经济观察网威富集团(VFC.US)近7天(2026年2月7日至13日)的热点事件聚焦于品牌重塑计划进展与中国 市场扩张。根据VF威富集团2026年2月10日公告，其于2023年启动的"Reinvent"重塑计划重组行动已基 本完成，未来重点将转向亚太市场扩张及北面(The North Face)品牌重振，包括在中国升级门店网络、建 立会员中心等具体举措。同时，公司近期在中国市场活跃，如2026年1月于北京开设Smartwool品牌全国 首店，凸显本土化运营加速。这些事件可能影响市场对该公司长期增长潜力的预期。 机构对威富集团的关注度较高，近7天内市场情绪受评级及目标价影响。Telsey Advisory Group于2026年 1月28日维持"市场持平"评级，目标价16美元；Piper Sandler在1月30日将目标价从14美元上调至18美 元，但仍维持中性评级。当前机构目标均价为19.06美元，低于现价，反映市场对转型成效的谨慎态 度。 以上内容基于公开资料整理，不构成投资建议。 近一周威富集团股价波动显著，区间振幅达7.77%。2月13日收盘报20.30美元，单日上涨0.59%，但周内 累计微跌0.20 ...

经济观察网威富集团(VFC.US)未来有几个方面的事件值得关注。 近期事件 公司于2023年启动的"Reinvent"重塑计划已进入第二阶段，重点是恢复增长并提高盈利能力。截至2026 财年第一季度末，与重塑相关的重组行动已基本完成。未来的关注点在于该计划能否持续推动关键品牌 (如Vans、The North Face)在主要市场的复苏，特别是其在亚太地区的拓展举措，例如The North Face计 划在中国升级门店网络、建立会员中心等。 品牌市场活动 公司正积极拓展中国市场，例如在2026年1月于北京开设了Smartwool品牌全国首店。未来其旗下品牌 (如The North Face、Vans)在中国市场的本土化运营、门店网络扩张以及消费者反响将是观察重点。 机构观点 机构观点可能影响市场情绪。例如，Telsey Advisory Group在2026年1月28日维持对威富的"市场持平"评 级。未来是否有其他重要机构调整其评级或目标价也值得留意。 以上内容基于公开资料整理，不构成投资建议。 业绩经营情况 威富集团在2025年10月28日发布了2026财年中期报告。市场将密切关注其后续的季度及年度财务报告 ...

玩不转中国市场。 文 ｜ 安然 来源｜ 源sight（ID：gh_95838c8306c1） 封面来源 ｜ unsplash 以下文章来源于源Sight ，作者源Sight 源Sight . 源Sight，关注互联网前沿生态和新兴商业。 2026财年第一至三季度，北面亚太区收入增速分别为16%、7%、-1%。以其为核心增收引擎的VF威富集团，2026财年第三及前三季度，大中华区收入分别 下降6%和4%。北面似乎玩不转中国市场了。 | Top grand Revenues: | | | | | | | | --- | --- | --- | --- | --- | --- | --- | | | Three Months Ended December 2025 | | | | | | | It rollined | The Noeth Face Vans | | Timberland | | Total | | | Americas | 382.4 | 659.2 | | 286.6 | | 1,328.2 | | Europe | 128.4 | 448 a | | 210.0 | | 787.3 | | A ...

Core Thesis - V.F. Corporation (VFC) is experiencing a significant growth trajectory, with 75% of its business showing growth this quarter, an increase from 65%-70% last quarter and 60% in 1Q26, indicating a broad-based recovery across multiple segments and geographies [3][6] Financial Performance - As of February 5th, VFC's share price was $20.10, with trailing and forward P/E ratios of 37.16 and 18.42 respectively [1] - The Americas region has shown particularly strong performance, noted as one of the best in over three years, with positive gross margin trends and an optimistic outlook for reaching or exceeding a long-term target of 55% [4] Direct-to-Consumer Channel - Growth in the direct-to-consumer (DTC) channel is highlighted as a key driver of consumer demand, providing a fast lever for scaling new products, especially through digital platforms [4][6] Brand Performance - Vans brand is stabilizing despite facing revenue headwinds, with expected declines in the mid-single digits for 4Q26, while global e-commerce growth marks the first increase in over four years [5] - Altra is being cultivated as a high-potential brand, with a revenue target of $1 billion, emphasizing a disciplined approach to debt and a focus on organic growth [6] Management Strategy - Management maintains a transparent guidance philosophy aimed at achieving the top end of revenue ranges, with a focus on robust DTC and digital execution [6] - The company has seen a stock price appreciation of approximately 72% since previous bullish coverage, reflecting improved revenue, EPS, gross margins, and debt reduction [7]

Analyst’s Disclosure: I/we have no stock, option or similar derivative position in any of the companies mentioned, and no plans to initiate any such positions within the next 72 hours. I wrote this article myself, and it expresses my own opinions. I am not receiving compensation for it (other than from Seeking Alpha). I have no business relationship with any company whose stock is mentioned in this article. Past performance is not an indicator of future performance. This post is illustrative and educational ...

Analyst’s Disclosure: I/we have no stock, option or similar derivative position in any of the companies mentioned, and no plans to initiate any such positions within the next 72 hours. I wrote this article myself, and it expresses my own opinions. I am not receiving compensation for it (other than from Seeking Alpha). I have no business relationship with any company whose stock is mentioned in this article. Past performance is not an indicator of future performance. This post is illustrative and educational ...

Core Insights - The performance of V.F. (VFC) in international markets is crucial for assessing its financial resilience and growth prospects [1][2] Group 1: International Revenue Performance - VFC's total revenue for the quarter was $2.88 billion, reflecting a 1.5% increase year-over-year [4] - Asia-Pacific revenue was $408.4 million, accounting for 14.2% of total revenue, which was a decline of 7.16% from the expected $439.9 million [5] - European revenue reached $928.7 million, making up 32.3% of total revenue, also falling short by 2.72% from the anticipated $954.64 million [6] Group 2: Future Revenue Projections - Analysts project VFC's total revenue for the current fiscal quarter to be $2.13 billion, a decrease of 0.7% from the previous year [7] - Expected contributions from Asia-Pacific and Europe for the current quarter are 16% ($340.15 million) and 41% ($871.87 million), respectively [7] - For the full year, total revenue is anticipated to be $9.24 billion, down 4.1% from last year, with Asia-Pacific and Europe projected to contribute 15.4% ($1.42 billion) and 37.2% ($3.43 billion) of total revenue [8] Group 3: Market Context and Analyst Sentiment - The interconnected global economy presents both opportunities and challenges for VFC, making the analysis of international revenue trends essential for forecasting [9][10] - Recent stock performance shows VFC's shares increased by 7.9% over the past month, outperforming the S&P 500's 0.7% increase [13] - Over the last three months, VFC's stock rose by 33.8%, while the S&P 500 increased by only 2.1% [13]

Investment management company Curreen Capital released its fourth-quarter 2025 Investor letter. A copy of the letter can be downloaded here. Curreen Capital Partners reported robust results in 2025, retuning 10.5% in Q4 and 30.97% for the full year. The firm focuses on investing in "ugly ducklings", i.e., companies that are good, well-managed, and trading at an attractive price. The firm was consistent with its investment plan, and the "ugly duckling" holdings performed well and exhibited solid results. Pl ...

Investment Rating - The industry rating is "Recommended" [5] Core Insights - Anta announced on January 26, 2026, the acquisition of 29.06% of Puma SE for a total of €1.506 billion (approximately ¥12.278 billion), becoming its largest shareholder. This transaction is a key step in Anta's globalization strategy, aiming to integrate its operational capabilities with Puma's global platform, which has an annual revenue exceeding €8.8 billion (2024) [2][14] - Adidas achieved a record high revenue of €24.811 billion in 2025, with operating profit of €2.056 billion exceeding market expectations. The operating profit margin increased by 2.6 percentage points to 8.3%, and the gross profit margin rose to 51.6% [2][14] - VF Corporation reported a revenue of $2.82 billion in Q3 of FY2026, a 4% year-on-year increase (2% growth at constant currency), with a 6% growth in the Americas region after excluding the impact of the sold Dickies brand [3][14] Summary by Sections Investment Recommendations - Manufacturing: Strong expectations for upstream price increases, with wool prices rising since Q3 2025 and domestic cotton prices also starting to rise. Recommended stocks include Baolong Oriental, New Australia, and Fuchun Dyeing & Weaving, with beneficiaries being Taihua New Materials. For growth-oriented midstream, recommended stocks are Jiansheng Group and Kairun Co [3][15] - Brand: Recent signs of recovery in high-end consumption, with potential inflation in 2026 benefiting the consumer sector. Recommended brands with profit elasticity include Jinhong Group, Ge Li Si, Luolai Life, and Stable Medical [3][15] - Procter & Gamble's industrial chain: Recommended stocks include Jieya Co (benefiting from brand-owned capacity transfer), with beneficiaries being Yanjing Co [3][15] Market Review - The SW textile and apparel sector rose by 0.64%, outperforming the Shanghai Composite Index by 1.08%. The top five gainers in the sector included Harsen Co, Zhongwang Fabric, Hongda High-Tech, Mingxin Xuteng, and Aokang International [16] - The main inflow of funds was into Harsen Co, with a net inflow ratio of 10.10%, while the largest outflow was from Sanfu Outdoor, with a net outflow ratio of 4.59% [16][22] Industry Data Tracking - Wool prices increased by 2.49% this week, with a year-to-date increase of 41.94%. The Australian wool market index reached 1689 AUD cents/kg, equivalent to ¥82,085.40/ton [4][35] - The cotton price index in China rose by 3.84% year-to-date, with the 3128B index at ¥16,183/ton [30][32] - In 2025, textile and apparel exports decreased by 2.26% year-on-year, with total exports amounting to $267.79 billion [52]

Core Viewpoint - VF Corporation reported better-than-expected financial results for Q3 of FY2026, with a slight revenue increase of 2% to $2.876 billion, excluding the sale of the Dickies brand, revenue rose from $168 million to $301 million [1][2] Financial Performance - Revenue for the Active Segment, which includes Vans, reached $672 million, down 6.2% year-over-year, with a loss of $4.6 million, marking the first loss for this segment [3][4] - Vans' global revenue decreased by 8% year-over-year in the last three months, with declines of 7% in the Americas, 20% in the Asia-Pacific, and 6% in Europe; over the past nine months, global revenue fell by 10% [5][6] Brand Analysis - Vans, once a leading brand for VF Corporation, is now the only core asset experiencing continuous negative growth, contrasting with the performance of The North Face and Timberland [8][9] - The decline in Vans' sales is attributed to changing consumer preferences and a lack of innovation in its product offerings, which are perceived as overly simplistic compared to competitors [9][11] Strategic Adjustments - VF Corporation is undergoing a restructuring of Vans, including the closure of 140 stores globally, which represents about 20% of its retail network, and a redesign of existing stores [12][14] - The company is attempting to diversify Vans' product line by reducing reliance on classic styles and enhancing women's product lines and collaborations [14] Market Position and Future Outlook - Despite Vans' cultural significance and global recognition, its ability to convert these assets into purchasing power in the new consumer cycle remains uncertain, raising questions about its future viability [14]