AppLovin Corp (NASDAQ: APP) tumbled rather significantly late on Monday following reports the SEC is probing its advertising practices – particularly around its AI-enabled AXON platform. ...

Core Viewpoint - The United States Securities and Exchange Commission (SEC) is investigating AppLovin over allegations of violating service agreements with platform partners to enhance targeted advertising practices [1][5]. Group 1: SEC Investigation Details - The SEC's investigation is being conducted by enforcement officials focused on cyber and emerging technologies [2]. - The investigation was prompted by a whistleblower complaint and multiple short-seller reports alleging AppLovin's misuse of proprietary identifiers from other platforms [5]. - The SEC has not yet accused AppLovin or its officials of any wrongdoing, and the extent of the investigation remains unclear [5]. Group 2: AppLovin's Response - AppLovin has declined to comment on the investigation, stating that it typically does not discuss potential regulatory matters [3]. - The company has engaged Alex Spiro, a prominent litigator, to conduct an independent review of recent short report activities and investigate the origins of these reports [4]. - AppLovin's CEO previously described short reports as "littered with inaccuracies" and denied the creation of unauthorized device fingerprints [3][4]. Group 3: Company Background and Market Position - AppLovin assists mobile app developers in user acquisition and advertising sales, with a market valuation exceeding $226 billion as of 2025 [5]. - The company was added to the S&P 500 Index in September 2025, indicating significant growth and market presence [5]. - Allegations against AppLovin include unauthorized tracking of users across different platforms, which is prohibited by Apple's App Store and was restricted by Google until a recent policy change [5].

U.S. stocks closed mixed on Monday, with the Nasdaq climbing 0.7% to 22,941.67 and the S&P 500 gaining 0.36% to 6,740.28. Meanwhile, the Dow Jones Industrial Average slipped 0.14% to 46,694.97.These are the top stocks that gained the attention of retail traders and investors through the day:Advanced Micro Devices, Inc. (NASDAQ:AMD)AMD shares soared by 23.71%, closing at $203.71. The stock reached an intraday high of $226.71 and a low of $203.01, with a 52-week range of $76.48 to $226.71. In the after-hours ...

Core Insights - AppLovin's shares fell significantly due to an SEC investigation into alleged data-collection violations related to targeted advertising, resulting in a loss of approximately $8.65 billion in wealth for executives and early investors [1][3][4] Investigation Details - The SEC is probing whether AppLovin violated data-sharing rules by using unauthorized tracking tools for targeted ads, following a whistleblower complaint and short-seller reports [3][5] - The investigation could lead to penalties if violations are confirmed, although no wrongdoing has been officially accused yet [5] Financial Impact - AppLovin's stock dropped by 14% in response to the investigation, leading to significant losses for key individuals, including CEO Adam Foroughi, whose net worth decreased by about $3.4 billion [3][4] - Major early investors also experienced substantial losses, with Ling Tang losing $1.7 billion and Hao Tang losing $1.1 billion [4][8] Company Background - AppLovin's market capitalization peaked at $226 billion over the past year but has since declined to approximately $198.8 billion [6] - The company recently joined the S&P 500, despite concerns raised by short-sellers regarding its data practices [6] Stock Performance - Over the past year, AppLovin's stock has increased by 319%, contributing to the rise of three individuals associated with the company into the Forbes 400 [7]

Mobile advertising technology company AppLovin is reportedly being investigated by the Securities and Exchange Commission, which is looking into whether the company pushed more targeted advertising to consumers than was allowed by its platform partners’ service agreements.By completing this form, you agree to receive marketing communications from PYMNTS and to the sharing of your information with our sponsor, if applicable, in accordance with our Privacy Policy and Terms and Conditions .Complete the form to ...

Key Points A media report stated the company is being probed by the SEC. The securities regulator was apparently responding to a whistleblower complaint and several short-seller reports. 10 stocks we like better than AppLovin › AppLovin (NASDAQ: APP) stock took quite a fall in late-session action on the market Monday. Investors were clearly spooked by a media report that a top regulator was looking into certain business practices of the mobile marketing specialist. That sudden slide saw the company' ...

Highflying AppLovin (APP) stock plunged on Monday following a report that the Securities and Exchange Commission is investigating the mobile advertising tech company's data collection practices. The SEC is looking into allegations that AppLovin violated service agreements with platform partners to send more targeted advertising to consumers, Bloomberg reported, citing people familiar with the matter. The SEC has not accused AppLovin of committing any violations, the report said. Earlier in the day, Wedbush ...

Key Takeaways A semiconductor stock logged the top performance in the benchmark index following the announcement of a collaboration with a major artificial intelligence player. Meanwhile, shares of an adtech darling plummeted following reports of a probe by federal regulators. The S&P 500 rose 0.4% and the Nasdaq climbed 0.7% to set fresh closing record Monday, boosted by broader tech gains, while the Dow slipped 0.1%. See here for more reporting from Investopedia on the first day of the trading week. Advan ...

In the span of just a few hours, AppLovin investors were both digesting an upbeat report from a Wall Street analyst and trying to unpack a double-digit swoon that followed a report indicating a government investigation into the company. Today's drop was an unexpected surprise for investors who've feasted on good news this year. An AppLovin spokesperson in a statement said that "we regularly engage with regulators and if we get inquiries we address them in the ordinary course. Material developments, if any, ...

AppLovin Corporation, based in Palo Alto, California, is an American mobile technology company founded in 2012. The company provides developers with tools to market, monetize, analyze, and publish their apps through its platforms, including MAX, AppDiscovery, and SparkLabs.The investigation reportedly stems from a whistleblower complaint filed earlier this year, along with multiple The news caused AppLovin's stock to drop 14 percent in regular trading and an additional 5 percent in after-hours trading. Des ...