Exhibit 99.1 Baozun Announces Third Quarter 2023 Unaudited Financial Results SHANGHAI, China, November 22, 2023 - Baozun Inc. (Nasdaq: BZUN and HKEX: 9991) ("Baozun", the "Company" or the "Group"), a leading brand e-commerce solution provider and digital commerce enabler in China, today announced its unaudited financial results for the third quarter ended September 30, 2023. Mr. Vincent Qiu, Chairman and Chief Executive Officer of Baozun, stated, "I am pleased that Baozun Group is collectively demonstrating ...

Financial Data and Key Metrics Changes - Baozun Group reported a 9% increase in net revenues, reaching RMB2.3 billion during Q2 2023, with product sales up 34% and service revenue down 3% year-over-year [17][18] - Total gross profit increased by 8% to RMB1.6 billion, while total cost of products rose by 12% to RMB675 million [18][20] - Adjusted income from operations was RMB0.7 million, with E-Commerce adjusted operating income growing by 29% to RMB61 million [19][20] Business Line Data and Key Metrics Changes - The E-Commerce segment showed improved profitability and operating cash flows, driven by business optimization and cost reduction efforts [17][18] - Baozun Brand Management (BBM) saw a reduction in operating loss for Gap China by nearly half year-over-year, with a total revenue of RMB324 million, down 26% due to store closures [19][33] - BBM achieved a blended gross margin of 52%, indicating strong operational performance despite a decrease in store count [32][33] Market Data and Key Metrics Changes - Consumer sentiment showed recovery during the 618 promotion, but faced challenges in July, with a slight recovery in August [43][44] - Non-Tmall channels contributed 34% of overall GMV in Q2, with 47% of clients using multiple channels [48] Company Strategy and Development Direction - The company is expanding into three business lines: Baozun E-Commerce, Baozun Brand Management, and Baozun International, creating a one-stop ecosystem [9][11] - Focus on higher business quality and transitioning E-Commerce into a second growth curve, while BBM is accelerating its China-for-China product offerings [11][12] - Plans to enhance capabilities in omnichannel services and invest in technology to improve operational efficiency [27][28] Management's Comments on Operating Environment and Future Outlook - Management anticipates a challenging macro environment in China to persist but remains optimistic about achieving key objectives for each business line [11][12] - The company is confident in its ability to adapt to changing market dynamics and drive sustainable growth through strategic initiatives [29] Other Important Information - The strategic partnership with Authentic Brands Group (ABG) includes a joint venture to co-own Hunter's intellectual property in Greater China and Southeast Asia [11][36] - The company is focusing on building a portfolio of premium consumer lifestyle brands with a data-driven approach [31][36] Q&A Session Summary Question: Update on consumption sentiment for July and August - Management noted a positive recovery trend during Q2, but July saw a slowdown, with some recovery in August, particularly in luxury and travel-related products [43][44] Question: Update on store traffic for Gap China - Same-store growth for Q2 was 11%, increasing to over 30% in August, indicating improved traffic and conversion rates [45] Question: Growth outlook for non-Tmall channels - Non-Tmall channels represented 34% of overall GMV in Q2, with an increasing trend in clients seeking omnichannel strategies [48] Question: Rationale behind the Hunter acquisition - Hunter fits the company's portfolio philosophy as a premium lifestyle brand with strong online sales potential, and the acquisition allows for co-ownership of the brand [56][57]

2Q 2023 Earnings Presentation Disclaimer This presentation does not constitute an offer to sell or issue or solicitation of an offer to buy or acquire securities of Baozun Inc. (the “Company”) in any jurisdiction or an inducement to enter into investment activity, nor may it or any part of it form the basis of or be relied on in connection with any contract or commitment whatsoever. This presentation does notcontain all relevant information relating tothe Company orits securities, particularly with respectt ...

Exhibit 99.2 Hong Kong Exchanges and Clearing Limited and The Stock Exchange of Hong Kong Limited take no responsibility for the contents of this announcement, make no representation as to its accuracy or completeness and expressly disclaim any liability whatsoever for any loss howsoever arising from or in reliance upon the whole or any part of the contents of this announcement. Under our weighted voting rights structure, our share capital comprises Class A ordinary shares and Class B ordinary shares. Each ...

Baozun Inc. (NASDAQ:BZUN) Q1 2023 Earnings Conference Call May 25, 2023 7:30 AM ET Company Participants Wendy Sun - Senior Director, Corporate Development & Investor Relations Vincent Qiu - Chairman & Chief Executive Officer Arthur Yu - Chief Financial Officer Sandrine Zerbib - President of Brand Management Conference Call Participants Alicia Yap - Citi Sophia Tan - Credit Suisse Operator Good morning, ladies and gentlemen, and thank you for standing by for Baozun's First Quarter 2023 Earnings Conference Ca ...

Exhibit 99.1 Baozun Announces First Quarter 2023 Unaudited Financial Results SHANGHAI, China, May 25, 2023 - Baozun Inc. (Nasdaq: BZUN and HKEX: 9991) ("Baozun", the "Company" or the "Group"), a leading brand e-commerce solution provider and digital commerce enabler in China, today announced its unaudited financial results for the first quarter ended March 31, 2023. Mr. Vincent Qiu, Chairman and Chief Executive Officer of Baozun, commented, "I am excited about the transformation roadmap we have lined up for ...

Financial Performance - Net revenues for the year ended December 31, 2022, were RMB 8,400,631 thousand, down from RMB 9,396,256 thousand in 2021, indicating a decrease of about 10.6%[34] - The net loss for the year ended December 31, 2022, was RMB 610,374 thousand, compared to a net loss of RMB 205,963 thousand in 2021, reflecting a significant increase in losses[34] - Total assets as of December 31, 2022, amounted to RMB 10,122,470 thousand, a decrease from RMB 12,318,980 thousand in 2021, representing a decline of approximately 17.8%[32] - The company’s total equity as of December 31, 2022, was RMB 5,676,338 thousand, down from RMB 6,481,349 thousand in 2021, reflecting a decrease of approximately 12.4%[32] - The company reported net cash used in operating activities of RMB 96,107 thousand for the year ended December 31, 2022, compared to RMB 2,534,677 thousand in 2021, indicating a significant reduction in cash outflow[39] Revenue Sources and Contributions - Revenues from Shanghai Zunyi contributed 9.8%, 8.6%, and 6.8% of total net revenues in 2020, 2021, and 2022 respectively[14] - Approximately 45.3% of total net revenues in 2022 were derived from the top 10 brand partners, with the top two partners contributing 14.0% and 11.8% respectively[58] - The company's GMV from Tmall accounted for approximately 69.3% of total GMV in 2022, highlighting reliance on this e-commerce channel[64] Operational Challenges - The company anticipates significant increases in operating expenses as it scales operations, which may hinder the ability to return to profitability[61] - The company faces risks related to the e-commerce market growth in China, which could adversely affect demand for its services[52] - The company relies heavily on maintaining relationships with e-commerce channels, as any disruption could significantly impact its operations[62] - The company’s success is closely tied to the performance of its brand partners, and any decline in their sales could adversely affect its results[56] Investments and Acquisitions - The company may pursue strategic acquisitions and partnerships to enhance its technology infrastructure and service offerings, including the acquisition of Gap Greater China in 2022[89] - The company plans to invest in overseas markets to replicate the success of China e-commerce, although these investments may face uncertainties[81] - The company has invested in technology and innovation initiatives, including cloud-based operating platforms and big data analysis tools, to enhance its services[83] Regulatory and Compliance Risks - The PRC government has indicated an intent to exert more oversight over overseas offerings by domestic companies[20] - The PCAOB was unable to inspect or investigate registered public accounting firms in mainland China and Hong Kong, impacting audit report filings[17] - The company is subject to various regulatory requirements from PRC government authorities, which could impact its business operations if not complied with[138] - The company may face material and adverse tax consequences if the PRC tax authorities determine that its contractual arrangements were not entered into on an arm's-length basis[209] Market and Economic Conditions - China's GDP growth rate was 2.3% in 2020, increased to 8.1% in 2021, and slowed to 3.0% in 2022, indicating economic volatility that may impact the company's operations[179] - Economic growth in the PRC has been uneven, and government measures to control growth, such as interest rate increases, may lead to decreased demand for the company's services[212] Inventory and Supply Chain Management - The company faces risks related to inventory management, including potential obsolescence and the need to lower sale prices to reduce inventory levels[109] - The company's inventories were RMB943.0 million (US$136.7 million) as of December 31, 2022, down from RMB1,073.6 million in 2021 and RMB1,026.0 million in 2020, reflecting adjustments to support expanded product sales volumes[108] Labor and Workforce Issues - Labor costs in China have increased significantly, particularly in large cities, which may adversely affect the company's financial condition[151] - The company has experienced an overall tightening of the labor market, leading to potential disruptions in its fulfillment and delivery functions[150] Data Security and Compliance - The company processes a large volume of personal and transaction data, facing risks related to data protection and compliance with applicable laws[154] - Significant resources may be required to protect against information security breaches, which could adversely affect consumer trust and lead to legal claims[155] Legal and Structural Risks - The company relies on contractual arrangements with Shanghai Zunyi for operational control and economic benefits, which may not be as effective as direct ownership[199] - There are substantial uncertainties regarding the interpretation and application of current and future PRC laws that could affect the company's operations[196] - If the PRC government finds the company's legal structure and contractual arrangements in violation of laws, it could materially impact the company's financial condition and results of operations[198]

Financial Performance - Total net revenues for the year were approximately RMB 8,400.6 million (US$ 1,218.0 million), representing a decrease of 10.6% compared to RMB 9,396.3 million in 2021[49]. - Revenue from product sales decreased by 31.7% to RMB 2,644.2 million, while revenue from services increased by 4.2% to RMB 5,756.4 million, indicating a shift towards higher value-added services[49]. - The net loss for the year was approximately RMB 610.4 million (US$ 88.5 million), compared to a net loss of RMB 206.0 million (US$ 32.3 million) in 2021[60]. - The Group's largest customer accounted for 14.0% of total revenue, while the five largest customers accounted for 21.4%[195]. - The Group's largest supplier accounted for 29.7% of total purchases, with the five largest suppliers accounting for 59.0%[195]. Cash Flow and Assets - Baozun achieved a record annual operating cash flow of RMB 383 million in 2022, demonstrating strong business resilience despite challenging market conditions[10]. - The operating cash flow reached a record high, with non-GAAP income from operations totaling RMB 256 million for the fiscal year 2022[40]. - Current assets decreased by 19.6% from RMB 9,204.0 million (US$ 1,444.3 million) in 2021 to RMB 7,397.1 million (US$ 1,072.5 million) in 2022, while the current ratio improved from approximately 1.9 times to 2.0 times[61]. - Cash and cash equivalents decreased from RMB 4,606.5 million (US$ 722.9 million) in 2021 to RMB 2,144.0 million (US$ 310.9 million) in 2022, primarily due to the repurchase of convertible senior notes and share repurchases[66]. - Short-term loans decreased from RMB 2,288.5 million in 2021 to RMB 1,016.1 million (US$ 147.3 million) in 2022, with effective interest rates ranging from 3.1% to 4.1%[67]. Business Strategy and Growth - By the end of 2022, 42% of Baozun's brand partners engaged on an omnichannel basis, with value-added services revenue growing to approximately 50% of total revenue[7]. - The launch of the "Baozun Omni-Channel Digital Operating Platform" (BOCDOP) aims to enhance order fulfillment and provide data intelligence and decision support functionalities for brand partners[9]. - Baozun expanded its business scope into three major lines: Baozun e-Commerce (BEC), Baozun Brand Management (BBM), and Baozun International (BZI), with BBM focusing on long-term growth[10][12]. - The acquisition of Gap Greater China marks a significant milestone for Baozun Brand Management, leveraging technology and data-driven approaches for sustainable growth[12]. - The company aims to focus on growth and profitability through its Baozun Brand Management (BBM) segment, targeting mid-end and premium consumer lifestyle brands over the next three years[43]. Sustainability and Corporate Responsibility - Baozun is committed to sustainability, promoting green low-carbon operations and collaborating with supply chain partners to create a green e-commerce ecosystem[14]. - The company published the "Baozun Carbon Neutrality White Paper," outlining its dual carbon goals and sustainable development practices[40]. - The Company has established a zero-tolerance approach to violations of laws and regulations, implementing anti-corruption policies and whistleblowing channels[155]. Employee Development and Diversity - Baozun's employee development initiatives, including the upgraded "Baozun Campus," have earned recognition as a top employer for seven consecutive years[15]. - As of December 31, 2022, the Company achieved a gender diversity balance in senior management with 84 male (58.3%) and 60 female (41.7%) senior management personnel[144]. - The Company hired 14 employees with disabilities, promoting a barrier-free working environment[145]. - The Board aims to maintain at least the current level of female representation, with a goal of achieving gender parity in the future[140]. Governance and Leadership - The company has a strong board of directors with diverse backgrounds, including expertise in technology, finance, and operations, enhancing strategic decision-making[83][84][85][87][88][89]. - The Audit Committee consists of three independent Directors, with Ms. Bin Yu serving as chairlady, ensuring oversight of financial reporting and internal controls[127]. - The Company has adopted a conflicts of interest policy to manage potential conflicts among Directors[113]. - The Company will continue to review and enhance its corporate governance practices to ensure compliance with the CG Code[102]. Market Risks and Dependencies - The Group's financial condition and results of operations may be adversely affected if the e-commerce market in China does not grow as expected[176]. - The success of the Group is substantially dependent on the success of its brand partners, which poses a risk if any significant decline in their online sales occurs[182]. - The Group's ability to maintain relationships with e-commerce channels is crucial, as these channels have no obligation to continue business with the Group[188].

Baozun Inc. (NASDAQ:BZUN) Q4 2022 Results Conference Call March 22, 2023 8:00 AM ET Company Participants Wendy Sun - Senior Director, Corporate Development and Investor Relations Vincent Qiu - Chairman and Chief Executive Officer Arthur Yu - Chief Financial Officer Sandrine Zerbib - President of Brand Management Conference Call Participants Alicia Yap - Citi Violet Yi - China Renaissance Andre Chang - J.P. Morgan Sophia Tan - Credit Suisse Operator Good morning, ladies and gentlemen and thank you for standi ...

Exhibit 99.1 Baozun Announces Fourth Quarter and Fiscal Year 2022 Unaudited Financial Results SHANGHAI, China, Mar. 22, 2023 -- Baozun Inc. (Nasdaq: BZUN and HKEX: 9991) ("Baozun", the "Company" or the "Group"), a leading brand e-commerce solution provider and digital commerce enabler in China, today announced its unaudited financial results for the fourth quarter and fiscal year ended December 31, 2022. Fourth Quarter 2022 Financial Highlights l Total net revenues were RMB2,553.2 million (US$ 370.2 million ...