股份發行人及根據《上市規則》第十九B章上市的香港預託證券發行人的證券變動月報表 截至月份: 2025年10月31日 狀態: 新提交 FF301 致：香港交易及結算所有限公司 公司名稱: 寶尊電商有限公司 (於開曼群島註冊成立以不同投票權控制的有限公司) 呈交日期: 2025年11月6日 I. 法定/註冊股本變動 | 1. 股份分類 | 不同投票權架構公司普通股 | 股份類別 | A | | 於香港聯交所上市 (註1) | | 是 | | | | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | | 證券代號 (如上市) | 09991 | 說明 | | | | | | | | | | | 法定/註冊股份數目 | | | 面值 | | | 法定/註冊股本 | | | 上月底結存 | | | 470,000,000 | USD | | 0.0001 USD | | | 47,000 | | 增加 / 減少 (-) | | | | | | USD | | | | | 本月底結存 | | | 470,000,000 | USD | | 0.0001 ...

Core Insights - The current e-commerce landscape in Shanghai is characterized by a dominant player, Pinduoduo, alongside several strong competitors and a multitude of smaller players, creating a diverse market ecosystem [2][7]. Group 1: Shanghai's E-commerce Growth - Shanghai's e-commerce sector is experiencing explosive growth, with total e-commerce transactions exceeding 3.27 trillion yuan (approximately 0.5 trillion USD) in the first nine months of 2025, marking a year-on-year increase of 12.7% [2]. - The live-streaming retail sales in Shanghai reached 369 billion yuan (approximately 56 billion USD), reflecting a significant year-on-year growth of 23.6% [2]. - Factors contributing to this growth include Shanghai's status as a fashion consumption hub, a robust manufacturing base, a concentration of quality brands, and supportive government policies [2]. Group 2: E-commerce Structure - The e-commerce structure in Shanghai can be summarized as "one super, many strong, and a long tail of diversity," with Pinduoduo as the leading player, followed by strong competitors like Xiaohongshu and Dewu, and a large number of small e-commerce entities [2][7]. - Pinduoduo reported a revenue growth rate of 7% for Q2 2025, with quarterly revenue reaching 104 billion yuan (approximately 15.5 billion USD) [7]. - The presence of numerous small e-commerce businesses enriches the market ecosystem, allowing for specialization in niche markets and regional services [7]. Group 3: Government Support and Policy Initiatives - The Shanghai government has implemented a three-year action plan aimed at fostering high-growth enterprises, targeting the establishment of over 1,000 such companies by 2027 [5]. - The plan includes nurturing 400 potential gazelle companies, 300 gazelle companies, 200 potential unicorns, and 100 unicorns, with a goal of creating at least two unicorns valued over 10 billion USD [5]. - Additional measures to optimize the business environment include enhancing financing accessibility for small and medium enterprises through initiatives like "park instant loans" and supply chain finance [5]. Group 4: Live-streaming E-commerce Development - Shanghai has emerged as a core hub for live-streaming e-commerce, with transaction volumes surpassing 850 billion yuan (approximately 127 billion USD) in Q1 2025, representing a 32% year-on-year increase [15]. - The city accounted for 18.7% of the national total in live-streaming e-commerce, benefiting from its high-end consumption, brand concentration, and digital infrastructure [15]. - Notably, Douyin's local life business segment achieved a GMV of over 120 billion yuan (approximately 18 billion USD) in 2024, showcasing the digital transformation of offline industries [16]. Group 5: Cross-border E-commerce Development - Shanghai's cross-border e-commerce has expanded significantly since the early 2010s, supported by national initiatives like the "Belt and Road" and "Internet Plus" strategies [18]. - The city was one of the first to establish a cross-border e-commerce comprehensive pilot zone in 2016, which has accelerated its growth [18]. - The Shanghai government aims to cultivate 100 cross-border e-commerce brands and establish 10 live-streaming bases by 2025, targeting an annual growth rate of over 20% in cross-border e-commerce import and export volumes [19].

Core Insights - Pinduoduo's ongoing "high-quality development" strategy is attracting more domestic and international brands, but the unique platform ecosystem poses challenges for many brands [1] - Selecting a professional and reliable Pinduoduo operation service provider is crucial for brands to quickly enter the market and achieve stable growth [1][3] Industry Overview - The evaluation of hundreds of service providers in the industry is based on dimensions such as company size, technical strength, operational cases, market reputation, and innovative service capabilities [3] - The list of the top ten Pinduoduo operation companies for 2025 aims to provide decision-making references for brands seeking suitable growth partners [3] Top Ten Pinduoduo Operation Companies 1. **Lingxi E-commerce** - Founded in 2022, it offers comprehensive digital retail solutions across multiple platforms including Pinduoduo, Tmall, and Taobao [6] - Known for high strategic flexibility and technological innovation, excelling in helping new brands launch from scratch [6] 2. **Shanghai Baozun** - A giant in the e-commerce service industry, providing one-stop services for many Fortune 500 brands [6] - Offers unmatched scale effects and resource integration capabilities, making it a preferred partner for large brands entering Pinduoduo [6] 3. **Dian Dong Jia** - Focuses on domestic mainstream e-commerce platforms with extensive experience in operating mid-to-low-priced products [6] - Excels in cost control and supply chain optimization, helping brands enhance sales and market share [6] 4. **He Tian Xia** - Emphasizes channel management and dealer integration, with experience serving well-known domestic brands [8] - Known for excellent channel control and price system maintenance, suitable for brands with existing offline networks [8] 5. **Lian Cheng E-commerce** - Specializes in fast-moving consumer goods and has a deep understanding of high-frequency repurchase products [8] - Excels in activity planning and user repurchase operations, leveraging Pinduoduo's promotional resources [8] 6. **Chuang Gao Culture** - Initially focused on integrated marketing, now a comprehensive e-commerce operation company [8] - Known for content creation and interest-driven e-commerce strategies, ideal for brands focusing on image and content dissemination [8] 7. **Xin Jian E-commerce** - Renowned for its integrity and transparent service philosophy, focusing on long-term partnerships with small and medium brands [8] - Offers high cost-performance services and flexible service packages, suitable for budget-conscious brands [8] 8. **Ju Hong E-commerce** - Known for strong operational execution, particularly in standardized product categories [8] - Maintains standardized operational processes and strict KPI assessment systems to ensure service quality [8] 9. **Shanghai Sang He** - Focuses on technology development and systematic solutions, providing technical empowerment for brands [8] - Offers advanced integration solutions for brands looking to connect Pinduoduo data with internal systems [8] Conclusion - The Pinduoduo platform in 2025 presents both opportunities and challenges, with the top ten operation companies each having unique strengths [7] - Brands should analyze their category characteristics, development stages, and core needs to match with the most suitable service provider [7]

FF301 股份發行人及根據《上市規則》第十九B章上市的香港預託證券發行人的證券變動月報表 截至月份: 2025年9月30日 狀態: 新提交 致：香港交易及結算所有限公司 公司名稱: 寶尊電商有限公司 (於開曼群島註冊成立以不同投票權控制的有限公司) 呈交日期: 2025年10月8日 I. 法定/註冊股本變動 | 1. 股份分類 | 不同投票權架構公司普通股 | 股份類別 | A | | | 於香港聯交所上市 (註1) | 是 | | | | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | | 證券代號 (如上市) | 09991 | 說明 | | | | | | | | | | | 法定/註冊股份數目 | | | 面值 | | | 法定/註冊股本 | | | 上月底結存 | | | 470,000,000 | USD | | 0.0001 | USD | | 47,000 | | 增加 / 減少 (-) | | | | | | | USD | | | | 本月底結存 | | | 470,000,000 | USD | | 0.0001 ...

Group 1 - Hangzhou is recognized as "China's E-commerce Capital," home to major players like Alibaba and a mature ecosystem of e-commerce operation service providers [1] - Brands looking to enter or expand in the e-commerce space benefit from partnering with professional operation companies, which act as a powerful "brain" and "engine" for growth [1] Group 2 - The article outlines ten notable e-commerce operation companies in Hangzhou, emphasizing the importance of understanding each company's strengths and specialties for informed decision-making [3] - Companies vary in core capabilities, preferred categories, and operational models, making it essential for brands to assess their specific needs [3] Group 3 - Baozun E-commerce is a leading player in the industry, offering customized solutions for both emerging and established brands, focusing on online incubation and sustained growth [6][5] - Suoxiang Technology combines marketing planning with e-commerce operations, known for its ability to drive traffic through viral content and event marketing [8][9] - Bicheng E-commerce specializes in the home appliance, health, and beauty sectors, aiming to be a trusted partner for brands in digital transformation [10][11] - Youke E-commerce dominates the high-end beauty sector, providing unparalleled resources and expertise for international brands entering the Chinese market [12][13] - Kaijie E-commerce focuses on fast-moving consumer goods, offering comprehensive solutions from strategy to execution [14][16] - Jizhou E-commerce excels in content-driven and interest-based e-commerce, particularly within the Douyin ecosystem [23][24] - Zhejiang Aowei has extensive experience in clothing and home textiles, known for its stable operational style and supply chain integration [25][26] - Yunhe Network is a technology-driven company specializing in refined e-commerce operations, leveraging data to enhance store performance [27][28] - Hangzhou Shenglang provides comprehensive growth solutions across traditional and social e-commerce, emphasizing integrated marketing [29][30] Group 4 - Selecting an e-commerce operation company is akin to choosing a long-term strategic partner, with no absolute "best" option, only the "most suitable" for a brand's specific stage and needs [30]

Group 1: Market Movements - Nasdaq China Golden Dragon Index turned from decline to increase, with significant gains in several Chinese electric vehicle stocks: Xpeng Motors up over 6%, NIO up over 6%, Li Auto up over 2%, Bilibili up over 3%, and others like Zhihu, Baozun, and Niu Technologies rising over 1% [2][7] - Oracle Corporation experienced a drop of over 4% after announcing an $18 billion investment-grade bond issuance for general corporate purposes, including stock buybacks and debt repayment [4][5] - Tesla's stock fell over 4% as its new car registrations in the EU decreased by nearly 37% in August, while BYD's registrations surged by 201%, increasing its market share to 1.3% [6] Group 2: Company Developments - Xpeng Motors signed a quantum security technology cooperation agreement with Alibaba Cloud, aiming to enhance safety algorithms in vehicles [7] - Bilibili's stock rose over 3% following the approval of 156 new game licenses, including 145 domestic and 11 imported games, marking the third month this year with over 150 approvals [9] - JD.com saw its stock increase over 2% after hosting the JD Discovery 2025 global technology exploration conference, where it unveiled its AI strategy and plans for significant investment in AI over the next three years [9] Group 3: Semiconductor Industry - Intel's stock rose nearly 3% amid reports of discussions with Apple for potential investment and collaboration, while the company secured a total of $15.9 billion in recent investments from various sources [6]

Financial Performance - Baozun Inc. reported a revenue of $150 million for the first half of 2025, representing a 15% increase year-over-year[2]. - The company achieved a gross profit margin of 25%, up from 22% in the same period last year[2]. - Baozun Inc. reported a net income of $30 million for the first half of 2025, a 10% increase compared to the previous year[2]. - Total net revenue for the six months ended June 30, 2025, was approximately RMB 4,617.0 million (USD 644.5 million), representing a growth of 5.6% compared to RMB 4,370.8 million in the same period of 2024[42]. - Product sales revenue increased by 14.3% year-on-year to RMB 1,803.4 million, driven by optimized product mix and sales growth in the Gap brand[42][43]. - Service revenue for the period was RMB 2,813.6 million, a slight increase of 0.7% from RMB 2,792.9 million in the previous year[42][44]. - The company reported a net loss of RMB 92,722 for the six months ended June 30, 2025, compared to a net loss of RMB 87,281 for the same period in 2024, indicating a 6.6% increase in losses[123]. - The company incurred a total comprehensive loss of RMB 114,444 for the six months ended June 30, 2025, compared to a comprehensive loss of RMB 69,317 for the same period in 2024[125]. Business Expansion and Strategy - Baozun Inc. plans to expand its market presence in Southeast Asia, targeting a 30% growth in that region by the end of 2025[2]. - The company is investing $10 million in new technology development to enhance its e-commerce platform[2]. - The company aims to improve customer retention rates by 15% through enhanced service offerings and loyalty programs[2]. - The company plans to open about 40 new Gap stores in 2025, continuing to optimize store structure and location[31]. - The company aims to enhance supply chain efficiency and release gross margin opportunities through effective supply chain management strategies[34]. - The company plans to enhance its e-commerce capabilities and expand into new markets, focusing on localized services and digital solutions[36][37]. - The company is committed to a "global localization" strategy, combining global opportunities with local knowledge and resources[36]. Operational Highlights - User data showed an increase in active merchants by 20%, reaching a total of 5,000 active merchants[2]. - The company expanded its business into three lines: Baozun E-commerce (BEC), Baozun Brand Management (BBM), and Baozun International (BZI) in 2023[19]. - The company collaborates with global leaders like Philips, Nike, and Microsoft, leveraging efficient e-commerce operations to assist brand partners[22]. - The company operates under three business models: distribution model, service fee model, and consignment model, generating revenue through product sales and service fees[24]. - Approximately 48.5% of brand partners operated stores across at least two channels as of June 30, 2025, up from 45.8% in the same period last year[27]. Financial Position and Liabilities - Current assets as of June 30, 2025, were approximately RMB 6,625.3 million (USD 924.9 million), a decrease of 8.2% from RMB 7,214.2 million (USD 988.3 million) as of December 31, 2024[54]. - The debt-to-equity ratio as of June 30, 2025, was 0.99, down from 1.08 as of December 31, 2024, indicating improved financial stability[70]. - The company has a total liability of RMB 3,954,766,000 as of June 30, 2025, compared to RMB 4,426,422,000 as of December 31, 2024[119]. - The company has cash and cash equivalents of RMB 1,189,429,000 as of June 30, 2025, compared to RMB 1,289,323,000 as of December 31, 2024[117]. Investments and Acquisitions - The company is exploring potential acquisitions to strengthen its logistics capabilities, with a budget of $20 million allocated for this purpose[2]. - The acquisition of Gap's China business was completed on January 31, 2023, allowing the company to operate Gap's business in mainland China, Hong Kong, and Macau from February 1, 2023[29]. - The company has signed an investment letter of intent to acquire 51% of ABG Hunter LLC, which holds relevant intellectual property rights for the Hunter brand in Greater China and Southeast Asia[30]. Employee and Governance - The group had a total of 6,887 full-time employees as of June 30, 2025, down from 7,650 as of December 31, 2024, primarily due to efficiency improvements and cost control measures[76]. - The group continues to review and enhance its corporate governance practices to ensure compliance with governance codes[81]. - The company has established comprehensive training programs, including onboarding and on-the-job training, to improve performance and service quality[77]. Shareholder Information - As of June 30, 2025, the company will issue 13,300,738 Class A ordinary shares, representing approximately 8.31% of the total issued and outstanding Class A ordinary shares[14]. - The company’s founders control 33.35% and 14.19% of the total voting power, respectively, through different share classes[16][17]. - Champion Kerry Inc. holds 26,469,422 Class A ordinary shares, representing 15.05% of the total[99]. - The board of directors did not recommend the payment of an interim dividend for the reporting period, consistent with the previous year[105]. Future Outlook - Future guidance indicates expected revenue growth of 12% to 15% for the second half of 2025[2]. - The company aims to integrate online and offline channels seamlessly to empower brands and establish long-term, value-driven growth[39]. - Future focus areas include improving customer-centric services, increasing quality revenue, and fostering a sustainable corporate culture[38].

Core Viewpoint - Gap has successfully transformed its operations in China through a comprehensive localization strategy, resulting in significant revenue growth and improved operational metrics since Baosheng took over its Greater China business [2][9][28]. Group 1: Financial Performance - In Q2 2025, Baosheng's brand management business (BBM) revenue surged by 35% to 398 million yuan, indicating strong growth and operational improvements [2]. - Gap's net sales in Q2 2025 reached $772 million, a 1% year-on-year increase, with comparable sales growing by 4% [2]. Group 2: Localization Strategy - Gap's localization strategy involves a systematic restructuring across product, supply chain, channel, and marketing, rather than merely replicating its global operational model [9][28]. - The brand has adapted its product offerings to meet the diverse and personalized demands of Chinese consumers, introducing new styles and optimizing existing product lines [9][12]. Group 3: Supply Chain and Channel Development - Gap has established a highly agile localized supply chain, with over 70% of its design and production localized, reducing costs and lead times [12]. - The brand has expanded its presence through both online and offline channels, achieving significant sales growth through collaborations with platforms like Tmall [12][13]. Group 4: Cultural Engagement - Gap leverages cultural elements to build emotional connections with consumers, integrating local cultural symbols and collaborating with local brands [21][24]. - The brand's marketing campaigns and partnerships with cultural events resonate with younger consumers, enhancing its brand image as a lifestyle advocate [24][26]. Group 5: Future Outlook - The success of Gap's localization strategy may serve as a model for Baosheng to manage additional brands, potentially leading to further growth opportunities [28][30]. - The evolving emotional needs of Chinese consumers present a significant opportunity for Gap to deepen its market presence and brand loyalty [30].

Core Viewpoint - Baozun E-commerce reported a significant year-on-year revenue growth of 35% in its brand management business, reaching 398 million yuan, indicating a clear and improving profitability path [1] Group 1: Financial Performance - Baozun's brand management business revenue for Q2 2025 was 398 million yuan, showing a 35% increase year-on-year [1] - The brand management business has demonstrated high growth for two consecutive quarters [1] Group 2: Strategic Initiatives - Baozun's founder, Qiu Wenbin, identified the need for deep localization of international brands in the Chinese market for sustainable development [4] - GAP has established a local design and R&D team to optimize product offerings based on Chinese consumer needs, launching new items like sun-protective clothing and quick-dry pants [4] - Over 70% of GAP's design and production is localized through collaboration with local suppliers, reducing the new product launch cycle to as short as 6 weeks [4] Group 3: Marketing and Consumer Engagement - GAP has engaged with young consumers through collaborations with local cultural IPs and participation in youth culture events, enhancing its brand image [4] - The brand has created the world's first parent-child experience space, "Blaine's Fun World," to boost family customer loyalty and repurchase rates [5] Group 4: Future Development Plans - Baozun aims to build a mid-to-high-end brand matrix centered around lifestyle, with plans to introduce additional brands like Hunter and expand through mergers and joint ventures [5] - The successful transformation of GAP in China serves as a model for Baozun to undertake more international brands, emphasizing the necessity of deep and systematic localization [5]

Core Viewpoint - Baozun E-commerce (9991.HK) demonstrated strong market performance, with a nearly 20% increase in stock price, reaching HKD 11.91, marking a new high since August 2023 [1] Financial Performance - In late August, Baozun E-commerce reported Q2 2025 net revenue of RMB 2.6 billion, a year-on-year increase of 7% [1] - The e-commerce segment generated net revenue of RMB 2.2 billion, up 3% year-on-year, while the brand management segment saw net revenue of RMB 400 million, a significant increase of 35% [1] - The overall gross profit from product sales was RMB 280 million, reflecting a year-on-year growth of 28% [1] - Adjusted operating profit for the group was RMB 59 million, showing a remarkable year-on-year increase of 489% [1] Stock Performance - In the US market, Baozun E-commerce shares rose over 12%, closing at USD 4.46, which translates to approximately HKD 11.36 per share in the Hong Kong market [1] Incentive Plan - In early September, Baozun E-commerce granted 129,000 restricted stock units to nine recipients as part of the company's 2022 equity incentive plan [1]