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兰蔻换帅,欧莱雅“救火”
Bei Jing Shang Bao· 2025-05-27 12:41
Core Viewpoint - The appointment of Vania Lacascade as the new president of Lancôme is seen as a strategic move by L'Oréal to address the slowdown in growth within its high-end cosmetics division, which has been underperforming in recent years [1][4][5]. Group 1: Management Changes - Françoise Lehmann, the current global brand president of Lancôme, will step down, with Vania Lacascade taking over the role [3]. - This change is part of a broader restructuring within L'Oréal, which has seen multiple management adjustments over the past year, indicating a significant overhaul of the leadership team [3][4]. - Other notable changes include Richard Pinabel moving to Armani Beauty and Vincent Boinay becoming the North Asia President and CEO for China [3]. Group 2: Financial Performance - Lancôme is a key brand within L'Oréal's high-end cosmetics division, projected to achieve global sales of €2.36 billion in 2024, contributing approximately 30%-40% of the division's revenue [4]. - The high-end cosmetics division has faced challenges, particularly in the Chinese market, where sales have declined, with a reported drop of "negative double digits" in recent quarters [5][6]. - L'Oréal's overall performance has also slowed, with a noted decrease in consumer willingness to pay premium prices and increased competition from domestic brands [6]. Group 3: Strategic Importance of New Leadership - Vania Lacascade has a strong background in the beauty industry, having previously led the successful transformation of the skincare brand Vichy, achieving double-digit sales growth during her tenure [4][6]. - The leadership change is expected to inject new energy and perspectives into Lancôme, which is crucial for maintaining competitiveness in the global market [7]. - Lacascade's experience as L'Oréal's Chief Innovation Officer will aid in aligning Lancôme with the company's broader innovation strategies [7].
从资生堂到欧莱雅,美妆巨头为何集体押注“微针”?
FBeauty未来迹· 2025-05-26 13:12
Core Viewpoint - The beauty giants are expanding into the medical aesthetics sector by launching microneedling products, moving beyond just perioperative skincare to direct medical device offerings [2][3][4]. Group 1: Product Launches - Shiseido has launched a new microneedling product, MicroClick Concentrate, in the Japanese market, priced at 36,300 yen (approximately 1,791 RMB) for 1.4ml [2][4]. - L'Oréal is set to release a microneedling beauty device named 400 BOOSTER, priced at £250 (approximately 2,394.7 RMB), targeting the high-end home beauty market [3][8]. Group 2: Technology and Mechanism - Microneedling is a common medical device that creates microchannels in the skin to deliver active ingredients for therapeutic effects, particularly in aesthetic treatments [3][6]. - Shiseido's MicroClick Concentrate features 18 microneedles per disposable head and includes niacinamide and barrier-repairing ingredients, enhancing the penetration of active substances [4][7]. - L'Oréal's 400 BOOSTER utilizes a module with 400 nano-sized tips to create invisible microchannels in the skin, promoting the absorption of skincare ingredients [8][11]. Group 3: Market Trends and Consumer Acceptance - The Chinese medical aesthetics market has been growing at an annual rate of 17.5% since 2017, projected to reach nearly 400 billion RMB by 2026, with light medical aesthetics contributing significantly [13]. - The microneedling market, which surpassed 200 million RMB in 2022, has substantial growth potential compared to the broader light medical aesthetics market [13]. - Consumers are increasingly accepting microneedling as a method for effective skincare, with a shift towards home-use devices that enhance the efficacy of topical products [15][16]. Group 4: Regulatory and Safety Considerations - The integration of microneedling into beauty products faces regulatory challenges, as microneedles are classified as medical devices in many regions, requiring compliance with stricter safety standards [19][22]. - There is a growing concern about the safety of DIY microneedling practices, highlighting the need for consumer education on safe and effective use [22][27]. Group 5: Future Outlook - The combination of beauty and microneedling presents significant opportunities for innovation in skincare, but companies must navigate regulatory hurdles and ensure product safety [27]. - The trend towards home-use microneedling devices reflects a broader consumer demand for effective skincare solutions that are easy to use and accessible [15][16].
欧莱雅与纳爱斯,联手投了一家AI生物技术企业 | 融中投融资周报
Sou Hu Cai Jing· 2025-05-25 07:57
Group 1: Investment and Financing Activities - Weiming Shiguang completed a strategic round of financing of nearly 100 million RMB, with investments from L'Oréal Group and Naies Group, highlighting its leading position in the field of bioactive materials innovation [2] - Digital Light Chip recently completed a tens of millions RMB A+ round of financing, led by Guangdong Hengqin Shenhe Industrial Investment, to support ongoing chip research and design [3] - Xincheng Entertainment completed a tens of millions RMB A round of financing, with funds aimed at developing an AI content production engine and establishing an overseas operational center [3][4] - IMCOCO Group announced the completion of a Pre-A round financing of over 100 million RMB, with funds allocated for factory capacity expansion and global brand development [5] - Shandong Jinghu Technology completed a tens of millions RMB financing round to upgrade production equipment and expand capacity for high-end quartz crystal materials [6] - Airwallex completed a $300 million Series F financing, bringing its total funding to over $1.2 billion, with plans to expand its global financial service infrastructure [8] Group 2: Company Developments and Strategic Partnerships - Weiming Shiguang established a strategic partnership with L'Oréal Group to co-develop innovative bioactive ingredients and promote low-carbon biomanufacturing technology [2] - Xincheng Entertainment has set up six operational hubs in Southeast Asia and Europe, creating a network of creators across 20 countries [4] - Digital Light Chip focuses on silicon-based micro-display driver chip design, serving various applications including AR/VR and automotive projection [3] - Jinghu Technology specializes in high-performance quartz crystals, primarily used in 5G communication and aerospace applications [6] - Airwallex aims to optimize its software platform and support businesses in achieving borderless growth through its expanded financial services [8]
创业仅4年,30岁北大博士和欧莱雅签了
Zhong Guo Ji Jin Bao· 2025-05-25 05:58
Group 1 - Veminsyn has completed a strategic financing round of nearly 100 million yuan, with a post-investment valuation of approximately 100 million USD, backed by L'Oréal Group and Naies Group [2][4] - The partnership aims to co-develop innovative bioactive ingredients and promote their large-scale production using low-carbon biomanufacturing technologies [4][12] - Veminsyn, founded in May 2021, focuses on AI and biotechnology in the beauty and personal care sector, providing high-value bioactive ingredients through next-generation biosynthesis technology [4][5] Group 2 - The founders, Zhao Yaran and Chen Jiayue, recognized the potential of biotechnology in consumer goods, particularly in the beauty industry, which has higher raw material value due to its medical attributes [5][6] - The trend towards more flexible, efficient, and low-carbon biosynthesis methods is seen as essential for future innovation in beauty raw materials [5][6] - Veminsyn's new raw material, Time-COL17™, has achieved mass production and market expansion, enhancing the application scenarios for downstream skincare brands [9][11] Group 3 - Veminsyn has established itself as a key supplier for both domestic and international beauty brands, including L'Oréal, Procter & Gamble, and Unilever [12] - The company is also expanding into the home cleaning sector through its partnership with Naies, aiming for global market expansion [12] - The establishment of a GMP-level factory in Suzhou has enabled Veminsyn to produce medical beauty products, further solidifying its position in the industry [12]
国际品牌怎么才能守住中国市场?
虎嗅APP· 2025-05-23 11:47
Core Viewpoint - The article discusses the competitive landscape between international and domestic brands in China, highlighting that international brands still hold significant market share despite the rise of domestic brands. The CBI500 list shows that international brands remain popular among Chinese consumers, indicating their strong market presence and consumer loyalty [1][3][18]. Group 1: International Brands' Market Position - The CBI500 list includes 156 international brands, with Apple ranking first, demonstrating the continued strength of international brands in the Chinese market [1][3]. - In sectors like beauty and sportswear, international brands dominate, with 8 out of the top 10 beauty brands being international and 70% of outdoor sports brands also being international [1][5]. - International brands maintain a competitive edge due to their technological advancements and established supply chains, which are difficult for domestic brands to replicate [5][9]. Group 2: Consumer Behavior and E-commerce Impact - The CBI500 list is based on real consumer behavior data from platforms like Taobao and Tmall, reflecting genuine consumer preferences and the ongoing enthusiasm for international brands [3][10]. - E-commerce has transformed the retail landscape in China, with international brands increasingly relying on platforms like Tmall to reach consumers, highlighting the importance of digital channels for market penetration [10][12]. - The rise of e-commerce has allowed domestic brands to compete more effectively, as they can quickly adapt to consumer needs and preferences without the constraints of traditional retail [11][22]. Group 3: Challenges and Adaptation of International Brands - International brands face challenges in adapting to the rapidly changing consumer landscape in China, necessitating a shift towards localization and understanding of local consumer demands [12][25]. - Brands like Adidas and Uniqlo have successfully implemented localization strategies, leveraging e-commerce data to enhance their product offerings and marketing approaches [15][16][14]. - Despite their technological advantages, international brands must improve their responsiveness to local consumer needs to maintain their market positions [25][26]. Group 4: Domestic Brands' Rise and Innovation - Domestic brands are increasingly moving from being mere followers to innovators, leveraging their understanding of local markets to create competitive products [20][21]. - Brands like Xiaomi and ICICLE have successfully introduced innovative concepts that challenge established international brands, indicating a shift in the competitive dynamics [20][21]. - The success of domestic brands in niche markets, such as small appliances, showcases their ability to quickly respond to emerging consumer trends and preferences [23][24]. Group 5: Future Outlook - The article suggests that the future of competition in the Chinese market will revolve around product innovation and understanding consumer emotions, with a focus on niche markets [22][26]. - International brands must enhance their local market insights and adapt their strategies to align with evolving consumer expectations to sustain their growth in China [26].
全球品牌中国线上500强”高管发声:“中国是最重要的市场
Zhong Guo Jing Ji Wang· 2025-05-23 03:30
坚定投入中国市场,国际品牌的战略布局正显现出积极的成效。 欧莱雅2024/2025年度发展战略沟通会上,欧莱雅北亚总裁及中国首席执行官博万尚表达了对中国美妆 市场的坚定信心。他表示,欧莱雅将持续加大在中国市场的投资:"我们坚信,投资中国就是投资未 来。我们将秉持长期主义,继续深耕中国市场。" 长期秉持 "在中国,为中国"的本土化战略,2024年阿迪达斯大中华区业绩连续七个季度实现"有质量的 增长",全年营收重回双位数增长。阿迪达斯全球CEO比约恩·古尔登在2024年财报发布会上,强调了中 国对公司全球扩张的重要战略意义,他表示:"中国仍是一个具有巨大潜力的关键市场。"在CBI500榜 单中,阿迪达斯排名第10。 因洞洞鞋大火的Crocs也进入了CBI500。数据显示,Crocs中国市场的收入2024年同比增长64%,现在已 成为仅次于美国的全球第二大市场。2024年第四季度财报电话会议上,Crocs首席执行官Andrew Rees表 示,中国引领增长,2024年第四季度增速高于第三季度。其中,双11购物节表现超出预期。 基于中国成熟的电商市场,多个国际品牌在中国的线上成交引领了品牌整体增长。以Lululemo ...
未名拾光完成近亿元战略融资,欧莱雅集团与纳爱斯集团共同投资
Sou Hu Cai Jing· 2025-05-23 02:26
未名拾光构建了行业多维生物合成平台,涵盖微生物细胞、植物愈伤组织、动物细胞及Cell-Free(无细胞合成)等全体系合成生物技术。其中,公司独创 的"半固体愈伤组织培养技术"有效突破珍稀植物资源限制,以单细胞层面操纵植物成分生产效率更高,所获提取物活性更高、污染更少。目前公司已建成 亚洲最大愈伤组织资源库,并完成国内首个基于该技术的"昙花愈伤组织提取物"新原料备案,为绿色生物制造提供创新解决方案。 投资界5月23日消息,近日,未名拾光宣布完成战略轮近亿元人民币融资,由欧莱雅集团与纳爱斯集团共同投资。此次融资标志着公司在生物活性材料创 新领域的领先地位再获国际巨头认可。同时,未名拾光与欧莱雅集团正式建立战略合作伙伴关系,共同研发创新生物活性成分,并推动其规模化生产,以 及采用低碳生物制造技术开发化妆品原料。 在原料研发领域,效率是核心壁垒。据公开资料显示,未名拾光建立了全球最大的生物活性物数据库,涵盖植物、微生物、动物来源的300亿级分子数 据。通过AI算法可实现靶向原料筛选,目前从该数据库中发现并应用的生物活性物已经超过200个。 行业功效评价体系长期面临效率低下、预测性不足等挑战。未名拾光基于前沿技术重构评 ...
欧莱雅集团宣布投资中国领先生物技术初创企业未名拾光
news flash· 2025-05-23 02:16
Core Insights - L'Oréal Group announced a strategic partnership with Chinese biotech company Veminsyn on May 23, involving a minority equity investment [1] - The collaboration aims to co-develop innovative bioactive ingredients and promote their large-scale production using low-carbon biomanufacturing technologies for cosmetic raw materials [1] - This investment is part of L'Oréal China's latest open innovation initiative, supported by the BOLD (Business Opportunities for L'Oréal Development) strategic innovation venture capital fund [1] - Veminsyn is recognized as a winning company in the 2023 "L'Oréal BIG BANG Beauty Tech Co-Creation Program" [1]
欧莱雅旗下品牌被传裁员、退出?
3 6 Ke· 2025-05-23 00:13
Core Viewpoint - The news reports that L'Oréal's acquisition of Stylenanda and its brand 3CE is facing challenges, including layoffs and speculation about exiting the South Korean market, although L'Oréal denies these claims [1][3][9]. Group 1: Company Performance and Strategy - Stylenanda initiated a voluntary retirement plan for employees related to the 3CE brand, indicating a contraction in its beauty segment after exiting the clothing business in 2024 [3][9]. - 3CE's revenue peaked in 2019 at 269.5 billion KRW (approximately 1.4 billion RMB), but has seen a steady decline in revenue from 2020 to 2024 [7][9]. - L'Oréal's official statement claims that 3CE has achieved double-digit growth in the South Korean market for three consecutive years, contradicting reports of its decline [9][23]. Group 2: Market Position and Competition - 3CE is reported to be the number one Korean beauty brand globally in 2023 and 2024, despite challenges in the South Korean market [10][23]. - The brand has expanded its presence in Southeast Asia and plans to re-enter the Japanese market in fall 2024, indicating a strategy to diversify its market presence [10][23]. - The competitive landscape in South Korea has intensified, with local brands gaining market share, which may impact 3CE's performance [20][23]. Group 3: Historical Context and Future Outlook - L'Oréal acquired Stylenanda in 2018 for approximately 400 billion KRW (about 2.1 billion RMB), but the exact ownership structure remains somewhat unclear [22][23]. - Previous exits of other L'Oréal brands from the South Korean market, such as Maybelline and Shu Uemura, raise concerns about the sustainability of international brands in this market [15][18]. - The future trajectory of 3CE will depend on L'Oréal's strategic decisions and its ability to adapt to changing consumer preferences and market dynamics [23].
电商运营:2025底妆行业市场洞察与热门趋势解析
Sou Hu Cai Jing· 2025-05-22 20:35
Market Overview - The foundation makeup market is leading in growth within the cosmetics sector, with a market size of 52.6 billion yuan in 2023, projected to reach 61 billion yuan by 2025 [1][2] - Domestic brands such as Huaxizi and Perfect Diary are performing exceptionally well, targeting primarily young female consumers under 26.55 years old, with a significant proportion having oily skin [1][2] Consumer Trends - The demand for long-lasting makeup technology is a core selling point, with stable year-round demand for long-wear foundation products. Brands like Mary Dajia are leveraging innovative marketing strategies to boost sales [1][2] - The rise of functional foundations that integrate skincare and sun protection features is notable, with 51% of sun-protective foundations falling under the isolation/pre-makeup category [1][2] - There is a growing preference for simplified makeup routines, with products like tinted moisturizers gaining popularity among consumers seeking efficiency and natural finishes [1][2] Regulatory Environment - The National Medical Products Administration is enhancing ingredient safety and regulation of children's cosmetics, promoting standardized development within the industry [1][2] Product Category Dynamics - Traditional categories such as foundation and cushion still dominate, but pre-makeup, concealers, and setting sprays are experiencing rapid growth, with increases of 13%, 16%, and 5% respectively [2] - The price range for foundation products is concentrated between 0-300 yuan, with 61% of sales in the 0-100 yuan segment, indicating a strong preference for economical options [2][27] Brand Performance - International brands lead the foundation market, with top rankings for brands like CPB, YSL, and NARS, while domestic brands like Huaxizi are also gaining traction [32][31] - The market is characterized by a high demand for products that offer durability, adherence, and a natural finish, prompting brands to enhance their product performance to meet consumer expectations [29]