Investment Rating - The investment rating for Haier Smart Home is maintained as "Buy" [1] Core Views - The company has achieved a historical first interim dividend of over 2.5 billion RMB, distributing 2.69 RMB per 10 shares to shareholders, reflecting a commitment to shareholder returns [1] - For the first half of 2025, the company reported revenue of 156.49 billion RMB, a year-on-year increase of 10.2%, and a net profit attributable to shareholders of 12.03 billion RMB, up 15.6% [1] - The company is expected to see continued growth in net profit, with projections for 2025-2027 being 21.35 billion, 23.83 billion, and 26.12 billion RMB respectively, with corresponding EPS of 2.28, 2.54, and 2.78 RMB [1] Summary by Sections Domestic and Overseas Sales Growth - Domestic revenue for H1 2025 increased by 8.8%, with the Casarte brand growing over 20% and Leader brand revenue up over 15% [2] - Overseas revenue rose by 11.7%, with significant growth in emerging markets: South Asia up 33%, Southeast Asia up 18%, and Middle East & Africa up 65% [2] Product Category Performance - Refrigeration segment revenue reached 42.85 billion RMB, a 4.2% increase, with Casarte's premium refrigerator sales doubling [2] - Kitchen appliances generated 20.67 billion RMB, with Casarte's kitchen appliance revenue growing over 40% [2] - Laundry segment revenue was 32.01 billion RMB, with a 7.6% increase, maintaining a 46.4% market share in the domestic offline market [2] - Air energy solutions achieved 32.98 billion RMB in revenue, up 12.8%, with home air conditioning revenue growing over 10% [2] Profitability and Financial Metrics - The gross margin for H1 2025 was 26.9%, a decrease of 3.7 percentage points due to accounting changes [3] - The net profit margin was 8.0%, an increase of 0.2 percentage points, indicating improved profitability despite the decline in gross margin [3] - As of June 30, 2025, inventory turnover days were 70.0 days, a reduction of 6 days, reflecting efficient inventory management [3] Financial Summary and Valuation Indicators - Projected revenue for 2025 is 308.73 billion RMB, with a year-on-year growth of 8.0% [4] - The projected net profit for 2025 is 21.35 billion RMB, with a year-on-year growth of 13.9% [4] - The company’s P/E ratio is expected to decrease from 14.0 in 2023 to 10.9 in 2025, indicating a potentially attractive valuation [4]

香港交易及結算所有限公司及香港聯合交易所有限公司對本公告的內容概不負責， 對其準確性或完整性亦不發表任何聲明，並明確表示，概不對因本公告全部或任何 部分內容而產生或因依賴該等內容而引致的任何損失承擔任何責任。 Haier Smart Home Co., Ltd.* 海爾智家股份有限公司 （於中華人民共和國註冊成立之股份有限公司） 股份代號：6690 海外監管公告 以下公告的中文版本已於上海證券交易所網站(www.sse.com.cn)刊登，僅供參閱。 特此公告。 承董事會命 海爾智家股份有限公司 董事長 李華剛 中國青島 2025年9月1日 於本公告日期，本公司執行董事為李華剛先生及Kevin Nolan先生；非執行董事為 宮偉先生、俞漢度先生、錢大群先生及李少華先生；獨立非執行董事為王克勤先 生、李世鵬先生、吳琪先生及汪華先生；及職工董事為孫丹鳳女士。 * 僅供識別 证券代码：600690 证券简称：海尔智家 公告编号：临 2025-058 海尔智家股份有限公司 本公告乃根據《香港聯合交易所有限公司證券上市規則》第13.10B條由海爾智家股份 有限公司作出。 海尔智家股份有限公司（以下简称"公司"）于 20 ...

Summary of Key Points Core Viewpoint - Haier Smart Home announced a share buyback program, indicating confidence in its stock value and commitment to returning capital to shareholders [1]. Group 1: Share Buyback Details - As of August 2025, the company has repurchased approximately 2.57 million shares, accounting for 0.027% of its total share capital, with a total expenditure of about 64.93 million yuan [1]. - From the start of the buyback on April 7, 2025, until the end of August 2025, Haier Smart Home has repurchased a total of approximately 35.95 million shares, representing 0.383% of its total share capital, with a total expenditure of about 899 million yuan [1]. - The highest purchase price during this period was 26.3 yuan per share, while the lowest was 23.6 yuan per share [1]. Group 2: Revenue Composition - For the first half of 2025, the revenue composition of Haier Smart Home is as follows: refrigerators accounted for 27.17%, air conditioners for 20.94%, washing machines for 20.22%, kitchen and bathroom appliances for 13.1%, channel services and others for 11.97%, and water appliances for 6.11% [1]. Group 3: Market Capitalization - As of the report date, Haier Smart Home's market capitalization stands at 243.5 billion yuan [1].

Summary of Key Points Core Viewpoint - Haier Smart Home (600690.SH) has announced a share buyback plan, indicating confidence in its stock value and future prospects [1] Company Actions - The company has repurchased a total of 35.9462 million shares from April 7, 2025, to the end of August 2025, which represents 0.383% of its total share capital [1] - The highest purchase price during the buyback was 26.30 CNY per share, while the lowest was 23.60 CNY per share [1] - The total amount spent on the buyback reached 899 million CNY [1]

| 回购方案首次披露日 | 2025/3/28，由董事会提议 | | | | | | | | --- | --- | --- | --- | --- | --- | --- | --- | | 回购方案实施期限 | 2025 年 3 月 3 | 28 | 日~2026 | 年 | 月 | 27 | 日 | | 预计回购金额 | 100,000万元~200,000万元 | | | | | | | | 回购用途 | □减少注册资本 √用于员工持股计划或股权激励 □用于转换公司可转债 | | | | | | | | | □为维护公司价值及股东权益 | | | | | | | | 累计已回购股数 | 35,946,200股 | | | | | | | | 累计已回购股数占总股本比例 | 0.383% | | | | | | | | 累计已回购金额 | 898,991,390.24元 | | | | | | | | 实际回购价格区间 | 23.60元/股~26.30元/股 | | | | | | | 一、回购股份的基本情况 海尔智家股份有限公司（以下简称"公司"）于 2025 年 3 月 27 日召开第十一届 董事会第 ...

8月28日晚，海尔智家（600690）发布2025半年报。数据显示，其海外市场收入同比增长了11.66%。其 中，新兴市场增速更为显著：在南亚、东南亚、中东非分别同比增长32.47%、18.29%、65.42%。 在8月29日下午海尔智家举行的2025年中报交流会上，有投资者问及海尔在海外的人才储备有怎么样的 考虑和考量，如何通过人才活水激发市场增长动能?海尔智家管理层做了回答。 海尔智家认为，做好海外市场的核心还是人。为了实现海外业务的持续增长，实现全面引领，海尔智家 今年启动了海外"千人人才计划"，首批280名人才已于6月30日派驻海外。据悉，"千人人才计划"从三个 方面为海外配备人才。 一是将国内经验丰富、久经市场考验的成熟人才派驻海外。这部分人在中国历经连锁时代、专卖店体 系、电商运营以及四网合一统仓统配等零距离模式多重考验，有丰富的实战经验。 三是坚持开放引进行业优秀人才。尤其是新市场开拓、新平台研发、AI及数字化新技术等，打造行业 新高地，夯实竞争壁垒。 未来，海尔智家在海外市场继续坚持人的价值最大化，激发每个人的创造力，让每个人创造价值与分享 价值合一，不断提升组织效能，更能服务好每一个当地的用 ...

Core Insights - The Chinese home appliance market is experiencing a significant recovery in the first half of 2025, driven by national subsidy policies and consumption upgrades, with retail sales increasing by 9.2% year-on-year [1] - Haier Smart Home reported record-high revenue of 156.49 billion yuan, a 10.2% increase, and a net profit of 12.03 billion yuan, up 15.6% year-on-year, showcasing its ability to achieve growth amid industry pressures [1] Group 1: Technological Leadership - Haier Smart Home's "disruptive leadership" spans the entire value chain from user insights to technology development, product implementation, and standard setting [2] - The company has pioneered original technologies, such as magnetic control fresh-keeping technology in refrigerators, enhancing its market share by 2.3 percentage points [2] - AI energy-saving technology in air conditioners has led to a daily power consumption as low as 2 kWh, with sales of the energy-saving series exceeding 1.1 million units [2] Group 2: Patent and Design Leadership - Haier Smart Home maintains a leading position in global smart home invention patents, focusing on user pain points, such as odor prevention in washing machines through "wind navigation" technology [3] - The company has won multiple international design awards, including six Red Dot Design Awards, and leads in the number of international and national standards established [3] Group 3: Innovation Drivers - The innovation system of Haier Smart Home is user-driven, globalized, and continuously funded, starting from deep user insights [4] - The global "10+N" R&D system integrates 24,000 R&D personnel and over 250,000 external experts, creating a responsive innovation network [5] - The company has invested over 100 billion yuan in R&D, with significant funding allocated to core technology breakthroughs, resulting in growth in challenging markets [6]

Core Insights - Haier Smart Home reported a 0.1 percentage point optimization in sales management expense ratio and a 0.4 percentage point increase in net profit margin for the first half of 2025 [1][2] Digital Transformation - The company has established two major platforms to enhance its digital transformation in the domestic market [1][2] - A comprehensive TOC platform that connects multiple business scenarios, improving user experience and customer efficiency. As of July 2025, 60% of products are delivered directly to users through the company's warehouses. The goal is to achieve full inventory digitization by the end of the year, which will reduce SKU and inventory numbers while improving operational quality and lowering marketing costs [1][2] - A user lifecycle closed-loop platform that provides lifelong service experiences for users. This platform encompasses three loops: business loop, service loop, and user lifecycle loop, ensuring continuous service for customers who purchase or experience Haier's products [1][2] Future Development - The company aims to accelerate model transformation and implement cost reduction and efficiency improvement across all processes [3]

Summary of Haier Smart Home Conference Call Company Overview - **Company**: Haier Smart Home (formerly Qingdao Haier) - **Industry**: Home Appliances - **Market Position**: One of the largest home appliance manufacturers globally, with a focus on smart home solutions and a diverse brand portfolio including Haier, Casarte, Leader, GEA, Candy, Fisher & Paykel, and AQUA [11][22]. Key Financial Highlights - **1H25 Performance**: - Revenue: 156 billion RMB, up 10% YoY - Net Profit: 12 billion RMB, up 16% YoY - 2Q25 Revenue and Net Profit growth: 10% and 16% YoY, respectively, with profits exceeding expectations due to better overseas operating margins [1][2]. - **Domestic and International Growth**: - Domestic revenue growth driven by high-end brand Casarte (over 20% YoY) and budget brand Leader (over 15% YoY) due to demand stability from trade-in subsidies and retail reforms initiated since 3Q24. - Internationally, GEA's revenue grew 2% YoY, outperforming the industry, with other markets achieving double-digit growth [2]. - **Operational Efficiency**: - Gross margin improved by 0.1 percentage points, and SG&A expenses decreased by 0.1 percentage points, attributed to digitalization and retail transformation efforts. - Operating profit margins improved across all regions, particularly in Europe (from losses to near breakeven) and the U.S. (despite tariff pressures) [2]. - **Dividend Announcement**: - The company declared its first-ever interim dividend of 2.5 billion RMB, equating to 0.269 RMB per share, which is part of a commitment to distribute at least 50% of annual profits as dividends [2]. Future Outlook - **Guidance**: The company previously guided for revenue growth in the low to high single digits. A detailed financial report will be presented in a conference call scheduled for August 29 [3]. Valuation and Investment Rating - **Target Price**: Maintained at 30.00 RMB, with a buy rating based on a DCF valuation implying a 13x PE for 2026E and a projected CAGR of 5% for EPS from 2025 to 2027, alongside a dividend yield of 5% [4][10]. Market Data - **Current Stock Price**: 25.78 RMB as of August 27, 2025 - **Market Capitalization**: 242 billion RMB (approximately 33.8 billion USD) - **52-week Price Range**: 33.12 - 23.58 RMB [5]. Important Metrics - **Projected Earnings**: - 2025E EPS: 2.21 RMB - 2026E EPS: 2.34 RMB - 2027E EPS: 2.45 RMB [7]. Risks and Challenges - Potential risks include weakening demand for refrigerators, slow adoption of smart appliances, and sustained high raw material costs [12]. Analyst Insights - The company received a score of 3 for industry structure outlook, indicating stability, and a score of 4 for regulatory environment improvement, suggesting favorable conditions ahead [14]. This summary encapsulates the key points from the conference call, highlighting Haier Smart Home's financial performance, operational strategies, future outlook, and market positioning.

Group 1 - The core viewpoint of the report is a "buy" rating for Haier Smart Home (600690.SH) based on expected growth in both domestic and international sales [1] - The report highlights a projected double-digit growth in overseas sales by the first half of 2025, driven by the brands Casarte and Leader in the domestic market [1] - It anticipates an improvement in profitability by the second quarter of 2025, attributed to the efficiency gains from digital transformation [1] Group 2 - The report mentions potential risks including macroeconomic uncertainties, intensified industry competition, fluctuations in raw material prices, exchange rate volatility, and operational risks in overseas markets [1]