Financial Data and Key Metrics Changes - Global RevPAR increased by a little over 4% in Q1, with the US and Canada up over 3% and international markets up over 6% [2][3] - In April, global RevPAR was up a little over 2%, adjusting for holiday timing, it was closer to 3%, while international RevPAR increased by 9% [3][4] - Group bookings showed an 8% increase in Q1, while leisure and business transient bookings were up 2% [4][5] Business Line Data and Key Metrics Changes - Group segment bookings are showing strong medium-term visibility, while transient bookings have a short booking window of less than three weeks [5][10] - Mid-scale RevPAR in the US is under pressure, particularly in pricing, but demand remains stable [15] - The company has entered the mid-scale space with its extended stay platform, Studio res, which opened its first new build hotel [14] Market Data and Key Metrics Changes - International inbound travel to the US is performing as expected, with a 5% decrease in inbound from Canada offset by increases from other international destinations [16] - The Greater China market is currently the softest, but development activity remains strong in that region [20] Company Strategy and Development Direction - The company signed more deals and rooms in 2024 than in any year in its history, indicating strong long-term confidence in travel and tourism [19] - The focus on conversions has been significant, with 30-40% of signings and openings coming from conversions [22][28] - The company is exploring partnerships and licensing deals, but expects most future growth to come from conventional management and franchise agreements [31] Management's Comments on Operating Environment and Future Outlook - Management expressed cautious optimism about demand stabilization after a dip in March, with a focus on the short booking window creating uncertainty [5][10] - The company is closely monitoring economic indicators such as GDP and unemployment to assess potential pullbacks in demand [75][79] - A shift in consumer spending patterns towards prioritizing travel and experiences is seen as a positive trend, offsetting some negative economic indicators [80] Other Important Information - The company is implementing a new technology platform that will enhance operational efficiency and improve revenue opportunities for owners [60][61] - The company is on track with its technology transformation project, which is expected to significantly reduce training time for staff and enhance guest engagement [58][60] Q&A Session Summary Question: How do we think about the 5% net unit growth contribution to fees over the next two years? - Management indicated that 38% of the rooms in the pipeline are in the luxury and upper upscale segments, suggesting confidence in fee growth despite mid-scale activity [54] Question: Do you think there's a greater ability for direct bookings with AI advancements? - Management noted that AI could challenge the relevance of OTAs, as technology leaders are focusing on the travel space [56] Question: What is the status of the technology transformation project? - The project is on track, with testing underway and expected rollout later this year, promising significant benefits for owners [58][60]

Core Insights - Marriott International is focusing on budget travelers who prioritize travel but seek more affordable options, as indicated by spending data from credit card relationships [1][5] - The company has significantly expanded into the mid-scale segment, which it historically did not operate in, starting with the acquisition of City Express for $100 million in 2022 [2][5] - Marriott has launched its first StudioRes in Fort Myers, Florida, targeting cost-conscious consumers with modest services and amenities [3] Financial Performance - In the first quarter, Marriott generated $6.26 billion in revenue and reported a net income of $665 million [4] Strategic Initiatives - The introduction of StudioRes aims to cater to various travel purposes, appealing to individuals on temporary assignments or digital nomads [3] - Marriott's diverse portfolio includes brands like Ritz-Carlton, St. Regis, Sheraton, Courtyard, Westin, and Moxy, allowing the company to offer suitable accommodations for different consumer needs [3]

万豪美团合作，对酒旅业释放出什么新信号？ 作者|古甘 编辑|杨舟 美团的会员体系升级不到半年，就被超级品牌盯上了。 5月28日，万豪宣布与美团推出联合会员，整合双方在住宿、餐饮、本地生活等领域的资源，打造涵盖酒店空间到本地生活等多元场景的全方位体验。 对于这次合作，万豪强调顺应年轻客群和新兴市场，共同探索酒店与本地生活的消费场景融合。美团则希望可以把传统单一的"住酒店"升级成覆盖餐饮、 玩乐、度假等全链路旅游场景。 一个看重年轻人，一个瞄准新场景。这场看起来简单的"互联互通"合作，或许正在撬动本地生活平台和高星酒店之间的角色边界。 过去，老牌OTA的分发模式较为垂直，本质和电商平台没有太大区别。房间被标准化成商品，平台凭借价格、位置等信息撮合交易，用户停留时间短、粘 性低。 而现在，这种分发模式正在变化。综合性OTA平台不再只是供需对接器，更成为用户在决策"住什么"之外，获取到更多周边信息的连接器，尤其是 在"lifestyle式酒店"盛行的当下，未来的酒店，也不再只是预订平台上的"房源信息"，而是用户在本地吃喝玩乐路径中的多功能空间。 这场合作，是把"住"拆解，接入"吃喝玩乐"的过程。 对整个酒旅行业而言， ...

Two years after Marriott International revealed the concept, this milestone marks the midscale extended stay brand's official debut, with over 40 more anticipated to open by the end of 2027. BETHESDA, Md., June 2, 2025 /PRNewswire/ -- Today, Marriott International, Inc. (Nasdaq: MAR), announced the landmark opening of StudioRes Fort Myers, the first-ever StudioRes hotel and the company's debut in the midscale extended stay segment. The all-studios hotel is now accepting reservations for stays, almost two ye ...

Marriott bolsters industry's largest residential portfolio with several signed agreements in desirable destinations around the world. NEW YORK, June 2, 2025 /PRNewswire/ -- Today, Marriott International, Inc. (Nasdaq: MAR), the industry leader in branded residential development, announces signed agreements in: Detroit, Michigan; Muskoka, Canada; Gulf of Papagayo, Guanacaste, Costa Rica; and Jeddah, Saudi Arabia; bringing the Marriott Branded Residences total open and pipeline portfolio to around 300 project ...

不确定的环境里，寻找确定性的新客群、 新场景、新价值。 以往在"吃喝玩乐"里的消费，能在出行时转化成更周到的酒店体验服务吗？ 美团和万豪的新合作回答了这一问题。5月28日，美团与万豪国际宣布达成战略合作，将发布联合会员，为会员群体提供"住宿+"等一站式旅游 服务，打造涵盖酒店空间到本地生活等多元场景的全方位体验。 | | | MARRIOTT 集团 BONVOY 万 家 旅 事 家 .. | | | | --- | --- | --- | --- | --- | | | | 联合会员惊喜发布 > | | | | | 注册好礼 388元惊喜券包 | 58元 万豪旅享家餐饮无门槛 | 5元×6张 美团神券 | 至高300元 佳就送优惠券包 | | | 会员等级直通 - | | 会员匹配成功最高可享 - | | | 美团 会员等级 | 大众点评 会员等级 | 万豪旅享家 会员等级 | 一 快速升级挑战计划 最 延迟退房 | | | 黑钻会员 | LV8 | 金卡会员 Fa | 会员折扣 | 食 迎宾赠礼 | | 黑金会员 | LV6-7 | 银卡会员 | 8 积分奖励 | 图 客房升级 | | 普通/白银/ 黄金/ ...

万豪内部向高管发送的邮件显示，此次合作的核心目标是推动万豪旅享家会员注册量增长，将整合双方 在住宿、餐饮、本地生活等领域的资源，顺应年轻客群和新兴市场用户的需求，打造酒店与多元化本地 生活相融合的消费场景。 以往在"吃喝玩乐"里的消费，能在出行时转化成更周到的酒店体验服务吗？ 美团和万豪的新合作回答了这一问题。5月28日，美团与万豪国际宣布达成战略合作，将发布联合会 员，为会员群体提供"住宿+"等一站式旅游服务，打造涵盖酒店空间到本地生活等多元场景的全方位体 验。 换句话说，我们每天在用的美团与国际酒店集团万豪，实现了"会员互通"。此外，在端午、暑期出行旺 季之际，双方还会联合发放388元"吃喝玩乐住"新会员大礼包，以此满足用户更多元化的深度旅游需 求。 在酒店行业整体走向红海竞争、商旅需求下降、价格战频出的当下，国际高星酒店与美团的联合，既是 引入高价值的新一代年轻会员，也是在用多业态间的相互赋能来顺应当下的性价比趋势，锁住更多会员 的忠诚度。 据一位接近美团的人士透露，近期多家高星酒店集团在和美团接洽，商谈打通会员体系事宜。以万豪为 样板，这样的合作或许会掀起一阵新风潮。 01 万豪、美团，互认身份 此次 ...

在高星酒店"战场"，已找到更趁手的"武器"？ 美团与五星级酒店的合作，最早可追溯到2016年。 2020年，美团通过"超级团购+必住榜+酒店餐饮"模式的探索，激发消费者的出游意愿，帮助高星酒店 加速复苏。而"超级团购"的战略目标之一，就是让美团在高星酒店"战场"拥有更趁手的"武器"。 2024年，美团与洲际酒店集团正式签订分销合作协议。根据协议，双方将打通数据连接，用户可通过美 团点评查询洲际酒店集团旗下众多酒店（含高星酒店）品牌的实时房态和动态，并完成预订。 【文/观察者网 邓军 编辑/赵乾坤】 5月28日，美团宣布与万豪酒店推出联合会员，整合双方在住宿、餐饮、本地生活等领域的资源，打造 涵盖酒店空间到本地生活等多元场景的全方位体验。即日起至2026年5月27日，美团、大众点评会员可 依据自身等级匹配成为相应等级的万豪旅享家会员。 有媒体援引一位接近美团的人士的消息称，近期，多家高星酒店集团正与美团接洽，商谈打通会员体系 事宜。 针对此次美团和万豪的合作，北京联合大学旅游学院在线旅游研究中心主任杨彦锋，资深酒店收益管理 专家、北京都季酒店管理公司总经理祖长生等业内人士向观察者网分析称：从表面上看，是万豪能够 ...

Group 1 - Marriott and Hilton have partnered with Meituan and Didi to create a new "Accommodation+" model, responding to the demand for one-stop travel services and marking a shift from single accommodation to a diversified lifestyle ecosystem [1][2] - Marriott's collaboration with Meituan includes a joint membership program, allowing Meituan and Dazhong Dianping members to match their levels with Marriott membership, enhancing appeal to younger consumers [1][3] - Hilton's partnership with Didi focuses on integrating accommodation and transportation, offering customized benefits through membership level matching, enhancing user experience and solidifying Hilton's market position [2][3] Group 2 - Both collaborations reflect the hotel industry's deep response to the "Accommodation+" trend, with Marriott integrating Meituan's ecosystem and Hilton building a diverse experience matrix through cross-industry partnerships [3] - Marriott's new user acquisition in first-tier cities through Meituan accounts for 27.6%, providing a differentiated supplement to traditional OTA customer bases [3] - Hilton's research indicates that Chinese members prioritize recognition (73.3%), stay experience (69.7%), and point value (66.7%), highlighting consumer demand insights [3]

国际酒店巨头万豪、希尔顿、洲际、凯悦等最新财报显示，大中华区经营指标下滑，与全球增长表现形成反差。随着近日"从严从简、过紧日子"等思想被 再次强调，政务会议及差旅预算或将进一步收紧，业内认为，国际酒店集团必须加快战略调整，适应中国市场的"紧日子"。 苍山洱海之畔，一座曾耗资18亿元打造的西南"首家国际高端度假酒店"——大理实力希尔顿酒店，即将以9.83亿元的"骨折价"登上司法拍卖台。5月29 日，大理实力希尔顿酒店公开拍卖，截至发稿时无人报名。 考虑到当地高端酒店市场的饱和现状，业内人士分析，此次拍卖的最终成交价可能大幅低于评估值。该酒店由云南实力希尔顿房地产开发有限公司投资兴 建，后因公司无力偿还恒丰银行昆明分行21.96亿元贷款，而被法院强制执行。 除了大理希尔顿，未来一个月，沈阳世茂希尔顿、长沙世茂希尔顿也将相继登上法拍台。数据显示，今年4月，共有54家酒店拍卖，流拍率超70%。亚洲 旅宿大数据研究院统计显示，去年1至7月，全国共342个高端酒店被拍卖，其中约85%流拍。 针对近期国际高端品牌酒店在华资产集中法拍现象，行业分析师这主要源于地产行业持续下行导致的业主资金链紧张。"对于轻资产输出的希尔顿等国 ...