Core Viewpoint - Applovin has reported strong Q2 2025 earnings, driven by its AI advertising engine AXON, surpassing Wall Street expectations, and the stock has risen 20% year-to-date, outperforming the S&P 500 index [1][2][5]. Financial Performance - Applovin's adjusted EPS for Q2 was $2.39, exceeding the expected $2.32, while GAAP EPS was $2.28, above the anticipated $1.98. The net income reached $820 million, a 164% increase [2][3]. - Total revenue for Q2 was $1.26 billion, surpassing the expected $1.22 billion, with a year-over-year growth of 17%. Excluding the sold gaming business, revenue from advertising grew by 77% [2][3]. - Adjusted EBITDA for Q2 was $1.02 billion, reflecting a 99% year-over-year increase [2][3]. Future Outlook - Applovin anticipates Q3 revenue between $1.32 billion and $1.34 billion, with the midpoint exceeding Wall Street's expectation of $1.31 billion [3][4]. Strategic Focus - The company sold its mobile gaming business for $400 million to focus on its core "AI + digital advertising" marketing platform, allowing it to concentrate on significant growth opportunities [4][5]. - Applovin's AXON 2.0 engine utilizes deep learning and real-time bidding to optimize ad placements, significantly contributing to revenue and profit growth [6][7]. Market Context - Despite strong earnings, Applovin's stock fell over 6% post-announcement, indicating market skepticism regarding the sustainability of its growth compared to Meta's performance [5][6]. - UBS has highlighted "AI + digital advertising" as a highly certain investment area, recommending Applovin and The Trade Desk as key stocks to consider [7][8]. Industry Trends - The integration of AI in digital advertising is accelerating, with major players like Google and Meta adopting generative AI technologies to enhance ad efficiency and user engagement [8][9]. - The demand for AI applications in advertising is expected to grow, driven by the need for improved operational efficiency and cost reduction across industries [10][11].

财报公布后，该公司股价(NASDAQ: APP)在纳斯达克盘后交易中下跌。 报告期内，AppLovin持续经营业务净利润达7.72亿美元，同⽐飙升156%，凸显其核⼼⼴告推荐引擎 AXON的技术优势及商业化效能。 北京时间8⽉7⽇早间，全球领先的个性化⼴告推荐平台AppLovin发布2025年第⼆季度未经审计财报， 营收达12.6亿美元，同⽐增⻓77%，超市场预期。业绩增⻓主要 得益于游戏⼴告业务的强劲表现，以及 AI 驱动的⼴告技术升级。 ...

Core Insights - Applovin reported strong Q2 2025 earnings, exceeding Wall Street expectations, driven by its AI advertising engine AXON [1][2] - The company's stock has risen 20% year-to-date, outperforming the S&P 500, reflecting investor confidence in AI applications [1] - Meta's strong performance in AI-driven digital advertising has set a positive precedent for Applovin, highlighting the growth potential in this sector [1][5] Financial Performance - Applovin's adjusted EPS for Q2 was $2.39, surpassing the expected $2.32, while GAAP EPS was $2.28, above the anticipated $1.98 [2] - Q2 revenue reached $1.26 billion, exceeding the expected $1.22 billion, with a year-over-year growth of 17% [2][3] - The company reported a net income of $820 million, a 164% increase compared to the previous year [2][3] Business Strategy - Applovin sold its mobile gaming business for $400 million to focus on its core "AI + digital advertising" platform [4] - The management aims to concentrate on global expansion driven by AI technologies [4] - The AXON 2.0 engine utilizes deep learning for real-time bidding, enhancing advertising efficiency and revenue growth [6] Market Outlook - Applovin expects Q3 revenue to be between $1.32 billion and $1.34 billion, slightly above Wall Street's average estimate of $1.31 billion [3] - UBS has identified Applovin as a strong candidate for investment, highlighting its performance-driven AI attributes [7] - The integration of AI in digital advertising is seen as a significant trend, with major players like Google and Meta rapidly adopting AI technologies [8] Industry Trends - The demand for AI applications in digital advertising is accelerating, with companies like Applovin and Palantir showing strong performance [9] - The market is witnessing a shift towards generative AI applications, which are expected to enhance operational efficiency across various sectors [10]

Core Insights - AppLovin (APP) reported quarterly earnings of $2.26 per share, exceeding the Zacks Consensus Estimate of $1.99 per share, and showing a significant increase from $0.89 per share a year ago, representing an earnings surprise of +13.57% [1] - The company achieved revenues of $1.26 billion for the quarter ended June 2025, surpassing the Zacks Consensus Estimate by 3.74% and up from $1.08 billion year-over-year [2] - AppLovin's stock has increased approximately 16.7% since the beginning of the year, outperforming the S&P 500's gain of 7.1% [3] Earnings Outlook - The current consensus EPS estimate for the upcoming quarter is $2.18 on revenues of $1.31 billion, and for the current fiscal year, it is $8.39 on revenues of $5.51 billion [7] - The estimate revisions trend for AppLovin was mixed prior to the earnings release, resulting in a Zacks Rank 3 (Hold) for the stock, indicating expected performance in line with the market [6] Industry Context - The Technology Services industry, to which AppLovin belongs, is currently ranked in the top 41% of over 250 Zacks industries, suggesting a favorable outlook compared to the bottom 50% [8] - Empirical research indicates a strong correlation between near-term stock movements and trends in earnings estimate revisions, which can be tracked by investors [5]

Financial Data and Key Metrics Changes - In Q2 2025, revenue increased by 77% year-over-year to approximately $1.26 billion, while adjusted EBITDA nearly doubled to $1.02 billion, achieving an 81% adjusted EBITDA margin [13][14]. - Free cash flow reached $768 million, up 72% year-over-year, with a slight decrease from the previous quarter due to timing of bond interest payments and taxes [14][15]. - The company ended the quarter with $1.2 billion in cash and cash equivalents, including $425 million from the sale of its apps business [14]. Business Line Data and Key Metrics Changes - The majority of revenue growth was driven by the core gaming business, which continues to grow at a rate of 30% to 40% [14][36]. - E-commerce, while performing well, was constrained in onboarding new customers to prepare for the self-serve launch, maintaining around 10% of the business [36][37]. Market Data and Key Metrics Changes - The Max Marketplace has consistently shown double-digit growth, outpacing the in-app purchasing gaming market growth rates of 3% to 5% [6][24]. - The company plans to open its platform to most major international markets on October 1, 2025, expanding its reach beyond the United States [10][38]. Company Strategy and Development Direction - The company is focused on expanding its platform with the launch of the Axon Ads Manager, which aims to simplify the advertising process and enhance user experience [8][11]. - The strategy includes building world-class products and launching them when they meet high standards, with a goal of achieving 20% to 30% year-over-year growth driven by gaming and expanding into new markets [6][12]. Management's Comments on Operating Environment and Future Outlook - Management expressed confidence in sustaining strong growth rates due to improvements in technology and demand, with expectations of significant opportunities outside the core gaming market [5][7]. - The company anticipates a substantial ramp-up in e-commerce as it opens its platform to new advertisers, particularly during the holiday shopping season [36][37]. Other Important Information - The company has been actively managing its share count, reducing the weighted average diluted common shares outstanding from 346 million to 342 million [15]. - The self-service platform is expected to significantly increase advertiser count and revenue, with a referral-based opening planned for Q4 2025 [32][33]. Q&A Session Summary Question: Plans for paid marketing to acquire advertisers - Management indicated that the decision to start paid marketing is driven by the strong performance of their platform and the potential to reach small businesses globally [18][20]. Question: Supply growth and mediation share - Management clarified that supply growth is driven by improvements in technology and demand rather than taking share from other platforms, with the Max mediation platform experiencing swift growth [23][24]. Question: Impact of self-serve platform on overall business - Management expects the self-serve platform to have a material impact, particularly as it allows for rapid onboarding of new advertisers and increased revenue [28][33]. Question: E-commerce contribution to growth - Management confirmed that e-commerce remains around 10% of the business, with growth limited by the onboarding process but expected to ramp up significantly in Q4 [36][37]. Question: International expansion and customer onboarding - Management anticipates a gradual increase in international customer onboarding, leveraging existing relationships and referrals from current advertisers [109][110]. Question: User acquisition spend changes post-Apple vs. Epic lawsuit - Management noted no immediate changes in user acquisition spend from gaming companies, expecting a gradual impact over the next few quarters [97][99]. Question: Capital allocation strategy - The company plans to continue investing in organic growth initiatives and return capital to shareholders through share buybacks [101]. Question: Differences in onboarding international customers - Management indicated that onboarding will be broad-reaching, with no constraints on the types of advertisers as the platform opens up [111][112].

Financial Data and Key Metrics Changes - In Q2 2025, revenue increased by 77% year-over-year to approximately $1.26 billion, while adjusted EBITDA nearly doubled to $1.02 billion, achieving an 81% adjusted EBITDA margin [12][14]. - Free cash flow reached $768 million, up 72% year-over-year, with cash and cash equivalents totaling $1.2 billion, including $425 million from the sale of the apps business [13][14]. - The company anticipates Q3 2025 advertising revenue between $1.003 billion and $1.34 billion, with adjusted EBITDA between $1.007 billion and $1.09 billion, targeting an 81% adjusted EBITDA margin [14][15]. Business Line Data and Key Metrics Changes - The majority of revenue growth was driven by the core gaming business, while e-commerce performance was strong but limited due to constrained onboarding of new customers in preparation for the self-serve launch [12][13]. - Gaming continues to grow at a rate of 30% to 40%, exceeding the long-term goal of 20% to 30% [39]. Market Data and Key Metrics Changes - The Max Marketplace has consistently shown double-digit growth, significantly outpacing the in-app purchasing gaming market growth rates of 3% to 5% [5][24]. - The company plans to open its platform to most major international markets on October 1, 2025, expanding beyond the current U.S.-only web advertising campaigns [8][41]. Company Strategy and Development Direction - The company is focused on expanding its platform with the launch of the Axon Ads Manager, which aims to simplify the advertising process for businesses of all sizes [6][9]. - The strategy includes building world-class products and launching them when they meet high standards, with a focus on patient and disciplined execution for sustainable growth [11]. Management's Comments on Operating Environment and Future Outlook - Management expressed confidence in sustaining 20% to 30% year-over-year growth driven by gaming, while also excited about opportunities to expand outside the core market [5][11]. - The company anticipates a substantial ramp-up in e-commerce as the holiday shopping season approaches, with expectations for increased advertiser onboarding [40]. Other Important Information - The company closed the sale of its apps business to Triple Dot Studios, with financial results for the apps business included in discontinued operations [12]. - The company repurchased approximately 900,000 shares for a total cost of $341 million, reducing the weighted average diluted common shares outstanding [14]. Q&A Session Summary Question: Plans for paid marketing to acquire advertisers - Management indicated that the decision to start paid marketing is driven by the strong performance of their platform and the potential to reach small businesses globally, utilizing their own advertising models for recruitment [17][20][22]. Question: Supply growth in the Max Marketplace - Management clarified that supply growth is driven by improvements in technology and demand, rather than taking share from other platforms, with the audience inside Max growing swiftly [24][25]. Question: Impact of self-serve platform launch - Management expects the self-serve platform to significantly increase advertiser count and drive growth, with a referral-based opening planned for Q4 2025 [31][36]. Question: E-commerce contribution to revenue - Management confirmed that e-commerce is expected to remain around 10% of the business for the year, with limited onboarding impacting growth rates [39][40]. Question: International expansion and onboarding pace - Management anticipates a gradual increase in international onboarding as the platform opens up, with a mix of referrals from existing customers [100][105].

Table of Contents UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 10-Q (Mark One) ☒ QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 For the quarterly period ended June 30, 2025 ☐ TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 For the transition period from to Commission File Number: 001-40325 AppLovin Corporation (Exact name of registrant as specified in its charter) (State or other jurisdiction of ...

Exhibit 99.1 PALO ALTO – August 6, 2025 – AppLovin Corporation (NASDAQ: APP) ("AppLovin"), a leading marketing platform, today announced financial results for the quarter ended June 30, 2025 and posted a financial update on its Investor Relations website located at https://investors.applovin.com. Second Quarter 2025 Financial Highlights: | (In millions, except percentages) | Quarter Ended June 30, | | | Six Months Ended June 30, | | | | --- | --- | --- | --- | --- | --- | --- | | | 2025 | 2024 | % Change | ...

Group 1: AppLovin Corporation (APP) Overview - AppLovin Corporation is set to announce its second-quarter 2025 results on August 6, with expectations of strong year-over-year revenue growth primarily driven by its Advertising segment [1] - The consensus estimate for Advertising revenues is $1.23 billion, indicating a 72% year-over-year growth, fueled by the advanced Axon 2 technology [2] - Total revenues for AppLovin are expected to reach $1.21 billion, reflecting a robust 12.3% increase from the year-ago quarter [2][8] Group 2: Profitability and Earnings Projections - Profitability is anticipated to improve significantly, with the consensus estimate for Advertising's adjusted EBITDA at $1 billion, implying a 92.3% year-over-year growth [3] - Earnings per share (EPS) are projected to show a massive 123.6% increase, with the Zacks Consensus Estimate at $1.99 [3][8] - These projections highlight AppLovin's ability to capitalize on its technology-driven business model, reinforcing its position in the digital advertising and gaming industries [3]

Core Viewpoint - The individual investor adopts a contrarian investment style, focusing on deep value opportunities, particularly in stocks that have recently experienced sell-offs due to non-recurrent events, while also considering insider buying as a positive signal [1] Investment Strategy - The investment portfolio is split approximately 50%-50% between shares and call options, indicating a balanced approach to risk and potential returns [1] - The investor's timeframe for holding positions typically ranges from 3 to 24 months, suggesting a medium-term investment horizon [1] - Fundamental analysis is employed to assess the health of companies, including their leverage and financial ratios compared to sector and industry averages [1] - Technical analysis is utilized to optimize entry and exit points, with a focus on support and resistance levels on weekly charts [1] Stock Selection Criteria - Preference is given to stocks that have undergone a recent sell-off, particularly when there is insider buying at the new lower price, indicating potential recovery [1] - The investor conducts professional background checks on insiders who purchase shares post-sell-off, adding a layer of due diligence to the investment process [1] Market Focus - The primary focus is on stocks in the US market, although there is openness to owning shares in less stable economies, referred to as "banana republics" [1] - The investor's approach is characterized by a willingness to engage in high-risk, illiquid options, highlighting a unique investment profile [1]