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海尔智家排名跃升17位再登《财富》世界500强 高端化全球化战略成效显著
Zheng Quan Zhi Xing· 2025-07-29 10:32
Core Insights - Haier Smart Home Co., Ltd. has been ranked 390th in the 2025 Fortune Global 500 list, improving its position by 17 spots compared to the previous year [1] - The company is recognized as a benchmark for the high-end transformation of China's home appliance industry, leveraging product innovation, brand operation, and deep channel engagement to create differentiated competitiveness [1] Company Performance - Haier Smart Home's high-end brand Casarte has maintained the top market share in China's high-end home appliance sector for eight consecutive years [1] - The revenue for the fourth quarter of 2024 is expected to show a year-on-year increase [1] Market Expansion - In overseas markets, Haier Smart Home has achieved multi-dimensional breakthroughs through localized production capacity, supply chain optimization, and brand upgrades [1] - The company has surpassed Whirlpool in the North American market and continues to expand its leading advantage; it is accelerating expansion in Eastern Europe and achieving steady growth in Western Europe through high-end product iterations [1] Future Strategy - Haier Smart Home is focused on the "smart living" sector, with a core engine centered on smart home interaction ecosystems, aiming to build a closed-loop ecosystem from smart appliances to whole-home smart scenarios [1] - The company is integrating global R&D resources with localized innovation to drive the transformation of traditional home appliances towards the Internet of Things [1] Industry Trends - The rise in ranking reflects the affirmation of Haier Smart Home's strategic determination and execution efficiency, indicating a transformation of Chinese home appliance companies from scale leadership to value leadership in global competition [1] - The dual opportunities of deepening trends in high-end and scenario-based offerings, along with increasing penetration in emerging markets, are highlighted [1]