（於開曼群島註冊成立的有限公司） （股份代號：6993） 董事會會議通告 藍月亮集團控股有限公司（「本公司」）董事會（「董事會」）宣佈，董事會會議將於2025年 8月21日（星期四）舉行，以（其中包括）考慮及批准本公司及其附屬公司截至2025年6月 30日止六個月的未經審核中期業績，以及考慮有關中期股息（如有）的建議。 承董事會命 藍月亮集團控股有限公司 香港交易及結算所有限公司及香港聯合交易所有限公司對本公告的內容概不負責，對其準確性或完整性亦不發表 任何聲明，並明確表示概不就因本公告全部或任何部分內容而產生或因倚賴該等內容而引致的任何損失承擔任何 責任。 Blue Moon Group Holdings Limited 藍月亮集團控股有限公司 主席兼執行董事 潘東 香港，2025年8月8日 於本公告日期，董事會包括執行董事潘東女士、羅秋平先生、羅東女士、潘國樑先生及肖海珊女士；以及獨立非 執行董事Bruno Robert MERCIER先生、顏文玲女士及胡野碧先生。 ...

股份發行人及根據《上市規則》第十九B章上市的香港預託證券發行人的證券變動月報表 截至月份: 2025年7月31日 狀態: 新提交 致：香港交易及結算所有限公司 公司名稱: 藍月亮集團控股有限公司 呈交日期: 2025年8月6日 I. 法定/註冊股本變動 | 1. 股份分類 | 普通股 | 股份類別 | 不適用 | | | 於香港聯交所上市 (註1) | | 是 | | | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | | 證券代號 (如上市) | 06993 | 說明 | | | | | | | | | | | 法定/註冊股份數目 | | | 面值 | | | 法定/註冊股本 | | | 上月底結存 | | | 10,000,000,000 | HKD | | 0.01 | HKD | | 100,000,000 | | 增加 / 減少 (-) | | | 0 | | | | HKD | | | | 本月底結存 | | | 10,000,000,000 | HKD | | 0.01 | HKD | | 100,000,000 | 本月底 ...

Core Insights - The fast-moving consumer goods (FMCG) sector is experiencing significant growth, with the daily chemical industry undergoing a transformation from basic cleaning to quality upgrades [1] - Blue Moon has effectively captured market trends by focusing on product quality upgrades and continuous innovation, positioning itself as a leader in the household cleaning narrative [1][3] Market Trends - According to Nielsen IQ, the overall sales growth of key FMCG in China from January to November 2024 is 3.8%, with online channels growing at 10.8% [1] - The shift in consumer values from functionality to emotional connection is evident, as health, convenience, and quality become key decision factors [1] Product Innovation - Blue Moon's "Concentrated+" series represents a culmination of years of research and development aimed at tapping into the concentrated detergent market [3] - The launch of the Supreme Biological Technology Laundry Liquid in August 2024 showcases advanced features such as quick dissolution, multi-odor removal, and deep cleaning capabilities [3] - The use of concentrated detergents could potentially save 8.567 billion kWh of electricity and reduce carbon emissions by 1.7472 million tons annually if adopted nationwide [3] Sustainability and Safety - Blue Moon has eliminated harmful ingredients like formaldehyde and methanol, and has received the "Health Golden Shield Award" for its commitment to raw material safety and product standards [4] - The company’s focus on sustainable practices aligns with national carbon reduction goals, shifting the industry from price competition to value-based competition [3][4] Diverse Product Range - Blue Moon has developed a comprehensive cleaning matrix that includes clothing cleaning, home care, and personal hygiene products, providing a one-stop cleaning service for households [4] - The introduction of specialized products for different consumer segments, such as baby laundry detergent and quick-wash solutions for busy professionals, addresses specific cleaning challenges [5][6] Market Recognition - Blue Moon's laundry and handwashing liquids have ranked first in their categories for 15 consecutive years in the China Brand Power Index (C-BPI) [8] - The company's commitment to user-centric innovation and service is reflected in its high customer satisfaction ratings, with the Supreme Laundry Liquid receiving a 98.4% positive feedback rate on its official stores [3][8]

Core Viewpoint - The increasing effectiveness of ESG investments and the rising value of ESG "top performers" are highlighted, with environmental responsibility being a critical measure of a company's ESG performance and investment value [1]. Group 1: ESG Performance and Recognition - Blue Moon has been recognized as an ESG-friendly enterprise, winning awards for its achievements in energy conservation, circular economy, and ecological protection [2]. - The company's ESG practices are characterized by product innovation and experience upgrades, leading consumers into a new era of laundry while promoting green development [4]. Group 2: Product Innovation and Environmental Impact - Blue Moon's "Supreme Laundry Liquid" features a high active ingredient concentration of 47%, three times the national standard, and incorporates innovative "Supreme Instant Dissolution Technology" for enhanced cleaning power [4]. - The concentrated product line helps reduce storage space by nearly 50%, lowers transportation costs by 62.3%, and increases shelf output by 59.8%, contributing to the "dual carbon" goals [5]. Group 3: Comprehensive ESG Strategy - Blue Moon's ESG efforts extend beyond products to encompass the entire business chain, including R&D, manufacturing, and packaging design, maximizing environmental efficiency [9]. - The company has accumulated 265 effective patents, including 48 invention patents, and has achieved certifications for "green manufacturing" across its factories [9][10]. Group 4: Sustainable Packaging and Resource Management - Blue Moon prioritizes environmentally friendly packaging materials and has reduced the use of cardboard by 371.4 tons and PVC tape by 1.776 million meters in 2024 [10]. - The company has implemented a recycling program for used packaging bottles, recovering 1.7 tons of recyclable resources by 2024 [10]. Group 5: Industry Leadership and Standards - Blue Moon has participated in the formulation and revision of multiple international and national standards, advocating for industry responsibility and reduced greenhouse gas emissions across the product value chain [11]. - The company aims to reduce its greenhouse gas emissions per product by 30% by 2030 compared to 2020 levels, having already achieved a reduction of over 36% by 2024 [11]. Group 6: Strategic Depth and Future Outlook - Blue Moon's strategic approach to green development has yielded significant results, positioning the company as a key player in leading industry-wide green initiatives [12]. - The company's strong ESG performance is expected to support its value release, making it a noteworthy entity for investment consideration [14].

Core Viewpoint - The company emphasizes its commitment to ESG principles and sustainable development, highlighting its ongoing efforts in green transformation and social responsibility as key components of its long-term value assessment [1][5][8]. Group 1: ESG Report and Commitment - The company released its 2024 ESG report, marking the fifth consecutive year of such disclosures, showcasing its dedication to environmental, social, and governance standards [1]. - The company aims to integrate green development into all operational aspects, optimizing energy structure, improving water efficiency, and managing emissions [5][6]. Group 2: Product Innovation and Market Trends - The company has focused on consumer needs, driving product innovation and upgrades, including the launch of the new "Supreme Biological Technology Laundry Liquid" with a high active ingredient concentration of 47% [2][3]. - The company is responding to market demands for quality, environmental friendliness, and personalization, aligning with trends in the daily chemical industry [2]. Group 3: Environmental Initiatives - The company has implemented various measures to enhance renewable energy use, including solar power projects across its factories, with a projected annual generation of over 2800 MWh by 2025 [6]. - In 2024, the company completed 45 water-saving initiatives, saving 21,476 tons of water and reducing wastewater emissions by 6,403 tons [6]. Group 4: Social Responsibility and Community Engagement - The company prioritizes social responsibility, focusing on equal employment opportunities and creating a supportive work environment, with women making up 51% of its workforce [8]. - The company has engaged in various community initiatives, including partnerships with organizations to promote health awareness among women and children, benefiting over 750,000 individuals in 2024 [9][10]. Group 5: Recognition and Future Goals - The company has received multiple awards for its ESG efforts, including the "Company Governance Excellence Award" and the "BDO ESG Award" [10]. - Looking ahead, the company aims to continue its commitment to technological innovation and green transformation, supporting the achievement of carbon neutrality goals [10].

Financial Performance - The company's revenue for 2024 reached HKD 8,555,601 thousand, representing a 16.8% increase from HKD 7,323,532 thousand in 2023[16] - Gross profit for 2024 was HKD 5,183,436 thousand, with a gross margin of 60.6%, down from 62.0% in 2023[16] - The company reported a loss before tax of HKD 785,008 thousand for 2024, compared to a profit of HKD 395,909 thousand in 2023[16] - The net loss attributable to equity holders for 2024 was HKD 749,312 thousand, compared to a profit of HKD 325,309 thousand in 2023[16] - For the fiscal year ending December 31, 2024, the company recorded revenue of approximately HKD 8,555.6 million, representing a year-on-year increase of about 16.8% compared to HKD 7,323.5 million for the fiscal year ending December 31, 2023[47] - The gross profit for the fiscal year ending December 31, 2024, was HKD 5,183.4 million, up approximately 14.2% from HKD 4,540.4 million for the previous year, with a stable gross margin of around 60.6%[58] - The sales cost for the fiscal year ending December 31, 2024, was approximately HKD 3,372.2 million, an increase of about 21.2% compared to HKD 2,783.1 million in the previous year[57] - The group recorded an operating loss of approximately HKD 1,004.2 million for the year ended December 31, 2024, compared to an operating profit of approximately HKD 130.4 million for the year ended December 31, 2023[64] - The group recorded a pre-tax loss of approximately HKD 785.0 million for the year ended December 31, 2024, compared to a pre-tax profit of approximately HKD 395.9 million for the year ended December 31, 2023[67] - The group reported a net loss attributable to equity holders of approximately HKD 749.3 million for the year ended December 31, 2024, compared to a profit of approximately HKD 325.3 million for the year ended December 31, 2023[69] Sales and Distribution - Online sales accounted for 59.7% of total revenue in 2024, up from 52.0% in 2023, indicating a significant shift towards digital channels[19] - Revenue from laundry care products was HKD 7,627,243 thousand, making up 89.1% of total revenue, compared to 88.8% in 2023[18] - The company plans to increase its online sales and distribution spending in 2024 to strengthen its market position on e-commerce platforms[44] - The sales of all three product categories increased, driven by successful investments in new e-commerce channels and brand building strategies[53] - The company has focused on expanding its distribution network in China, particularly in lower-tier cities, to enhance brand exposure and operational efficiency[43] - The company is committed to a full-channel growth strategy, enhancing its presence in both existing and emerging channels, and maintaining a leading position on major e-commerce platforms in 2024[32] Product Innovation - The company launched a new "Concentrated+" supreme biotechnology laundry detergent in 2024, enhancing its product lineup[13] - In 2024, the company achieved significant sales growth, driven by the introduction of the "Supreme" new product series, which enhanced the overall sales of the laundry care category[31] - The company maintained a leading position in the laundry care category, with a focus on product innovation and upgrades, including the launch of the upgraded "Supreme" all-purpose cleaning laundry liquid in August 2024[41] - The company emphasized the transition from liquid to concentrated laundry products, promoting environmental sustainability and efficiency in the cleaning industry[31] - The company reported a strong performance in its diversified product offerings, including specialized laundry liquids for sportswear and antibacterial purposes, catering to various consumer cleaning needs[36] Operational Efficiency - The current ratio decreased to 5.5 in 2024 from 6.7 in 2023, indicating a decline in short-term liquidity[16] - The group aims to accelerate digitalization and upgrade its manufacturing network to improve operational efficiency[84] - The company continues to focus on optimizing its business operations through multiple core strategies, including product innovation, sales, distribution networks, and digital marketing[39] - The group is actively engaging in knowledge marketing and digital infrastructure enhancement to better understand consumer needs and improve operational efficiency[48] Corporate Governance and ESG - The company integrates ESG principles into its development strategy, promoting environmentally friendly practices and social responsibility, and has received recognition for its corporate governance efforts[33] - The group plans to maintain its industry leadership by leveraging brand advantages and providing high-quality products and services in a changing market environment[84] - The group will continue to focus on sustainable development principles, promoting green and low-carbon strategies in product development, manufacturing, and packaging[84] Employee and Shareholder Information - As of December 31, 2024, the company had 5,863,103,406 issued shares[115] - The board proposed a final dividend of HKD 0.06 per ordinary share, totaling HKD 329.5 million, subject to shareholder approval[108] - The group has approximately 7,406 employees, with competitive salary levels maintained[83] - The company has a significant concentration of ownership, with the top five shareholders holding over 50% of the total shares[144] - The board of directors consists of seven members, including three executive directors and three independent non-executive directors[127] Share Options and Awards - The company has granted stock options under the pre-IPO stock option plan, with specific allocations to directors, including 975,000 shares to Mr. Pan Guoliang[141] - The total number of share options granted under the Pre-IPO Share Option Scheme was awarded to 684 grantees, including three directors and existing employees[159] - The purpose of the Pre-IPO Share Option Scheme is to encourage key employees to contribute to the long-term interests of the company and its shareholders[152] - A total of 81,900,999 reward shares have been granted to 429 employees under the 2021 Share Incentive Plan, and 119,600,000 reward shares have been granted to three executive directors and three directors of the company's subsidiaries under the 2022 Share Incentive Plan[148] - The maximum number of shares that can be granted under the 2021 Share Award Scheme is capped at 1% of the total issued shares, equivalent to 58,629,934 shares[169]

Financial Performance - Revenue for the year ended December 31, 2024, increased to HKD 8,555,601 thousand, up 16.8% from HKD 7,323,532 thousand in 2023[2] - Gross profit rose to HKD 5,183,436 thousand, with a gross margin of 60.6%, down from 62.0% in the previous year[2] - The company reported a loss attributable to equity holders of HKD 749,312 thousand, compared to a profit of HKD 325,309 thousand in 2023[3] - Total comprehensive loss for the year was HKD 853,410 thousand, compared to a total comprehensive income of HKD 231,797 thousand in 2023[4] - The company reported a net loss attributable to equity holders of approximately HKD 749.3 million for the year ended December 31, 2024, compared to a profit of approximately HKD 325.3 million for the year ended December 31, 2023[52] - Basic loss per share for 2024 was HKD (13.74), compared to earnings per share of HKD 5.84 in 2023[22] - The operating loss for the year ended December 31, 2024, was approximately HKD 1,004.2 million, compared to an operating profit of approximately HKD 130.4 million for the year ended December 31, 2023[48] Assets and Equity - Cash and cash equivalents increased to HKD 5,216,379 thousand from HKD 4,342,528 thousand in 2023[5] - Total assets decreased to HKD 10,305,598 thousand from HKD 12,052,641 thousand in 2023[6] - Total equity attributable to equity holders decreased to HKD 8,664,599 thousand from HKD 10,379,043 thousand in 2023[6] - Non-current assets in Hong Kong increased to HKD 28,121,000 in 2024 from HKD 18,728,000 in 2023[15] Dividends - The company proposed a final dividend of HKD 0.06 per share[2] - The company declared an interim dividend of 4.0 HK cents per share for 2024, totaling 219,972,000 HKD, while no interim dividend was declared in 2023[24] - The proposed final dividend for the year ending December 31, 2023, is 6.0 HK cents per share, amounting to 329,466,000 HKD, consistent with the previous year[24] Sales and Revenue Breakdown - Revenue from clothing care products was HKD 7,627,243,000, up 17.3% from HKD 6,500,671,000 in 2023[15] - The company achieved a significant increase in online sales, with revenue reaching HKD 5,103.7 million, a 34.1% increase from HKD 3,805.2 million in 2023, accounting for 59.7% of total revenue[41] - Sales from offline distributors increased to HKD 3,129.0 million, a rise of 13.6% from HKD 2,754.9 million in the previous year, representing 36.5% of total revenue[41] Expenses - The cost of goods sold increased to HKD 3,020,885,000 in 2024, compared to HKD 2,465,826,000 in 2023, reflecting a rise of 22.5%[17] - Promotion expenses surged to HKD 2,597,637,000, a significant increase of 101.2% from HKD 1,290,058,000 in 2023[17] - Selling and distribution expenses increased significantly from approximately HKD 3,244.1 million for the year ended December 31, 2023, to approximately HKD 5,048.5 million for the year ended December 31, 2024, an increase of about 55.6%[45] Trade Receivables and Payables - Trade receivables decreased to HKD 1,208,123 thousand from HKD 1,404,647 thousand in 2023[5] - Trade payables increased to 659,681,000 HKD in 2024 from 578,074,000 HKD in 2023, representing a growth of approximately 14.1%[29] - Trade receivables decreased to 1,063,481,000 HKD in 2024 from 1,465,597,000 HKD in 2023, reflecting a reduction of approximately 27.4%[26] Strategic Initiatives - The company continues to focus on consumer experience and brand trust as core strategies for business development in 2024[31] - The company has been actively recruiting distributors in China, focusing on expanding its presence in county and township markets, which remains a core mission[32] - The company’s sales strategy includes a focus on emerging sales platforms such as community stores and convenience stores, aiming to capture new growth opportunities[34] - The company has invested significantly in digital infrastructure to enhance operational capabilities and respond quickly to consumer demands[36] Future Plans - The company plans to enhance its product offerings by developing advanced technology for various household cleaning products and services[66] - The company aims to improve its omnichannel sales and distribution networks to increase product penetration and responsiveness to consumer shopping habits[66] Corporate Governance - The board of directors includes executive directors Pan Dong, Luo Qiuping, Luo Dong, Pan Guoliang, and Xiao Haishan, as well as independent non-executive directors Bruno Robert Mercier, Yan Wenling, and Hu Yebi[86]

Financial Performance - Revenue for the first half of 2024 increased to HKD 3,131 million, up from HKD 2,223 million in the same period of 2023[8] - Gross profit for the first half of 2024 rose to HKD 1,836 million, compared to HKD 1,228 million in the first half of 2023[8] - Revenue for the six months ended June 30, 2024, increased to 3,131,155 thousand HKD, up from 2,222,727 thousand HKD in the same period in 2023, representing a 40.9% growth[64] - Gross profit rose to 1,836,435 thousand HKD in 2024, compared to 1,227,596 thousand HKD in 2023, a 49.6% increase[64] - Operating loss widened to 938,535 thousand HKD in 2024 from 431,355 thousand HKD in 2023, reflecting a 117.6% increase in losses[64] - Net loss attributable to equity holders of the company increased to 663,745 thousand HKD in 2024, up from 167,462 thousand HKD in 2023, a 296.4% rise[64] - Total comprehensive loss for the period amounted to 698,391 thousand HKD in 2024, compared to 347,042 thousand HKD in 2023, a 101.2% increase[65] Revenue Breakdown - Revenue from online sales accounted for 23.2% of total revenue in the first half of 2024, up from 5.5% in the same period of 2023[9] - Revenue from direct sales to major clients represented 4.2% of total revenue in the first half of 2024, compared to 6.1% in the first half of 2023[9] - Revenue from offline distributors accounted for 72.6% of total revenue in the first half of 2024, down from 88.4% in the same period of 2023[9] Production and Operations - The company operates four production bases in Guangzhou, Tianjin, Kunshan, and Chongqing as of June 30, 2024[10] - The Tianjin production base, established in 2011, covers the North China, Northeast China, and Northwest China regions[10] Market Position and Brand Strength - The company's laundry detergent and hand wash products have ranked first in the China Brand Power Index for 14 consecutive years (2011-2024)[7] - The company's laundry detergent has held the top market share in its category for 15 consecutive years (2009-2023)[7] - The company's hand wash products have maintained the leading market share in their category for 12 consecutive years (2012-2023)[7] - The company's laundry detergent and hand sanitizer have ranked first in the China Brand Power Index for 14 consecutive years (2011-2024)[15] - The company's laundry detergent and hand sanitizer have ranked first in market share for 15 and 12 consecutive years respectively (2009-2023 and 2012-2023)[15] - The company ranked first in cumulative sales on JD.com's self-operated brand list and laundry care merchant store list during the 618 shopping festival[15] - The company ranked first in the cumulative sales list of the laundry care industry on Douyin during the 618 shopping festival[15] Strategic Plans and Initiatives - The company plans to enrich and launch new products in its three major product categories to meet consumer demand[16] - The company aims to strengthen cooperation with major e-commerce platforms and increase its influence on emerging online sales and distribution platforms[16] - The company will continue to deepen its offline sales channels and focus on different sales points to promote sales[16] - The company plans to promote cleaning knowledge and scientific cleaning methods to improve customer experience[16] - The company will accelerate digitalization and upgrade its manufacturing network to improve operational efficiency[16] - The company is committed to maintaining a stable dividend policy to provide sustainable returns to shareholders[16] Shareholding Structure - ZED Group Limited holds 4,326,400,000 shares, representing 73.79% of the total issued shares[44] - HHLR Advisors, Ltd. holds 527,422,500 shares, representing 9.00% of the total issued shares[44] - HHLR Fund, L.P. holds 526,542,800 shares, representing 8.98% of the total issued shares[44] - HCM BM Holdings, Ltd. holds 500,000,000 shares, representing 8.53% of the total issued shares[44] - Tricor Trust (Hong Kong) Limited holds 293,742,986 shares, representing 5.01% of the total issued shares[44] - BMGH T Limited holds 293,742,986 shares, representing 5.01% of the total issued shares[44] - As of June 30, 2024, the total number of issued shares is 5,862,993,406[44] - HCM BM Holdings, Ltd. is 95.32% owned by HHLR Fund, L.P.[45] - As of June 30, 2024, there are 46,308,473 unexercised pre-IPO share options, representing approximately 0.79% of the total issued shares[49] - Under the 2021 Share Award Plan, 21,690,999 shares were awarded to 371 employees, with 9,750,314 shares already vested as of the reporting date[50] - The company has approved a 2022 Share Award Plan, granting 119,600,000 shares to three executive directors and three individuals as directors of subsidiaries, with 41,800,000 shares already vested[51] - The board has proposed an interim dividend of HK$0.04 per share for the six months ended June 30, 2024[52] - The company maintains a public float of 24.06% of its issued share capital, in compliance with the Hong Kong Stock Exchange's requirements[59] Financial Utilization and Future Plans - The company has utilized HK$1,409 million of the net proceeds from its global offering in the first half of 2024, with HK$3,721 million remaining unutilized as of June 30, 2024[62] - The company expects to fully utilize the remaining funds for business expansion, brand enhancement, and R&D by the end of 2025[63] Asset and Liability Changes - Property, plant, and equipment decreased slightly to 1,437,497 thousand HKD in 2024 from 1,455,289 thousand HKD in 2023, a 1.2% decline[66] - Inventory increased to 409,895 thousand HKD in 2024, up from 258,160 thousand HKD in 2023, a 58.8% rise[66] - Trade receivables and bills decreased to 932,003 thousand HKD in 2024 from 1,404,647 thousand HKD in 2023, a 33.6% decline[66] - Total assets decreased to 10,785,998 thousand HKD in 2024 from 12,052,641 thousand HKD in 2023, a 10.5% decline[67] - Total liabilities decreased to 1,425,476 thousand HKD in 2024 from 1,673,598 thousand HKD in 2023, a 14.8% decline[67]

Financial Performance - Revenue for the six months ended June 30, 2024, was HKD 3,131,155, an increase of 41% compared to HKD 2,222,727 for the same period in 2023[2] - Gross profit for the same period was HKD 1,836,435, representing a gross margin of 58.7%, up from 55.2% in 2023[2] - The company reported a loss attributable to equity holders of HKD (663,745), compared to a loss of HKD (167,462) in the previous year[2] - The total comprehensive loss for the period was HKD (698,391), compared to HKD (347,042) in 2023[5] - Basic and diluted loss per share for the period was HKD (12.00), compared to HKD (3.01) in the same period last year[5] - The net loss attributable to equity holders for the six months ended June 30, 2024, was approximately HKD 663,745,000, compared to HKD 167,462,000 in the same period of 2023[21] - The company recorded an operating loss of approximately HKD 938.5 million for the six months ended June 30, 2024, compared to a loss of HKD 431.4 million in the previous year[44] Assets and Equity - Total assets as of June 30, 2024, were HKD 10,785,998, down from HKD 12,052,641 as of December 31, 2023[7] - Total equity attributable to equity holders was HKD 9,360,522, a decrease from HKD 10,379,043 at the end of 2023[6] - As of June 30, 2024, trade receivables and bills receivable amounted to HKD 1,050,142 thousand, down from HKD 1,580,131 thousand as of December 31, 2023[26] - The net trade receivables after loss provisions were HKD 932,003 thousand as of June 30, 2024, compared to HKD 1,404,647 thousand as of December 31, 2023[26] - The company’s total property, plant, and equipment net book value as of June 30, 2024, was HKD 1,437,497 thousand, a decrease from HKD 1,455,289 thousand at the beginning of the period[25] Revenue Breakdown - The sales revenue from clothing care products reached HKD 2,767,339,000, up from HKD 1,957,974,000, representing a 41% growth[15] - Revenue from laundry care products increased by 41.3% to HKD 2,767,339,000, while personal care products saw a 59.6% increase to HKD 191,870,000[37] - Online sales channels contributed HKD 2,271,654,000, a 56.9% increase from HKD 1,448,048,000 in the previous year, accounting for 72.6% of total revenue[38] Expenses and Costs - The cost of goods sold for the six months ended June 30, 2024, was HKD 1,131,471,000, compared to HKD 850,993,000 in the previous year, indicating a 33% increase[17] - Promotional expenses surged to HKD 1,094,646,000, a significant rise from HKD 266,048,000, reflecting a 311% increase[17] - Selling and distribution expenses surged by 107.9% to approximately HKD 2,201.4 million, primarily due to increased sales activities and new product promotions[42] - The cost of sales for the six months ended June 30, 2024, was approximately HKD 1,294.7 million, up 30.1% from HKD 995.1 million in the prior period[39] Dividends - The board recommended an interim dividend of HKD 0.04 per share[2] - The board proposed a final dividend of HKD 0.06 per share for the year ended December 31, 2023, amounting to approximately HKD 329,127,000, which was approved by shareholders[24] - The company plans to distribute an interim dividend of HKD 0.04 per share for the six months ended June 30, 2024, amounting to HKD 218,295,000[24] Government Grants and Taxation - The company received government grants totaling HKD 5,192,000, down from HKD 18,772,000 in the previous year[16] - The company has not recognized any taxable profits in Hong Kong, resulting in no provisions for Hong Kong profits tax[19] - The effective corporate income tax rate for the company’s subsidiaries in China is 15%, benefiting from preferential tax treatment until 2030[20] Corporate Governance and Compliance - The board regularly reviews and enhances corporate governance practices to ensure compliance with the Corporate Governance Code[54] - The company has maintained a public float of 24.06% of its issued share capital, in compliance with the exchange's requirements[55] - The company has not purchased, sold, or redeemed any of its listed securities during the six months ended June 30, 2024[55] Strategic Focus and Future Plans - The company continues to focus on product development across all categories, particularly in laundry care, personal care, and home care, with a strong emphasis on targeted and functional new products[32] - The company aims to enhance its sales and distribution network, with a systematic expansion into counties and towns across China, and has set specific business targets for distributor coverage and brand penetration[32] - The company plans to accelerate digitalization and upgrade its manufacturing network to improve operational efficiency[34] - The company is committed to sustainable development principles, focusing on green low-carbon strategies in product development, manufacturing, and packaging processes[34] Employee and Shareholder Information - As of June 30, 2024, the company had approximately 7,459 employees, with competitive salary levels maintained[50] - A total of 21,690,999 shares were granted to 371 employees under the 2021 Share Award Scheme, with 9,750,314 shares already vested[51] - Under the 2022 Share Award Scheme, 119,600,000 shares were granted to 3 executive directors and 3 subsidiary directors, with 41,800,000 shares vested[52] IPO and Fund Utilization - The net proceeds from the IPO in December 2020 amounted to HKD 11,004 million, with specific allocations for business expansion and R&D[57] - As of June 30, 2024, approximately HKD 3,380 million was utilized for business expansion, with HKD 31 million remaining unutilized[58] - The company has no significant future plans for major investments or acquisitions beyond disclosed capital expenditures[49] - The expansion and upgrading of the group's production bases are ongoing, with unutilized funds expected to be fully utilized by the end of 2025 for business expansion, including capacity expansion plans, equipment purchases, and development of laundry services[59] - Unutilized funds aimed at enhancing brand awareness, further strengthening the sales and distribution network, and increasing product penetration are also expected to be fully utilized by the end of 2025[59] - Funds allocated for enhancing research and development capabilities are anticipated to be fully utilized by the end of 2025[59]

Financial Performance - Revenue for 2023 was HK$7,323.5 million, a decrease of 7.8% compared to HK$7,946.7 million in 2022[7] - Gross profit margin improved to 62.0% in 2023 from 57.8% in 2022[7] - Net profit attributable to equity holders was HK$325.3 million, a 46.8% decrease from HK$611.4 million in 2022[7] - Basic earnings per share decreased to HK$0.0584 in 2023 from HK$0.1092 in 2022[7] - The final dividend per share was HK$0.06 in 2023, down from HK$0.168 in 2022[7] - Revenue for 2023 decreased by 7.8% to HKD 7,323.5 million compared to HKD 7,946.7 million in 2022, with a 2.9% decline in RMB terms[24][26] - Net profit for 2023 decreased by 46.8% to HKD 325.3 million compared to 2022[25] - Gross profit decreased by approximately 1.2% from HK$4,595.4 million in 2022 to HK$4,540.4 million in 2023, while gross margin increased from 57.8% to 62.0%[30] - Operating profit declined sharply by 80.5% from HK$668.9 million in 2022 to HK$130.4 million in 2023[32] - Profit attributable to equity holders decreased by 46.8% from HK$611.4 million in 2022 to HK$325.3 million in 2023[34] - Revenue for 2023 decreased to HKD 7,323,532K from HKD 7,946,733K in 2022, a decline of 7.8%[187] - Gross profit for 2023 was HKD 4,540,420K, slightly down from HKD 4,595,441K in 2022[187] - Operating profit dropped significantly to HKD 130,435K in 2023 from HKD 668,889K in 2022[187] - Net profit for the year was HKD 325,309K, a 46.8% decrease compared to HKD 611,366K in 2022[187] - Basic earnings per share dropped to 5.84 HK cents in 2023 from 10.92 HK cents in 2022[188] - Net profit for the year 2023 was HKD 325,309 thousand[193] - Total comprehensive income for the year 2023 was HKD 231,797 thousand, including other comprehensive losses of HKD 93,512 thousand[193] - The company's total comprehensive loss for 2022 was HKD 118,520 thousand, including other comprehensive losses of HKD 729,886 thousand[195] Sales and Revenue Breakdown - Online sales accounted for 52.0% of total revenue in 2023, up from 47.3% in 2022[10] - Revenue from fabric care products was HK$6,500.7 million, representing 88.8% of total revenue in 2023[9] - Revenue from personal care products decreased to HK$447.0 million in 2023 from HK$619.0 million in 2022[9] - Revenue from home care products was HK$375.9 million in 2023, down from HK$506.3 million in 2022[9] - Online sales increased by 1.3% to HKD 3,805.2 million, accounting for 52.0% of total revenue, driven by strong performance in emerging online channels[28] - Offline distributor sales decreased by 15.3% to HKD 2,754.9 million, while direct sales to major customers dropped by 18.5% to HKD 763.4 million[28] - Sales of laundry care products decreased by 4.7% to HKD 6,500.7 million, while personal and home care products saw declines of 27.8% and 25.8%, respectively[27] - Sales revenue from goods in 2023 was HKD 7,324 million[181] Cost and Expenses - Cost of sales decreased by 17.0% to HKD 2,783.1 million, primarily due to lower raw material costs[29] - Other income and net gains decreased significantly from HK$100.1 million in 2022 to HK$36.8 million in 2023, primarily due to reduced foreign exchange losses[31] - Sales and distribution expenses increased by 22.4% from HK$2,651.0 million in 2022 to HK$3,244.1 million in 2023, driven by expanded promotional activities[32] - Financial income rose by 52.3% from HK$178.8 million in 2022 to HK$272.2 million in 2023, attributed to increased short-term deposits and higher USD deposit rates[32] - The company paid/accrued HK$4.0 million and HK$2.1 million for audit/audit-related services and non-audit services, respectively, to its independent auditor PwC for the year ended December 31, 2023[167] Cash Flow and Financial Position - Bank deposits and cash decreased by HK$370.6 million to HK$7,331.8 million in 2023, mainly due to dividend payments[35] - Capital expenditures for 2023 amounted to HK$85.3 million, primarily for expanding production capacity[35] - The company maintained a strong liquidity position with a current ratio of 6.70x as of December 31, 2023[35] - Total assets decreased to HKD 12,052,641K in 2023 from HKD 12,729,725K in 2022[189] - Cash and cash equivalents stood at HKD 4,342,528K in 2023, down from HKD 7,702,373K in 2022[189] - Trade receivables and bills decreased to HKD 1,404,647K in 2023 from HKD 2,050,546K in 2022[189] - Total equity decreased to HKD 10,379,043K in 2023 from HKD 11,072,780K in 2022[189] - Total liabilities increased slightly to HKD 1,673,598K in 2023 from HKD 1,656,945K in 2022[190] - Cash flow from operating activities for 2023 was HKD 749,316 thousand, a decrease from HKD 560,673 thousand in 2022[196] - Cash flow used in investing activities for 2023 was HKD 3,027,567 thousand, primarily due to an increase in fixed deposits of HKD 2,938,097 thousand[196] - Cash flow used in financing activities for 2023 was HKD 1,037,603 thousand, mainly due to dividend payments of HKD 936,026 thousand[196] - Cash and cash equivalents decreased by HKD 3,315,854 thousand in 2023, ending the year at HKD 4,342,528 thousand[196] - The company's total equity as of December 31, 2023, was HKD 10,379,043 thousand, compared to HKD 11,072,780 thousand at the beginning of the year[193] - The company issued ordinary shares upon the exercise of share options, resulting in an increase of HKD 3,295 thousand in equity[193] - The company allocated HKD 90,796 thousand to statutory surplus reserves[193] Market Position and Brand Strength - Blue Moon's laundry detergent has ranked first in market share for 14 consecutive years (2009-2022), and hand sanitizer for 11 consecutive years (2012-2022)[17] - Blue Moon's laundry detergent and hand sanitizer have ranked first in the China Brand Power Index for 13 consecutive years (2011-2023)[17] - Blue Moon has nearly 100 product varieties, covering various aspects of daily life[17] - Blue Moon ranked first in sales across multiple platforms during major shopping festivals like 618 and Double 11[18] - The company ranked first in sales on JD.com and Douyin during major shopping festivals, maintaining its leadership in the laundry and hand wash categories[22] ESG and Sustainability - Blue Moon has 48 products certified as "China Environmental Labeling Products," 15 as "China Water-Saving Products," 25 as "China Green Products," and 3 as "China Concentrate+"[19] - Blue Moon was rated AAA by Wind and included in the "ESG Best Practice 100," one of only 5 companies with an AAA rating[20] - The company set ESG goals covering greenhouse gas emissions, energy use, and water efficiency, with details published in the 2023 ESG report[111] - The company will continue to optimize its dividend policy and adhere to ESG principles, promoting green and low-carbon development[23] Product Development and Innovation - Blue Moon launched the "Pure Enjoy Foam Body Wash" in the second half of 2023, expanding its personal care product line[21] - The company plans to enhance its omnichannel sales network, focus on digital transformation, and introduce new products in 2024[23] Operational and Strategic Initiatives - Blue Moon optimized its offline distributor network, improving inventory management and increasing sales point coverage[21] - Blue Moon implemented a reward system to incentivize distributor sales representatives, enhancing product placement and sales[21] - Blue Moon focused on expanding its market presence in counties and townships across China, increasing offline sales coverage[21] - The company operates four production bases in Guangzhou, Tianjin, Kunshan, and Chongqing, China[12] - The company plans to enhance its omnichannel sales network, focus on digital transformation, and introduce new products in 2024[23] Corporate Governance and Board Structure - The company has adopted the "Corporate Governance Code" as its governance standard and has complied with all applicable code provisions for the year ended December 31, 2023[124] - The company has established a culture of trust, respect, and excellence, aligning with its vision and strategy to meet consumer needs and promote long-term healthy development[123] - The Board has delegated the authority and responsibility for executing business strategies and managing daily operations to the executive directors and senior management[128] - The company has implemented a "Standard Code" for directors' securities transactions, with reminders issued twice a year to ensure compliance[125] - All directors have confirmed compliance with the "Standard Code" requirements for the year ended December 31, 2023[126] - The Board has three committees: Audit Committee, Remuneration Committee, and Nomination Committee, each with defined terms of reference[127] - The company has purchased appropriate directors' and officers' liability insurance and will review the coverage annually[128] - Independent non-executive directors provide independent judgment on the company's development, performance, and risk management[127] - The Board regularly reviews its composition to ensure a balance of professional knowledge, skills, and experience for effective supervision[127] - The Board of Directors held a total of four meetings in 2023, in compliance with the Corporate Governance Code, with each meeting held approximately quarterly[130] - The Chairman held separate meetings with independent non-executive directors without the presence of other directors, as required by the Corporate Governance Code[130] - The Board of Directors is responsible for leading, guiding, and supervising the company's business, strategic decisions, and performance, with authority over policy matters, strategy, budgets, internal controls, risk management, and major transactions[134] - The company provides training to directors on their statutory and regulatory responsibilities as directors of a Hong Kong-listed company, including updates on significant changes to the Listing Rules and corporate governance practices[135] - All directors received continuous professional development training in 2023 through reading materials and attending briefings, lectures, meetings, courses, and seminars organized by the company or professional bodies[137] - The roles of the Chairman and CEO are clearly defined and separated to ensure independence, accountability, and a balanced distribution of power and responsibilities[140] - The Audit Committee reviewed the Group's financial reporting procedures, risk management, and internal control systems, ensuring compliance with applicable accounting standards and listing rules[141][142] - The Audit Committee held four meetings and three meetings with the external auditor during the year ended December 31, 2023[142] - The Remuneration Committee determined the remuneration policy for executive directors and assessed their performance, with no awards granted under the 2021 or 2022 Share Award Schemes[143][144] - The Remuneration Committee held one meeting during the year ended December 31, 2023[144] - The Nomination Committee reviewed the Board's structure, size, composition, and diversity, and made recommendations for changes to align with the company's strategy[145] - The Nomination Committee held one meeting during the year ended December 31, 2023[145] - The Board maintains a balance between executive and independent non-executive directors to ensure a high level of independence[146] - The company has a clear nomination and appointment process for directors, considering qualifications, skills, experience, character, integrity, independence, and diversity[147] - The Nomination Committee conducted an annual review of the mechanisms to ensure the Board receives independent views and opinions[148] - No independent non-executive director serves on the boards of more than seven listed companies or has served as an independent non-executive director of the company for more than nine years[149] - The Board of Directors consists of 4 female directors (50%) and 4 male directors, with diverse educational and professional backgrounds, aiming to maintain at least the current level of female representation and achieve gender parity over time[152] - The company's Corporate Secretary, Mr. Pan Guoliang, has completed at least 15 hours of professional training in compliance with Listing Rule 3.29 during the year ended December 31, 2023[157] Risk Management and Internal Controls - The company has established a comprehensive risk management system since 2021, involving risk identification, assessment, and management to mitigate inherent business risks[159] - The company's risk management framework includes three lines of defense: operational departments, professional departments (e.g., finance, legal), and internal audit functions[159] - The Board conducts annual reviews of the company's risk management and internal control systems, covering financial, operational, and compliance controls[160] - The company's internal audit function identifies control deficiencies and proposes improvements, with results communicated to management for corrective actions[162] - The company has implemented procedures for handling and disclosing inside information, including confidentiality protocols and communication with relevant employees[163] Shareholder and Investor Relations - The company recommended a final dividend of HK$0.06 per ordinary share for the year ended December 31, 2023, totaling HK$334.3 million[44] - The company has 5,862,993,406 issued shares as of December 31, 2023[45] - The company issued 876,500 fully paid shares during the year due to the exercise of pre-IPO share options, with a total consideration of HK$3.295 million[46] - The company's distributable reserves as of December 31, 2023, were approximately HK$11,897.6 million[47] - The company purchased property, plant, and equipment worth HK$138.4 million during the year[47] - The company's top five suppliers accounted for approximately 42.9% of total annual procurement, with the largest supplier accounting for 10.4%[47] - The company made external charitable donations of approximately HK$5.9 million for the year ended December 31, 2023[47] - The company has no borrowings as of December 31, 2023[47] - The total number of issued shares as of December 31, 2023, is 5,862,993,406 shares[54] - ZED Group Limited holds 4,446,000,000 shares, representing 75.83% of the company's total shares[54][60] - HHLR Advisors, Ltd. holds 527,422,500 shares, representing 9.00% of the company's total shares[60] - HHLR Fund, L.P. holds 526,542,800 shares, representing 8.98% of the company's total shares[60] - HCM BM Holdings Ltd. holds 500,000,000 shares, representing 8.53% of the company's total shares[60] - Pan Dong holds 4,446,000,000 shares through controlled entities, representing 75.83% of the company's total shares[54] - Luo Qiuping holds 4,446,000,000 shares through spousal interests, representing 75.83% of the company's total shares[54] - Luo Dong holds 4,800,000 shares, representing 0.08% of the company's total shares[54] - Pan Guoliang holds 1,000,000 shares directly and 3,500,000 shares through controlled entities, representing 0.02% and 0.06% of the company's total shares respectively[54] - Xiao Haishan holds 837,500 shares, representing 0.01% of the company's total shares[54] - Total issued shares as of December 31, 2023, were 5,862,993,406[61] - ZED directly holds 75.64% of the shares and indirectly holds 0.19% through VGL[61] - HCM BM Holdings, Ltd. is 95.32% owned by HHLR Fund L.P., which beneficially owns 26,542,800 shares[61] - The company has granted a total of 61,651,000 share options, representing approximately 1.05% of the total issued shares as of December 31, 2023[64][65] - Under the 2021 Share Award Scheme, 21,414,999 reward shares were granted to 366 employees[64] - The exercise price for each share option under the Pre-IPO Share Option Scheme is HK$3.76[70] - The Pre-IPO Share Option Scheme has a remaining term of 6.96 years as of December 31, 2023[71] - As of December 31, 2023, 47,676,023 shares remain available for issuance under the Pre-IPO Share Option Scheme, representing approximately 0.81% of the total shares[72] - 4,800,000 stock options granted to Ms. Luo Dong remain unexercised as of December 31, 2023, with an exercise price of HKD 3.76 per share[73] - 975,000 stock