春节档票房
Search documents
《疯狂动物城2》领跑贺岁档,春节档临近关注优质供给表现
China Post Securities· 2025-12-29 08:35
Investment Rating - The industry investment rating is "Outperform the Market" and is maintained [1] Core Insights - The film "Zootopia 2" has led the box office during the holiday season, with a cumulative box office exceeding 3.964 billion yuan as of December 28, 2025 [3] - The total box office for Chinese films in 2025 has surpassed 50 billion yuan, significantly exceeding the total box office of 7.5 billion yuan in 2024 [4] - The holiday box office performance is showing a clear divide, with content quality being the key factor determining box office success [5] - The upcoming Spring Festival is expected to maintain viewing enthusiasm, with a diverse range of films planned for release [5] Summary by Sections Industry Overview - The closing index is at 802.63, with a 52-week high of 897.3 and a low of 590.32 [1] Box Office Performance - "Zootopia 2" has set a record for pre-sale box office among animated films in China, achieving 320 million yuan in pre-sales [4] - The film has become the highest-grossing imported film in mainland China, with an expected total box office of 4.13 billion yuan [4] Market Trends - The Chinese film market is transitioning from a phase of quantity expansion to a phase focused on quality competition [5] - The upcoming Spring Festival films are expected to continue the trend of high-quality content attracting box office revenue [5] Investment Recommendations - Companies to focus on include Light Media, China Film, Shanghai Film, Beijing Culture, and Huace Film & TV, as well as cinema leaders like Happy Blue Ocean, Wanda Film, and Hengdian Film [6]