Investment Rating - The report assigns a BUY rating to Baozun with a new SOTP-based target price of US$3.20, reflecting a potential upside of 44.1% from the current price of US$2.22 [2][3]. Core Insights - Baozun's 2Q24 results exceeded expectations, with total revenue of RMB2.4 billion, a 3% year-over-year increase, driven by a 9% increase in services revenue. The non-GAAP net loss narrowed to RMB3.9 million from RMB4.4 million in 2Q23, significantly better than the consensus estimate of RMB16.6 million [2]. - The company has seen a turnaround in its E-commerce segment, with positive year-over-year growth after ten consecutive quarters of contraction, supported by strong growth in Douyin-related business and exclusive distribution services [2]. - The management anticipates continued improvement in the second half of 2024, despite challenges in offline traffic affecting the Baozun Brand Management segment [2]. Financial Summary - For FY24E, total revenue is expected to grow by 10% for Baozun Brand Management (BBM) and 4.5% for Baozun E-commerce (BEC). The non-GAAP operating loss for BBM is projected to narrow to RMB170 million, while the overall non-GAAP operating loss for Baozun is expected to reduce to RMB2.8 million [2][6]. - The report outlines a financial outlook with revenue projections of RMB9.35 billion for FY24E, reflecting a 6.1% year-over-year growth, and an adjusted net profit forecast of a loss of RMB68.3 million [6][10]. Valuation Metrics - The SOTP valuation includes RMB501 million for BEC based on a 3.0x 2024E EV/EBIT multiple and RMB139 million for BBM based on a 0.1x 2024E EV/sales multiple, along with RMB2.9 billion in net cash [2][7]. - The report applies a 60% holding discount to the group-level valuation, indicating expectations for enhanced shareholder returns to unlock net cash value [2][7].

D > 2Q 2024 Earnings Presentation August 28, 2024 l 177 101 BAO ZUN yof 0 Disclaimer This presentation does not constitute an offer to sell or issue or solicitation of an offer to buy or acquire securities of Baozun Inc. (the "Company") in any jurisdiction or an inducement to enter into investment activity, nor may it or any part of it form the basis of or be relied on in connection with any contract or commitment whatsoever. This presentation does not contain all relevant information relating to the Compan ...

Baozun Inc. (NASDAQ:BZUN) Q2 2024 Earnings Conference Call August 28, 2024 7:30 AM ET Company Participants Wendy Sun - Senior Director of Corporate Development and Investor Relations Vincent Qiu - Founder, Chairman and Chief Executive Officer Catherine Yanjie Zhu - Chief Financial Officer Arthur Yu - President of Baozun E-Commerce Conference Call Participants Thomas Chong - Jefferies Wang Zhao - CICC Alicia Yap - Citigroup Jack Hou - Huatai Securities Operator Good morning, ladies and gentlemen, and thank y ...

SHANGHAI, June 12, 2024 /PRNewswire/ -- Baozun Inc. (NASDAQ: BZUN and HKEX: 9991) ("Baozun" or the "Company"), a leading brand e-commerce solution provider and digital commerce enabler in China, announced today that its annual general meeting of shareholders (the "AGM") was held in Hong Kong on Wednesday, June 12, 2024 at 2:00 p.m., Hong Kong time (or 2:00 a.m. on Wednesday, June 12, 2024, New York time), and all the proposed resolutions set out in the notice and circular of AGM were duly passed at the AGM. ...

M N 29 May 2024 CMB International Global Markets | Equity Research | Company Update Baozun (BZUN US) A solid start with steady transition year Target Price US$4.93 Baozun’s 1Q24 results were better-than-feared, in which revenue +5% YoY Up/Downside 85.3% (4% above consensus) and bottom line came in at -RMB15mn (vs. Current Price US$2.66 consensus of -RMB45mn). Ecommerce segment achieved positive OCF for the first time since 2019. Despite macro uncertainty, we expect BEC to China Entertainment bottom out in 2 ...

Baozun Inc. (NASDAQ:BZUN) Q1 2024 Earnings Conference Call May 28, 2024 7:30 AM ET Company Participants Wendy Sun - Senior Director of Corporate Development and Investor Relations Vincent Qiu - Founder, Chairman and Chief Executive Officer Catherine Yanjie Zhu - Chief Financial Officer Arthur Yu - President of Baozun E-Commerce Sandrine Zerbib - President of Baozun Brand Management Conference Call Participants Alicia Yap - Citigroup Colin Shan - CITIC Securities Weijia Wu - CICC Sophie Huang - CMBI Thomas C ...

Exhibit 99.1 Baozun Announces First Quarter 2024 Unaudited Financial Results SHANGHAI, China, May 28, 2024 - Baozun Inc. (Nasdaq: BZUN and HKEX: 9991) ("Baozun", the "Company" or the "Group"), a leading brand e-commerce solution provider and digital commerce enabler in China, today announced its unaudited financial results for the first quarter ended March 31, 2024. Mr. Vincent Qiu, Chairman and Chief Executive Officer of Baozun, commented, "I'm pleased with our solid execution of transformation in the firs ...

SHANGHAI, May 28, 2024 /PRNewswire/ -- Baozun Inc. (Nasdaq: BZUN and HKEX: 9991) ("Baozun", the "Company" or the "Group"), a leading brand e-commerce solution provider and digital commerce enabler in China, today announced its unaudited financial results for the first quarter ended March 31, 2024. Mr. Vincent Qiu, Chairman and Chief Executive Officer of Baozun, commented, "I'm pleased with our solid execution of transformation in the first quarter of 2024. E-Commerce has made progress in growing service rev ...

SHANGHAI, May 14, 2024 /PRNewswire/ -- Baozun Inc. (Nasdaq: BZUN and HKEX: 9991) ("Baozun", the "Company" or the "Group"), a leading brand e-commerce solution provider and digital commerce enabler in China, today announced that it will release its unaudited financial results for the first quarter ended March 31, 2024 on Tuesday, May 28, 2024, before the open of U.S. markets. The Company will host a conference call to discuss the earnings at 7:30 a.m. Eastern Time on Tuesday, May 28, 2024 (7:30 p.m. Beijing  ...

SHANGHAI, May 10, 2024 /PRNewswire/ -- Baozun Inc. (NASDAQ: BZUN and HKEX: 9991) ("Baozun" or the "Company"), a leading brand e-commerce solution provider and digital commerce enabler in China, announced today that it will hold its annual general meeting of shareholders ("AGM") on Wednesday, June 12, 2024, at 2:00 p.m., Hong Kong time (or 2:00 a.m. on Wednesday, June 12, 2024, New York time). The meeting will be held at Unit 1701-1707 & 1716, 17/F., BEA Tower Millennium City 5, 418 Kwun Tong Road, Kwun Tong ...