此外，欧莱雅在上半年还经历了在中国市场销售额止跌回升、专业美发产品部成为最亮眼板块、香水业务跃居高端业务中的高增品类等转变。 但是，高端业务增长乏力、北亚市场承压的迹象仍不容忽视。 在全球不确定性增强的背景下，欧莱雅的"多极化"增长策略是否经得起更长期的检验？ 第二季度在华销售额同比增长约3% "公司在中国市场的销售额经历了连续五个季度的下滑后，首次实现（同比）正增长。"欧莱雅集团首席执行官叶鸿慕（Nicolas Hieronimus）在财报电话会上 表示。 在全球美妆行业增速放缓的背景下，欧莱雅于7月30日交出了信息量巨大的2025年上半年财报。 2025年上半年，欧莱雅实现销售额224.73亿欧元（约合人民币1861.91亿元），同比增长3%，净利润为37.83亿欧元（约合人民币311.58亿元），同比增长 1.0%，营业利润率上升30个基点，达到21.1%。 据悉，欧莱雅在中国市场的销售额，从第一季度的同比微幅下滑逆转为第二季度的同比增长约3%。 中国作为欧莱雅集团第二大市场，被公司称为"全球最重要的市场之一"。《每日经济新闻》记者统计发现，欧莱雅在华业绩曾多年保持增长。2018年时，公 司在中国市场的 ...

Core Insights - L'Oréal Group reported a sales revenue of €22.473 billion (approximately ¥186.19 billion) for the first half of 2025, representing a year-on-year growth of 3% [1] - The operating profit for the same period was €4.74 billion (approximately ¥39.28 billion), showing a year-on-year increase of 3.1% [1] Segment Performance - The mass cosmetics division generated sales of €8.41 billion (approximately ¥69.78 billion), with a year-on-year growth of 2.8% [1] - The professional hair products segment achieved sales of €2.55 billion (approximately ¥2.12 billion), reflecting a year-on-year increase of 6.5% [1] - The luxury cosmetics division reported sales of €7.66 billion (approximately ¥63.56 billion), with a year-on-year growth of 2% [1] - The skin science and beauty products segment generated sales of €3.86 billion (approximately ¥32.03 billion), marking a year-on-year increase of 3.1% [1]

北京商报讯（记者 张君花）7月30日，欧莱雅发布了2025年上半年财报，2025年上半年，欧莱雅销售额 达1861.9亿元，同比增长3%（按固定汇率计算），营业利润约47.4亿欧元，同比增长3.1%。 ...

Core Viewpoint - L'Oréal's performance in the first half of 2025 shows a slowdown in growth compared to previous years, with a total sales of €22.47 billion (approximately ¥186.19 billion), reflecting a year-on-year growth of 3% [3][4]. By Division - Professional Products division reported sales of €2.55 billion (approximately ¥21.13 billion) with a like-for-like growth of 6.5% in the first half and 11.5% in the second quarter [3][4]. - Consumer Products division achieved sales of €8.41 billion (approximately ¥69.73 billion) with a like-for-like growth of 2.8% in the first half and 3.3% in the second quarter [3][4]. - Luxe division experienced a decline, with sales of €7.66 billion (approximately ¥63.73 billion) and a like-for-like growth of only 2% in the first half, while the second quarter saw a decline of 1.9% [3][4]. - Dermatological Beauty division recorded a sales of €3.86 billion (approximately ¥32.16 billion) with a like-for-like growth of 3.1% in the first half and 3.5% in the second quarter [3][4]. By Region - Europe contributed the highest sales in the first half, totaling €7.53 billion (approximately ¥62.19 billion) with a growth of 3.4% [3][4]. - North America sales reached €5.82 billion (approximately ¥48.26 billion), reflecting a growth of 2% [3][4]. - North Asia, including China, was the only region with negative growth, reporting a decline of 1.1% with sales of €5.39 billion (approximately ¥44.73 billion) [4][6]. - SAPMENA-SSA and Latin America showed strong growth, with sales of €2.06 billion (approximately ¥17.06 billion) and €1.66 billion (approximately ¥13.73 billion), respectively, both growing over 10% [3][4]. Acquisitions - L'Oréal made three acquisitions in the first half of the year, including the luxury perfume brand Amouage, skincare brand Medik8, and professional haircare brand Color Wow, focusing on enhancing its high-end cosmetics and professional hair products [4][5]. - The acquisition of Color Wow is noted for strengthening L'Oréal's position in the high-end hair and styling category [5]. - The integration of Medik8 into the luxury division suggests a trend towards efficacy in high-end skincare products [5].

7月30日凌晨，欧莱雅集团发布来2025年上半年业绩报告。 欧莱雅首席执行官叶鸿慕(Nicolas Hieronimus)表示，"正如我们预期的，欧莱雅的可比增长在第一季度和第二季度之间实现加速。" | | | 2nd quarter 2025 | | | 1st half 2025 | | --- | --- | --- | --- | --- | --- | | | | Growth | | | Growth | | | €m | Like-for-like | Reported | €m | Like-for-like | | By Division | | | | | | | Professional Products | 1,269.4 | +11.5% | +7.3% | 2,546.6 | +6.5% | | Consumer Products | 4.134.4 | +3.3% | -0.4% | 8.413.0 | +2.8% | | Luxe | 3,565.0 | -1.9% | -5.3% | 7,657.9 | +2.0% | | Dermatological Beauty | 1, ...

Core Viewpoint - L'Oréal's second-quarter financial results disappointed investors, with a sales decline and lower-than-expected comparable sales growth, despite exceeding profit expectations [1][2]. Financial Performance - Second-quarter sales decreased by 1.3% year-on-year to €10.74 billion, with comparable sales growth at 2.4%, below the analyst expectation of 2.9% [2]. - For the first half of 2025, net profit (excluding non-recurring items) was €3.78 billion, a 1% year-on-year increase, and operating profit margin improved by 30 basis points [2]. Core Business Analysis - The professional products division led growth with a 6.5% increase, while the high-end cosmetics division grew only 2%, lagging behind the mass market (2.8%) and active health cosmetics (3.1%) [2]. - The fragrance category stood out with double-digit growth, significantly exceeding the market average of 7% [8]. Regional Performance - North Asia, particularly China and South Korea, along with travel retail channels, were major contributors to the sales decline, with North Asia's sales down 1.1% year-on-year [2][5]. - Emerging markets showed strong growth, with South Asia-Pacific, the Middle East, North Africa, and Sub-Saharan Africa achieving 10.4% growth, and Latin America at 10.3% [6]. Tariff Concerns - The European Union's decision to impose a 15% tariff on cosmetics imported from the U.S. poses a significant risk, as approximately 30% of L'Oréal's U.S. sales depend on imports [2][6]. - The CEO expressed serious concerns and plans to lobby for exemptions, while also considering potential price increases or shifting production to U.S. factories [7][6]. Growth Strategy - Despite the challenges, the company remains optimistic about the second half of the year, planning to launch new products like Prada men's perfume and Miu Miu perfume as part of a "beauty stimulus plan" [8].

欧莱雅首席执行官表示，与关税上调相关的价格上涨可能会推动市场增长，有信心今年全球美妆市场将 增长4%。 ...

智通财经7月30日电，欧莱雅首席执行官表示，与关税上调相关的价格上涨可能会推动市场增长，有信 心今年全球美妆市场将增长4%。 ...

欧莱雅首席执行官：有信心今年全球美容市场将增长4%，关税上调引发的价格上涨或可推动市场增 长。 ...

Core Viewpoint - L'Oréal's Q2 financial results disappointed investors, with a sales decline and lower-than-expected comparable sales growth, raising concerns about its "multi-polar" growth strategy amid pressures from the Chinese market and trade tensions in Europe and the U.S. [1][4] Financial Performance - Q2 sales amounted to €10.74 billion, a year-on-year decline of 1.3%, with comparable sales growth at 2.4%, below the market expectation of 2.9% [4] - Operating profit for the first half reached €4.74 billion, exceeding analyst expectations of €4.69 billion [1] - Net profit (excluding non-recurring items) for the first half was €3.78 billion, a 1% year-on-year increase, with an operating margin improvement of 30 basis points [4] Business Segment Performance - The professional products division led growth with a 6.5% increase, while the core luxury cosmetics division grew only 2%, lagging behind the mass market (2.8%) and active health cosmetics (3.1%) [4][6] - The fragrance category stood out with double-digit growth, significantly outperforming the market average of 7% [6] Regional Performance - Sales in North Asia, particularly in China and South Korea, declined by 1.1% to €5.39 billion, contributing to overall performance challenges [3][4] - Emerging markets showed strong growth, with South Asia-Pacific, the Middle East, North Africa, and Sub-Saharan Africa achieving 10.4% growth, and Latin America at 10.3% [5][6] - Core markets like Europe and North America experienced slower growth, with increases of 3.4% and 2%, respectively [5] External Challenges - The European Union's decision to impose a 15% tariff on cosmetics imported from the U.S. poses a significant risk, as approximately 30% of L'Oréal's U.S. sales rely on imports [4][5] - The CEO expressed serious concerns about the tariff's impact and indicated potential strategies such as price increases or shifting production to U.S. facilities [5][6]