坚定投入中国市场，国际品牌的战略布局正显现出积极的成效。 欧莱雅2024/2025年度发展战略沟通会上，欧莱雅北亚总裁及中国首席执行官博万尚表达了对中国美妆 市场的坚定信心。他表示，欧莱雅将持续加大在中国市场的投资："我们坚信，投资中国就是投资未 来。我们将秉持长期主义，继续深耕中国市场。" 长期秉持 "在中国，为中国"的本土化战略，2024年阿迪达斯大中华区业绩连续七个季度实现"有质量的 增长"，全年营收重回双位数增长。阿迪达斯全球CEO比约恩·古尔登在2024年财报发布会上，强调了中 国对公司全球扩张的重要战略意义，他表示："中国仍是一个具有巨大潜力的关键市场。"在CBI500榜 单中，阿迪达斯排名第10。 因洞洞鞋大火的Crocs也进入了CBI500。数据显示，Crocs中国市场的收入2024年同比增长64%，现在已 成为仅次于美国的全球第二大市场。2024年第四季度财报电话会议上，Crocs首席执行官Andrew Rees表 示，中国引领增长，2024年第四季度增速高于第三季度。其中，双11购物节表现超出预期。 基于中国成熟的电商市场，多个国际品牌在中国的线上成交引领了品牌整体增长。以Lululemo ...

未名拾光构建了行业多维生物合成平台，涵盖微生物细胞、植物愈伤组织、动物细胞及Cell-Free（无细胞合成）等全体系合成生物技术。其中，公司独创 的"半固体愈伤组织培养技术"有效突破珍稀植物资源限制，以单细胞层面操纵植物成分生产效率更高，所获提取物活性更高、污染更少。目前公司已建成 亚洲最大愈伤组织资源库，并完成国内首个基于该技术的"昙花愈伤组织提取物"新原料备案，为绿色生物制造提供创新解决方案。 投资界5月23日消息，近日，未名拾光宣布完成战略轮近亿元人民币融资，由欧莱雅集团与纳爱斯集团共同投资。此次融资标志着公司在生物活性材料创 新领域的领先地位再获国际巨头认可。同时，未名拾光与欧莱雅集团正式建立战略合作伙伴关系，共同研发创新生物活性成分，并推动其规模化生产，以 及采用低碳生物制造技术开发化妆品原料。 在原料研发领域，效率是核心壁垒。据公开资料显示，未名拾光建立了全球最大的生物活性物数据库，涵盖植物、微生物、动物来源的300亿级分子数 据。通过AI算法可实现靶向原料筛选，目前从该数据库中发现并应用的生物活性物已经超过200个。 行业功效评价体系长期面临效率低下、预测性不足等挑战。未名拾光基于前沿技术重构评 ...

Core Insights - L'Oréal Group announced a strategic partnership with Chinese biotech company Veminsyn on May 23, involving a minority equity investment [1] - The collaboration aims to co-develop innovative bioactive ingredients and promote their large-scale production using low-carbon biomanufacturing technologies for cosmetic raw materials [1] - This investment is part of L'Oréal China's latest open innovation initiative, supported by the BOLD (Business Opportunities for L'Oréal Development) strategic innovation venture capital fund [1] - Veminsyn is recognized as a winning company in the 2023 "L'Oréal BIG BANG Beauty Tech Co-Creation Program" [1]

Core Viewpoint - The news reports that L'Oréal's acquisition of Stylenanda and its brand 3CE is facing challenges, including layoffs and speculation about exiting the South Korean market, although L'Oréal denies these claims [1][3][9]. Group 1: Company Performance and Strategy - Stylenanda initiated a voluntary retirement plan for employees related to the 3CE brand, indicating a contraction in its beauty segment after exiting the clothing business in 2024 [3][9]. - 3CE's revenue peaked in 2019 at 269.5 billion KRW (approximately 1.4 billion RMB), but has seen a steady decline in revenue from 2020 to 2024 [7][9]. - L'Oréal's official statement claims that 3CE has achieved double-digit growth in the South Korean market for three consecutive years, contradicting reports of its decline [9][23]. Group 2: Market Position and Competition - 3CE is reported to be the number one Korean beauty brand globally in 2023 and 2024, despite challenges in the South Korean market [10][23]. - The brand has expanded its presence in Southeast Asia and plans to re-enter the Japanese market in fall 2024, indicating a strategy to diversify its market presence [10][23]. - The competitive landscape in South Korea has intensified, with local brands gaining market share, which may impact 3CE's performance [20][23]. Group 3: Historical Context and Future Outlook - L'Oréal acquired Stylenanda in 2018 for approximately 400 billion KRW (about 2.1 billion RMB), but the exact ownership structure remains somewhat unclear [22][23]. - Previous exits of other L'Oréal brands from the South Korean market, such as Maybelline and Shu Uemura, raise concerns about the sustainability of international brands in this market [15][18]. - The future trajectory of 3CE will depend on L'Oréal's strategic decisions and its ability to adapt to changing consumer preferences and market dynamics [23].

Market Overview - The foundation makeup market is leading in growth within the cosmetics sector, with a market size of 52.6 billion yuan in 2023, projected to reach 61 billion yuan by 2025 [1][2] - Domestic brands such as Huaxizi and Perfect Diary are performing exceptionally well, targeting primarily young female consumers under 26.55 years old, with a significant proportion having oily skin [1][2] Consumer Trends - The demand for long-lasting makeup technology is a core selling point, with stable year-round demand for long-wear foundation products. Brands like Mary Dajia are leveraging innovative marketing strategies to boost sales [1][2] - The rise of functional foundations that integrate skincare and sun protection features is notable, with 51% of sun-protective foundations falling under the isolation/pre-makeup category [1][2] - There is a growing preference for simplified makeup routines, with products like tinted moisturizers gaining popularity among consumers seeking efficiency and natural finishes [1][2] Regulatory Environment - The National Medical Products Administration is enhancing ingredient safety and regulation of children's cosmetics, promoting standardized development within the industry [1][2] Product Category Dynamics - Traditional categories such as foundation and cushion still dominate, but pre-makeup, concealers, and setting sprays are experiencing rapid growth, with increases of 13%, 16%, and 5% respectively [2] - The price range for foundation products is concentrated between 0-300 yuan, with 61% of sales in the 0-100 yuan segment, indicating a strong preference for economical options [2][27] Brand Performance - International brands lead the foundation market, with top rankings for brands like CPB, YSL, and NARS, while domestic brands like Huaxizi are also gaining traction [32][31] - The market is characterized by a high demand for products that offer durability, adherence, and a natural finish, prompting brands to enhance their product performance to meet consumer expectations [29]

当"科学热浪"席卷中国美妆市场，"医研共创"正从行业共识演变为一场激烈的科研竞赛。在这 场以皮肤科学为底色的功效比拼中，品牌们既要追赶技术迭代的浪潮，又要破解同质化突围的 密码——如何在坚守科学精神的同时，构建独特的品牌叙事体系，成为终极命题。 作为这场时代大考的"满分答卷者"，理肤泉LA ROCHE-POSAY在品牌创立5 0周年之际，用 一组震撼业界的数字诠释了"长期主义"的真正内涵：这个源自法国温泉小镇的皮肤学级科学护 肤品牌，不仅引领欧莱雅集团皮肤科学美容事业部去年首破7 0亿欧元销售额大关，更以逆势上 扬的姿态 跻身全球第三大全渠道护肤品牌 [ 1 ] 、全球皮肤学专家NO. 1推荐护肤品牌 [ 2 ] ， 成 为一个名符其实的全球专业标杆。 为什么是理肤泉？ 站在百年征程的新起点，刚履新理肤泉品牌总经理何心怡女士首度接受《FBe a u t y未来迹》专 访，深度解析理肤泉半个世纪以来坚守的品牌价值观，并从全球视野解码中国功效护肤市场的 新周期法则。 理肤泉品牌总经理何心怡女士 放眼美妆圈，"医研共创"已成为越来越多品牌提升专业背书、创新产品开发的主流趋势，但盛 况之下也滋生出不少以"医"为幌子的 ...

Core Insights - Tmall's 618 shopping festival has seen a strong start in the beauty sector, with several brands achieving significant sales milestones within minutes of the sale beginning [1] Sales Performance - Within the first 10 minutes, Proya achieved over 100 million yuan in sales - By 20 minutes, Lancôme also surpassed 100 million yuan - Other brands like L'Oréal and Shiseido followed suit, reaching the 100 million yuan mark by 30 minutes, with Estee Lauder and CPB hitting the same target by 45 minutes [1] Product Highlights - In the first 30 minutes, 32 products, including the Collagen Stick 2.0, SK-II Facial Treatment Essence, Shiseido AGE Cream, La Mer Essence Water, and Proya Double Anti-oxidation Essence, each exceeded 10 million yuan in sales [1] Discounts and Promotions - This year's Tmall 618 features an 85% discount, with additional large consumer coupons and category coupons, offering greater discounts and lower thresholds compared to previous years - For example, the beauty surprise coupon has been adjusted from a minimum spend of 1000 yuan last year to 900 yuan this year, with the highest discount reaching 700 yuan when combined with other offers [1] Consumer Behavior - The combination of multiple discounts has led to a concentrated surge in consumer spending in the beauty category [1]

一场行业赛事，如何让初创企业实现全球突围？ 深圳杉海创新拿下欧莱雅旗下美次方的 B 轮融资，拥有了全球第一条生物级千吨级超分子材料产 线；泉州特看科技的数字人直播业务迅速覆盖东南亚六国，服务 300+ 品牌客户。这两家企业的爆发 式成长背后，都指向同一个关键节点——欧莱雅 BIG BANG 美妆科技共创计划（下称" BIG BANG "）。 当行业还在探讨 "大企业如何与初创公司合作"时， BIG BANG 已用五年时间给出答案：致力于与初 创及中小企业共同开发创新解决方案，为消费者提供更加个性化的产品、服务和体验。 BIG BANG 的存在，既能帮助欧莱雅捕获前沿创新，也让初创企业借力全球产业链实现跃迁。 3 月 31 日，在欧莱雅中国 2024/2025 年度发展战略沟通会上， 2025 年"欧莱雅 BIG BANG 美 妆科技共创计划"，全面启动北亚区赛事。本次 BIG BANG 将继续联合东方美谷、法国商务投资署和 美次方等合作伙伴去推动科技初创及中小企业拥抱美妆科技的变革力量。 "欧莱雅BIG BANG美妆科技共创计划"里程碑 " 创新升级，引领未来 " 创享峰会论坛合影 参赛企业代表、东方美谷、法 ...

Group 1 - L'Oréal is reportedly interested in acquiring the UK skincare brand Medik8, which has sparked discussions in the industry [1] - Medik8 is known for its "CSA skincare philosophy" and has gained popularity for its "morning C, evening A" concept [2] - Medik8's sales are projected to grow by 50% in 2024, with global revenue expected to exceed $100 million (approximately 720 million RMB) in 2025 [4] Group 2 - L'Oréal's skincare division has been expanding rapidly, with sales surpassing 7 billion euros (approximately 54.8 billion RMB) in 2024, making it one of the fastest-growing segments of the company [6] - Estée Lauder's brand The Ordinary has entered the Chinese market, emphasizing high-concentration ingredient formulations at affordable prices [6] - Both L'Oréal and Estée Lauder are targeting a trend where consumers prefer effective and cost-efficient products [8] Group 3 - Local skincare brands like Winona and Yuze have established a strong market presence in China, leveraging a "medical-research co-creation" model [9] - The evolving consumer awareness in China indicates that mere ingredient stacking is insufficient; product texture, scientific formulation, and brand storytelling are becoming increasingly important [9] - For L'Oréal, building a distribution channel for Medik8 in China is crucial for market entry, while The Ordinary faces challenges from well-established local competitors [10]

奢侈品行业 | 监测报告 核心摘要： 行业趋势 市场规模与需求变化： 近十年，中国内地个人奢侈品市场销售额历经起伏，但整体仍呈增长态势，消费潜 力大，预计2030年中国将成为全球最大奢侈品市场。消费者偏好从"符号消费"转向"生活方式与文化共 鸣"、"体验溢价"，可持续消费、科技赋能体验革新或将成为重要趋势。 广告投入趋势： 2025年1-2月，奢侈品行业网络广告投入指数同比温和增长1.2%，投放高峰与节假日消费 高峰紧密相关；集团化竞争激烈，欧莱雅集团位居投放榜首。 投放终端与媒体选择： 广告投放向OTT端转移，移动端仍是主投终端；视频网站以67.7%的投入占比居 首，全屏广告、视频贴片广告受青睐。 创意趋势： 本土化与场景化并行。本土明星代言、节日礼盒营销、品牌自播及时装秀直播成为网络广告主 流策略。 营销观察 用户分层驱动营销精细化： 国内奢侈品市场消费群体结构变化，年轻化、理性化趋势明显。消费者需求向 品质、文化、个性体验转变，炫耀性消费减弱，情感与身份认同增强，功能需求升级。品牌应依用户分层制 定差异化营销策略，精准营销以满足不同客群需求，才能在竞争中占据优势。 多元营销手段助力全渠道整合： 2025 ...