每经编辑｜程鹏 今年春节档为9天超长档期，上映影片类型丰富多样。 2月18日，据网络平台数据，2026年春节档电影总票房（含预售）已突破20亿元！截至发稿，2026年春节档实时总票房（含预售）为21.16亿元。 其中，《飞驰人生3》档期票房突破10.35亿（含预售），领跑春节档票房榜，贡献大盘五成票房。《惊蛰无声》《熊出没·年年有熊》《镖人：风起大漠》 分列票房榜前四名，档期票房均已突破2.3亿元。 韩寒编剧并执导的新作《飞驰人生3》，由沈腾、尹正、黄景瑜、张本煜领衔主演，魏翔、沙溢、范丞丞、孙艺洲主演，段奕宏特邀主演。 故事围绕张驰在巴音布鲁克之后的人生新篇章展开。影片系列前作以勇敢逐梦的赛场故事和笑中有泪的情感共鸣，成为春节档的经典记忆。此次第三部在 演员阵容、故事和制作层面全面升级，继续书写关于热爱、坚持与自我突破的全新篇章。 猫眼专业版预测《飞驰人生3》内地总票房为50.43亿元。从目前走势和大盘贡献比例来看，《飞驰人生3》将夺得今年春节档票房冠军，超越系列前作票 房表现，几乎没有悬念。该片主出品方包括亭东影业、猫眼文化、大麦娱乐、万达影视等。 该片豆瓣开分7.6分，大部分观众给出积极评价，认可其延续 ...

Core Viewpoint - The 2026 Spring Festival box office has reached 20.55 billion yuan, indicating a potential record-breaking year, but there is a stark contrast between blockbuster successes and the struggles of mid-tier films [2][3][40]. Box Office Performance - The total box office for the Spring Festival reached 20.55 billion yuan, with 41.49 million tickets sold and an average ticket price of 49.5 yuan [2]. - "Flying Life 3" dominated the box office with 1.006 billion yuan, accounting for 48.9% of the total, while "Silent Awakening" followed with 354 million yuan [6][11]. - Other films like "Bears Year After Year" and "Bounty Hunter: Wind Rises in the Desert" earned 269 million and 222 million yuan respectively, showcasing a clear divide in audience preference [7][18]. Audience Preferences - The audience's preference for comedy and family-friendly films remains strong, as evidenced by the success of "Flying Life 3" and "Bears Year After Year" [9][21]. - The serious tone of "Silent Awakening" did not resonate well with audiences during the festive period, leading to mixed reviews and lower box office performance [15][16]. - "Bounty Hunter: Wind Rises in the Desert" underperformed despite a star-studded cast, highlighting a disconnect with younger audiences [18][19]. Industry Dynamics - The Spring Festival has evolved into a platform for risk management and profit-sharing among major film companies, with significant investments from companies like Maoyan Entertainment and Damai Entertainment [22][24]. - The strategic choices of these companies, such as Maoyan's focus on smaller films alongside blockbusters, have proven effective in navigating the competitive landscape [26]. - The film industry is facing challenges related to audience aging, with the average viewer's age increasing from 30.5 to 32.5 years, raising concerns about attracting younger audiences [34][39]. Technological Impact - The industry is on the brink of a technological transformation, with advancements in AI and video technology expected to reshape filmmaking and audience engagement [37][38]. - The integration of brand placements and cross-industry collaborations is becoming more prevalent, enhancing revenue streams beyond traditional box office sales [30][33]. Future Outlook - The 2026 Spring Festival is seen as a critical period for the film industry, with expectations for improved content quality and audience engagement strategies to sustain box office growth [28][40]. - The industry's ability to adapt to changing audience demographics and preferences will be crucial for its long-term success [39].

Group 1 - The core film "Flying Life 3" currently leads the Spring Festival box office with over 450 million yuan, accounting for 45.5% of the box office share and 25.6% of the screening ratio [4] - The film is directed by Han Han and stars Shen Teng, focusing on themes of racing competition and life reboot [4] - Box office predictions for "Flying Life 3" range from 42.33 billion yuan to 43.67 billion yuan according to different sources [4] Group 2 - AI has significantly impacted ticket purchasing, with a 372-fold increase in orders through AI on the platform Damai, particularly from third and fourth-tier cities, which saw a 782-fold increase [6] - Actor Shen Teng has achieved a milestone of over 4 billion yuan in total box office revenue, with key films contributing to this success [6] - Shen Teng's notable works include "Hello, Li Huanying" (5.413 billion yuan), "Man Jiang Hong" (4.544 billion yuan), and "Flying Life 2" (3.398 billion yuan), showcasing his rapid rise in the film industry [8]

Group 1 - The core viewpoint of the article is that "Fast and Furious 3" is projected to achieve a total box office of 5.043 billion yuan in mainland China, making it the likely champion of this year's Spring Festival box office [1][7] - The total box office for the 2026 Spring Festival period has surpassed 2 billion yuan as of February 18, with Shanghai leading the city rankings at 746.07 million yuan [1] - "Fast and Furious 3" has already crossed 976 million yuan in box office during its release period, contributing nearly 50% to the overall box office [1][7] Group 2 - The film expands its narrative from Bayinbuluke to the more challenging intercontinental event "Muchen 100 Rally," incorporating AI technology into the storyline [7] - The film features a strong cast including Shen Teng, who reprises his role as the main character Zhang Chi, along with returning actors and new characters, ensuring continuity in style [7][9] - The film has received positive reviews, with a Douban score of 7.6, praised for its blend of comedy and action, and immersive racing scenes [9] Group 3 - The box office performance of the Spring Festival is stable, with the first day (February 17) achieving a box office of 1.272 billion yuan, which is lower than the previous year's 1.808 billion yuan [10] - The number of screenings on that day exceeded 564,600, setting a new record for the highest single-day screenings in Chinese film history [10] - Tier 3 and Tier 4 cities contributed 53.22% of the national box office on the first day, showing significant growth compared to the previous year [10]

智通财经2月18日讯 （记者 王彦琳 实习生 蒋毓敏） 电影市场春节档已开场！据猫眼专业版数据，截至今日发稿， 2026年春节档电影总票房（含预售）已破17亿，其中《飞驰人生3》票房超8.6亿，占春节档总票房比例近一半；《惊 蛰无声》票房超3亿，暂居第二。 今年春节档上映首日（2月17日）票房为12.72亿元，拉长时间看，今年首日票房成绩表现一般，为近十年来最低，仅 高于2017年的8.06亿，低于2025年同期的18.05亿，以及2024年、2023年的13.47亿、13.57亿等成绩。后续整体票房如 何，仍有待观望。 智通财经记者注意到，有4部春节档电影已在豆瓣开分。其中，韩寒执导的赛车题材电影《飞驰人生3》获得7.6分，吴 京、谢霆锋、李连杰、于适、陈丽君等主演的武侠电影《镖人：风起大漠》为7.5分，王鹤棣、宋茜主演的科幻片《星 河入梦》获7.0分，张艺谋导演的国家安全题材电影《惊蛰无声》获评6.3分。 实探春节档电影院：亲子家庭成消费主力 大年初一上午，智通财经记者来到上海七宝的一家影城。上午10时左右，影城观众尚不算多，但11时后人流量明显增 加。 从票价来看，智通财经记者从淘票票等平台搜索发现，整 ...

以下文章来源于中新经纬 ，作者闫淑鑫 郑艺佳 中新经纬 . 中新经纬是由中国新闻社主办的财经新媒体，拥有中国互联网新闻信息采编发布服务资质。以手机客户端（APP）等为主要传播平台，以"权威、前瞻、专 业、亲和"为特色宗旨，传播财经资讯、解读经济政策、讲述商界故事，打造精英的财经资讯平台。 来源|中新经纬 作者| 闫淑鑫 郑艺佳 要说春节档观众最熟悉的面孔，这三位 "男主角"必然榜上有名：熊大、熊二、光头强。 近年来，凭借一年一部的产出频率，《熊出没》成为春节档难得的定数，也让观众养成了 "过年看《熊出没》"的习惯。 | | 《熊出没·年年有熊》的出品发行方 | | --- | --- | | 类型 | 公司名称 | | 出品、发行 | 华强方特(深圳)动漫有限公司 | | 出品、发行 | 浙江横店影业有限公司 | | 出品、发行 | 中国电影产业集团股份有限公司 | | 태발 | 天津猫眼文化传媒有限公司 | | 버 | 6万达影视传媒有限公司 | | 出品、发行 | 联瑞(上海) 影业有限公司 | | 태음 | 上海儒意影视制作有限公司 | | 发行、联合出品 | 大麦娱乐(北京)有限公司 | | 发行 | ...

Core Insights - The total box office for the 2026 Spring Festival period has surpassed 1 billion yuan as of February 17, 2026, indicating strong market performance [1] - The film "Flying Life 3," directed by Han Han and starring Shen Teng, has grossed over 480 million yuan, with AI predictions estimating a total box office of 4.367 billion yuan [3] - Other notable films include "Silent Awakening" and "Boonie Bears: Year of the Bear," with box office earnings of 180 million yuan and nearly 140 million yuan, respectively, and AI predictions of 2.1 billion yuan and 1.36 billion yuan [3] - The film "Bounty Hunter: Wind Rises in the Desert," directed by Yuen Woo-ping and starring Wu Jing, has crossed 100 million yuan, with an AI forecast of 840 million yuan [3] - The film industry is increasingly influenced by a few major players, with several listed companies involved in the production of these films, including Maoyan Entertainment, Bona Film Group, China Film, Wanda Film, and Hengdian Film [12] - The Spring Festival holiday in 2026 lasts for 9 days, providing a favorable window for box office performance, with a high acceptance rate for quality films among audiences [12]

"最长电影春节档"来了，谁能胜出？ 原标题：破6亿元！"最长电影春节档"谁能胜出？ 灯塔专业版数据显示，截至2月16日20时，2026年电影春节档（2月15日至2月23日）票房（含预售）已 突破6亿元。 《飞驰人生3》《惊蛰无声》《镖人：风起大漠》《星河入梦》《熊猫计划之部落奇遇记》《熊出没·年 年有熊》6部影片确认定档大年初一（2月17日）。从题材来看，影片涵盖赛车、喜剧、武侠等多种类 型，多元化特征明显。 IP续作领跑 高口碑IP续作《飞驰人生3》是今年春节档的头号种子选手。该片由韩寒编剧并执导，沈腾领衔主演。 截至2月16日20时，该片以2.6亿元的预售票房成绩位列2026年春节档新片预售票房榜首位。《飞驰人 生》系列影片前两部分别取得了17.28亿元和33.61亿元的票房成绩。 目前《飞驰人生3》在猫眼平台的累计想看人数已超过97万，稳居春节档首位。该片吸引了多家上市影 企参与。出品方包括大麦娱乐、万达电影、博纳影业、中国电影、横店影视等，光线传媒、金逸影视则 出现在联合出品方名单中。 另一部备受关注的影片《惊蛰无声》由张艺谋执导。大麦娱乐、中国电影等参与出品。截至2月16日20 时，该片以1.1亿元 ...

Group 1 - The total box office for the 2026 Spring Festival period has surpassed 1 billion yuan as of February 17, 2026 [1] - The film "Flying Life 3," directed by Han Han and starring Shen Teng, has grossed over 480 million yuan, with an AI box office prediction of 4.367 billion yuan [3] - Other notable films include "Silent Awakening" and "Boonie Bears: Year of the Bear," with box office earnings of 180 million yuan and nearly 140 million yuan, respectively, and AI predictions of 2.1 billion yuan and 1.36 billion yuan [3] Group 2 - The film "The Courier: Wind Rises in the Desert," directed by Yuen Woo-ping and starring Wu Jing, has surpassed 100 million yuan, with an AI box office forecast of 840 million yuan [3] - Films featuring Jackie Chan and Ma Li, such as "Panda Project," and Wang Hedi and Song Qian's sci-fi film "Star River Dream," have underperformed, each grossing around 50 million yuan, with AI predictions of 500 million yuan and 300 million yuan [8] - The 2026 Spring Festival films involve multiple listed companies, including Maoyan Entertainment, Bona Film Group, China Film, Wanda Film, and Hengdian Film [11]

据大麦娱乐旗下灯塔专业版数据显示，截至2月17日13时04分，2026春节档（2月15日-2月23日）档期总票房（含预售）已突破10亿元。 | 影投票房 | 城市票房 | 省份票房 | 大区票房 | | --- | --- | --- | --- | | TOP1 | TOP1 | TOP1 | TOP1 | | 万达影投 | 上海市 | 江苏省 | 华东地区 | 截至目前，今年春节档平均票价49.3元，比去年的票价低超一元，与2024年春节档票价持平。 值得一提的是，今年AI全面进入了观影环节。千问发布的数据显示，过去两天，用户通过AI在大麦买电影票的订单环比增长372倍，其中来自三四线城市 的AI订单量暴涨782倍。 春节档的"年味宴" 《飞驰人生3》暂列春节档票房榜首位 数据显示，《飞驰人生3》暂列春节档票房榜首位。《惊蛰无声》《熊出没·年年有熊》分列第二、三位。 《飞驰人生3》目前票房已超4.5亿元，票房占比45.5%，排片占比25.6%。该片由韩寒执导，沈腾主演，聚焦赛车竞技与人生重启主题。猫眼专业版预计其 总票房将达到42.33亿元，灯塔专业版对其票房预测为43.67亿元。该片由亭东影业、猫眼娱乐 ...