记者丨贺泓源 刘瑾睿 李晴 编辑丨高梦阳 安踏集团正在掀起一场反腐风暴。 据安踏披露，截至8月，安踏因严重舞弊触犯集团红线被辞退的员工74人；涉嫌违法犯罪移交司法机关 处理的内外部人员46人（内部21人，外部25人），其中包含总裁级1人，总监级14人、经理级4人；追诉 离职人员3人（因在职期间职务犯罪）；违反诚信廉洁责任条款的舞弊供应商及合作伙伴45家，查处案 件涉及违法犯罪金额约3千万元。 今天，我们就来聊下，安踏为什么要刮起如此强势的反腐风暴。 首先，我们来看看，安踏反腐重点在哪。这家公司明确提到，采购、工程、营销是高敏感、高风险领 域。 为此，安踏推出了定期轮岗制度，并构建了相应配套措施。 背后是，在营销、采购等领域，确实水很深。 以安踏今年2月披露的首批"永不合作主体"清单为例，在10家黑名单企业中，高达6家为文化传媒类公 司。 原因是，在营销市场，基于成本的不透明，确实容易滋生腐败空间。 安踏集团似乎还在从运营体系上做调整以规避相关风险。据我了解，安踏旗下某知名品牌的营销活动主 动权已上收至品牌总部。对此动作，该品牌高管的解释为，"提高营销效率"。这话听起来就很官方。 采购环节也是贪腐的重灾区。安踏 ...

记者丨贺泓源 刘瑾睿 李晴 首先，我们来看看，安踏反腐重点在哪。这家公司明确提到，采购、工程、营销是高敏感、高风险领域。 为此，安踏推出了定期轮岗制度，并构建了相应配套措施。 背后是，在营销、采购等领域，确实水很深。 以安踏今年2月披露的首批"永不合作主体"清单为例，在10家黑名单企业中，高达6家为文化传媒类公司。 编辑丨高梦阳 安踏集团正在掀起一场反腐风暴。 据安踏披露，截至8月，安踏因严重舞弊触犯集团红线被辞退的员工74人；涉嫌违法犯罪移交司法机关处理的内外部人 员46人（内部21人，外部25人），其中包含总裁级1人，总监级14人、经理级4人；追诉离职人员3人（因在职期间职务 犯罪）；违反诚信廉洁责任条款的舞弊供应商及合作伙伴45家，查处案件涉及违法犯罪金额约3千万元。 更关键的是，安踏正在前所未有的强化自己的反腐体系。这意味，安踏反腐风暴只会越刮越猛烈。 今天，我们就来聊下，安踏为什么要刮起如此强势的反腐风暴。 回到安踏，这家公司在多品牌战略下保住了增长。 原因是，在营销市场，基于成本的不透明，确实容易滋生腐败空间。 安踏集团似乎还在从运营体系上做调整以规避相关风险。据我了解，安踏旗下某知名品牌的营销活 ...

资料来源：安踏体育2024年环境、社会及管 治报告 编者按：ESG年报解读为搜狐财经及价值公司100联合发起的针对各公司ESG报告披露情况的解读专 栏。 参考上交所《上市公司治理准则》、港交所《环境、社会及管治守则》等文件，搜狐财经迭代完善各行 业ESG测评体系标准，并以最新标准为依托，以2024年公司ESG报告为主要数据来源，对公司环境资 源、社会责任及公司管治进行了评价。 本文为"安踏集团"篇。 出品 | 搜狐财经 研究员 | 张子豪 9月16日，安踏集团通过官方微信公众号"廉洁安踏"发布最新反腐败公告，披露了自2025年以来的反腐 专项治理成果及系统性措施。 资料来源：廉洁安踏公 众号 截至2025年8月，安踏集团因严重舞弊行为辞退员工74人，其中包含总裁级1人、总监级14人、经理级4 人，覆盖采购、营销、供应链等高风险岗位。同时，46名内外部人员（内部21人、外部25人）因涉嫌违 法犯罪被移交司法机关处理，包括3名已离职员工（因在职期间职务犯罪被追溯追责）。 查处违反诚信廉洁条款的供应商及合作伙伴45家，涉及违法犯罪金额约3000万元。安踏强调，对行贿、 共同职务侵占等行为"永不合作"，并已公布首批1 ...

Core Viewpoint - Anta Group is intensifying its anti-corruption efforts, focusing on systemic improvements and strict enforcement of compliance measures to combat corruption within the organization and its supply chain [1][2][5]. Anti-Corruption Measures - As of August 2025, Anta has dismissed 74 employees for serious misconduct and transferred 46 individuals to judicial authorities for suspected criminal activities, including one executive at the president level [1]. - The company has established a "career tracing mechanism" to hold employees accountable for misconduct regardless of their employment status [3]. - Anta has published a list of 10 suppliers banned from cooperation due to violations, indicating a proactive stance against corrupt partners [4]. Systemic Enhancements - Anta is strengthening its internal control systems through organizational restructuring, management system improvements, and employee education [7]. - The establishment of the "Integrity and Ethics Committee" and the revision of six core regulations, including anti-corruption and supplier compliance management, are part of the systemic enhancements [7]. - A "three-line defense" system has been created to cover 58 risk modules and 208 risk responsibilities, ensuring accountability among management [7]. Market Context - Anta's revenue increased by 14.3% year-on-year to 38.544 billion yuan, but net profit declined by 8.9% [11]. - The competitive landscape is challenging, with other major players like Li Ning and Adidas also facing revenue pressures [13][14]. - Anta's gross margin has decreased by 0.7 percentage points to 63.4%, attributed to increased online sales and discounting strategies [15]. Strategic Focus - The company is prioritizing investments in existing business areas, particularly innovation and digital transformation, to enhance profitability [17]. - Anta is also exploring high-quality acquisition opportunities to strengthen its multi-brand strategy [17]. - The ongoing anti-corruption measures are seen as a necessary response to the current market pressures and are expected to continue as a trend in the industry [19][20].

Core Viewpoint - Anta Group is intensifying its anti-corruption efforts, focusing on system construction and internal controls to combat corruption and fraud within the organization [1][4][9]. Group 1: Anti-Corruption Measures - As of August 2025, Anta has dismissed 74 employees for serious misconduct and transferred 46 individuals to judicial authorities for suspected criminal activities, including one at the president level and 14 at the director level [1]. - The company has established a "career tracing mechanism" to hold employees accountable for misconduct regardless of their employment status [1]. - Anta has published a list of 10 suppliers banned from cooperation due to violations, with a significant number being from the cultural media sector [5]. Group 2: Systematic Strengthening - Anta is enhancing its internal control measures by revising six core regulations, including the anti-corruption system and supplier compliance management [4]. - The company is implementing a "three-line defense" system covering 58 risk modules and 208 risk responsibilities to ensure accountability among management [4]. - Regular compliance training is being conducted for supply chain partners to promote industry integrity [4]. Group 3: Financial Performance - In the first half of the year, Anta's revenue increased by 14.3% to 38.544 billion yuan, while net profit decreased by 8.9% to 7.031 billion yuan [9]. - The gross margin for Anta has declined by 0.7 percentage points to 63.4%, with specific brands like Anta and FILA experiencing more significant drops [10][11]. - The online revenue proportion reached 36.2%, up from 34.6% in the previous year, indicating a shift in sales strategy [11]. Group 4: Market Context - The competitive landscape in the sports market is intensifying, with other major brands like Li Ning and Adidas also facing challenges in revenue growth [9]. - Anta's stock price has significantly decreased from its peak, reflecting market pressures and the need for improved profitability [11]. - The company is focusing on investing in existing businesses, particularly in innovation and digital transformation, while also seeking high-quality acquisition opportunities [11].

Core Viewpoint - Anta Group is intensifying its anti-corruption efforts, focusing on system construction and internal controls to combat corruption and fraud within the organization [2][5][9]. Group 1: Anti-Corruption Measures - As of August 2025, Anta has dismissed 74 employees for serious fraud, with 46 individuals, including one executive, referred to judicial authorities for criminal activities [2][3]. - The company has established a "career tracing mechanism" to hold employees accountable for misconduct regardless of their employment status [3]. - Anta has created a "Integrity and Ethics Committee" and revised six core regulations, including anti-corruption and supplier compliance management [5][6]. Group 2: Financial Performance - In the first half of the year, Anta's revenue increased by 14.3% to 38.544 billion yuan, while net profit decreased by 8.9% to 7.031 billion yuan [9][10]. - The gross margin for Anta has declined by 0.7 percentage points to 63.4%, with specific brands like Anta and FILA experiencing more significant drops [10][11]. - The online revenue share reached 36.2%, up from 34.6% in the previous year, indicating a shift in sales strategy [11]. Group 3: Market Context - The competitive landscape in the sportswear market is intensifying, with major brands like Li Ning and Adidas also facing challenges in revenue growth [9][10]. - Anta's proactive anti-corruption stance is seen as a necessary response to the current market pressures and the need for refined operational practices [12].

Core Viewpoint - Anta Group is intensifying its anti-corruption efforts, focusing on systemic improvements and strict enforcement of compliance measures to combat corruption within the organization and its supply chain [1][4][16]. Group 1: Anti-Corruption Measures - As of August 2025, Anta has dismissed 74 employees for serious misconduct and transferred 46 individuals to judicial authorities for criminal offenses, including one executive at the president level [1]. - The company has established a "career tracing mechanism" to hold employees accountable for misconduct regardless of their employment status [1]. - Anta has created a list of 10 suppliers banned from future cooperation due to violations, indicating a proactive stance against corrupt partners [2][5]. Group 2: Systemic Improvements - Anta is enhancing its internal control systems by revising core policies, including the anti-corruption system and supplier compliance management [4]. - The company has implemented a "three-line defense" system covering 58 risk modules and 208 risk responsibilities to ensure accountability among management [4]. - Regular compliance training is being conducted for supply chain partners, along with the establishment of a blacklist for non-compliant suppliers [4][5]. Group 3: Financial Performance and Market Context - In the first half of the year, Anta's revenue increased by 14.3% to 38.544 billion yuan, while net profit decreased by 8.9% to 7.031 billion yuan [10]. - The competitive landscape is challenging, with other major brands like Li Ning and Adidas also experiencing revenue growth but facing profit declines [12]. - Anta's gross margin has been under pressure, declining by 0.7 percentage points to 63.4%, attributed to increased online sales and discounting strategies [13][14]. Group 4: Strategic Focus - Anta is prioritizing investments in existing business areas, particularly in innovation, digital transformation, and retail, to enhance profitability [14]. - The company is also exploring high-quality acquisition opportunities to strengthen its multi-brand strategy [14]. - The ongoing anti-corruption campaign is seen as a necessary response to the current market pressures and is expected to lead to a more refined competitive environment [16][17].

Core Viewpoint - Anta Group is intensifying its anti-corruption efforts, focusing on systemic improvements and strict enforcement of compliance measures to combat corruption within the organization and its supply chain [1][3][4]. Group 1: Anti-Corruption Measures - As of August 2025, Anta has dismissed 74 employees for serious misconduct and transferred 46 individuals to judicial authorities for criminal offenses, including one at the president level and 14 at the director level [1]. - The company has established a "career tracing mechanism" to hold employees accountable for misconduct regardless of their employment status [1]. - Anta has published a list of 10 suppliers banned from future cooperation due to violations, indicating a proactive stance in managing supplier integrity [1][4]. Group 2: Systemic Enhancements - Anta is enhancing its internal control systems through organizational restructuring, management system improvements, and employee education [3]. - The establishment of the "Integrity and Ethics Committee" and the revision of six core regulations, including anti-corruption and supplier compliance management, are part of the systemic reforms [3]. - A "three-line defense" system has been created to cover 58 risk modules and 208 risk responsibilities, ensuring accountability at all management levels [3]. Group 3: Supply Chain Compliance - Anta is conducting regular compliance training for supply chain partners and implementing a tiered management system to enhance supplier compliance [4]. - The company has identified procurement, engineering, and marketing as high-risk areas for corruption, leading to stricter oversight in these domains [4]. - Notable cases of corruption within the procurement department have been highlighted, emphasizing the need for ongoing vigilance [4]. Group 4: Financial Performance Context - In the first half of the year, Anta's revenue grew by 14.3% to 38.544 billion yuan, while net profit decreased by 8.9% to 7.031 billion yuan [7]. - Compared to competitors, Anta's performance is relatively strong, although it faces challenges in maintaining profit margins amid a competitive market [9][10]. - The company's gross margin has declined by 0.7 percentage points to 63.4%, with specific brands experiencing more significant drops [10]. Group 5: Market Environment and Strategic Focus - The current market environment is challenging, with increased competition and pressure on profit margins, prompting Anta to prioritize profitability and operational efficiency [10][11]. - Anta's strategic focus includes investing in existing businesses, particularly in innovation and digital transformation, while also seeking high-quality acquisition opportunities [11]. - The ongoing anti-corruption efforts are seen as a necessary response to the pressures of the competitive landscape, indicating a shift towards more refined operational practices [11].

Group 1 - The core focus of Anta Group is to combat corruption in high-risk areas through special governance measures by 2025, utilizing internal audits, supervision, and inspections [1] - As of August 2025, Anta Group has dismissed 74 employees for serious misconduct, with 46 individuals, including 21 internal and 25 external personnel, being referred to judicial authorities for legal violations [3] - Among those referred to judicial authorities, there is one individual at the president level, 14 at the director level, and 4 at the manager level [3] Group 2 - The company has pursued legal action against 3 former employees for crimes committed during their tenure [3] - A total of 45 suppliers and partners have been found in violation of integrity and honesty clauses, with the cases involving illegal amounts totaling approximately 30 million yuan [3]

Core Viewpoint - Anta Sports Products Group is intensifying anti-corruption measures in high-risk areas by implementing multiple initiatives such as internal audits and inspections, aiming to combat corruption effectively by 2025 [1] Summary by Relevant Sections - **Employee Dismissals and Legal Actions** - As of August 2025, 74 employees were dismissed for serious fraud violations of the company's red lines [1] - 46 individuals, including 21 internal and 25 external personnel, were handed over to judicial authorities for suspected criminal activities, which includes 1 executive-level and 14 director-level individuals [1] - 3 former employees are being prosecuted for crimes committed during their tenure [1] - **Supplier and Partner Accountability** - 45 suppliers and partners were found to have violated integrity and honesty clauses, with the total amount involved in criminal activities reaching approximately 30 million yuan [1] - The company has established a blacklist sharing platform in collaboration with various organizations to implement punitive measures against corrupt entities [1] - **Collaboration and Public Disclosure** - Anta Group is working with the "Sunshine Integrity Alliance," "Corporate Anti-Fraud Alliance," and the Jinjiang Private Enterprise Integrity Protection Association to enhance anti-corruption efforts [1] - In February 2025, the company published its first list of entities it will never cooperate with, which includes 10 non-compliant suppliers [1]