欧莱雅又关停品牌了！日前(8月15日)，据外媒PersonalCareInsights报道，欧莱雅集团正计划停用去年收购的Gowoonsesang Cosmetics相关业务，只专注于 该公司旗下品牌Dr.G。 图源：Personal Care Insights 这意味着，Gowoonsesang Cosmetics旗下除Dr.G以外的品牌，都将面临停产的局面，包括旗下唯一彩妆品牌Healus以及上月底聚美丽在《欧莱雅关停品 牌？》一文中报道过的纯素品牌Vivid Draw。 需要注意的是，在上述报道中，Gowoonsesang Cosmetics一位官员指出："被欧莱雅收购后，我们的目标是以已经知名的品牌Dr. G和可以与欧莱雅合作的 彩妆品牌'Healus'为中心发展业务。" 如今来看，这一彩妆品牌也成了欧莱雅的一个"弃子"。 据介绍，在"呼吸的美丽"的口号下，Healus包含了帮助皮肤像呼吸一样舒适地化妆，面对本来的健康美丽的意义。而从成立时间来看，Healus成立至今不 到两年。 回到事件本身来看，去年12月，欧莱雅集团于官网发布公告称其已与Migros签署协议，收购其子公司Gowoonsesang ...

Group 1 - The first China International Consumer Products Expo has announced its initial list of participating brands, featuring a range of international luxury brands [2] - The brands span various categories including high-end luxury goods, cosmetics, apparel, footwear, bags, watches, home goods, textiles, silk, kitchenware, and handicrafts [2] - Notable brands include Kering's jewelry brands Boucheron, Pomellato, and Qeelin, as well as L'Oréal, Richemont's watch brands such as Baume & Mercier, Panerai, Vacheron Constantin, and Roger Dubuis [2] Group 2 - Several brands are set to launch new products specifically for the expo, including a new watch from Swiss brand Rado and exclusive product launches from L'Oréal [2] - L'Oréal will showcase its 16 beauty brands, offering immersive experiences for attendees [2] - Johnson & Johnson will participate with eight brands across skincare, maternal and infant care, and personal care categories [2]

Core Viewpoint - Foreign beauty companies are focusing on profit recovery and operational efficiency through a series of transformation and restructuring plans from 2023 to 2024, with the common goal of restoring profits as they navigate a challenging market environment [1][4]. Summary by Sections Performance Results - Shiseido's sales in the first half of 2025 fell by 7.6% to 469.83 billion yen, but its core operating profit increased by 21.3% to 23.37 billion yen. L'Oréal's sales reached 22.473 billion euros, a 3% increase, while its operating profit was approximately 4.74 billion euros, up 3.1%, but lower than the previous year's growth of 8%. Estée Lauder's net sales dropped by 10% to 3.55 billion USD, with net profit declining by 52% to 159 million USD, although it turned a profit compared to the previous quarter [2][5]. Measures Taken - The companies have focused on three main strategies: 1. **Cost Control and Operational Efficiency**: Estée Lauder's restructuring plan includes layoffs affecting 1,800 to 3,000 employees, with further cuts of 5,800 to 7,000 jobs planned. L'Oréal has reduced advertising and promotional expenses to 7 billion euros and administrative costs to 4.2 billion euros, reflecting a commitment to cost control [6]. 2. **High-Margin Product Strategy**: Estée Lauder is expanding its high-end fragrance offerings, while L'Oréal has noted stronger growth in high-end brands compared to mid-range brands in the Chinese market [7]. 3. **Innovation and New Revenue Streams**: L'Oréal is implementing a "multi-polar model" to drive growth through technology, local supply chains, and forward-looking investments [8][9]. Market Transition - The shift towards profit recovery indicates a transition from growth-focused strategies to prioritizing profitability due to intensified market competition and shrinking profit margins. Companies like Estée Lauder have initiated profit recovery plans, emphasizing cost structure improvements and reduced high-risk innovations [11][12]. Future Goals - Shiseido aims to restore profitability by 2026, while Estée Lauder targets a return to double-digit profit margins by 2027. L'Oréal remains confident in maintaining high profit margins [14][15]. The companies are also adjusting their strategies to reduce reliance on the Chinese market, which has been a significant source of pressure due to declining sales [16].

Core Insights - Foreign beauty companies are focusing on "profit first" strategies, with significant changes being implemented as they approach the 2025 mid-year report [2][8] - Companies like Shiseido, L'Oréal, and Estée Lauder are experiencing varying degrees of sales and profit fluctuations, indicating a collective shift towards profit recovery [2][10] Financial Performance - Shiseido's sales fell by 7.6% to 469.83 billion yen in the first half of 2025, but core operating profit rose by 21.3% to 23.37 billion yen [2] - L'Oréal reported a 3% increase in sales to 22.473 billion euros, with operating profit growing by 3.1% to approximately 4.74 billion euros, although both figures were lower than the previous year's growth rates [2] - Estée Lauder's net sales dropped by 10% to 3.55 billion USD in the first three months of the year, with net profit down by 52% to 159 million USD, although it managed to turn a profit compared to the previous quarter [2] Strategic Initiatives - Companies are implementing cost control and operational efficiency measures, with Estée Lauder announcing significant layoffs as part of its restructuring plan [3][6] - L'Oréal has focused on strict management of operating expenses, resulting in a record operating profit margin of 21.1% in the first half of 2025 [4] - Shiseido's action plan aims to restore profits through cost reductions and improved operational efficiency, targeting a core operating profit margin increase from 4.97% to 7% by 2026 [8][10] Product Strategy - Estée Lauder is expanding its high-margin product offerings, including a new perfume line in collaboration with luxury brand Balmain [6] - L'Oréal's CEO noted that high-end brands are experiencing stronger growth compared to mid-range brands, indicating a strategic shift towards premium products [6] Innovation and Technology - Companies are leveraging technology and innovation to drive growth, with L'Oréal adopting a "multi-polar model" and investing in local supply chains [7] - All three major beauty companies are embracing AI for various applications, including virtual try-ons and data insights [7] Market Challenges - The shift towards profit recovery reflects the increasing market competition and pressure on profit margins faced by these companies [8][12] - L'Oréal's sales in the Chinese market have shown signs of recovery, but overall performance remains challenged by declining consumer sentiment and competition [11][12] - Estée Lauder has faced multiple quarters of declining sales in the Asia-Pacific region, prompting a strategic pivot to reduce reliance on the Chinese market [12]

Looking more specifically, Carriage Services belongs to the Funeral Services industry, which includes 3 individual stocks and currently sits at #36 in the Zacks Industry Rank. Stocks in this group have gained about 1% so far this year, so CSV is performing better this group in terms of year-to-date returns. Our latest available data shows that CSV has returned about 21.2% since the start of the calendar year. At the same time, Consumer Staples stocks have gained an average of 5.1%. This shows that Carriage ...

北京商报讯（记者 张君花）8月7日，北京商报记者获悉，欧莱雅韩国公司宣布任命Rodrigo Pizarro为新 任首席执行官（CEO)，该任命立即生效。欧莱雅韩国对外表示，Pizarro是一位在欧莱雅集团拥有30余 年全球从业经验的资深高管，曾主导过多个数据驱动项目。此次上任后，他计划通过战略化、以人为本 的管理方式，结合数字创新，带领欧莱雅韩国迈入新的增长阶段。 ...

文 | 美觉BeautyNEXT 在美妆行业漫长的供应链中，瓶子，曾是最易被忽视的角色。它承载着视觉识别与品牌溢价，却在"用 后即弃"的消费逻辑中，被快速抛弃。 如今，当循环经济日益成为全球共识的背景下，这一"容器"被重新赋予了价值：不只是一次性包装，而 是一个可进入系统的、可延展生命周期的"耐用品"。 法国已经走在前面。 近期，法国六家香水品牌、经销商共同启动了一个"美妆香水循环圈"的试点项目——这可能是高端美妆 品牌，首次大规模尝试"原瓶回用"，而非仅回收。 也许，在商业里，依旧无法避免利润的博弈和劲敌的对抗；但是在商业向善的浪潮下，可持续，正在成 为让美妆企业从竞争走向结盟的"黏合剂"。 一个长期以来由"一次性包装"主导的领域，正在迎来转变的契机。 01 六"君子"结盟 在之前的报道《可持续，如何让美妆企业从竞争走向联合？》中，我们已经关注到全球美妆商业不可阻 挡的可持续结盟浪潮。 例如，仅在2024年2月，一周之内，全球美妆市场连续诞生可持续化妆品追溯联盟(TRASCE)和美丽价值 联盟(The Value of Beauty Alliance)两大组织，欧莱雅、拜尔斯道夫、香奈儿、雅诗兰黛、资生堂、 ...

Core Insights - The beauty industry is experiencing an unprecedented surge in celebrity endorsements, with over a hundred announcements in the first half of 2025, indicating a shift towards a "short and quick" marketing strategy [1][4][34] - The reliance on celebrity endorsements has intensified, with brands struggling to define their identity while depending heavily on star power for sales [1][34] Group 1: Trends in Celebrity Endorsements - The endorsement landscape has become fragmented, with brands seeking to reach broader audiences by employing multiple types of endorsements such as "ambassadors" and "friends" [3][4] - A significant portion of endorsements (approximately 21%) are categorized as "ambassadors" and "friends," while 24% belong to niche endorsements [4] - The trend of celebrities endorsing multiple brands has become common, leading to frequent "overlap" where one celebrity represents various products across different categories [18][28] Group 2: Impact of Endorsements on Product Launches - Nearly 90% of celebrity endorsements are closely tied to new product launches, serving as a key promotional strategy for brands [15][34] - The beauty industry is witnessing a rise in endorsements for niche categories like fragrances, with brands like Jo Malone and Mugler actively engaging younger celebrities to enhance their market presence [22][28] Group 3: Market Dynamics and Brand Strategies - The beauty sector is under pressure to deliver quick results, leading to a focus on celebrity endorsements as a rapid solution for driving sales and traffic [35][37] - The internal pressure for performance metrics has resulted in brands increasingly relying on celebrity endorsements as a primary strategy for achieving sales targets [37][38] - The current market environment has made it more cost-effective for brands to secure endorsements in the first half of the year, as prices for celebrities have decreased due to oversupply and market fluctuations [43][44] Group 4: Evolution of Endorsement Strategies - The nature of endorsements has shifted from long-term brand-building partnerships to short-term sales-driven campaigns, with contracts often lasting only 3-6 months [47][50] - Brands are now prioritizing celebrities based on their ability to drive sales rather than their alignment with brand values, marking a significant change in endorsement criteria [47][50] - The rise of athlete endorsements is notable, as brands seek to leverage the authenticity and positive image associated with sports figures [28][31] Group 5: Future Directions for Brands - To build lasting consumer relationships, brands must move beyond reliance on celebrity endorsements and focus on creating emotional connections and community engagement [58][61] - Strategies such as IP collaborations, content production, and enhanced customer relationship management are essential for fostering long-term brand loyalty [58][59] - The shift from a "celebrity-centric" approach to a "community-centric" model may provide a more sustainable path for brands to connect with consumers [61]

Group 1: Financial Performance - Hermès reported a 9% sales growth in Q2, reaching €3.9 billion, with all regions showing growth [15] - Adidas achieved a 7.3% increase in net sales to €12.1 billion, with a significant 70% rise in operating profit to €1.2 billion [2] - Prada's net revenue for H1 reached €2.74 billion, reflecting a 9.1% growth at constant exchange rates [3] - Canada Goose experienced a robust start to the fiscal year with a 22.4% increase in global revenue to CAD 107.8 million [10] - L'Oréal's sales for H1 were €22.47 billion, with a 1.6% growth, and an operating profit margin of 21.1% [9] - SMCP reported a 2.7% increase in sales to €601.1 million, with growth in all regions except Asia [11] Group 2: Management Changes - Kering appointed Luca de Meo as CEO, offering a €20 million signing bonus, which positively impacted the stock price [4] - PUMA appointed Andreas Hubert as COO, aiming to streamline operations by integrating various functions [8] - Arena announced Mark Pinger as the new Chief Brand Officer, effective October 1, 2025 [8] - Jil Sander's CEO Serge Brunschwig resigned after six months in the position [14] Group 3: Brand and Market Insights - The performance of Prada's main brand declined by 1.9%, while Miu Miu surged by 49.2%, indicating a divergence in brand performance [3] - Hermès' leather goods sales grew by 14.8%, while the watch segment faced challenges with a 5.5% decline [15][16] - L'Oréal's digital transformation efforts are beginning to show results, with a growth acceleration from Q1 to Q2 [9] - The luxury market is showing resilience, with brands like Canada Goose capitalizing on strong demand [10]

Investment Rating - The report suggests a positive outlook for domestic brands and a recovery for international beauty brands in the Chinese market, indicating potential investment opportunities in the cosmetics and medical beauty sectors [2][3]. Core Insights - The cosmetics and medical beauty sector underperformed the market, with the Shenwan Beauty Care Index declining by 3.3% from July 25 to August 1, 2025, while the Shenwan Cosmetics Index fell by 2.6% [3][4]. - Domestic brands showed strong growth during the off-season, with notable increases such as Han Shu up 58%, Proya up 23%, Marubi up 72%, and Kefu Mei up 28%, indicating resilience in the market [7][17]. - International beauty brands, represented by L'Oréal, are recovering in the Chinese market, with a 3% growth in Q2 2025, supported by promotional events like the 618 shopping festival [7][24]. - The report highlights the success of Lin Qingxuan, a high-end domestic skincare brand, which saw revenue grow from 690 million yuan in 2022 to 1.21 billion yuan in 2024, showcasing the potential of domestic brands [13][14]. Summary by Sections Industry Performance - The beauty and medical aesthetics sector has shown weaker performance compared to the overall market, with specific indices declining [3][4]. - The report notes that the cosmetics market is transitioning from quantity to quality, with a significant increase in e-commerce sales, which accounted for 47% of cosmetics sales in 2024, up from 22% in 2016 [9][30]. Key Company Highlights - L'Oréal's sales in China for H1 2025 reached approximately 186.19 billion yuan, with a 3% year-on-year increase, indicating a recovery in the Chinese market [24]. - Procter & Gamble reported a record net sales of approximately 604.95 billion yuan for the 2025 fiscal year, with the beauty segment achieving a net sales of approximately 107.66 billion yuan, reflecting a 2% growth [25]. - Lin Qingxuan's product matrix includes 188 SKUs, with a focus on high-quality natural ingredients, and it has established a strong supply chain and distribution network [14][16]. Market Trends - The report emphasizes the growing market for high-end skincare products, with the market size expected to increase from 749 billion yuan in 2019 to 1,144 billion yuan by 2024, indicating a compound annual growth rate (CAGR) of 13.8% [14][15]. - The domestic brands are gaining market share, with the top ten brands in the skincare market now evenly split between domestic and international brands, reflecting a shift in consumer preferences [30][31].