Kraft Heinz to Separate Into Two Publicly Traded Companies. Listen for more on Bloomberg Intelligence. https://t.co/FrtQxonsSp ...

Core Viewpoint - Kraft Heinz announced plans to split into two separate companies, a decision met with disappointment from major shareholder Warren Buffett, who previously facilitated the merger a decade ago [1][8]. Company Structure - The split will create a $10 billion North America grocery business, including brands like Oscar Mayer and Kraft Singles, and a $15 billion global business focused on "taste elevation" with products such as Heinz ketchup and Kraft Mac & Cheese [3][4]. - Kraft Heinz aims to enhance brand performance by allocating appropriate resources and attention to each brand [4]. Financial Performance - Since the merger in 2015, Kraft Heinz has lost approximately $57 billion in market value [7][11]. - The company reported a loss in its second quarter due to a $9.3 billion noncash impairment charge, primarily linked to declining sales of certain products [9]. Historical Context - Kraft Heinz was formed in 2015 through a $31 billion merger orchestrated by Berkshire Hathaway and 3G Capital [6]. - 3G Capital has since exited its investment in Kraft Heinz, while Berkshire Hathaway has maintained its stake [6]. Market Trends - The food industry has seen low success rates for megamergers, with smaller portfolios often yielding better long-term results [14]. - Recent industry movements include Kellogg's split into two entities and Keurig Dr Pepper's plans to unwind its merger [14][15].

Mergers & Acquisitions - The Kraft Heinz merger's unwinding demonstrates the limitations of merely shifting assets within a corporate structure [1] Industry Analysis - Chris Hughes' opinion highlights potential issues with corporate asset management strategies [1]

Market Overview - The U.S. stock market experienced a significant decline on September 2, with the Dow Jones dropping over 500 points, the Nasdaq falling nearly 2%, and the S&P 500 index decreasing by 1.5% [2] - The technology sector faced a collective downturn, with Nvidia dropping nearly 4% and TSMC declining about 2% [3] - September has historically been a weak month for U.S. stocks, with the S&P 500 index averaging a decline of 4.2% over the past five years and over 2% in the last decade [5] Economic Factors - Concerns over rising fiscal deficits in Europe and the U.S. have contributed to the downturn in both stock and bond markets, with the U.S. 30-year Treasury yield approaching 5% [5][8] - Analysts indicate that the high yield on 30-year U.S. Treasuries poses a significant headwind for the stock market, especially given the already elevated valuations [8] Company-Specific News - Warren Buffett expressed disappointment regarding Kraft Heinz's decision to split, which effectively undoes a major merger he orchestrated a decade ago. Following his comments, Kraft Heinz's stock plummeted by 6% [13][15] - The split will divide Kraft Heinz into two companies: one focusing on sauces and shelf-stable foods, and the other on mainstream North American products like Oscar Mayer and Kraft cheese slices [16] - Since the merger in 2015, Kraft Heinz's stock has seen a nearly 70% decline, with its market capitalization shrinking to $33 billion [16] Investment Outlook - UBS's Chief Investment Office suggests that investors underexposed to equities should consider gradually entering the market and increasing their stock exposure during downturns, with a target for the S&P 500 to reach 6,800 by June 2026 [9] - Morgan Stanley's Michael Wilson believes that the U.S. stock market will continue to rebound, supported by Federal Reserve rate cuts and strong corporate earnings [9][10]

Warren Buffett said he’s disappointed in the planned split of Kraft Heinz, though he concedes the merger he orchestrated a decade ago wasn’t a brilliant idea https://t.co/yaV7y8Wclb ...

About this content About Emily Jarvie Emily began her career as a political journalist for Australian Community Media in Hobart, Tasmania. After she relocated to Toronto, Canada, she reported on business, legal, and scientific developments in the emerging psychedelics sector before joining Proactive in 2022. She brings a strong journalism background with her work featured in newspapers, magazines, and digital publications across Australia, Europe, and North America, including The Examiner, The Advocate, ...

Core Viewpoint - Kraft Heinz announced a plan to split into two independent publicly traded companies to accelerate profit growth, with Berkshire Hathaway as its largest shareholder holding approximately 28% [1][9]. Company Structure - The split will create two new companies: Global Taste Elevation Co, focusing on sauces, condiments, and ready-to-eat meals, and North American Grocery Co, concentrating on North American grocery products [7]. - Global Taste Elevation Co is projected to generate nearly $15.4 billion in sales for 2024, with 75% of revenue coming from sauces and condiments [7]. - North American Grocery Co is expected to have sales of about $10.4 billion in 2024 [7]. Strategic Rationale - The restructuring aims to simplify the business model, enhance brand resource allocation, and improve profitability in response to ongoing performance pressures and industry changes [7][8]. - The complexity of Kraft Heinz's operations, with nearly 200 brands across about 55 categories, has hindered focused investment in individual brands [7][8]. Market Context - Analysts suggest that the split will allow high-growth and cash flow businesses to operate independently, making it easier for investors to align their investments with specific business needs [8]. - The split is also seen as a response to changing consumer preferences for healthier and more cost-effective food options, as some of Kraft Heinz's brands have struggled to meet current market demands [10]. Historical Background - The merger of Kraft and Heinz was initiated by Warren Buffett's Berkshire Hathaway and 3G Capital in 2013, with a total transaction value of $28 billion [10]. - Since its market value peaked over $100 billion in 2017, Kraft Heinz has seen a decline of approximately 70% [10]. Shareholder Update - As of 2023, 3G Capital has fully divested its stake in Kraft Heinz, while Berkshire Hathaway remains the largest shareholder [13].

Core Viewpoint - Kraft Heinz announced a split into two independent publicly traded companies to accelerate profit growth, with Berkshire Hathaway as the largest shareholder holding approximately 28% [2][16]. Group 1: Company Split Details - The split will occur through a tax-free separation, creating two new companies whose names will be announced later [4][7]. - The first company, Global Taste Elevation Co, will focus on sauces, condiments, and ready-to-eat meals, with projected sales of nearly $15.4 billion in 2024, 75% of which will come from condiment sales [9]. - The second company, North American Grocery Co, will concentrate on North American grocery business, including products like Oscar Mayer hot dogs and Lunchables, with projected sales of approximately $10.4 billion in 2024 [9]. Group 2: Rationale Behind the Split - The split aims to simplify the business structure, enhance brand resource allocation, and improve profitability in response to ongoing performance pressures and industry changes [9][13]. - The complexity of Kraft Heinz's business has hindered its performance, making it difficult to focus on individual brands effectively [10][11]. - The separation will allow high-growth and cash flow businesses to operate independently, enabling investors to make targeted investments based on their preferences [12]. Group 3: Historical Context - The merger of Kraft and Heinz was initiated by Warren Buffett's Berkshire Hathaway in 2013, leading to the creation of the fifth-largest food and beverage company globally [15]. - Since its peak market value of over $100 billion in 2017, Kraft Heinz's market value has decreased by approximately 70% due to changing consumer preferences for healthier and more cost-effective food options [15].

Kraft Heinz Restructuring & Berkshire Hathaway's Perspective - Kraft Heinz is splitting into two companies, reversing the original merger envisioned by Warren Buffett [1] - Berkshire Hathaway, the largest shareholder with 275%, is disappointed with the split and the lack of a shareholder vote [2][10] - Implementation of the split is estimated to cost $300 million and take about a year [6] - Warren Buffett believes taking the company apart won't fix the issues [6] Stock Performance & Shareholder Structure - Since the merger in 2015, Kraft Heinz stock is down approximately 70% [7] - The stock is down about 20% this year and 36% on the day of the news [7][14] - Other major shareholders include Vanguard Group (86%), BlackRock Institutional (43%), and State Street (39%) [11] - Berkshire Hathaway has not sold or bought any stake in Kraft Heinz [10] Berkshire Hathaway's Involvement & Disapproval - Berkshire Hathaway's representatives resigned from the Kraft Heinz board on May 19th [9] - Warren Buffett admitted he was wrong about the Kraft Heinz merger and that Berkshire Hathaway overpaid for Kraft [18] - Berkshire Hathaway wrote down its investment in Kraft Heinz by several billion dollars [18] - Berkshire Hathaway feels its opinion is being ignored despite its large stake [14]

（文章来源：每日经济新闻） 9月2日，卡夫亨氏股价跌幅扩大至3.7%。 ...