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Peloton Stock Is Down 95%: 1 Reason It Could Keep Crashing, and 1 Reason It Might Bounce Back
The Motley Fool· 2025-07-03 08:16
Core Viewpoint - Peloton Interactive has experienced a significant decline in sales and stock price since the pandemic-related surge in demand, leading to ongoing challenges in its business model and financial performance [2][11]. Revenue Performance - Peloton's annual revenue peaked at $4 billion in fiscal 2021, with 78% from equipment sales and 22% from subscriptions [5]. - Revenue decreased to $3.5 billion in fiscal 2022, $2.8 billion in fiscal 2023, and further to $2.7 billion in fiscal 2024, with forecasts suggesting it will fall below $2.5 billion for fiscal 2025 [6]. - Equipment sales have dramatically declined, contributing only 33% to total revenue in fiscal 2025, while subscriptions accounted for 67% [8]. Subscriber Trends - The number of connected fitness subscribers fell to 2.88 million by the end of fiscal 2025 Q3, a 6% decline year-over-year [9]. - A new subscription service for non-equipment owners saw a decline in members to 573,000, down 15% from the previous year [10]. Cost Management and Profitability - Peloton's net loss soared by 1,390% in fiscal 2022, reaching $2.8 billion, prompting management to cut costs significantly [12][13]. - By fiscal 2024, operating expenses were halved compared to fiscal 2022, resulting in a GAAP loss of $552 million but a positive adjusted EBITDA of $3.5 million [14]. - In the first three quarters of fiscal 2025, Peloton reported a GAAP loss of $140.5 million but an adjusted EBITDA of $263 million, indicating improved financial health [15]. Market Position and Valuation - Peloton's current price-to-sales (P/S) ratio is 1, significantly lower than its peak of around 20, reflecting investor skepticism about recovery prospects [17]. - The recent increase in adjusted EBITDA is primarily due to cost-cutting measures rather than revenue growth, raising concerns about sustainability [19]. Future Outlook - For Peloton to recover, it must find ways to increase sales and drive revenue growth without incurring further losses [20].
PTON Stock Rises 22% in 3 Months: Should You Buy Now or Hold Steady?
ZACKS· 2025-06-12 15:05
Core Insights - Peloton Interactive, Inc. (PTON) shares have increased by 21.6% over the past three months, outperforming the Zacks Leisure and Recreation Products industry's growth of 13.2% and the Consumer Discretionary sector's rise of 13.5% [1][2] - Investor sentiment has improved due to Peloton's turnaround efforts and focus on cost efficiency, including the launch of a "Repowered" marketplace for refurbished products [2][6] - The company is currently trading 32.3% below its 52-week high of $10.90, raising questions about future investment [7] Performance Metrics - Peloton's subscription revenues now account for nearly 70% of total sales, indicating a shift towards a profitability-driven recovery [8] - The company added 5,000 net Connected Fitness subscriptions in the fiscal third quarter, maintaining a low churn rate of 1.2% despite a 27% decline in hardware sales [9][10] - Marketing spend has decreased by 46% year over year, improving customer acquisition metrics and driving higher attach rates for Tread sales [11] Strategic Initiatives - Peloton is implementing new retail formats and expanding through university partnerships and commercial installations, which are expected to lower customer acquisition costs [12] - The "Find Your Power" marketing campaign has broadened the company's appeal, particularly among male users [11] Challenges and Risks - Hardware revenues fell by 27% year over year, raising concerns about demand for premium fitness equipment [13] - Competitive pressures from digital fitness alternatives are increasing, making subscriber growth more challenging [14] - Leadership transitions with multiple key executive roles unfilled may hinder strategic execution [15] Financial Outlook - Earnings per share (EPS) estimates for fiscal 2025 have been revised downward from a loss of 33 cents to a loss of 41 cents, reflecting declining analyst confidence [16] - Peloton's stock is trading at a forward price-to-sales (P/S) multiple of 1.18X, significantly below the industry average of 4.95X, indicating a potentially attractive investment opportunity [19] Conclusion - Peloton is showing operational improvements through cost control and growing subscription revenue, but challenges in hardware sales and leadership gaps remain [25][26] - The mixed outlook suggests that investors may consider holding existing positions rather than pursuing new investments at this time [26]
Peloton explores placing its equipment in gyms, launches marketplace for used gear
TechCrunch· 2025-06-06 14:02
Group 1 - The company is exploring ways to expand its customer base by making its products available in gyms and launching a peer-to-peer marketplace for used equipment [1][2] - Peloton plans to distribute its machines to commercial gyms through its subsidiary Precor and is working to integrate Peloton workouts with compatible Precor equipment [1] - The newly launched peer-to-peer marketplace, Repowered, aims to provide a more streamlined and premium experience for second-hand customers compared to traditional platforms like Facebook Marketplace [2] Group 2 - The company aims to leverage AI to enhance personalization for its members by creating individualized programs that match them with the right classes and instructors [3]
CEO Says Peloton Not For Sale As Peloton Repowered Marketplace Debuts
Forbes· 2025-06-06 11:25
Core Insights - Peloton has launched a resale marketplace called Peloton Repowered to connect buyers and sellers of used equipment, aiming to capitalize on the growing trend of pre-owned merchandise [3][4][5] - The company reported a 13% year-on-year decline in revenue to $624 million and a net loss of nearly $48 million in its third-quarter earnings [8] - Peloton's stock has significantly decreased since its peak in 2021, with a decline of over 20% since the beginning of the year [9] Marketplace Details - Peloton Repowered will initially be available in the Boston, New York City, and Washington, D.C. metro areas, with plans for national expansion [4] - Sellers on the platform will receive 70% of the sale price and a discount on new equipment, with discounts ranging from $200 to $600 depending on the new equipment purchased [5][6] - Buyers will benefit from a reduced activation fee of $45 for used equipment, down from the typical fee of $95 [6] Strategic Initiatives - CEO Peter Stern emphasized that he was not brought in to sell the company but to revitalize it and focus on growth through various initiatives, including enhancing the customer experience with AI [3][10] - The company has implemented job cuts and shifted its focus towards subscription sales rather than hardware sales [10][11] - Peloton is also targeting specific groups with discounted equipment rates, including educators and healthcare workers [11]
Peloton Launches P2P Used Equipment Marketplace, ‘Repowered'
PYMNTS.com· 2025-06-04 20:02
Core Insights - Peloton has launched a peer-to-peer resale marketplace named Repowered to tap into the growing resale market for connected fitness equipment and monetize inactive devices in customers' homes [2][6] Group 1: Marketplace Features - Users can list pre-owned Peloton equipment and accessories on the Repowered platform, with pricing assistance from a generative AI tool, while sellers retain control over the final asking price [3] - Upon sale, sellers receive 70% of the final sale price, with the remainder split between Peloton and Archive, the technology provider, and sellers also benefit from discounts on new equipment purchases [4] Group 2: Market Trends - The resale market is experiencing growth, with Peloton noting a 16% year-over-year increase in new subscribers who acquired hardware through secondary channels like Facebook Marketplace, which also showed a lower net churn rate compared to rental subscribers [5] - Economic factors are driving consumers towards secondhand shopping, with an average savings of 30%, as they seek ways to manage spending amid new tariffs [8] Group 3: Launch and Expansion Plans - The Repowered platform is currently in a beta phase available in New York City, Boston, and Washington, D.C., with plans for nationwide expansion in the coming months [7]
Peloton Interactive, Inc. (PTON) Presents at Bank of America Global Technology Conference Transcript
Seeking Alpha· 2025-06-04 19:17
Company Overview - Peloton Interactive, Inc. is actively engaging in new initiatives, including the launch of outdoor runs from Peloton Studios in New York, coinciding with Global Running Day [2]. Leadership and Organizational Changes - The new CEO, Peter C. Stern, has acknowledged the strength of the existing team and expressed gratitude towards previous leadership for their recruitment efforts [4]. - A significant organizational change includes the hiring of a new Chief Operating Officer, Charlie Kirol, aimed at improving supply chain operations [5].
Peloton (PTON) 2025 Conference Transcript
2025-06-04 18:00
Peloton (PTON) 2025 Conference Summary Company Overview - **Company**: Peloton Interactive, Inc. (PTON) - **Event**: 2025 Conference held on June 4, 2025 Key Points Organizational Changes - **New Leadership**: Peter Stern, the new CEO, has made significant organizational changes, including hiring Charlie Kyrill as Chief Operating Officer and Dion Camp Sanders as Chief Commercial Officer [4][6][7] - **Focus on Supply Chain**: Improvements in supply chain management have been noted, with a focus on cost-effectiveness and agility in manufacturing [5][6] Marketing Strategy - **Budget Cuts**: The marketing budget has been reduced by 40% year-over-year, with a focus on achieving a more efficient marketing spend [9] - **LTV to CAC Ratio**: The company reported a lifetime value (LTV) to customer acquisition cost (CAC) ratio exceeding 2, indicating effective member acquisition strategies [11] - **De-Averaging Strategy**: The company plans to analyze marketing effectiveness by channel to optimize subscriber acquisition costs [12] Financial Performance - **Free Cash Flow**: Peloton generated approximately $211 million in free cash flow year-to-date, with expectations to reach around $250 million by the end of the fiscal year [16] - **Adjusted EBITDA**: Adjusted EBITDA improved to approximately $335 million, up by $435 million compared to the previous twelve months [17] Growth Strategy - **Growth Algorithm**: The growth strategy focuses on increasing average revenue per member, the number of members, and member lifetime [20][22][28] - **Retail Presence**: Plans to expand retail presence through micro-stores and partnerships with third-party retailers, including Amazon [23][24] - **International Expansion**: There is significant potential for growth in international markets, with current penetration being low compared to the U.S. [25] Member Retention - **Community Features**: Investment in community features is expected to enhance member retention and reduce churn [29] - **Member Experience**: The company is focusing on improving the member service experience to retain existing members [28] Pricing Strategy - **Potential Price Increases**: The CEO indicated that the company is considering pricing adjustments for subscriptions, as it has been over three years since the last increase [30][31] - **Value Proposition**: Peloton believes it is delivering increasing value to its members, justifying potential price adjustments [31][34] Legislative Opportunities - **FIT Act**: The FIT Act, which would allow consumers to use health spending accounts for fitness subscriptions, is seen as a potential growth driver for Peloton [35][36][38] Resale Market - **Secondhand Market**: Peloton is launching a marketplace for used equipment, which has already shown that 45% of new members come from secondhand purchases [39][40] - **Environmental Impact**: The resale market is viewed as beneficial for both business and environmental sustainability [41][42] Operational Efficiency - **Tech Debt**: The company is addressing tech debt to improve operational efficiency, including inventory management and member support systems [48][49][51] - **Cost Structure Optimization**: Ongoing efforts to optimize operational expenses and vendor spending are expected to yield further cost savings [52] Margin Improvement - **Gross Margins**: Peloton has improved gross margins on equipment by 1000 basis points over the past year, with further improvements anticipated [55] - **Balance Sheet Strength**: The company has a strong balance sheet with leverage under two times and significant free cash flow, allowing for strategic financial decisions [58][60] Conclusion Peloton is undergoing significant organizational changes and strategic shifts aimed at enhancing growth, improving member retention, and optimizing financial performance. The focus on operational efficiency, marketing effectiveness, and potential legislative opportunities positions the company for future success in the competitive fitness market.
Is It Time to Buy Peloton Stock? Here's the Good News and the Bad News.
The Motley Fool· 2025-06-04 08:53
Peloton Interactive (PTON 0.91%) stock peaked at $163 in 2021, which represented an eye-popping return of 460% for investors who bought it at the time of its initial public offering (IPO) the year before. But the stock has since lost 95% of its peak value, and a recovery appears uncertain. Consumers were buying at-home exercise equipment hand over fist at the height of the COVID-19 pandemic, so they could stay fit during the lockdowns and social restrictions. But Peloton failed to evolve once that demand co ...
Peloton launching resale market for used bikes, treadmills
CNBC· 2025-06-03 14:11
Peloton on Tuesday launched its own marketplace for reselling used equipment and gear as the company looks to capitalize on the many bikes and treadmills collecting dust in people's homes. The platform, dubbed Repowered, will allow members to post listings for their used Peloton equipment and gear and set a price with help from a generative AI tool, the company said.Sellers have the final say on how much to list the item for, but the AI tool will suggest a price based on information about the product, such ...
Peloton Announces Participation in the Bank of America Global Technology Conference
Globenewswire· 2025-05-28 20:49
Core Viewpoint - Peloton Interactive, Inc. will have its CEO Peter Stern participate in a fireside chat at the Bank of America Global Technology Conference on June 4, 2025 [1]. Company Overview - Peloton provides members with high-quality fitness equipment, innovative software, expert instruction, and a supportive fitness community [2]. - Founded in 2012 and headquartered in New York City, Peloton has millions of members across various countries including the US, UK, Canada, Germany, Australia, and Austria [2].