This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. Dive Brief: Twitch users will be able to purchase E.l.f. Cosmetics products directly through livestreams as part of a new ad format supported by Amazon Ads, according to a press release. E.l.f. says it is the first brand to test this type of integration on the Amazon-owned livestreaming service. The beauty and cosmetics marketer is initially running the nati ...

Core Insights - e.l.f. Cosmetics has announced a partnership with Twitch to introduce a new in-stream live-shopping feature, marking a first for the platform [1] - This collaboration aims to enhance e.l.f.'s engagement with the Twitch community, allowing viewers to purchase products directly during streams without interruptions [1] Company Summary - e.l.f. Cosmetics is a brand under e.l.f. Beauty, which is publicly traded on NYSE under the ticker ELF [1] - The partnership with Twitch is designed to leverage e.l.f.'s existing popularity within the gaming and streaming community [1] Industry Summary - The integration of live-shopping features on streaming platforms represents a growing trend in e-commerce, particularly among younger audiences who frequent these services [1] - This innovative approach could set a precedent for other brands looking to engage with consumers in real-time through digital platforms [1]

In the latest close session, e.l.f. Beauty (ELF) was up +2.55% at $133.00. The stock exceeded the S&P 500, which registered a gain of 1.56% for the day. On the other hand, the Dow registered a gain of 1.29%, and the technology-centric Nasdaq increased by 2.21%. Prior to today's trading, shares of the cosmetics company had lost 4.09% lagged the Consumer Staples sector's loss of 2.88% and the S&P 500's gain of 0.41%.The upcoming earnings release of e.l.f. Beauty will be of great interest to investors. It is a ...

Economic Indicators - The U.S. Bureau of Labor Statistics has recalled some workers to prepare the September inflation data despite the ongoing government shutdown, which has raised doubts about the timing of its release originally scheduled for October 15 [3][4] - The inflation report may now be released in time for the Federal Reserve's monetary policy meeting on October 28-29, as the White House Office of Management and Budget has requested the BLS to expedite the process [4] Consumer Trends - Piper Sandler Companies released its 50th semi-annual "Taking Stock With Teens" survey, indicating that Nike remains the top clothing and footwear brand among teenagers, followed by Hollister and Adidas [9] - In the beauty category, e.l.f. Cosmetics continues to dominate, while Sephora is the preferred beauty shopping destination for teens [10] - Teenage spending is significant, influencing both direct economic contributions and household purchasing decisions, with billions spent annually [11] Media and Technology - Instagram's head, Adam Mosseri, has indicated the company is exploring the development of a standalone TV app to enhance its video content offerings and compete with platforms like YouTube [12][13] - Mosseri believes that existing vertical video content on Instagram could be adapted for a TV format, reflecting a strategic pivot towards video consumption [12]

Shares of e.l.f. Beauty (NYSE: ELF) jumped 2.7% on Wednesday morning to 144.34 on Wednesday following a bullish update from Morgan Stanley, which raised its price target on the cosmetics company to $1... ...

Companies within the Zacks Cosmetics industry are navigating a rapidly evolving macroeconomic environment, characterized by rising external pressures that are softening consumer demand and weighing on overall sector performance. Persistent cost inflation and supply chain challenges are further impacting sales trends, while escalating production and operational expenses continue to strain profitability and operational efficiency.Despite these challenges, companies like The Estee Lauder Companies Inc. ((EL), ...

e.l.f. Beauty, Inc. (NYSE: ELF ) is an American cosmetics and skincare company, offering high-quality, but affordable, cruelty-free personal care products via retail stores and its e-commerce platform. The company follows a digital-first business strategy for its marketing andDear Reader,I am a Senior Derivatives Expert with over 10 years of experience in the field of Asset Management, specializing in equity analysis and research, macroeconomics, and risk-managed portfolio construction. My professional back ...

Core Insights - e.l.f. Beauty, Inc. is an American cosmetics and skincare company that offers high-quality, affordable, cruelty-free personal care products through retail stores and its e-commerce platform [1] - The company employs a digital-first business strategy for its marketing efforts [1] Company Overview - e.l.f. Beauty focuses on providing accessible beauty products that cater to a wide range of consumers [1] - The company emphasizes its commitment to cruelty-free practices in its product offerings [1] Business Strategy - The digital-first approach allows e.l.f. Beauty to effectively reach its target audience and enhance customer engagement [1] - The combination of retail and e-commerce platforms supports the company's growth and market presence [1]

Core Insights - Naturium launches its first-ever pop-up event, The Consistency Club on Tour, in Los Angeles, promoting its new brand campaign, "Every One, Every Where, Every Day" [1][2][3] Event Details - The Consistency Club on Tour is a three-day community-driven roadshow aimed at celebrating consistent skincare through immersive experiences [2][4] - The event features interactive stations, gamified touchpoints, and hands-on testing, allowing visitors to discover their ideal skincare regimen [4][6] - Tour dates include October 3 at The Brig, October 4 at Sportsman's Lodge, and October 5 at Melrose Farmer's Market [7] Brand Philosophy - Naturium emphasizes the importance of community and consistency in skincare, as articulated by founder Susan Yara [5][6] - The brand's philosophy is reflected in the event's design, which aims to create a fun and engaging environment for skincare education and connection [5][6] Product Highlights - The pop-up will spotlight Naturium's key products, including Glow Getter Multi-Oil Body Wash, Vitamin C Complex Serum, and Multi-Peptide Advanced Serum [7] - Attendees will have access to personalized consultations for skin analysis and routine-building experiences [7] Company Background - Founded in 2019 by Susan Yara, Naturium focuses on biocompatible and dermatologist-tested skincare products that blend natural botanicals with potent actives [8] - The brand was acquired by e.l.f. Beauty in 2023 and is available online and in stores at Target and Ulta in the U.S. [8]

Core Insights - e.l.f. Beauty is experiencing momentum in its "Change the Board Game" initiative, which focuses on promoting boardroom inclusivity as a key business driver [1] - The initiative has successfully formed a coalition of over 70 individual leaders and 20 organizations committed to enhancing accessibility in boardrooms [1] Company Initiatives - The "Change the Board Game" initiative aims to bring together change champions who prioritize both inclusivity and performance in business settings [1] - The coalition's growth reflects a broader commitment to fostering diversity and inclusivity within corporate governance [1]