Core Viewpoint - Baozun E-commerce (09991) reported a total net revenue of 2.156 billion RMB for Q3 2025, representing a year-on-year increase of 4.82%. However, the net loss attributable to ordinary shareholders increased by 21.61% to 107 million RMB, with a loss per share of 0.62 RMB [1] Group 1: Financial Performance - Total net revenue for Q3 2025 reached 2.156 billion RMB, up 4.82% year-on-year [1] - Net loss attributable to ordinary shareholders was 107 million RMB, an increase of 21.61% year-on-year [1] - Loss per share was reported at 0.62 RMB [1] Group 2: Management Insights - The founder and CEO of Baozun Group, Qiu Wenbin, stated that the strategic transformation of the company is deepening and yielding tangible results, with total revenue showing a 5% year-on-year growth and a significant reduction in operating losses [1] - The CFO, Zhu Yanjie, highlighted that both e-commerce and brand management businesses showed significant improvement in operational efficiency and financial performance, with brand management revenue growing by 20% year-on-year and adjusted operating losses narrowing by 30% [1]

Core Insights - The company reported total net revenue of RMB 2.156 billion for Q3 2025, representing a year-on-year increase of 4.8% compared to RMB 2.057 billion in the same period last year [1] - Operating loss was RMB 25.6 million, an improvement from RMB 115 million in the previous year, resulting in an operating loss margin of 1.2%, down from 5.6% in Q3 2024 [1] - The net loss attributable to ordinary shareholders of the company was RMB 107 million, compared to RMB 88.1 million in the same quarter of 2024 [1]

Financial Performance - Total net revenue for Q3 2025 was RMB 2,156.2 million (USD 302.9 million), an increase of 4.8% year-over-year from RMB 2,057.0 million[9]. - Operating loss narrowed significantly to RMB 25.6 million (USD 3.6 million), compared to RMB 114.5 million in the same period last year, with an operating loss margin of 1.2% versus 5.6% in Q3 2024[9]. - Net loss attributable to ordinary shareholders was RMB 107.1 million (USD 15.0 million), compared to RMB 88.1 million in Q3 2024[13]. - Non-GAAP net loss attributable to ordinary shareholders was RMB 40.2 million (USD 5.7 million), improving from RMB 66.8 million in the same quarter last year[13]. - Basic and diluted net loss per American depositary share was RMB 1.85 (USD 0.26), compared to RMB 1.48 in Q3 2024[13]. - The company reported a total operating expense of RMB 2,181,851 for the three months ended September 30, 2025, compared to RMB 2,171,502 for the same period in 2024[52]. - Cumulative losses as of September 30, 2025, totaled RMB 895,928, compared to RMB 691,785 as of December 31, 2024[50]. E-commerce Business - Adjusted operating profit for the e-commerce business was RMB 28.1 million (USD 3.9 million), improving from an adjusted operating loss of RMB 29.8 million in Q3 2024[13]. - E-commerce service revenue increased by 6.3% to RMB 1,390 million, driven by a 15.5% increase in online store operation revenue[15]. - E-commerce product sales revenue was RMB 413.4 million (USD 58.1 million), a decrease of 8.9% from RMB 454.0 million year-over-year, primarily due to declines in small appliances and health products[18]. - E-commerce business net revenue for Q3 2024 was RMB 1,757,320, increasing to RMB 1,798,654 in Q3 2025, representing a growth of approximately 2.2%[32]. - Adjusted operating loss for the e-commerce business improved from RMB 29,781 in Q3 2024 to a profit of RMB 28,090 in Q3 2025[32]. Brand Management Business - Brand management business revenue grew by 20% year-over-year, reaching RMB 396.0 million, with a total of 171 offline stores managed as of Q3 2025[16]. - Adjusted operating loss for the brand management business improved by 30% year-over-year to RMB 38.7 million (USD 5.4 million) from RMB 55.3 million[13]. - Brand management product sales revenue increased by 19.8% to RMB 395.2 million (USD 55.5 million) from RMB 329.8 million in the same period last year, attributed to improved marketing initiatives for the Gap brand[18]. - Brand management segment net revenue rose from RMB 330,605 in Q3 2024 to RMB 395,961 in Q3 2025, reflecting an increase of about 19.8%[32]. Strategic Initiatives - The company reported a strategic transformation that has led to improved operational efficiency and financial performance in both e-commerce and brand management sectors[6]. - The company plans to continue optimizing product offerings and marketing strategies to drive future growth in both e-commerce and brand management segments[18]. - The company has a strong focus on sustainable business development and technology-driven solutions[42]. Assets and Liabilities - As of December 31, 2024, the total assets of Baozun e-Commerce Co., Ltd. amounted to RMB 10,207,001,000, an increase from RMB 9,790,022,000 as of September 30, 2025[47]. - Total liabilities were reported at RMB 4,426,422,000 as of December 31, 2024, a decrease from RMB 4,268,378,000 as of September 30, 2025[48]. - The company's cash and cash equivalents stood at RMB 1,289,323,000 as of December 31, 2024, compared to RMB 1,125,514,000 on September 30, 2025[47]. - The net accounts receivable was RMB 2,033,778,000 as of December 31, 2024, showing a slight increase from RMB 1,970,416,000 on September 30, 2025[47]. Conference and Reporting - The company will hold an earnings conference call on November 25, 2025, at 6:30 AM EST[34]. - The company utilizes non-GAAP financial measures to assess business performance, including adjusted operating profit and net profit[36]. - The adjusted operating profit margin is defined as the adjusted operating profit as a percentage of total net revenue[37]. - The company emphasizes that non-GAAP measures provide useful information for investors to understand and evaluate its current operating performance and future prospects[38].

香港交易及結算所有限公司及香港聯合交易所有限公司對本公告的內容概不負責，對其準確性 或完整性亦不發表任何聲明，並明確表示概不會就本公告全部或任何部分內容而產生或因倚賴 該等內容而引致的任何損失承擔任何責任。 根據不同投票權架構，我們的股本包括A類普通股及B類普通股。對於提呈我們股東大會的任 何決議案，A類普通股持有人每股可投一票，而B類普通股持有人則每股可投十票，惟法律或 《香港聯合交易所有限公司證券上市規則》或我們的組織章程大綱及細則另行規定者除外。股東 及有意投資者務請留意投資不同投票權架構公司的潛在風險。我們的美國存託股（每股美國存 託股代表三股A類普通股）於美國納斯達克全球精選市場上市，股份代號為BZUN。 Baozun Inc. 寶尊電商有限公司* （於開曼群島註冊成立以不同投票權控制的有限責任公司） （股份代號：9991） 董事會會議召開日期 寶尊電商有限公司（「本公司」）董事會將於2025年11月25日（香港時間）舉行董事 會會議，藉以（其中包括）批准我們截至2025年9月30日止第三季度的未經審計財 務業績及公告（「業績」，其根據美國公認會計準則及美國證券交易委員會適用規 則編製）及其刊發。倘 ...

股份發行人及根據《上市規則》第十九B章上市的香港預託證券發行人的證券變動月報表 截至月份: 2025年10月31日 狀態: 新提交 FF301 致：香港交易及結算所有限公司 公司名稱: 寶尊電商有限公司 (於開曼群島註冊成立以不同投票權控制的有限公司) 呈交日期: 2025年11月6日 I. 法定/註冊股本變動 | 1. 股份分類 | 不同投票權架構公司普通股 | 股份類別 | A | | 於香港聯交所上市 (註1) | | 是 | | | | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | | 證券代號 (如上市) | 09991 | 說明 | | | | | | | | | | | 法定/註冊股份數目 | | | 面值 | | | 法定/註冊股本 | | | 上月底結存 | | | 470,000,000 | USD | | 0.0001 USD | | | 47,000 | | 增加 / 減少 (-) | | | | | | USD | | | | | 本月底結存 | | | 470,000,000 | USD | | 0.0001 ...

Core Insights - The current e-commerce landscape in Shanghai is characterized by a dominant player, Pinduoduo, alongside several strong competitors and a multitude of smaller players, creating a diverse market ecosystem [2][7]. Group 1: Shanghai's E-commerce Growth - Shanghai's e-commerce sector is experiencing explosive growth, with total e-commerce transactions exceeding 3.27 trillion yuan (approximately 0.5 trillion USD) in the first nine months of 2025, marking a year-on-year increase of 12.7% [2]. - The live-streaming retail sales in Shanghai reached 369 billion yuan (approximately 56 billion USD), reflecting a significant year-on-year growth of 23.6% [2]. - Factors contributing to this growth include Shanghai's status as a fashion consumption hub, a robust manufacturing base, a concentration of quality brands, and supportive government policies [2]. Group 2: E-commerce Structure - The e-commerce structure in Shanghai can be summarized as "one super, many strong, and a long tail of diversity," with Pinduoduo as the leading player, followed by strong competitors like Xiaohongshu and Dewu, and a large number of small e-commerce entities [2][7]. - Pinduoduo reported a revenue growth rate of 7% for Q2 2025, with quarterly revenue reaching 104 billion yuan (approximately 15.5 billion USD) [7]. - The presence of numerous small e-commerce businesses enriches the market ecosystem, allowing for specialization in niche markets and regional services [7]. Group 3: Government Support and Policy Initiatives - The Shanghai government has implemented a three-year action plan aimed at fostering high-growth enterprises, targeting the establishment of over 1,000 such companies by 2027 [5]. - The plan includes nurturing 400 potential gazelle companies, 300 gazelle companies, 200 potential unicorns, and 100 unicorns, with a goal of creating at least two unicorns valued over 10 billion USD [5]. - Additional measures to optimize the business environment include enhancing financing accessibility for small and medium enterprises through initiatives like "park instant loans" and supply chain finance [5]. Group 4: Live-streaming E-commerce Development - Shanghai has emerged as a core hub for live-streaming e-commerce, with transaction volumes surpassing 850 billion yuan (approximately 127 billion USD) in Q1 2025, representing a 32% year-on-year increase [15]. - The city accounted for 18.7% of the national total in live-streaming e-commerce, benefiting from its high-end consumption, brand concentration, and digital infrastructure [15]. - Notably, Douyin's local life business segment achieved a GMV of over 120 billion yuan (approximately 18 billion USD) in 2024, showcasing the digital transformation of offline industries [16]. Group 5: Cross-border E-commerce Development - Shanghai's cross-border e-commerce has expanded significantly since the early 2010s, supported by national initiatives like the "Belt and Road" and "Internet Plus" strategies [18]. - The city was one of the first to establish a cross-border e-commerce comprehensive pilot zone in 2016, which has accelerated its growth [18]. - The Shanghai government aims to cultivate 100 cross-border e-commerce brands and establish 10 live-streaming bases by 2025, targeting an annual growth rate of over 20% in cross-border e-commerce import and export volumes [19].

Core Insights - Pinduoduo's ongoing "high-quality development" strategy is attracting more domestic and international brands, but the unique platform ecosystem poses challenges for many brands [1] - Selecting a professional and reliable Pinduoduo operation service provider is crucial for brands to quickly enter the market and achieve stable growth [1][3] Industry Overview - The evaluation of hundreds of service providers in the industry is based on dimensions such as company size, technical strength, operational cases, market reputation, and innovative service capabilities [3] - The list of the top ten Pinduoduo operation companies for 2025 aims to provide decision-making references for brands seeking suitable growth partners [3] Top Ten Pinduoduo Operation Companies 1. **Lingxi E-commerce** - Founded in 2022, it offers comprehensive digital retail solutions across multiple platforms including Pinduoduo, Tmall, and Taobao [6] - Known for high strategic flexibility and technological innovation, excelling in helping new brands launch from scratch [6] 2. **Shanghai Baozun** - A giant in the e-commerce service industry, providing one-stop services for many Fortune 500 brands [6] - Offers unmatched scale effects and resource integration capabilities, making it a preferred partner for large brands entering Pinduoduo [6] 3. **Dian Dong Jia** - Focuses on domestic mainstream e-commerce platforms with extensive experience in operating mid-to-low-priced products [6] - Excels in cost control and supply chain optimization, helping brands enhance sales and market share [6] 4. **He Tian Xia** - Emphasizes channel management and dealer integration, with experience serving well-known domestic brands [8] - Known for excellent channel control and price system maintenance, suitable for brands with existing offline networks [8] 5. **Lian Cheng E-commerce** - Specializes in fast-moving consumer goods and has a deep understanding of high-frequency repurchase products [8] - Excels in activity planning and user repurchase operations, leveraging Pinduoduo's promotional resources [8] 6. **Chuang Gao Culture** - Initially focused on integrated marketing, now a comprehensive e-commerce operation company [8] - Known for content creation and interest-driven e-commerce strategies, ideal for brands focusing on image and content dissemination [8] 7. **Xin Jian E-commerce** - Renowned for its integrity and transparent service philosophy, focusing on long-term partnerships with small and medium brands [8] - Offers high cost-performance services and flexible service packages, suitable for budget-conscious brands [8] 8. **Ju Hong E-commerce** - Known for strong operational execution, particularly in standardized product categories [8] - Maintains standardized operational processes and strict KPI assessment systems to ensure service quality [8] 9. **Shanghai Sang He** - Focuses on technology development and systematic solutions, providing technical empowerment for brands [8] - Offers advanced integration solutions for brands looking to connect Pinduoduo data with internal systems [8] Conclusion - The Pinduoduo platform in 2025 presents both opportunities and challenges, with the top ten operation companies each having unique strengths [7] - Brands should analyze their category characteristics, development stages, and core needs to match with the most suitable service provider [7]

FF301 股份發行人及根據《上市規則》第十九B章上市的香港預託證券發行人的證券變動月報表 截至月份: 2025年9月30日 狀態: 新提交 致：香港交易及結算所有限公司 公司名稱: 寶尊電商有限公司 (於開曼群島註冊成立以不同投票權控制的有限公司) 呈交日期: 2025年10月8日 I. 法定/註冊股本變動 | 1. 股份分類 | 不同投票權架構公司普通股 | 股份類別 | A | | | 於香港聯交所上市 (註1) | 是 | | | | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | | 證券代號 (如上市) | 09991 | 說明 | | | | | | | | | | | 法定/註冊股份數目 | | | 面值 | | | 法定/註冊股本 | | | 上月底結存 | | | 470,000,000 | USD | | 0.0001 | USD | | 47,000 | | 增加 / 減少 (-) | | | | | | | USD | | | | 本月底結存 | | | 470,000,000 | USD | | 0.0001 ...

Group 1 - Hangzhou is recognized as "China's E-commerce Capital," home to major players like Alibaba and a mature ecosystem of e-commerce operation service providers [1] - Brands looking to enter or expand in the e-commerce space benefit from partnering with professional operation companies, which act as a powerful "brain" and "engine" for growth [1] Group 2 - The article outlines ten notable e-commerce operation companies in Hangzhou, emphasizing the importance of understanding each company's strengths and specialties for informed decision-making [3] - Companies vary in core capabilities, preferred categories, and operational models, making it essential for brands to assess their specific needs [3] Group 3 - Baozun E-commerce is a leading player in the industry, offering customized solutions for both emerging and established brands, focusing on online incubation and sustained growth [6][5] - Suoxiang Technology combines marketing planning with e-commerce operations, known for its ability to drive traffic through viral content and event marketing [8][9] - Bicheng E-commerce specializes in the home appliance, health, and beauty sectors, aiming to be a trusted partner for brands in digital transformation [10][11] - Youke E-commerce dominates the high-end beauty sector, providing unparalleled resources and expertise for international brands entering the Chinese market [12][13] - Kaijie E-commerce focuses on fast-moving consumer goods, offering comprehensive solutions from strategy to execution [14][16] - Jizhou E-commerce excels in content-driven and interest-based e-commerce, particularly within the Douyin ecosystem [23][24] - Zhejiang Aowei has extensive experience in clothing and home textiles, known for its stable operational style and supply chain integration [25][26] - Yunhe Network is a technology-driven company specializing in refined e-commerce operations, leveraging data to enhance store performance [27][28] - Hangzhou Shenglang provides comprehensive growth solutions across traditional and social e-commerce, emphasizing integrated marketing [29][30] Group 4 - Selecting an e-commerce operation company is akin to choosing a long-term strategic partner, with no absolute "best" option, only the "most suitable" for a brand's specific stage and needs [30]

Group 1: Market Movements - Nasdaq China Golden Dragon Index turned from decline to increase, with significant gains in several Chinese electric vehicle stocks: Xpeng Motors up over 6%, NIO up over 6%, Li Auto up over 2%, Bilibili up over 3%, and others like Zhihu, Baozun, and Niu Technologies rising over 1% [2][7] - Oracle Corporation experienced a drop of over 4% after announcing an $18 billion investment-grade bond issuance for general corporate purposes, including stock buybacks and debt repayment [4][5] - Tesla's stock fell over 4% as its new car registrations in the EU decreased by nearly 37% in August, while BYD's registrations surged by 201%, increasing its market share to 1.3% [6] Group 2: Company Developments - Xpeng Motors signed a quantum security technology cooperation agreement with Alibaba Cloud, aiming to enhance safety algorithms in vehicles [7] - Bilibili's stock rose over 3% following the approval of 156 new game licenses, including 145 domestic and 11 imported games, marking the third month this year with over 150 approvals [9] - JD.com saw its stock increase over 2% after hosting the JD Discovery 2025 global technology exploration conference, where it unveiled its AI strategy and plans for significant investment in AI over the next three years [9] Group 3: Semiconductor Industry - Intel's stock rose nearly 3% amid reports of discussions with Apple for potential investment and collaboration, while the company secured a total of $15.9 billion in recent investments from various sources [6]