Core Insights - The eighth China International Import Expo (CIIE) showcased China's commitment to high-level opening-up and its role in providing new opportunities for global development [1][2] - The event featured participation from 67 countries and regions, with 19 national leaders or senior officials attending, highlighting the global interest in engaging with the Chinese market [1][2] - The expo facilitated significant trade agreements, including coffee cooperation between Brazil and Chinese enterprises, and a shrimp trade agreement with Honduras [2] Group 1 - The CIIE serves as a platform for connecting global producers with Chinese consumers, as emphasized by Turkish representatives [1] - The inclusion of a dedicated section for least developed countries (LDCs) saw a 23.5% increase in participation, with 163 companies showcasing unique products [2] - Major brands, such as L'Oréal, participated extensively, demonstrating the strong market appeal of China with 25 brands and numerous product launches [2][3] Group 2 - New participants, like Sonova from Switzerland, highlighted the importance of the Chinese market for global business growth and investment [3] - The expo facilitated various activities aimed at promoting trade, investment, and consumption, enhancing its role as a significant platform for international business [3] - The total intended transaction amount reached $83.49 billion, marking a 4.4% increase from the previous year and setting a new record [3]

Core Viewpoint - The article highlights the significant shift in international beauty companies' strategies from "deepening local presence" to "empowering global results," driven by China's innovation ecosystem and supply chain capabilities [3][6][32]. Group 1: L'Oréal - L'Oréal views China as a crucial market and innovation hub, celebrating the 20th anniversary of its R&D center in China, emphasizing that investing in China is investing in the future [5][6]. - The company announced three major achievements at the expo, including the release of a sociology book on beauty, a partnership for consumer rights protection, and a strategic collaboration with Alibaba Cloud [7]. Group 2: Procter & Gamble - Procter & Gamble emphasizes innovation as a means to enhance consumer lives, focusing on consumer-centered strategies to drive category growth and value creation [9][10]. - The company has seen positive market responses to its commitment to innovation and consumer needs, leading to a more sustainable growth path [9][11]. Group 3: Estée Lauder - Estée Lauder's participation in the expo marks a significant moment as it showcases all its brands in China, reflecting its commitment to deepening interactions with Chinese consumers [14]. - The company reported a 9% organic sales growth in mainland China, highlighting its strong performance in the high-end beauty market [14]. Group 4: Shiseido - Shiseido positions itself as an industry innovator, focusing on addressing core challenges in the beauty sector while expanding its scientific and sustainable practices [17][18]. - The launch of the RQ PYOLOGY brand at the expo signifies Shiseido's commitment to the future of the beauty industry in China [19]. Group 5: Amorepacific - Amorepacific views the expo as a strategic platform for deep dialogue with the Chinese market, focusing on local innovation and sustainable development [21][22]. - The company aims to enhance its local R&D capabilities and consumer engagement through various initiatives [25][24]. Group 6: Kao - Kao emphasizes its commitment to the Chinese market, showcasing a diverse range of products and innovations at the expo [28][29]. - The company highlights its collaborative approach between its Japanese headquarters and local R&D teams to meet Chinese consumer needs [30]. Group 7: Henkel - Henkel's participation in the expo reflects its long-term strategic planning and commitment to the Chinese market, showcasing new products and innovations [37][39]. - The company aims to transition from a multi-brand operator to a value chain leader, enhancing its local manufacturing capabilities [39].

Core Insights - The article emphasizes that beauty technology is reshaping the beauty and personal care industry, moving beyond traditional products to personalized, science-backed solutions [4][7] - The global beauty tech market is dynamic and multifaceted, encompassing manufacturers from medical technology, consumer electronics, and biotechnology, reflecting the industry's diversity in pursuing innovative beauty solutions [6][9] Market Dynamics and Growth Opportunities - The beauty tech landscape is fragmented, presenting significant strategic opportunities for companies to capture consumer mindshare and revenue [9] - Consumer awareness and willingness to use beauty tech are increasing, with preferences varying by region; for instance, Korean consumers prioritize skin and hair care, while American and German consumers focus on personalized analysis [7][11] Consumer Preferences - Facial care is the most popular category in beauty tech, with 75% of consumers reporting past usage and 76% considering future use, driven by its connection to personalization and treatment-focused innovations [14] - Other categories like cosmetics and hair care also show strong interest, indicating a broader demand for integrated beauty solutions [16][17] Regional Trends - South Korea is identified as a global trendsetter in beauty tech, with high adoption rates of home beauty devices driven by consumer openness to innovation [19] - In contrast, German consumers prefer professional beauty tech devices, valuing the combination of expertise and data-driven precision, while American consumers favor online digital solutions for convenience [21] Strategic Recommendations - Companies should assess their brand capabilities in beauty tech innovation and rethink their R&D operations to integrate digital functions for new innovation models [25] - Establishing strategic partnerships with startups or tech companies can accelerate innovation and access cutting-edge technologies [25] - A long-term vision for investment in beauty tech is essential, recognizing that different technologies have varying return cycles [25]

Core Insights - L'Oréal China released a white paper on PDRN skincare applications during the 8th China International Import Expo, outlining the scientific and application landscape of PDRN in the beauty sector [1][2] - The white paper serves as a guide for the future development of PDRN, showcasing L'Oréal's 20 years of expertise in skin science and consumer insights [1][2] Group 1: PDRN Research and Development - L'Oréal has established a comprehensive innovation system in China since 2005, focusing on consumer insights, scientific research, and product development [2] - The white paper consolidates L'Oréal's latest research on PDRN, detailing its scientific mechanisms, clinical evidence, and application prospects while identifying knowledge gaps and potential risks [2][3] Group 2: Expert Discussions and Applications - Experts discussed PDRN's applications and future prospects at the release event, highlighting L'Oréal's advantages in R&D, including a rich pipeline of biological materials and collaborations with leading companies in fermentation [3] - Lancôme, as the first brand to apply PDRN within the group, shared strategic considerations and consumer insights regarding its application in beauty products [3] Group 3: Product Launches and Future Plans - L'Oréal has already integrated PDRN into its brands, with Lancôme's "Rejuvenating" cream inspired by advanced PDRN skin technology from South Korea [4] - The company plans to continue exploring PDRN's potential in the beauty sector, launching more products and promoting industry collaboration to advance skin science [4]

Core Insights - The 8th China International Import Expo (CIIE) opened in Shanghai on November 5, with L'Oréal showcasing its presence for the eighth consecutive year, featuring three major exhibition areas: consumer goods, French pavilion, and innovation incubation zone [2] Group 1: L'Oréal's Strategic Importance in China - L'Oréal's CEO emphasized that the CIIE is more than an annual event; it is a significant global platform that aligns with the company's vision for development and innovation, highlighting China's critical role in L'Oréal's global strategy as its second-largest market and a key source of innovation [3] - The year marks the 20th anniversary of L'Oréal's R&D center in China, which has been pivotal in driving insights, digital innovation, and a vibrant innovation ecosystem [3] Group 2: Key Announcements and Collaborations - L'Oréal launched its first sociological book titled "The Way of Beauty - Decoding the Essence of Beauty," which discusses the multifaceted value of beauty in economic and social development, noting that one job at L'Oréal in China can create 20 additional jobs in related fields, significantly higher than the national average [5] - The company initiated the "New Age Beauty China Action" in collaboration with various partners, including the Shanghai Consumer Rights Protection Foundation and Fudan University, to promote research and discussions on beauty for the aging population [5] - L'Oréal announced a partnership with Fudan University Huashan Hospital to establish a skin science laboratory aimed at advancing scientific research and technology transfer in dermatology [6] Group 3: Innovation and Future Trends - During the innovation incubation zone, L'Oréal revealed 19 winning companies from the North Asia BIG BANG beauty technology co-creation program, fostering discussions on cross-industry opportunities and future trends in beauty and technology [6] - The company collaborated with Xinhua News Information Center to launch the "Way of Beauty - CIIE 'Seek Beauty'" activity, promoting engagement and storytelling around the expo [7]

Core Insights - L'Oréal is shifting its strategy in China from "localization" to "global innovation engine," indicating a significant evolution in its approach to the Chinese market [1][3] - The company reported a return to growth in the Chinese market in Q3, driven by its high-end beauty segment, which accounts for 30% of its global market share [1][9] - L'Oréal's innovation is increasingly rooted in China, with local teams developing proprietary technologies like the PDRN technology for its products, marking China as a key source of global innovation [3][4] Group 1: Strategic Evolution - L'Oréal's strategy has evolved to reflect a deeper understanding of China's unique market characteristics, including diverse climates and cultural nuances, which are essential for product development [3][4] - The company has invested in local laboratories for 20 years, which is now yielding commercial returns, as evidenced by the introduction of the "New Age Beauty" concept based on 15 years of research in skin longevity science [4][6] - The partnership with Kering Group's beauty division is a strategic move to enhance L'Oréal's position in the high-end beauty market, leveraging Kering's luxury brand portfolio [2][9] Group 2: Market Dynamics - The collaboration with Kering includes brands like Creed, Balenciaga, Bottega Veneta, and Gucci, which allows L'Oréal to strengthen its control in the luxury beauty segment [9][10] - Despite overall pressure in the Chinese beauty market, L'Oréal's growth in the high-end segment demonstrates resilience and aligns with the trend of consumer upgrading [10][11] - The partnership is seen as a strategic positioning move in a competitive market, enabling L'Oréal to cover a broader price range from "affordable luxury" to "ultra-luxury" [10][11] Group 3: Long-term Commitment - L'Oréal's success in China is not just about market gains but is integral to its global strategy, emphasizing the importance of long-term commitment to local market dynamics [11] - The company's ability to adapt to changing consumer demands and maintain a long-term perspective is crucial for sustaining its growth trajectory in China [11]

Core Insights - The eighth China International Import Expo (CIIE) was held from November 5 to 10, showcasing L'Oréal's commitment to the Chinese market and its innovative products [1][2] - L'Oréal participated with 25 brands, marking its strongest debut lineup at the expo, emphasizing the company's leadership in the beauty industry [2][4] - L'Oréal's CEO highlighted the significance of the number "8" in Chinese culture, symbolizing luck and infinity, reflecting the company's long-term commitment to innovation in China [3] Company Strategy - L'Oréal has launched over 10 new brands and hundreds of new products in the past seven years at the CIIE, leveraging the event's spillover effects to transform exhibits into successful products [3] - The company has established laboratories and studios in China, collaborating with local biotech partners to develop products with global potential [3][6] - L'Oréal's recent strategic alliance with Kering Group in the beauty and health sectors is seen as a valuable opportunity, enhancing its position as a leading global beauty group [6] Market Performance - The Chinese market is recovering, with L'Oréal reporting positive growth in the third quarter, particularly in the high-end segment [5] - L'Oréal holds a 30% market share in the global high-end beauty market and is optimistic about its performance by the end of the year, with plans already in place for 2026 [6]

Core Viewpoint - L'Oréal's CEO emphasizes that investing in China equates to investing in the future, highlighting the importance of the Chinese market in the company's global strategy [1][5]. Group 1: Importance of China in L'Oréal's Strategy - China is L'Oréal's second-largest market globally and a key source of innovation for the group [3]. - The establishment of L'Oréal's China R&D center marks its 20th anniversary, showcasing the significant insights and digital innovations emerging from China [3]. Group 2: Economic Contribution and Employment - L'Oréal has created over 330,000 direct or indirect jobs in China, indicating that for every job created by L'Oréal, an additional 20 jobs are generated in other sectors [4]. - The company's contributions align with China's socio-economic development and reflect its commitment to the local market [4]. Group 3: Innovation and Collaboration - L'Oréal's collaboration with local institutions and startups fosters a vibrant innovation ecosystem, which is crucial for the company's growth [4]. - Three of L'Oréal's innovations were recognized in TIME magazine's "Best Inventions of 2025," all of which have strong ties to China [4]. Group 4: Vision for the Future - The company believes in the power of beauty to drive societal progress and prosperity, aligning with the vision of shared future at the expo [4]. - L'Oréal invites attendees to explore its innovations and share in the vision of a beautiful future [5].

Group 1 - China is recognized as a vibrant center for innovation, serving as a testing ground for global companies' innovative practices [1] - Both L'Oréal and Tata Group express strong commitment to deepening their investment in China, indicating plans to increase their presence in the market [1] - L'Oréal plans to open nearly 100 new stores in China, reflecting confidence in the growth potential of the Chinese market [1]

Group 1 - The meeting with L'Oréal's CEO highlighted the company's nearly 30-year presence in Jiangsu, contributing to high-quality employment and products, and emphasized the state's commitment to providing a stable and transparent environment for foreign investment [1] - L'Oréal plans to deepen cooperation with Jiangsu in design, research and development, and e-commerce to better meet diverse consumer needs and expand market opportunities [1] - L'Oréal's first self-built smart operation center globally has been established in Jiangsu, significantly enhancing supply chain efficiency, with intentions to increase investment and launch more quality projects in the region [1] Group 2 - The establishment of a technology innovation industry fund was witnessed by the provincial governor, aiming to enhance collaboration between Rio Tinto, CITIC Investment Holdings, and Suzhou Industrial Park [2] - Rio Tinto is recognized as a long-term partner in Jiangsu, with a focus on leveraging low-carbon technology innovation for sustainable development and enhancing resource sharing and information exchange [2] - The new fund aims to accelerate breakthrough technology research and application, linking quality financial and industrial resources to support Jiangsu's technological innovation and industrial upgrading [2]