证券代码：301501 证券简称：恒鑫生活 公告编号：2025-027 合肥恒鑫生活科技股份有限公司 关于与专业投资机构共同投资的公告 公司及董事会全体成员保证信息披露的内容真实、准确和完整，没有虚假记 载、误导性陈述或重大遗漏。 重要内容提示： 1、合肥恒鑫生活科技股份有限公司（以下简称"公司"或者"恒鑫生 活"）拟向共青城金螭创业投资合伙企业（有限合伙）（以下简称"共青城金 螭"）认缴出资人民币1000万元。 2、共青城金螭投资方向为单一投资标的，即对山东泰乐源食品科技股份有 限公司（以下简称"泰乐源"）进行定向股权投资，存在单一投资标的风险；且 具有投资周期较长、流动性较低的特点，投资效益存在不确定性等风险。 3、根据《深圳证券交易所创业板股票上市规则》《深圳证券交易所上市公 司自律监管指引第7号——交易与关联交易》《合肥恒鑫生活科技股份有限公司 章程》（以下简称"《公司章程》"）等相关规定，本次共同投资无需提交公 司董事会、股东会审议，不构成同业竞争和关联交易，亦不构成《上市公司重 大资产重组管理办法》规定的重大资产重组。 一、与专业投资机构共同投资概述 根据公司战略规划的需要，为进一步拓展公司业务领 ...

Investment Rating - The industry investment rating is maintained as "Outperform the Market" [2][51]. Core Insights - The pet industry is experiencing a significant shift from "basic subsistence" consumption to "quality upgrade" consumption, with a notable 73% year-on-year increase in sales of pet products in live streaming sessions [4][11]. - The 618 shopping festival saw total sales in the pet food sector reach 7.5 billion yuan, indicating resilience in demand and structural upgrades within the industry [5][19]. - The rise of domestic brands is evident, with a substantial increase in the number of new products launched during the 618 festival, reflecting a strong response to consumer demand for quality and innovation [16][19]. Summary by Sections Live Streaming Sales - Sales of pet products in Li Jiaqi's live streaming room increased by 73% year-on-year, with essential items like staple food, snacks, and cat litter making up 92% of total sales [10][11]. - The new generation of pet owners (67% being post-90s and post-00s) is shifting their purchasing criteria from "having food" to "prioritizing ingredient lists," emphasizing the importance of quality and health in pet food [4][10]. 618 Shopping Festival Insights - The 2025 618 shopping festival saw pet food sales reach 7.5 billion yuan, showcasing the industry's robust demand and structural upgrades [5][19]. - The competition landscape is evolving, with platforms like Taobao and Tmall shifting focus from price wars to long-term value, promoting a healthier growth model based on brand loyalty and consumer engagement [5][19]. Offline Marketing Strategies - Brands are increasingly adopting experiential marketing strategies to enhance consumer engagement and drive premiumization, with examples including themed pop-up stores and integrated service models [6][32][41]. - The "4S model" by Chaoyun Group integrates various pet services, creating a comprehensive service ecosystem that enhances customer experience and brand loyalty [41]. Investment Recommendations - The report suggests focusing on domestic brands that are rapidly emerging in the pet economy, particularly those aligned with the dual themes of "domestic substitution" and "consumption upgrade." Recommended stocks include: Guibao Pet, Petty Co., Zhongchong Co., and Lusi Co., with a watch on Chaoyun Group [6].

Group 1 - The core viewpoint is that the competition among major players in the instant retail sector has intensified, leading to a "volume race" that will shape the future market landscape [1] - Since April, a subsidy war has erupted between JD.com and Meituan, with Ele.me and Taobao Shanguo joining in, resulting in significant consumer incentives and record-breaking daily orders [1][2] - The introduction of large subsidy coupons has led to a surge in daily orders across various food delivery platforms, with notable increases in beverage orders, particularly for brands like Kudi Coffee and Luckin Coffee [2] Group 2 - The trend in food delivery packaging is shifting towards recyclable, easy-to-recycle, and biodegradable materials, in line with national regulations aimed at reducing single-use plastics [3] - The implementation of guidelines encourages the use of alternative materials for food packaging, promoting a reduction in packaging layers and the use of biodegradable options [3] - Major tea beverage companies have responded to environmental regulations by adopting PLA materials for straws, contributing to a greener production and consumption model [3]

Group 1: Company Overview - The company primarily produces biodegradable products, including PLA coated paper cups and containers, which accounted for 54.71% of total products in 2024 [1][2] - The main customer sectors include freshly ground coffee, new-style tea drinks, fast food, and supermarkets [2] Group 2: Production Capacity and Operations - The Thailand factory began regular production in April 2025, focusing on orders from the U.S. market and is currently ramping up capacity [2][3] - The company plans to fully promote the production operations of the Thailand base throughout 2025 [3] Group 3: Market Development and Innovation - The company aims to enhance market share through product and technology innovation, targeting long-term partnerships with chain enterprises for stable orders [2][4] - Future development will focus on continuous technological innovation to drive product innovation, aligning with biodegradable product policies [4] Group 4: Competitive Advantages - The company possesses comprehensive processing capabilities, a rich variety of products, and strong R&D in biodegradable dining utensils, providing a competitive edge in the market [4]

Core Viewpoint - The article discusses the recent market trends driven by the competition between Alibaba and Meituan in the food delivery sector, as well as the strong performance of tea beverage stocks and football-related stocks, highlighting potential investment opportunities in these areas [5][8]. Group 1: Market Trends - The "takeaway war" between Alibaba and Meituan has sparked significant market interest, with both companies offering substantial discounts and incentives to consumers [5]. - The tea beverage sector has seen a surge in stock prices, with companies like Gu Ming and Nai Xue's Tea experiencing notable gains [5]. - The overall consumer sector has rebounded, with strong performances in real estate and financial sectors, while the TMT sector has faced a pullback [5][10]. Group 2: Company Performance - Hengxin Life (301501), known as the "takeaway shovel stock," saw its shares rise over 13%, benefiting from the increased demand for disposable food packaging [5][8]. - Hengxin Life specializes in biodegradable plastic dining utensils and has established partnerships with major brands like Heytea and Starbucks [7]. - In 2024, Hengxin Life reported a revenue of 1.594 billion yuan, a year-on-year increase of 11.86%, and a net profit of 220 million yuan, up 2.82% [8]. Group 3: Financial Sector Activity - The financial sector, particularly in multi-financial and cross-border payment services, has shown strong performance, with significant gains in stocks like Huafeng Super Fiber and Xinya Data [10][12]. - The People's Bank of China has released a draft for the rules governing the Cross-border Interbank Payment System (CIPS), which aims to enhance the operational framework for cross-border payments [12][13].

Company Overview - The company specializes in the research, development, and manufacturing of biodegradable and plastic food service products, including PLA-coated paper cups and containers, and PE-coated paper products [1][2]. Product Structure - Main products include PLA biodegradable cups, bowls, containers, cutlery, straws, and PE-coated paper products [1][2]. Customer Structure - Key end customers are from industries such as freshly brewed coffee, new-style tea drinks, fast food, and supermarkets [2]. International Markets - Major overseas markets include Oceania, North America, and Europe [2]. Raw Materials and Suppliers - Primary raw materials are paper and PLA plastic pellets, sourced from established paper manufacturers and PLA producers capable of meeting production demands [2]. PLA Particle Modification Technology - The company has improved PLA particle properties, enhancing film adhesion, flowability, and uniformity, which increases production efficiency and reduces costs [2]. Financial Performance - In Q1 2025, the company reported a 24% increase in revenue and a 70% increase in net profit, attributed to government subsidies and increased non-operating income [2][3]. Gross Margin Trends - The overall decline in gross margin is influenced by sales price fluctuations, changes in product sales structure, raw material price volatility, and increased labor and depreciation costs [3]. Thailand Factory Operations - The Thailand factory primarily serves the U.S. market and is currently ramping up production capacity, with plans for full operational deployment in 2025 [4].

Summary of the Conference Call for Hengxin Life Industry Overview - Hengxin Life focuses on the food service disposables industry, specifically paper and plastic products, with major clients including Luckin Coffee and Starbucks [2][3] - The industry is experiencing high demand due to the growth of new beverage brands and the promotion of biodegradable products, with specific regulations in certain provinces and countries [2][6] Company Performance - In 2024, Hengxin Life's revenue reached 1.6 billion yuan, with a profit of 220 million yuan, a gross margin of approximately 26%, and a net margin of about 14%, indicating strong profitability within the industry [2][5] - The company has a compound annual growth rate (CAGR) of 30% in revenue and approximately 40% in profit from 2021 to 2024 [5] Supply Chain and Product Advantages - Hengxin Life possesses a fully integrated supply chain, managing the entire process from raw materials to finished products, which enhances profitability [2][9] - Biodegradable products account for over 55% of the company's offerings in 2024, with a gross margin close to 40%, significantly higher than the 30% margin for non-biodegradable products [2][10] Customer Base - In 2024, domestic sales accounted for 60% of total revenue, while international sales contributed 38%, with North America representing 20% of revenue [12] - The top five customers contributed 41% of revenue, including major brands like Luckin Coffee and Heytea, with Luckin's revenue contribution growing from 80 million yuan in 2021 to over 200 million yuan in 2023 [12] Competitive Landscape - The food service disposables industry is fragmented, with key players including Jialian and Fulian, but Hengxin Life's integrated supply capabilities and focus on biodegradable products position it well for market share growth [7] Future Outlook - The company is expanding its production base with facilities in Hefei, Shanghai, Hainan, and Wuhan, and a new factory in Thailand set to begin operations in 2025, which will enhance international business and mitigate tariff risks [4][13] - Future performance is expected to remain robust, driven by increasing orders from coffee and new beverage brands, with a positive outlook for the next three years [4][14][15]

Summary of the Pet Food Industry Conference Call Industry Overview - The conference call focuses on the pet food industry in China, particularly during the 2025 "618" shopping festival, highlighting the competitive landscape and consumer trends in the market [1][2][3][4][21]. Key Points and Arguments Market Share and Brand Performance - During the 2025 "618" shopping festival, domestic brands captured 65% of the top 20 pet food brands on Tmall, up from 55% in 2022, indicating a growing dominance of local brands [1][4]. - The top three brands on Tmall were all domestic: Xianlang, Maifudi, and Royal Canin, with Maifudi consistently ranking in the top two since 2020 [1][4][6]. - Xianlang emerged as the fastest-growing brand, moving from fifth in 2023 to first in 2025, while Freycat also showed significant improvement, rising three places to fifth [5][16]. Sales Performance - The overall sales of pet food during the 2025 "618" festival reached 7.5 billion yuan, a 36% increase from 5.5 billion yuan in 2024 [2]. - On JD.com, pet food user transactions increased by 32%, with new pet owners growing by 39% [3][7]. Consumer Trends - There is a notable shift towards health products and prescription diets, with prescription pet food sales increasing by 60% year-over-year and baked food by 50% during the festival [1][6]. - The pet food industry is experiencing a consumption upgrade, with mid-to-high-end price segments growing significantly faster than the overall market [23]. Competitive Landscape - The competition is characterized by a "two strong, many strong" dynamic, with Maifudi and Royal Canin leading, while brands like Xianlang, Freycat, and Blue's are emerging as strong contenders [1][4][21]. - The entry of new brands such as Xiaopei and Xu Cuihua into the rankings indicates a challenging environment for smaller brands to break through [5][6]. Marketing and Innovation - Leading brands are focusing on clear brand positioning and innovative marketing strategies, with concepts like "freshness" and "safety" becoming prevalent [25]. - The trend of "spoonification" is expected to continue supporting the growth of pet ownership, particularly among younger generations [21]. Additional Important Insights - The market share of foreign brands in the top 25 has dropped below 30%, highlighting the competitive advantage of domestic brands in product innovation and marketing [22]. - The overall GMV growth for pet food across major e-commerce platforms reached 16.8% in the first five months of 2025, compared to 13.6% in 2024 [23][24]. - The investment return rates for leading brands are improving, with increased support from platforms like Tmall and Douyin for the pet segment [24]. This summary encapsulates the key developments and trends in the pet food industry as discussed during the conference call, providing insights into market dynamics, brand performance, and consumer behavior.

Investment Rating - The report assigns an "Accumulate" rating for the company, marking its first coverage [3][7]. Core Viewpoints - The company, Hengxin Life, specializes in paper and plastic dining utensils and is actively expanding its biodegradable product offerings, which opens up growth opportunities [7]. - The company has shown steady revenue and net profit growth, with a CAGR of 30.4% and 40.1% respectively from 2021 to 2024 [7][28]. - The market for dining utensils is benefiting from increased downstream demand, particularly for biodegradable products, which are becoming a significant trend in the industry [9][40]. Financial Data and Profit Forecast - Total revenue is projected to reach CNY 1,594 million in 2024, with a year-on-year growth rate of 11.9% [2]. - The net profit attributable to the parent company is expected to be CNY 220 million in 2024, reflecting a 2.8% increase year-on-year [2]. - The company’s gross margin is forecasted to be 26.3% in 2024, with a return on equity (ROE) of 21.0% [2][28]. Industry Overview - The dining utensils market is experiencing robust growth driven by increased consumer demand, with the retail sales of China's catering industry expected to reach CNY 5.57 trillion in 2024, a 5.3% increase year-on-year [9][40]. - The market for ready-to-drink coffee and new-style tea is rapidly expanding, with significant growth rates projected for the coming years [42][43]. - The industry is characterized by a low entry barrier and a fragmented market, with high-end products maintaining better profit margins due to brand loyalty and advanced production capabilities [48]. Company Competitive Advantages - The company possesses a comprehensive supply chain and core processing technologies, enabling it to meet diverse customer needs effectively [7][15]. - It has established strong relationships with high-profile clients such as Luckin Coffee, Starbucks, and major fast-food chains, which contribute to its revenue stability [7][15]. - The company’s biodegradable product revenue is expected to account for 54.7% of total revenue in 2024, highlighting its commitment to sustainability [9][17]. Profitability and Valuation - The forecasted net profits for 2025, 2026, and 2027 are CNY 262 million, CNY 321 million, and CNY 390 million respectively, with year-on-year growth rates of 19.4%, 22.4%, and 21.5% [2][7]. - The current market capitalization is estimated at CNY 7.1 billion, with corresponding price-to-earnings (PE) ratios of 27, 22, and 18 for the years 2025 to 2027 [7][28].

Investment Rating - The report maintains a positive outlook on the pet food industry, indicating a "Buy" recommendation for companies like Guobao Pet and Zhongchong Co., while suggesting to pay attention to Peidi Co. and Lusi Co. [2][4] Core Insights - The pet food industry in China is experiencing a long-term favorable trend, with short-term acceleration expected. The support from channel partners for leading brands is increasing, and product homogenization is becoming more pronounced. The industry is likely entering a phase of accelerated concentration, benefiting leading publicly listed pet food companies [3][4][5] Summary by Sections 1. Sales Performance During 2025 "618" Shopping Festival - The pet food sector maintained high growth during the 2025 "618" shopping festival, with total online sales reaching 7.5 billion yuan, a year-on-year increase of 36% [3][19] - Domestic brands have further increased their market share, accounting for 65% of the top 20 pet brands on Tmall, up from 55% in 2022 [3][27] - The competitive landscape is stabilizing, with no new brands entering the top ten during the 2025 "618" sales [5][28] 2. Performance of Listed Companies - Guobao Pet's brand Maifudi remains a leader, ranking No. 2 in Tmall's pet brand category during the 2025 "618" festival [3][4] - Zhongchong Co. saw improvements in rankings for its brands, with Wanpi making significant progress [3][4] - Peidi Co.'s brand Jueyan achieved a total GMV of 38 million yuan during the festival, reflecting a year-on-year growth of 52% [3][4] 3. Industry Trends - Long-term trends indicate that the "declining birthrate" is driving an increase in pet ownership, particularly among the "post-00s" demographic [3][4] - The market is witnessing a simultaneous rise in domestic brand replacement and consumption upgrades, with domestic brands' market share accelerating from 2020 to 2024 [3][4] - Short-term indicators show an upward trend in industry prosperity, with a combined GMV growth rate of 16.8% across major platforms from January to May 2025 [3][4] 4. Consumer Behavior and Preferences - There is a growing trend towards pet health products and prescription food, with prescription food sales for cats and dogs increasing by 60% year-on-year [3][4][36] - The top brands in the pet food category are increasingly focusing on health-oriented products, indicating a shift in consumer preferences [3][4][36]