Shares of Peloton (PTON 13.94%) are up 9% as of 12:30 p.m. ET Thursday after the connected fitness platform specialist announced an exclusive new content partnership with social media platform TikTok.Why Peloton is joining forces forces with TikTokMore specifically, Peloton and TikTok are launching a new dedicated, co-branded fitness hub on the China-based social media platform dubbed "#TikTokFitness Powered by Peloton." The hub will include custom Peloton content, including select live classes, original in ...

Peloton Interactive and TikTok announced Thursday they are partnering to create a new fitness hub on the social media platform. The hub, named #TikTok Fitness Powered by Peloton, will feature Peloton content including video clips of workouts and celebrity collaborations, available for TikTok users in the U.S., U.K. and Canada via the hashtag #TikTokFitness. TikTok, owned by Chinese firm ByteDance, has 1 billion active users globally."We're thrilled that this partnership will bring inspirational fitness cont ...

Key TakeawaysPeloton Interactive Inc. struck a deal with TikTok to provide workouts and other fitness-related content on the social media site.Peloton will have a dedicated, co-branded hub on TikTok where customers can find its offerings.The move is part of Peloton's effort to reposition itself as the booming demand for its stationary bikes during the COVID-19 lockdowns has faded.Shares of Peloton Interactive Inc. (PTON) took off Thursday as the connected fitness company said it was partnering with social m ...

Peloton Interactive Inc (NASDAQ:PTON) is surging today, last seen up 8.9% at $5.86 at last glance, following another partnership announcement. The company inked a deal with TikTok to create an online workout hub called #TikTokFitness, which will house custom Peloton content.Traders are taking aim at the stock following the news. So far, 24,000 calls and 9,962 puts have crossed the tape, with options volume running at double the intraday average. New positions are opening at the most popular weekly 1/5 6-str ...

Peloton and TikTok partnered to offer Peloton’s workout content to TikTok users in the United States, the United Kingdom and Canada.The partnership will create a new fitness hub on the short-form mobile video platform called #TikTokFitness on which Peloton will have a dedicated, co-branded hub housing its content, the companies said in a Thursday (Jan. 4) press release.“We collectively recognize the way people engage with fitness is constantly changing,” Oli Snoddy, vice president of consumer marketing at P ...

ToplineAt-home workout platform Peloton is partnering with TikTok to share custom fitness content on the social video platform, including live Peloton classes with and without its stationary bike, and original workout series from its instructors, amid sinking shares and falling revenue after a pandemic high.Peloton is sharing custom fitness content on the video-sharing app, including live classes and ... [+] workout series. (Photo by Ezra Shaw/Getty Images)Getty Images Key FactsFree custom Peloton content w ...

About this content About Emily Jarvie Emily began her career as a political journalist for Australian Community Media in Hobart, Tasmania. After she relocated to Toronto, Canada, she reported on business, legal, and scientific developments in the emerging psychedelics sector before joining Proactive in 2022. She brings a strong journalism background with her work featured in newspapers, magazines, and digital publications across Australia, Europe, and North America, including The Examiner, The Advocate, ...

Peloton (NASDAQ:PTON) stock is on the rise Thursday as investors celebrate a new partnership between the fitness company and TikTok.This partnership has Peloton setting up a hub on TikTok allowing for easy access to content from it. It also covers content made by creators, partners, celebrities and more. This will be easy to track with the new #TikTokFitness hashtag.A press release notes that this will mark the first time that Peloton is poting content outside of its own channels. The company is doing so in ...

Brands Unite to Reimagine Fitness Offerings that will Inspire New Audiences to MoveNEW YORK, Jan. 4, 2024 /PRNewswire/ -- Peloton (NASDAQ: PTON), the leading connected fitness platform, and TikTok, the leading destination for short-form mobile video, today announced an exclusive partnership to bring Peloton's world-class workout content to the TikTok community. Together the two brands will merge culture and creativity to inspire a new generation of fitness content and creators. #TikTokFitness Powered by ...

Peloton launched a partnership with TikTok on Thursday as part of its strategy to change its public perception and attract a broader array of customers as sales and profits fall. The partnership will create a new fitness hub on the social media platform dubbed "#TikTokFitness Powered by Peloton." It will feature short-form fitness videos, longer live classes, content from Peloton's instructors and collaborations with TikTok creators. It comes about six months after Peloton rebranded itself as a fitness comp ...