of the reporting period is 12,788[13] - The largest shareholder, Lu Jinbo, holds 24.47% of shares, totaling 17,626,450 shares[13] - The top ten shareholders collectively hold a significant portion of the company's equity, with the top three alone accounting for over 40%[13] - The company is actively managing its shareholder structure, with several major shareholders being private equity firms[14] Cash Flow - The company's cash flow from operating activities showed a net amount of ¥15,415,971.45 for the year-to-date, down 144.03% compared to the previous year[3] - Operating cash flow for the current period is ¥15,415,971.45, compared to a negative cash flow of ¥35,012,211.10 in the previous period, indicating a significant improvement[26] - Total cash inflow from operating activities reached ¥305,979,838.94, up from ¥215,689,008.12 in the previous period, reflecting a growth of approximately 42%[26] - Cash outflow from operating activities increased to ¥290,563,867.49 from ¥250,701,219.22, representing an increase of about 16%[26] - Cash inflow from financing activities was ¥122,733,835.85, a significant increase from ¥2,009,784.22 in the previous period[28] - The net cash flow for the current period increased by ¥133,743,920.55, compared to a decrease of ¥36,254,370.79 in the previous period[28] - The ending balance of cash and cash equivalents reached ¥312,944,673.41, up from ¥118,625,960.69 at the end of the previous period[28] Operational Costs and Expenses - Operating costs for the first nine months of 2021 were ¥160,098,708.86, which is a 33.59% increase compared to the same period last year[9] - Research and development expenses for the quarter were CNY 10,104,966.60, up from CNY 8,268,384.83, indicating a focus on innovation[23] Share Structure and Lock-up Periods - The total number of restricted shares held by major shareholders remains unchanged at 54,029,937 shares[15] - The company has a significant number of shares with lock-up periods expiring on August 29, 2022, for several major shareholders[15] - The company reported a total of 927,987 shares from the initial public offering under lock-up[17] Financial Reporting and Standards - The company has adopted new leasing standards, resulting in adjustments to the financial statements[29] - The company adopted the new leasing standards from January 1, 2021, without restating prior contracts[33] - The third quarter report was not audited, indicating preliminary financial data[34]