Financial Performance - The company reported a total revenue of RMB 1.56 billion for the year 2022, representing a year-on-year increase of 12%[18]. - The net profit attributable to shareholders was RMB 250 million, an increase of 15% compared to the previous year[18]. - In 2022, the company's operating revenue was ¥826,550,163.32, an increase of 8.75% compared to ¥760,040,602.99 in 2021[23]. - The net profit attributable to shareholders decreased by 47.30% to ¥41,489,959.40 from ¥78,732,821.11 in 2021[23]. - The net profit after deducting non-recurring gains and losses was ¥35,344,003.39, down 52.41% from ¥74,263,801.94 in the previous year[23]. - The overall gross margin improved to 35%, up from 32% in the previous year[18]. - The total operating revenue for 2022 was ¥826,550,163.32, representing an increase of 8.75% compared to ¥760,040,602.99 in 2021[72]. - The revenue from household hardware products accounted for 98.90% of total revenue, with a total of ¥817,491,994.63, up 8.51% from ¥753,389,002.34 in 2021[72]. - The gross profit margin for household hardware products was 36.40%, a decrease of 2.21% from the previous year[73]. Market Expansion and Strategy - The company is focusing on expanding its market presence in Southeast Asia, targeting a 30% increase in sales in that region by 2024[18]. - The company is exploring potential mergers and acquisitions to enhance its product portfolio and market reach[18]. - The company aims to enhance product quality and price competitiveness in response to evolving consumer demands in the hardware industry[35]. - The company is focusing on expanding its market presence and enhancing its technological innovation capabilities to meet diverse consumer needs[35]. - The company plans to continue strengthening the systematic and standardized management of its supply chain to enhance overall capability and resilience[62]. - The company anticipates an overall improvement in domestic economic operations in 2023, despite facing complex international environmental changes[113]. - The company aims to upgrade its marketing network from a broad range of hardware and consumables to a more refined and efficient semi-fast-moving consumer goods network within three years[114]. Product Development and Innovation - The company has invested RMB 50 million in R&D for new technologies aimed at improving product efficiency[18]. - New product launches in 2023 are expected to contribute an additional RMB 200 million in revenue[18]. - The company has developed a diverse product matrix around kitchen and home scenarios, including kitchen scissors, chef knives, and various kitchen appliances[37]. - The company has applied for patents related to new materials, including copper Damascus steel and titanium alloy, enhancing product performance and user experience[61]. - The company is focused on developing new technologies, including a laser welding technique aimed at improving production efficiency by 20%[84]. Sales and Distribution - User data showed a growth in active users by 20%, reaching 1.2 million by the end of 2022[18]. - E-commerce channels experienced significant growth, with the company becoming a top ten merchant in the cooking utensils category on Douyin, achieving exponential growth[52]. - The company opened 33,732 new offline terminal outlets, successfully completing its target for the year and laying a solid foundation for further expansion[51]. - The online sales of the knife and scissors category amounted to ¥31,147.14 million, representing 67.30% of online channel revenue and 38.08% of total operating income[67]. - The revenue from consignment sales surged by 263.14% to ¥86,656,235.48, indicating a significant shift in sales strategy[72]. Corporate Governance and Management - The company is committed to maintaining a governance structure that complies with relevant laws and regulations, ensuring the protection of minority shareholders' rights[133]. - The company held multiple investor communications, including a conference call on March 15, 2022, discussing the 2021 annual performance and strategic planning with 28 institutions[128]. - The company has established specialized committees to support the board's decision-making processes[136]. - The company has maintained a stable board composition with no changes in shareholding among directors during the reporting period[156]. - The company has established a comprehensive emergency management mechanism to address public opinion crises effectively[127]. Employee and Human Resources - The total number of employees at the end of the reporting period is 879, with 507 in the parent company and 372 in major subsidiaries[178]. - The professional composition includes 311 production personnel, 240 sales personnel, 129 technical personnel, 28 financial personnel, and 171 administrative personnel[178]. - The company emphasizes the importance of employee training and development, integrating online and offline training resources[180]. - The company has established a comprehensive human resources management system and provided good working conditions and career development opportunities for employees[198]. Financial Management and Investment - The company plans to maintain a cash dividend payout of at least 20% in future distributions, considering its growth stage and significant capital expenditures[185]. - The company has established a comprehensive internal control system to effectively manage operational risks and ensure compliance with regulations[188]. - The company reported zero significant defects in financial reporting for the year 2022[191]. - The company faced an administrative penalty of 334,000 yuan for violating solid waste management regulations, but it had no significant impact on operations[194]. Research and Development - The company has established two major R&D and manufacturing bases in Hangzhou and Yangjiang, employing a total of 879 staff[37]. - The number of R&D personnel increased by 8.42% to 103 in 2022, with a notable rise in the number of personnel holding a bachelor's degree by 33.33%[84]. - The company's R&D investment in 2022 amounted to ¥24,377,496.66, representing 2.95% of total revenue, a decrease from 3.01% in 2021[85].

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